incredible india

Incredible IndiaPRESENTED BY:ABHA DHIMAN; 0100615;MBA(TTM) SEM 2ND

Simple typeface

Exclamation

Multicolored Tittle

Why “INCREDIBLE INDIA CAMPAIGN”

To improve Brand Image of Indian Tourism Industry. Country of Snake Charmers, Religious Taboos, Black magic, Slums,

---TO----Fastest Growing Economy, Oldest Civilization, Multifaceted Tourism

Product Small Countries like Malaysia ,Singapore etc. are

attracting more number of tourist than India. To generate employment opportunities. To reduce poverty and to have better regional

cooperation's.

“It was not a just marketing campaign but was the introduction to the world about huge

diversification of tourism product of India”

• INITIATIVE: Ministry of Tourism, India.

• AGENCY SERVICE: Ogilvy & Mather.

• LAUNCH YEAR: 2002

• OBJECTIVE: To revamp Brand India as tourist attraction with an integrated marketing communication effort.

• MEDIA USED: 3600 global campaign.

First ever Online campaign for Ministry of tourism during the period of March 2002 – April 2002.

The campaign resulted in more than 13 million hits to the website per month.

Page views increased from 1,409 to 2,286,805 in less than 2 months.

Visits increased from 245 to 10,131Incredible !ndia

Online Campaign (March 2002 – April 2002)

Campaign 2003/04In the second year, the Incredible India campaign focused on spiritual tourism, resulting in a 28.8% increase in tourist traffic and a no.1 ranking in the Travel+Leisure readers survey.

In January 2004, Lonely Planet conducted a survey in 134 countries to select the world’s favorite destination for individual travelers. India was ranked among the top five.

The 2003/04 campaign went on to win many prestigious awards, including Gold at PATA and the Bombay Ad Club. Incredible !ndia

Campaign 2006/07

The campaign went on to win the PATA Grand Award 2007 for Marketing, and was one of only for ‘best of show’ Grand Awards out of a total of 339 entries from 132 organizations.

In 2006-2007, spend Rs 235 crore on publicity and marketing in domestic and overseas markets Incredible !ndia

ITB, Berlin 2007

In March 2007, the global brand campaign (an evolution of the ‘Incredible’ theme, which was unprecedented in terms of quality and scale) was extended to the Internationale Tourismus Bourse (ITB) Berlin – the world's largest travel and tourism show – where India was participating as the Partner Country.

Incredible !ndia

CAMPAIGN IN LONDON ‘INDIA NOW’-3 MONTH FESTIVAL (Was ON 17

JULY, 07) EVENTS OFFERING INDIAN FOOD, MUSIC

AND ARTISANS. VEHICLES PAINTED IN VIBRANT Incredible!

ndia COLOURS. ROAD SHOWS TO PROMOTE INDIA TOUR

PACKAGES. OUTDOOR PANELS SCREENING LONDON

LAND MARKS THROUGH Incredible!ndia VISUALS.

BYLINE- “INDIA IS CLOSER THAN YOU THINK.”

http://rds.yahoo.com/_ylt=A0S020sdwcpIaUEBsg.JzbkF;_ylu=X3oDMTBqaGRyOHJtBHBvcwM0MQRzZWMDc3IEdnRpZAM-/SIG=1l37472d8/EXP=1221333661/**http%3A/images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dolympic%252Blogo%2526ni%253D20%2526xargs%253D0%2526pstart%253D1%2526b%253D41%26w=500%26h=500%26imgurl=static.flickr.com%252F3046%252F2444511090_e45d0e6376.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Fcurioart%252F2444511090%252F%26size=53.9kB%26name=Olympic%2Blogo%26p=olympic%2Blogo%26type=JPG%26oid=efaf221493f9430a%26fusr=Curio%2BArt%26tit=Olympic%2Blogo%26hurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Fcurioart%252F%26no=41%26tt=18,560%26sigr=11hphi85i%26sigi=11g2tfgdg%26sigb=12nc949gp%26sigh=116pohogl

