india online landscape 2011 snapshot

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India Online Landscape 2011

Profiling ¶online Indians· as internet users and consumers



What·s new this year!

Estimate of internet users ¶universe· includes those accessing internet on

their mobile phone

Users also profiled as consumers of a variety of products and services

(FMCG products, Wearables, Household & Kitchen durables, Automobiles,Banking services, Mobile and Travel services)

Data updates (except internet users universe estimates) to be available on quarterly basis



Most recent and comprehensive estimates of Internet user-ship in India

User-ship estimates based on a land survey conducted among 201,839 individuals spread across all 4 regions of the

country between Apr-Mid June 2011 (covering 32,876 households in 104 cities and 15,889 households in 766 villages).

Estimates cover both ¶regular· and ¶occasional· users as well as both ¶computer· and ¶mobile· based internet users

Insightful understanding of net usage behavior and preferences of

regular online Indians

Findings on ¶net usage dynamics·, ¶online activities undertaken·, ¶website preferences· and ¶consumption and lifestyle

preferences· are based on an online survey conducted between Mar-Mid June 2011 among 12,425 ¶active· internet users

from Juxt·s own online panel of 180,000+ internet users. Quarterly updates will also have 10,000+ sample per quarter

Understanding of online Indians as ¶consumers· and not just as faceless

net users

Includes their socio-economic status, consumption preferences of a variety of products and services, online shopping

behavior and website and media preferences reported on the ¶most used· basis. Website preferences captured for over

40 online verticals/domains and brand preferences for over 50 product/service categories

Study Overview



This year·s annual land survey was conducted between Apr-Mid June 2011 to profile and estimate ¶internet users·

in India. The survey covered ¶towns· and ¶villages· of all population strata in all the mainland states and union

territories in India (covering all the key, and 80 of the total 88 regions in India as per latest classification by NSSO)

The selection of towns and villages was done to attempt a best possible but a practical ¶geographical· coverage

of the Indian population. The sampling within the selected towns was done on ¶2-stage random· basis (firstly arandom selection of polling booths, and then a random selection of households from the electoral list within each of the randomly

selected polling booths); village sampling was done on systematic random basis (selection of every nth house in the village)

Net usage dynamics, usage behavior and website preferences were captured from the ¶actual· internet users in

an online survey using Juxt·s own 180,000+ member Internet User Panel (www.getcounted.net)

The online panel and survey data was made representative of the entire online Indian population (and not just of

the online panel members or those surveyed) by using ¶demographic weights· of internet users as derived from the land

survey

Representation ¶weights· were derived and applied on 5 demographic parameters ² zone, urban district/ village

class, SEC, gender and age, while correction was also made for ¶preferred language of reading·. Only authentic

¶Govt. of India· base-level population statistics were used for this purpose (NSSO/Census)

Methodology



Topline Findings



¶Active· Internet users in India stand at 65 million ( 28% from 51 million last year)

61 million ¶regular· users (46 mn urban users, 16 mn rural users)

Internet reaches 29 million Indian households (avg. users per household up marginally at 2.23)

Covers 11.3% of all Indian households and 5.4% of all Indians (13% urban, 2% rural)

Over 4 in 5 are ¶daily· users. Daily users· base grew faster, at 33%

* ¶Active· internet users = who have used the internet ¶in last one year·, ¶Regular· internet users = use internet ¶at least once a month·

¶Growth· is back!



