india online grocery market by product, consumer behaviour, competition 2011 2021 brochure
TRANSCRIPT
M a r k e t I n t e l l i g e n c e . C o n s u l t i n g
India Online Grocery Market By Product , Consumer Behaviour, Competit ion Forecast
and Opportunities , 2011 – 2021
P r o d u c t O v e r v i e w
2
© TechSci Research
A grocery store (retail stores or online)
primarily sells grocery products such as
fruits & vegetables, food grains, bread &
bakery products, dairy products, dry &
baking goods, etc.
Further, online grocer can be defined as a
grocery store which allows individuals or
companies to purchase grocery online.
Profit margin of online grocers depends
upon the order. Higher order will result in
high profit for the companies.
Further, online grocers are majorly
focusing towards providing faster delivery
services across their respective cities, in
order to increase their profit margins.
Reta
il
Food & Grocery
Beverages (Coffee, Tea, Juice, etc.)
Bread, Bakery and Dairy Products (Bread, Sandwich Loaves, Biscuits, Eggs, Milk,
Butter, Cheeses, etc.)
Dry & Baking Goods (Flour, Sugar, Pasta, Noodles, Dry
Fruits, etc.)
Fruits & Vegetables
Household (Detergent, Paper Towels, Toilet Paper, Aluminium Foil, Sauce, etc.)
Food Grains
(Rice, Oil, Flour, etc.)
Meat (Chicken, Fish, etc.)
Personal Care (Shampoo, Soap, Hand Soap, Shaving
Cream, etc.)
Other items (Baby Items, Pet Items, Greeting Cards,
etc.)
Department Stores
Pharmacy
Books, Music
and Gifts
T a b l e o f C o n t e n t s
3
© TechSci Research
S No. Contents
1. Report Methodology
2. Analyst View
3. Product Overview
4. Global Online Grocery Market Overview
5. India Grocery Market Outlook
5.1. India Online Grocery Market Vs Offline Grocery Market
6. India Online Grocery Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type (Food Grains; Bread, Bakery & Dairy Products; Fruits & Vegetables; Personal Care; Dry & Baking Products; Household Products; Beverages; Meat & Meat Products; & Others)
6.2.2. By Region
6.2.3. By Company
7. Policy & Regulatory Landscape
8. Business Model
8.1. Inventory Business Model
8.2. Hyperlocal Business Model
8.3. Multi-Channel Business Model
9. India Economy Profile
10. Competitive Landscape
10.1. Competitive Benchmarking
10.2. Company Profile
T a b l e o f C o n t e n t s
4
© TechSci Research
S No. Contents
10.2.1. Innovative Retail Concepts Pvt Ltd (BigBasket.com)
10.2.2. Grofers India Private Limited (Grofers.com)
10.2.3. Nuvo Logistics Private Limited (PapperTap)
10.2.4. ZN Retail Pvt. Ltd. (Zopnow.com)
10.2.5. AaramShop Private Limited (Aaramshop.com)
10.2.6. Natures Basket Limited (Naturebasket.com)
10.2.7. MN&C Supply Links Retail Private Limited (Localbanya.com)
10.2.8. Reliance Fresh Private Limited (Reliancefreshdirect.com)
10.2.9. Fiora Hypermarket Limited (my247market.com)
10.2.10. SRS E-Retail Limited (srsgrocery.com)
11. Voice of Customers
11.1. Online Shoppers, By Age Group
11.2. Online Purchase of Grocery, By Age Group
11.3. Purchase of Grocery Products, By Educational Qualification & Occupation
11.4. Buyer & Non-Buyer of Grocery Online, By Age Group
11.5. Factors Affecting Buyers
11.6. Purchase of Different Products Online, By Age Group
11.7. Frequency to Purchase Grocery Products, By Age Group
11.8. Monthly Spending on Grocery, By Age Group
11.9. Frequency of Online Grocery Purchase, By Age Group
11.10. Monthly Spending on Grocery through Online, By Age Group
11.11. Time of Purchase Grocery Products Online, By Age Group
11.12. Brand Awareness of Online Grocery Retailers, By Age Group
T a b l e o f C o n t e n t s
5
© TechSci Research
S No. Contents
11.13. Product Category Purchase Through Online, By Age Group
11.14. Beverages Products Purchase, By Major Online Retailers, By Age Group
11.15. Bread & Bakery Products Purchase, By Major Online Retailers, By Age Group
11.16. Dairy Products Purchase, By Major Online Retailers, By Age Group
11.17. Dry & Baking Goods Purchase, By Major Online Retailers, By Age Group
11.18. Fruits & Vegetables Purchase, By Major Online Retailers, By Age Group
11.19. Food Grains Purchase, By Major Online Retailers, By Age Group
11.20. Household Products Purchase, By Major Online Retailers, By Age Group