http://in.wrs.yahoo.com/_ylt=A0S0zvlListIRzMB29K9HAx.;_ylu=X3oDMTBpZm5udGl1BHBvcwM1BHNlYwNzcgR2dGlkAw--/SIG=1mugb6ohe/EXP=1221385163/**http%3A/in.images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fin.images.search.yahoo.com%252Fsearch%252Fimages%253Fei%253DUTF-8%2526p%253Dlondon%252Bbig%252Bben%2526fr2%253Dtab-web%2526fr%253Dyfp-t-in%26w=334%26h=500%26imgurl=static.flickr.com%252F2036%252F2194940412_316f692fca.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Fmyworldgallery%252F2194940412%252F%26size=139.9kB%26name=Big%2BBen%252C%2BLondon%2B%26p=london%2Bbig%2Bben%26type=JPG%26oid=1e686ecdf7a5cff6%26fusr=My%2BWorld%2BGallery%26tit=Big%2BBen%252C%2BLondon%2B%26hurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Fmyworldgallery%252F%26no=5%26tt=246,855%26sigr=11n6s34g2%26sigi=11gr8sk0t%26sigb=131slud9k%26sigh=11cerp6pn

http://in.wrs.yahoo.com/_ylt=A0S0zvlListIRzMB19K9HAx.;_ylu=X3oDMTBpaWhqZmNtBHBvcwMzBHNlYwNzcgR2dGlkAw--/SIG=1mcdoqfks/EXP=1221385163/**http%3A/in.images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fin.images.search.yahoo.com%252Fsearch%252Fimages%253Fei%253DUTF-8%2526p%253Dlondon%252Bbig%252Bben%2526fr2%253Dtab-web%2526fr%253Dyfp-t-in%26w=500%26h=498%26imgurl=static.flickr.com%252F2176%252F2367879412_8f5fbd3bd7.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252F25081202%2540N03%252F2367879412%252F%26size=114.6kB%26name=Big%2BBen%2BLondon%26p=london%2Bbig%2Bben%26type=JPG%26oid=0d982d42d3477884%26fusr=grdnrregade105%26tit=Big%2BBen%2BLondon%26hurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252F25081202%2540N03%252F%26no=3%26tt=246,855%26sigr=11lq56cvk%26sigi=11g89np17%26sigb=131slud9k%26sigh=11a0cnqg6

http://in.wrs.yahoo.com/_ylt=A0S0zvlwi8tIPjMBTaa9HAx.;_ylu=X3oDMTBqdDQ1MzhvBHBvcwMyOQRzZWMDc3IEdnRpZAM-/SIG=1peu87v7c/EXP=1221385456/**http%3A/in.images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fin.images.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dincredible%252Bindia%252Bcampaign%2526imgc%253Dcolor%2526js%253D1%2526ni%253D20%2526ei%253DUTF-8%2526fr%253Dyfp-t-in%2526xargs%253D0%2526pstart%253D1%2526b%253D21%26w=500%26h=334%26imgurl=static.flickr.com%252F2362%252F2337328125_0ac6ec3c49.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Fbalu%252F2337328125%252F%26size=201.1kB%26name=The%2BFifth%2BChennai%2BPhotowalk%26p=incredible%2Bindia%2Bcampaign%26type=JPG%26oid=9def21c05e684c98%26fusr=Velachery%2BBalu%26tit=The%2BFifth%2BChennai%2BPhotowalk%26hurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Fbalu%252F%26no=29%26tt=47%26sigr=11ds3n006%26sigi=11ggqqp6u%26sigb=14conr94h%26sigh=1121o00i2

http://in.wrs.yahoo.com/_ylt=A0S0zvmsi8tIPTMBhLy9HAx.;_ylu=X3oDMTBpaWhqZmNtBHBvcwMzBHNlYwNzcgR2dGlkAw--/SIG=1i8odrk2n/EXP=1221385516/**http%3A/in.images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fin.images.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dtrafalgar%252Bsquare%2526fr%253Dyfp-t-in%2526ei%253Dutf-8%2526js%253D1%2526x%253Dwrt%26w=800%26h=600%26imgurl=i1.trekearth.com%252Fphotos%252F4991%252Ftrafalgar.jpg%26rurl=http%253A%252F%252Fwww.trekearth.com%252Fgallery%252FEurope%252FUnited_Kingdom%252Fphoto42263.htm%26size=143.8kB%26name=trafalgar.jpg%26p=trafalgar%2Bsquare%26type=JPG%26oid=b15581e0533b1afc%26no=3%26tt=229,672%26sigr=125cbfhs1%26sigi=11af0ramm%26sigb=1327hcnie