Access up from all places (avg. place of access up at 2.23 from 1.76)

¶Home· is the single largest place of access (58%), and the most preferred placeof access (43%). Only ¶Home· and ¶transit· show growth in usage on ¶preferred place· basis

Growth largely ¶PC· driven (access on mobile phones still only among 1 in 4 internet user)

Mobile adding only ¶depth of usage· (8 out of 10 mobile internet users are ¶dual· users, ¶only mobile·

based usage a lowly 3% - 1.8 million users)

Overall, internet growth noticeably more in ¶metros· and ¶urban uptowns·

¶Multi-access· , but mobile internet hasn·t taken off



Online Activity % Internet UsersUndertaking

% Change Fromlast Year

Emailing 95% +1%

Search or buy non-travel products 76% +33%

Web info search (text, images) 74% -

Download music 69% -3%

Job search 62% +6%

Social networking 61% +8%

Search or buy travel products 59% +25%

Instant messaging/chatting 57% +1%

PC to mobile SMS 54% -2%

Pay bills online 51% +22%

Visit local Indian language websites 29% +2%

Average number of online activities undertaken per person ² 18 (+1)

Popular Online Activities ² Top 10

Search, Interactivity, Entertainment and Shopping



Most Used Websites ² By Verticals

Vertical Top Website % Use(Among Vertical Users)

% Use Most(Among Vertical Users)

Generic Portals (all-purpose websites) Yahoo, Google 84%, 84% (Google) 51%

Emailing Gmail 92% 61%

Instant Messaging Gtalk/Gmail 73% 51%

Job Search Naukri 78% 57%

Online News Google 61% 32%

Online Travel Buy IRCTC 81% 66%

Online Games Facebook 51% 30%

Online Buying (Non-Travel) Ebay 49% 31%

Real Estate 99acre 64% (Google) 36%

Business & Financial News Google 55% 36%

Online Share Trading (Trading) Sharekhan 50% 30%

PC to PC Net Telephony Google/Gtalk 89% 52%

PC to Telephone Net Telephony Google/Gtalk 69% (Yahoo) 46%

PC to Mobile Messaging (sms) Way2sms 79% 59%

Net banking ICICI Bank 49% 21%





Matrimony Bharatmatrimony 80% 56%

Friendship/Dating Facebook 80% 48%

Share/upload Pictures Facebook 77% 45%

Social Networking Facebook 87% 59%Professional Networking Facebook 73% (Orkut) 36%

Share/upload Videos Facebook 69% (Youtube) 43%

Non-cricket Sports Espnstar 60% 34%

Cricket content Yahoo Cricket 65% (Cricinfo) 37%

Cinema content Google 64% 43%

Watch Videos Youtube 89% 78%

Financial Info & Quotes Moneycontrol 47% 27%

Buy/Rent Movie CD Ebay 64% (Sify) 37%

Mobile content Google 52% 33%

Book Cinema Tickets Bookmyshow 16% 16%

Download Movies Torrentz 63% 49%

Download Music Songspk 62% 47%






Listen/stream Music Youtube 60% 27%

Share/Upload Music Youtube 69% 50%

Health & Lifestyle Content Google 75% 45%

Online Education and Learning Google 76% 52%Astrology Astrology 46% 34%

Screensavers/Wallpapers Google 72% 50%

E-greetings 123greetings 77% 67%

Search Locations/Maps Google 94% 85%

Search for Higher Education Info Google 87% 79%

Online Tutorials Google 64% 43%

Search/Buy Books Google 74% 58%




4 out of 5 internet users ¶shop· online (search or buy online), translating into a 50 million

strong online consumer base

17 mn of these ¶online shoppers· (or 29% of all internet users), also ¶buy· online - 70% from 10

million last year

Online buyers of ¶non-travel· products (13.5 million) outnumber ¶travel· ones (8.6 million)

Most bought ¶non-travel· products were mobile phones & accessories (56%), computer hardware and

consumer electronics (35% each) and movie tickets (30%). Most bought ¶travel· products were train tickets

(83%) and air tickets (58%)

Online buying picking momentum!



