india organic food market forecast and opportunities, 2020

M a r k e t I n t e l l i g e n c e . C o n s u l t i n g

India Organic Food Market Forecast and Opportunities , 2020

I n d u s t r y B r i e f

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India Organic Food Market to Grow at Over 25% through 2020

Excessive use of chemical fertilizers and pesticides in food production and increasing healthawareness among consumers to drive India organic food market

According to recently published TechSci Research report “India Organic Food MarketForecast & Opportunities, 2020”, organic food market in India is projected to registergrowth at a CAGR of over 25% during 2015-20. Growing health consciousness is the keyfactor surging the demand for organic food products in India. Other factors driving growth inthe market include higher income levels, improving living standard, and favorablegovernment initiatives aimed at improving the current scenario of organic farming in thecountry by providing financial and technical support to organic farmers.

Consumers in India are becoming increasingly health conscious, which has resulted in achange in their preferences. Consumers are moving towards consumption of organic food inplace of conventional food, to avoid adverse health effects of chemical preservatives/ residuespresent in non-organic food. Moreover, increasing popularity of organic products hassignificantly expanded the availability of organic food in retail stores over the last few years.With organic food becoming easily accessible, the market is expected to witness remarkablegrowth over the forecast period.

“Rising awareness about the benefits of consuming organic food products coupled with risinghealth concerns is driving the consumption of organic food products in India. Though highprices of organic food are hindering widespread adoption, producers are increasing their focuson reducing the price differential between organic and inorganic food products. As demand fororganic food products rises, increase in production and economies of scale would result inreduced cost of production, further driving growth in India organic food market over the nextfive years.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research basedglobal management consulting firm.

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T a b l e o f C o n t e n t s

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S. No. Contents

1. Research Methodology

2. Product Overview

3. Analyst View

4. Global Organic Food Market Overview

5. India Organic Food Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Product Type

5.2.2. By Company

5.2.3. By Region

6. India Organic Pulses & Food Grains Market Outlook


6.1.1. By Value

6.2. Price Point Analysis

7. India Organic Processed Food Market Outlook


7.1.1. By Value


8. India Organic Fruits & Vegetables Market Outlook


8.1.1. By Value


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S. No. Contents


9. India Organic Dairy Products Market Outlook


9.1.1. By Value


10. India Other Organic Food Products Market Outlook


10.1.1. By Value

11. India Organic Food Supply Chain Network

12. Import-Export Analysis

13. Market Dynamics

13.1. Drivers

13.2. Challenges

14. Market Trends & Developments

14.1. Increasing Area under Organic Cultivation

14.2. Growth in Ready-to-Eat Organic Food Market

14.3. Increasing Investments in Organic Food Market

14.4. Growing Production in North-East Region

14.5. Rising Demand for Bio-Fertilizers

15. Policy & Regulatory Landscape

16. India Economic Profile


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S. No. Contents

17. Competitive Landscape

17.1. Competition Benchmarking

17.2. Company Profiles

17.2.1. Organic India Pvt. Ltd.

17.2.2. Conscious Food Pvt. Ltd.

17.2.3. EcoFarms (India) Ltd.

17.2.4. Morarka Organic Foods Pvt., Ltd.

17.2.5. Sresta Natural Bioproducts Pvt. Ltd.

17.2.6. Gayatri Organic Foods Pvt. Ltd.

17.2.7. Navdanya Foods Pvt. Ltd.

17.2.8. Fabindia Overseas Pvt. Ltd.

17.2.9. Suminter India Organics Pvt. Ltd.

17.2.10. Pristine Organics Pvt. Ltd.

18. Strategic Recommendations

19. About Us & Disclaimer

R e s e a r c h M e t h o d o l o g y

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Baseline Methodology

Our dedicated team of industry experts has comprehensively monitored and analyzed various aspects of the

India organic food market. The team has analyzed various industry segments and speculated a positive future

for the industry. Taking into consideration factors such as increasing disposable income, increasing health

consciousness among people, increasing number of diseases, increasing awareness for organic food over

conventional food, etc., our team of analysts has provided a prudent analysis of the industry’s performance in

the future. This would enable our clients in planning their investment decisions and explore growth opportunities

in India organic food market.