http://in.wrs.yahoo.com/_ylt=A0S0zvmsi8tIPTMBmby9HAx.;_ylu=X3oDMTBqYWdlNjBlBHBvcwMxOARzZWMDc3IEdnRpZAM-/SIG=1mj34bepj/EXP=1221385516/**http%3A/in.images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fin.images.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dtrafalgar%252Bsquare%2526fr%253Dyfp-t-in%2526ei%253Dutf-8%2526js%253D1%2526x%253Dwrt%26w=500%26h=391%26imgurl=static.flickr.com%252F50%252F112111402_e1f5c8fa98.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Furbandisturbance%252F112111402%252F%26size=199.8kB%26name=Trafalgar%2BSquare%26p=trafalgar%2Bsquare%26type=JPG%26oid=f9adbf66b59f5168%26fusr=Urban%2BDisturbance%26tit=Trafalgar%2BSquare%26hurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Furbandisturbance%252F%26no=18%26tt=229,672%26sigr=11oletrf2%26sigi=11dc3iut6%26sigb=1327hcnie%26sigh=11e3ktvvj

http://in.wrs.yahoo.com/_ylt=A0S0zu36i8tITmkB0W69HAx.;_ylu=X3oDMTBpdDZuNzZrBHBvcwM5BHNlYwNzcgR2dGlkAw--/SIG=1qj1recuf/EXP=1221385594/**http%3A/in.images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fin.images.search.yahoo.com%252Fsearch%252Fimages%253Fp%253D%252Bfestival%252Bin%252Btrafalgar%252Bsquare%2526fr%253Dyfp-t-in%2526ei%253Dutf-8%2526js%253D1%2526x%253Dwrt%26w=500%26h=401%26imgurl=static.flickr.com%252F1377%252F948031199_422e3ffd88.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252F99104042%2540N00%252F948031199%252F%26size=141.9kB%26name=Hare%2BKrishna%2BFestival%252C%2BTrafalgar%2BSquare%252C%2BLondon%26p=festival%2Bin%2Btrafalgar%2Bsquare%26type=JPG%26oid=f0a3b3617c416e12%26fusr=Eric%2BHands%26tit=Hare%2BKrishna%2BFestival%252C%2BTrafalgar%2BSquare%252C%2BLondon%26hurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252F99104042%2540N00%252F%26no=9%26tt=12,069%26sigr=11kicp6n7%26sigi=11fabg0ls%26sigb=13f8vn0f7%26sigh=11aqflh58

http://in.wrs.yahoo.com/_ylt=A0S0zvhejMtIrDEB2Da9HAx.;_ylu=X3oDMTBqaXE0am1iBHBvcwM1MQRzZWMDc3IEdnRpZAM-/SIG=1rtpkm58n/EXP=1221385694/**http%3A/in.images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fin.images.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dfestival%252Bin%252Btrafalgar%252Bsquare%2526js%253D1%2526ni%253D20%2526ei%253Dutf-8%2526fr%253Dyfp-t-in%2526xargs%253D0%2526pstart%253D1%2526b%253D41%26w=500%26h=363%26imgurl=static.flickr.com%252F1232%252F948106535_fdb26d0eec.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252F99104042%2540N00%252F948106535%252F%26size=128.1kB%26name=Hare%2BKrishna%2BFestival%2Bat%2BTrafalgar%2BSquare%252C%2BLondon%26p=festival%2Bin%2Btrafalgar%2Bsquare%26type=JPG%26oid=f9f252fc4017e48c%26fusr=Eric%2BHands%26tit=Hare%2BKrishna%2BFestival%2Bat%2BTrafalgar%2BSquare%252C%2BLondon%26hurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252F99104042%2540N00%252F%26no=51%26tt=12,069%26sigr=11kdrpf21%26sigi=11fgcsulb%26sigb=144uu5ue6%26sigh=11aqflh58