Almost 2/3rd of all internet users are ¶employed· (up by 7%), and 71% of the employed

ones ¶head· of their households

2/3rd of online Indians belong to SEC A,B and C, with claimed ¶average· monthly

family income of `18,720; 1 in 4 have a credit card

Female user-ship ¶inch· up further at 27% (but ¶housewives· segment declines)

¶25-35 years· user segment grows further as the ¶single largest· online age group

Almosthalf t

he online Indians ¶

head· t

heir HH



Product Category % Internet UsersOwning/Using

Product Category % Internet UsersConsuming

(Currently own/use) (Bought and consumed personally in the last 3 months)

Car 14% Noodles 55%

Motorcycle / Scooter 40% / 10% Milk Additives 58%

PC/Laptop 61% Potato Chips 62%

Mobile Phone 93% Biscuits 71%TV 82% Ketchup/Sauce 43%

Fridge 62% Tea / Coffee 74% / 64%

Camera 51% Soft Drinks 60%

Ipod/Mp3 Player 26% Fruit Juice 53%

Microwave 29% Bottled Water 42%

AC 21% Chocolates 73%

Saving Bank Account 83% Hair Oil 72%

Credit/Debit/Cash Card 45% Shampoo 76%

Life Insurance 45% Fairness Cream 33%

Medical Insurance 21% Deodorant 47%

Jeans 65% Toothpaste 81%

Readymade shirts 58% Soap bars 62%

Watch 63% Face Wash 49%

Jewelry 36% Moisturize / Body Lotion 36%

Their Consumption Lifestyle



9 out of 10 ¶home· and ¶office· based online Indians log on to the net ¶daily·

Almost half of all ¶home based· net users are ¶heavy users· of internet (spending >2

hours a day on weekdays). Less than 1 in 3 of them spend that kind time on other media

Net surfing is among top 3 favorite ¶indoor entertainment· for 3 out of 4 of them

9 out of 10 of them (86%) use some ¶social media· (networking, communities, blogs, tweets, reviews)

¶Listening to music·, ¶cinema· (largely Indian) and ¶gaming· are their biggest hobbies

Internet is ¶intrinsic· to th

eir lifestyle



R eport Details & Price



Like in 2010, all the India Online reports are available as query-based online

datasets with findings presented as tables/graphs/charts (no PDF reports anymore)

There is an overall level dataset, called ¶India Online Universe·, with findings

presented on the base of ¶all internet users·

In addition, there are a series of supplementary datasets with each datasetpresenting findings at a specific ¶category· or ¶user segment· base level (here

the sample base is the ¶subset· of internet users belonging to a specific ¶user segment· like women , youth, SEC wise, town type

wise, etc; or undertaking a specific ¶online activity· like emailing, social networking, job search, etc. The supplementary dataset

outlines the internet usage behavior and preferences of these subsets of internet users only)

R eports

Note: Reporting of any supplement dataset is subject to collection of sufficient sample responses in the survey



Juxt India Online Syndicated Datasets

Overall Internet User

Level Dataset

All Internet Users ² Demographics,

Psychographics, Internet Usage, Media Usage

India Online Universe

Online Verticals

Datasets

Generic Portals

Online Shopping

Job Search Matrimony

Social Networking

Emailing

Online News

Online Sports Content

Financial Info Search

Non-travel products

Online Share Trading

Net Telephony

Online Games

Online Music

Online R eal Estate

Mobile Content Download

Professional Networking

Cricket, OtherSports

Picture Sharing

Download Videos

DownloadMovies

Search Engine - English

Search Location/Maps

Book Movie Tickets

Astrology

Online Travel

Car & 2-wheeler owning net users

Auto Owners Online

Social media users on the net

Online Lingua

Investors Online

Consumer Segment

Datasets

Youth Online 13-24 year old internet users

Women Online Women internet users

Urbanites Online Net users by their SEC profile

Online Socialites

Students on the net

R endezvous Online Net users by place of access

Speed Online Net users by type of connection

Online City Line Net users by town classes

CC Online Credit card owners as net users

Techie Online IT Professionals on the net

Students Online

Net users as financial investors

Vernacular language net users

Corporate employees on the net

Corporate Online

Mobile & Online

Net users using internet on mobile phones



Pricing*

* 10.3% service tax extra

* Key Findings PowerPoint R eport for any dataset (only on order) ² R s. 50,000 per dataset