For our study, we have gathered information through primary research surveys with multiple respondents from

several manufacturers of organic food globally, followed by an exhaustive search of credible paid databases. Our

team of experts has then prudently evaluated all the collected information and presented it in chronological

order to depict a meaningful and clear picture of India organic food market.

In addition, while compiling the data, we have also validated all the collected information from multiple sources

and data warehouses in order to present the most accurate and precise information of the concerned industry.

We have also identified and analyzed all emerging trends, including important drivers and challenges that the

industry is confronting. We have also presented segmental shares based on our in-depth analysis of market

dynamics, prevalent trends, developments and growth opportunities.

Companies Interviewed Morarka Organic Foods Ltd., Fabindia Overseas Pvt. Ltd.

Secondary Sources ASSOCHAM, Indian Brand Equity Foundation, APEDA, Census 2011, Company

Websites

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10.0020.00

30.0040.00

50.0060.00

70.0080.00

90.00100.00

110.00

2010 2011 2012 2013 2014 2015E 2016F 2017F 2018F 2019F 2020F

Figure 1: India Organic Food Market Size, By Value, 2010-

2020F (USD Million)

Figure 3: India Organic Food Market Share, By Company, By Value,

2014 & 2020FOrganic

India Pvt. Ltd.,

17.00%Consciou

s Food Pvt. Ltd., 17.00%

EcoFarms India Ltd., …

Morarka Organic …

Sresta Natural

Bioprodu…

Others*, 15.00%

Organic India Pvt.

Ltd., 17.00%

Conscious Food Pvt.

Ltd., 17.00%

EcoFarms India Ltd., …

Morarka Organic …

Sresta Natural

Bioproducts Pvt. Ltd., …

Others*, 15.00%

2014 2020F

30.00% 29.00% 28.00% 27.00% 26.00% 25.00% 24.00% 23.00% 22.00% 21.00%20.00%

23.00% 24.00% 25.00% 26.00% 27.00% 28.00% 29.00% 30.00% 31.00% 32.00%33.00%

18.00% 19.00% 20.00% 21.00% 22.00% 23.00% 24.00% 25.00% 26.00% 27.00%28.00%8.00% 8.10% 8.20% 8.30% 8.40% 8.50% 8.60% 8.70% 8.80% 8.90%9.00%

19.10% 19.20% 19.30% 19.40% 19.50% 19.60% 19.70% 19.80% 19.90% 20.00%20.10%

2010 2011 2012 2013 2014 2015E 2016F 2017F 2018F 2019F 2020F

Organic Pulses & Food Grains Organic Processed Food

Organic Fruits & Vegetables Organic Dairy Products

Others (Beverages)

Figure 2: India Organic Food Market Share, By Product Type,

By Value, 2010-2020F

Figure 8: India Percentage of HNWIs Consuming Organic Food, By

Product Type, 2013

10%20%

30%40%

50%60%

Vegetables Fruits Food Grains Pulses Fruit Juices Milk

East

2014: X%2020F: X%

South

2014: X%2020F: X%

2014: X%2020F: X%

West

North

2014: X%2020F: X%

Organic Food

Market

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About Us:

TechSci Research is a global market research and consulting company with offices in Indonesia, the UK and India. TechSci Research

provides market research reports in a number of areas to organizations. The company uses innovative business models that focus on

improved productivity, and also ensures the creation of high-quality reports. The proprietary forecasting models use various analyses of

both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country,

regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a

uniquely rich evaluation of the opportunities available in the market.

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Disclaimer:The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made thatit is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sourcesincluding which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of anyinformation and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that ithas no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can changewithout notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage ofthe same for purpose other than internal will require prior approval of TechSci Research.

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