11.21. Meat Products Purchase, By Major Online Retailers, By Age Group
11.23. Personal Care Products Purchase, By Major Online Retailers, By Age Group
11.24. Other Items Purchase, By Major Online Retailers, By Age Group
11.25. Mode of Payment to Purchase of Grocery Products Online, By Age Group
11.26. Cashback/Discount Offers Impact Purchase of Groceries Online
11.27. Impact of Cashback/ Discounts Offers on Selection of Mode of Payment, By Age Group
11.28. Factors Affecting Grocery Purchase Through Online Over Physical Stores
11.29. Factors Affecting Satisfaction Level of Customer Buying Grocery Through Online Over Physical Stores
11.30. Drivers for Online Grocery Shopping
12. Annexure
13. Strategic Recommendations
14. About Us & Disclaimer
R e s e a r c h M e t h o d o l o g y
6
© TechSci Research
Baseline Methodology
Our dedicated team of industry experts has comprehensively monitored and analyzed various aspects of India
online grocery market. The team has analyzed various industry segments and speculated a positive future for
the industry. Taking into consideration the strategic alliances, capital investments, etc., our team of analysts
has provided a prudent analysis of the industry’s performance over the next five years. This would enable our
clients in planning their investment decisions and explore growth opportunities in India online grocery market.
For our study, we have gathered information through primary research surveys with vendors and online grocery
service providers in India, followed by an exhaustive search of credible paid databases. Our team of experts has
then prudently evaluated all the collected information and organized it in chronological order to depict a
meaningful and clear picture of India online grocery market.
In addition, while compiling the data, we have also validated all the collected information from multiple sources
and data warehouses in order to present the most accurate and precise information of the concerned industry.
We have also identified and analyzed all emerging trends, including important drivers and challenges
confronting the mobile wallet market. We have also presented various forecasts for the industry based on our
in-depth analysis of market dynamics, prevalent trends, major developments and growth opportunities.
Companies InterviewedBigBasket.com, Grofers.com, PepperTap.com, ZopNow.com, Aaramshop.com,etc.
Sources:
Reserve Bank of India (RBI), News Articles, Company Website, Press Releases, etc.
I n d u s t r y B r i e f
7
Online Grocery Market in India to Grow at 55% through 2021
Growing e-commerce industry and increasing internet penetration coupled with rising digital awareness toincrease online grocery sales in India through 2021
According to a recently released TechSci Research report, “Online Grocery Market in India By Product Type,Consumer Behaviour, Competition Forecast and Opportunities, 2011 – 2021”, the online grocery market inIndia is projected to grow at a CAGR of 55% during 2016 - 2021. Easy availability of a wide product range at oneplace and improving logistic services offered by companies are anticipated to fuel the country’s online grocerymarket over the next five years. With growing e-commerce market, increasing consumer awareness, risingdisposable income and advent of various technological advancements over the last few years. Over the lastcouple of years, online grocery companies operating in India have been spending heavily on digital marketingto increase their visibility and consumer awareness.
India has a large base of young consumers who form majority of the workforce and due to time constraintsbarely get time for grocery shopping which is increasing adoption of online grocery stores especially in metrocities. Consumers in urban centers like Delhi, Mumbai & Bangalore are driving substantial growth in Indiaonline grocery market, a large chunk of Indian consumers, residing in tier II and tier III cities, still remainuntapped due to lack of confidence, low awareness and price conscious behaviour. To remain competitive inthe market, an increasing number of e-grocers are strategically targeting these markets to increase theirfootprints in the country.