Universe Dataset(All India, Urban/Rural)

Master Dataset(All India, Urban, Rural, State-wise, Town class-wise,

Village class-wise, Top 20 urban districts individually)

Annual Dataset OnlyAnnual Dataset + 3

Quarterly UpdatesAnnual Dataset Only

Annual Dataset + 3

Quarterly Updates

Base Datasets Only (All net users) `150,000 `300,000 `250,000 `500,000

Any Single Segment / Vertical

Dataset Only`150,000 `300,000 `250,000 `500,000

Base Dataset + Up to 5

Segment / Vertical Datasets`300,000 `600,000 `500,000 `750,000

Base Dataset + Over 5 (max. 15)

Segment / Vertical Datasets`450,000 `900,000 `750,000 `1,050,000



Payment Terms : 50% advance, 50% after delivery of all datasets/reports

Delivery Timeline : Base Datasets (India Online Universe / India Online Master Dataset)

Week of 18th July 2011

: Supplementary (Segment / Vertical) Level Datasets

2 days per dataset thereafter from date of order

: PowerPoint R eport

1 week per dataset report thereafter from date of order

R eporting Format : Query access based online dataset

Payment Terms & Delivery



Information Coverage



Size Estimates of Internet Users in India

(All India, Urban/Rural, By States, By City Class/Village Class, Top 25 urban districts)

Total internet using households, No. of internet users per household, Total Internet using individuals

Regular internet users (at least once a month) versus occasional internet users

Users accessing internet from only mobile, only computers, both mobile and computers

Geographics of Internet Users

Region, State, Urban/Rural area, City Type/Village Type, Top individual urban districts

Personal Demographics of Internet Users

Gender, Age, Weight, Height, Marital Status, Generational classification by age, Status in the household (CWE or otherearning member or dependent member of the household)

Occupation, Individual Income classification (if earning), Education, Medium of education, Preferred language of reading

Personal Psychographics of Internet Users

Current Priorities & Aspirations: Most important priorities in life currently, Parameter that defines ¶status in the

society· for them

Current & Pastimes: Current hobbies and interests, Favorite indoor and outdoor activities/pastimes,

India Online Landscape Dataset

(Information Coverage)



Other entertainment/outing activities undertaken regularly, Current living celebrity look up to

Personal likes & preferences: kind of music listen to, kind of movies like to watch, favorite sports, food and clothing

Personal Consumption Lifestyle Orientation

Enthusiasm towards shopping

Factors give preference to when deciding place of buying

Attributes give importance to most when buying products and services

Personal Consumption Preferences

Whether use/avail of the following products and services, along with brand used:

Banking & financial services - saving bank account, life insurance, medical insurance, owns a credit card with card typeowned, whether owns a Demat account and invests in financial instruments

Processed foods & beverages - Milk additives, Namkeens, Potato chips, Jam, Noodles, Pasta, Corn Flakes/Oats, Frozen

Vegetables, Frozen Meat Products, Ketchup/Sauce, Packaged Cakes, Biscuits, Chocolates , Toffees/Candies, Mouth

Fresheners, Chewing gums, Coffee, Tea, Soft Drinks, Fruit drinks, Fruit Juice, Bottled water, Squashes/Concentrates

Personal care products ² Soap bars, Shower gel/Body wash, Shampoo, Hair conditioner, Hair oil, Hair gel, Hair color,

Face cream, Fairness cream, Moisturizer/Body lotion, Talcum powder, Deodorant, Perfume, Face wash, Face cleansers,

Toothpaste/powder, Tooth brush, Mouthwash, Hand-wash liquid soap, Hand sanitizer gel, Toilet paper





Wearables - Jewelry, Watch, Readymade Shirts, T-shirts, Readymade Trousers, Jeans, Readymade suit, Shoe, Innerwear

Travel services - whether availed of any in last 3 months ² air travel, train travel, bus travel, hotel stay, holiday package