http://in.wrs.yahoo.com/_ylt=A0S0zu6_jMtIKsEANU.9HAx.;_ylu=X3oDMTBrdWN1ajVxBHBvcwMxMzYEc2VjA3NyBHZ0aWQD/SIG=1rvk5527v/EXP=1221385791/**http%3A/in.images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fin.images.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dfestival%252Bin%252Btrafalgar%252Bsquare%2526js%253D1%2526ni%253D20%2526ei%253Dutf-8%2526fr%253Dyfp-t-in%2526xargs%253D0%2526pstart%253D1%2526b%253D121%26w=500%26h=339%26imgurl=static.flickr.com%252F1038%252F948031219_d6fa0896fd.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252F99104042%2540N00%252F948031219%252F%26size=228.5kB%26name=Hare%2BKrishna%2BFestival%252C%2BTrafalgar%2BAquare%252C%2BLondon%26p=festival%2Bin%2Btrafalgar%2Bsquare%26type=JPG%26oid=7763ed60e71ce400%26fusr=Eric%2BHands%26tit=Hare%2BKrishna%2BFestival%252C%2BTrafalgar%2BAquare%252C%2BLondon%26hurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252F99104042%2540N00%252F%26no=136%26tt=12,069%26sigr=11kll7q2d%26sigi=11f7stjjk%26sigb=1455d4tfe%26sigh=11aqflh58

CAMPAIGN DURING OLYMPICS SPECIALLY DESIGNED, ILLUMINATED IMAGES

AT SUBWAYS & JUNCTIONS IN BEIJING.

“INDIA EVENING” ORGANISED BY TOURISM OFFICE ON 15TH AUGUST.

ADS IN CHINESE DAILIES- SOUTH CHINA POST & CHINA DAILY.

INCREDIBLE INDIA SLOGANS SCREENED AT GIANT DIGITAL SCREENS IN MOSCOW AND ST.PETERSBERG.

CAMPAIGN FEATURED IN EURO NEWS CHANNEL & AIRED IN MORE THAN 45 COUNTRIES.

http://rds.yahoo.com/_ylt=A0S020ozwspIdM0ABAyJzbkF;_ylu=X3oDMTBqczRiNXN2BHBvcwM0MgRzZWMDc3IEdnRpZAM-/SIG=1p5jlbl6p/EXP=1221333939/**http%3A/images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dolympic%252BMASCOTS%252BBEIJING%2526js%253D1%2526ni%253D20%2526ei%253Dutf-8%2526xargs%253D0%2526pstart%253D1%2526b%253D41%26w=500%26h=400%26imgurl=static.flickr.com%252F3204%252F2767581282_6982aff058.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252F12861589%2540N03%252F2767581282%252F%26size=91.1kB%26name=Beijing%2BOlympic%2BMascot%253A%2BHuanhuan%26p=olympic%2BMASCOTS%2BBEIJING%26type=JPG%26oid=96dc8d96a5a13b82%26fusr=beastandbean%26tit=Beijing%2BOlympic%2BMascot%253A%2BHuanhuan%26hurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252F12861589%2540N03%252F%26no=42%26tt=1,251%26sigr=11ludls1b%26sigi=11gcdhqf6%26sigb=13g9i0nej%26sigh=11akn41fv

http://rds.yahoo.com/_ylt=A0S020ozwspIdM0AAgyJzbkF;_ylu=X3oDMTBqaGRyOHJtBHBvcwM0MQRzZWMDc3IEdnRpZAM-/SIG=1p2sp2emt/EXP=1221333939/**http%3A/images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dolympic%252BMASCOTS%252BBEIJING%2526js%253D1%2526ni%253D20%2526ei%253Dutf-8%2526xargs%253D0%2526pstart%253D1%2526b%253D41%26w=500%26h=400%26imgurl=static.flickr.com%252F3084%252F2767580190_5732b8f593.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252F12861589%2540N03%252F2767580190%252F%26size=108.1kB%26name=Beijing%2BOlympic%2BMascot%253A%2BBeibei%26p=olympic%2BMASCOTS%2BBEIJING%26type=JPG%26oid=60d34f2e4d6ba486%26fusr=beastandbean%26tit=Beijing%2BOlympic%2BMascot%253A%2BBeibei%26hurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252F12861589%2540N03%252F%26no=41%26tt=1,251%26sigr=11l0j2lbs%26sigi=11gc6cth4%26sigb=13g9i0nej%26sigh=11akn41fv