“BigBasket, Grofers, and PaperTap are the leading players in India online grocery market. These players areanticipated to maintain their dominance in the market through 2021. Few companies are expanding theiroperations by partnering with local retailers in numerous Indian cities, while others are adopting inventorybusiness model to address the growing demand for everyday consumer products across India.”, said Mr. KaranChechi, Research Director with TechSci Research, a research based global management consulting firm.
I n d i a G r o c e r y M a r k e t O u t l o o k
8
© TechSci Research
8
120
140
160
180
200
220
240
260
280
300
320
100
110
120
130
140
150
160
170
180
190
200
2011 2012 2013 2014 2015 2016E2017F 2018F 2019F 2020F 2021F
Grocery Market Retail Market
India Grocery & Retail Market Size, By
Value, 2011-2021F (USD Billion)
Company NameFood & Grocery
FormatNumber of Stores
in 2014
Reliance Industries Reliance Fresh XXX
Future GroupBig Bazaar, Food Bazaar, Foodhall,
KB's FairpriceXXX
Aditya Birla Group More XXXREI Agro Ltd. 6Ten XXXBharti Group Easy day XXX
RP-Sanjiv Goenka Group
Spencer's XXX
Avenue Supermarket D-Mart XXX
Godrej Group Nature's Basket XXX
Tata Sons Star Bazaar XXX
India Food & Grocery Formats of Major
Players & Number of Stores, 2014
12
34
56
78
910
2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
India Online Grocery Market Size, By
Value, 2012-2021F (USD Billion)
Food …
Bread,
Bakery &
Dairy Product…
Fruits &
Vegetables…
Personal
Care, …
Dry & Baking …
Household
Products, …
Beverages…
Meat &
Meat
Products, …
Others,
12.00%
India Online Grocery Market Share,
By Product Type, By Value, 2015
India Online Grocery Market Share, By
Product Type, By Value, 2021F
Food
Grains,
11.00%
Bread,
Bakery &
Dairy Product…
Fruits &
Vegetables…
Personal …Dry & Baking
Products, …
Household
Products, …
Beverages…
Meat &
Meat
Products, …
Others,
12.00%
India Online Grocery Market Share, By Region, By
Value, 2012-2021F
1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
30% 30% 30% 30% 30% 30% 30% 30% 30% 30%
40% 40% 40% 40% 40% 40% 40% 40% 40% 40%
29% 29% 29% 29% 29% 29% 29% 29% 29% 29%
2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
Eastern Northern Western Southern
Food Grains Bread, Bakery & Dairy Products
Fruits & Vegetables Personal Care
Dry & Baking Products Household Products
India Online Grocery Market Share, By Product Type, By Value, 2012-2021F
R e p o r t O r d e r i n g
To View Sample OR Purchase Report
Report Price
Report Name: India Online Grocery Market By Product, Consumer Behaviour,
Competition Forecast and Opportunities, 2011 – 2021
License Type Price
Electronic Access - Single User License $3000
CD-ROM Mail Delivery $3500
Hard Copy Mail Delivery $4000
Electronic Access - Multi-User License $6000
9
A b o u t U s & D i s c l a i m e r
10
© TechSci Research
TechSci Research – North America
2950, Boundary Road, Burnaby,
British Columbia, Canada
Tel: +1- 646- 360-1656
Email: [email protected]
www.techsciresearch.com
About Us :
TechSci Research is a global market research and consulting company with offices in Canada, the UK and India. TechSci Research
provides market research reports in a number of areas to organizations. The company uses innovative business models that focus on
improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both
industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional
and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely
rich evaluation of the opportunities available in the market.
Related Reports
UAE Patient Registry Software Market Forecast & Opportunities, 2020
Saudi Arabia Biometric Systems Market Forecast & Opportunities, 2020
India Machine-to-Machine Modules Market Forecast & Opportunities, 2020
Partial List of Clients
Disclaimer :
The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is madethat it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from varioussources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness ofany information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially statesthat it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts,can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internalconsumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
TechSci Research – Europe
54, Oldbrook, Bretton,
Peterborough,
United Kingdom
Email: [email protected]
www.techsciresearch.com
TechSci Research – Asia-Pacific
A – 51, Sector -57, Noida, National
Capital Region, U.P. - India
Tel: +91-120-4523900
Email: [email protected]
www.techsciresearch.com