Whether in next 6 months likely to finish education, change job, get married, or expect a birth in the house

Whether order Pizz

a for home delivery

Personal Mobile Usage Behavior

Whether uses a mobile phone, No. of connections/SIMs used, Whether has landline phone at home

For most used connection ² type of connection technology, plan type (pre-paid/post-paid), Service provider name,

Services subscribed to, Handset brand, Price of handset and features present on this most used handset

Personal Media Usage

Whether use TV (including genre of channels watched), Whether use Radio, Newspaper and Magazines

Daily duration of usage during weekdays and weekend for each of the media used

Most watched TV channels by genre of channels, most read newspaper and magazines, most listened to radio channel





Household·s Socio-Economic Profile

Family classification by lifecycle stage, Family size

Highest occupation and education level in the household, Neo-SEC Classification, CWE Occupation, CWE Education,

Conventional SEC classification

Monthly Household Income (MHI), No. of earning members in the family, Average per capita household income,

Ownership status and size (carpet area) of house living in

Durables and Kitchen wear owned in the household - House, Car, Motorcycle, Scooter, Bicycle, B/W TV, Color TV, Home

theater, TV Connection, Fridge, Washing Machine, Air Conditioner, Microwave, Music system, Portable music player,

VCD/DVD player, Regular Camera, Digital Camera, Video Camera, PC/Laptop, Video Game Player, Inverter/UPS, Electric

iron, Geyser, Water purifier, Food processor, Toaster, Sandwich maker, Electric chimney





Net usage status and dynamics

Years of experience in using the net, Place of access (home, place of work, cyber café, transit, choupal/gram panchayat)

Net usage details by the most preferred place of access ² frequency of usage, duration of usage, speed of connection

Online (and offline) marketing stimulus responded to (banner ads, search ads, virals, contest, e-mailers, newsletters) Popular languages of internet usage, most used websites for each of these languages

Social Media & Blogging - proportion of internet users reading, commenting and owning blogs, review products, use

twitter, upload content online, etc.

Whether uses internet on mobile phone, type of access (WAP, Pre-installed applications, Browse directly, Push mail),

internet activities undertaken on the mobile phone, reasons for not using internet on mobile where applicable

Online shopping behavior (Only in ¶Online Travel· and ¶Online Shopping· Dataset) Penetration of online shoppers (only search) and buyers (search and buy), Reasons for not buying online where applicable

Travel products bought and searched in last 1 year, search-to-buy ratios, frequency of buying, average monthly spends

Non-travel products bought and searched in last 1 year, search-to-buy ratios, frequency of buying, average monthly spends

Online payment modes used

Motivations of buying online and problems faced while buying online





Popular online activities undertaken and most used websites

Most used generic website/portal

Whether undertake, and the most used website for each of the following online activities:

Emailing Instant Messaging/Chatting

Use Emailing on Mobile Follow Tweets

Info Search (English) Location/Map Search Job Search Travel Search/Booking

Real Estate Info Online Shopping (other than travel products)

Search/Buy Books General News

Business/Financial News Financial Info (rates, quotes, etc.)

Net Banking Online Share Trading

PC to PC & PC to Phone based Net Telephony PC to Mobile messaging (SMS)

Matrimonial Search Dating/Friendship

Social Networking Sharing Pictures

Sharing Videos Watch Videos Professional Networking Pay Bills Online

Gaming Stream/Listen to Music

Download Music Download Movies

Cricket Content Cinema Content

Non-cricket Sports Content Book Movie Tickets

Download Mobile Content Educational Info Search

Health & Lifestyle Info Online Education/Tutorials

E-greetings Astrology

Online Communities





Contact Details

Address : 7, Kehar Singh Estate, Westend Marg

Lane 2, Said-ul-Ajaib, New Delhi ² 110030

Telephone : +91-11-29535098, +91-9811256502

Contact Person : Sanjay Tiwari

Email : [email protected]

Website : www.juxtconsult.com



Thank You!

india online landscape 2011 snapshot

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