http://rds.yahoo.com/_ylt=A0S020ozwspIdM0AEgyJzbkF;_ylu=X3oDMTBqa2FjdDRhBHBvcwM0OQRzZWMDc3IEdnRpZAM-/SIG=1p6trs5c0/EXP=1221333939/**http%3A/images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dolympic%252BMASCOTS%252BBEIJING%2526js%253D1%2526ni%253D20%2526ei%253Dutf-8%2526xargs%253D0%2526pstart%253D1%2526b%253D41%26w=500%26h=400%26imgurl=static.flickr.com%252F3042%252F2766735335_4a97089f96.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252F12861589%2540N03%252F2766735335%252F%26size=122.2kB%26name=Beijing%2BOlympic%2BMascot%253A%2BYingying%26p=olympic%2BMASCOTS%2BBEIJING%26type=JPG%26oid=c2d894a3b9321750%26fusr=beastandbean%26tit=Beijing%2BOlympic%2BMascot%253A%2BYingying%26hurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252F12861589%2540N03%252F%26no=49%26tt=1,251%26sigr=11lqvmfmu%26sigi=11ghf8o2l%26sigb=13g9i0nej%26sigh=11akn41fv

http://rds.yahoo.com/_ylt=A0S020xpwspIexoB6RSJzbkF;_ylu=X3oDMTBqbjZwOGU3BHBvcwMzNgRzZWMDc3IEdnRpZAM-/SIG=1ot6d5vsf/EXP=1221333993/**http%3A/images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dolympic%252BMASCOTS%252BBEIJING%2526js%253D1%2526ni%253D20%2526ei%253Dutf-8%2526xargs%253D0%2526pstart%253D1%2526b%253D21%26w=500%26h=400%26imgurl=static.flickr.com%252F3073%252F2767579818_23b2912c13.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252F12861589%2540N03%252F2767579818%252F%26size=93.4kB%26name=Beijing%2BOlympic%2BMascot%253A%2BNini%26p=olympic%2BMASCOTS%2BBEIJING%26type=JPG%26oid=9d4ea099f44c20c4%26fusr=beastandbean%26tit=Beijing%2BOlympic%2BMascot%253A%2BNini%26hurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252F12861589%2540N03%252F%26no=36%26tt=1,251%26sigr=11ljp6od5%26sigi=11glik91v%26sigb=13g636t2i%26sigh=11akn41fv

http://rds.yahoo.com/_ylt=A0S0206HwspIqrsAVPyJzbkF;_ylu=X3oDMTBpdDZuNzZrBHBvcwM5BHNlYwNzcgR2dGlkAw--/SIG=1p6fktb7v/EXP=1221334023/**http%3A/images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dolympic%252BMASCOTS%252BBEIJING%2526js%253D1%2526ni%253D20%2526ei%253Dutf-8%2526xargs%253D0%2526pstart%253D1%2526b%253D1%26w=500%26h=400%26imgurl=static.flickr.com%252F3210%252F2766734975_5526205cc9.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252F12861589%2540N03%252F2766734975%252F%26size=142.8kB%26name=Beijing%2BOlympic%2BMascots%253A%2BJingjing%26p=olympic%2BMASCOTS%2BBEIJING%26type=JPG%26oid=c945529ad287aa2c%26fusr=beastandbean%26tit=Beijing%2BOlympic%2BMascots%253A%2BJingjing%26hurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252F12861589%2540N03%252F%26no=9%26tt=1,251%26sigr=11llklrmj%26sigi=11g9fsvgc%26sigb=13f1cj6iv%26sigh=11akn41fv

http://rds.yahoo.com/_ylt=A0S020zRwcpIcCQBrySJzbkF;_ylu=X3oDMTBpcWpidGtpBHBvcwM4BHNlYwNzcgR2dGlkAw--/SIG=1n0ou9qec/EXP=1221333841/**http%3A/images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dolympic%252BMASCOTS%252BBEIJING%2526fr%253D%2526ei%253Dutf-8%2526js%253D1%2526x%253Dwrt%26w=500%26h=174%26imgurl=static.flickr.com%252F26%252F62432730_5dcc5988ff.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Fminmay%252F62432730%252F%26size=42kB%26name=Beijing%2BOlympic%2BGames%2B2008%2Bmascots%26p=olympic%2BMASCOTS%2BBEIJING%26type=JPG%26oid=91ba4ed25b9238f2%26fusr=minmay%26tit=Beijing%2BOlympic%2BGames%2B2008%2Bmascots%26hurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Fminmay%252F%26no=8%26tt=1,251%26sigr=11dmlvgtu%26sigi=11cn8vkv4%26sigb=12usbp8te%26sigh=1142n291n

Cannes 2007

This special campaign was designed to attract a global film crowd at the International Film Festival at Cannes. Large outdoor posters showed off India’s diverse and picturesque locales - from the golden beaches of Kerala to the Tiger reserves of Madhya Pradesh - with cinematographic-themed headlines such as ‘Location for Hire’ in French.

Incredible!ndia@60 - NEWYORK CELEBRATIONS COMMEMORATING INDIA’S

60 YEARS OF INDEPENDENCE(23 SEP,07)

MUSIC & DANCE CONCERTS, HANDICRAFT EXHIBITIONS, FASHION SHOWS.

OUTDOOR ADS- BILLBOARDS(NASDAQ, TIMES SQUARE) SUPER MARKETS BUSES & TAXIS GIANT SCREENS BYLINE- ‘INDIA’S TIME HAS COME’

http://www.indiaat60.in/gallery/publicity1.jpg

http://www.indiaat60.in/gallery/street-banners2.jpg

http://www.indiaat60.in/gallery/street-banners5.jpg

The sand sculpture of the Taj Mahal by Sudarshan Patnaik at Port Authority Bus Station.

Campaign 2007/08

The Colours of India campaign emphasized India’s diverse cultural spectrum. Featuring breathtaking images and colour-based headlines such as Coffee Brown and Red Hot, the campaign was launched globally in 71 leading newspapers and magazines.

Incredible !ndia

Campaign 2008/09

The India Tourism 2008 campaign was based on the experiences of those who came to visit India as tourists and stayed back to make India their home.

The creative idea employed a simple device that stated their country of birth, followed by text that said ‘Motherland: India’.

Incredible !ndia

Anne always wanted to be a dancer. In her formative years, she was nurtured in classical ballet in Paris. Her search for the perfect art form came to an end when she discovered Bharat-Natyam, Today she is known as “Deevyani”,one of the most foremost exponents of Bharat Natyam in the world…..your search ends here.

Julie Martin was born near Holywood in L.A. Having a keen interest in Yoga brought her to India ,she felt so much of kinship and overwhelming sense of belongingness. She studied and mastered yoga..and made India her home……..INCREDIBLE INDIA

LA Campaign ,2009 For Incredible India's campaign in LA, we used the

names of famous Hollywood movies as headlines and set them against images from India. A simple tongue-in-cheek approach appropriate for a town that lives and breathes movies.

MEDIA

MASS MEDIA COMMUNICATION IN NEWSPAPERS, TV, CINEMA AND OUTDOORS.

ATITHI DEVO BHAVA CAMPAIGN

BRAND AMBASSADOR(2008)AAMIR KHAN

TV COMMERCIAL SUGGESTS A FEW BASIC COURTESIES. IF A GUEST IS HARASSED, WE SHOULD STEP IN.

7-S Mantra Swaagat (welcome) Soochanaa (information) Suvidhaa (facilitation) Surakshaa (security) Sahyog (cooperation) Sanrachnaa (infrastructure) Safaai (cleanliness)

What we have achieved out of it ???

India’s total foreign tourist arrivals in 2013 stood at 6.84 million

Foreign exchange earnings from tourism in rupee terms during 2013 were Rs.1,05,836 crore with a growth of 12.0% over the same period in 2012

India’s rank in the World Tourism Receipts during 2012 was 16th & India stood at 7th rank among the Asia and Pacific Region in terms of tourism receipts

Tourism StatisticsTourism is the largest service industry in India, with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India.

India witnesses more than 5 million annual foreign tourist arrivals and 562 million domestic tourism visits.

The tourism industry in India is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate.

Average Length of Stay in India is 31.2 days

NEW BRAND AMBAZIDER

The new redesigned logo

Peacock – National Bird

The use of a Elegant Font face

Indianness

Thank you

incredible india

Education