india, tekes and team finlandkauppayhdistys.fi/files/2014/02/intia-tekes-new... · impact and...
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KASVUMAHDOLLISUUS: Intian markkinat kasvavat nykyisessäkin globaalissa tilanteessa ja ostovoima lisääntyy nopeasti. Maanosan kokoisessa valtiossa 28 eri osavaltiota tarjoavat valtavasti yhteistyö- ja kasvumahdollisuuksia eri sektoreilla. Hintatietoisilla Intian markkinoilla menestyminen auttaa menestymään missä vain.
TOTEUTTAMISKELPOISUUS: Tee kuten 120 Intiassa jo toimivaa suomalaisyritystä ja tule Intian markkinoille. Valmistaudu huolella eli selvitä, suunnittele, sopeuta ja sopeudu.
OIKEAT KUMPPANIT: Kehittyvä, iso markkina ja erilainen kulttuuri tarjoavat haasteita. Hyödynnä alueen Team Finland – verkostoa, jonka jäsenet auttavat, valmentavat ja ohjaavat eteenpäin. Alkuun päästyäsi panosta aikaa oman verkostosi rakentamiseen.
TEAM FINLANDIN TIIVISTELMÄ INTIASTA:
GROWTH OPPORTUNITIES
India’s Growing Economy
4
Number of people by household income in 2011 and 2050
85,97 80,02
39,07
13,97 11,58
0
10
20
30
40
50
60
70
80
90
100
World’s Largest Economies in 2050 (GDP by PPP)
GDP vs. Household Income
Population estimated to be 1,6bn in 2050
Source: The Economic Times of India (Statistic: Citigroup, The Hunger Project, USA; GIR)
© Finpro
FINNISH COMPANIES in INDIA
Majority: Business
as usual
120 Finnish companies in India
Few: Frugal innovation & business - low cost (extremely) - scalable - sustainable - sccessible - resourcce efficient
Finnish Companies in India
• Over 120 Finnish companies have a direct presence
India • Another 100 are exporting to India via
agents/distributors • Committed Finnish investment: over 1 billion € • Employing directly over 30 000 people
© Finpro
Timeline of Entries of Finnish Companies to India
0
5
10
15
20
25
30
35
40
45
50
Early Comers, Years 1960-1989
90's, Years 1990-1999 IT-Boom, Years 2000-2005
FDI Friendly Time, Years 2006-2010
Recent Entries, Years 2010-2012
9
14 14
46
41
© Finpro
Classification by Industry Sector
Construction, Logistics, Machinery
40 %
Software and Digital Media 22 %
Services 18 %
Energy, Environment and
Forestry 15 %
Life Sciences 5 %
© Finpro
Finnish Hubs in India
Three major locations
1. North (mainly New Delhi NCR)
2. West (mainly Mumbai and Pune)
3. South (mainly Chennai and Bengaluru)
© Finpro
Geographic Presence of Finnish Companies in India
North 37 %
West 32 %
South 28 %
East 3 %
© Finpro
Finnish Companies in Northern India
Chandigarh
New Delhi -area
Basware Vahanen
10/40 Tech Ahlstrom Asia Holding Ahlstrom Fibre Composites Andritz Aspectum Banken AB Blyk Media Codenomicon Software Comptel CPS Color Ecocat Ensto Fincom Finnair Finnfund Finnmap Finroute Fortum Gemalto Jotwire Konepaja Facor Konsulttitoimisto Seppo Hoffrén Metso Minerals Metso MCT
Metso Automation Metso Paper Mirka NetHawk Solutions Nokia (India Pvt.) Nokia Growing Partners Nokia Siemens Networks Normet Underground Solutuons Outokumpu Promade Communications Pöyry Rosendahl Saimatech Engineering Sanako Education SmartBharat Mobile Solutions Stalatube Stockmann TAM Construction Tecnotree Convergence Termex Vaisala
North Total 45
© Finpro
INNOVATION WITH INDIA
Innovation Clusters
Mumbai
Pune
Ahmedabad
Vadodara
Hyderabad
Chennai Bengaluru
New Delhi Gurgaon
Source: innovation hotspots in India by TAFTIE 2011
R&D&I collaboration projects’ partners 2008-2012
Lähde: Finnish-Indian educational, R&D and innovation cooperation study by Tekes 3/2013
Team Finland in India Embassy of Finland
Finnfund Finpro Tekes
Cleantech Finland Indo-Finnish Business Forum
Finnish companies
Tekes ja Intia
Pop-up 4.2.2014 Auli Pere
DM 1238753
Suomen Intia-toimintaohjelma Julkistus 18.4.2013
Suomen Intia-toimintaohjelma
Agreement on Cooperation in the Fields of Science and Technology, maaliskuu 2008 http://www.tem.fi/index.phtml?l=en&s=2818
DM 1238753
Tulossopimus 2014: • Kansainvälinen kasvu • Radikaalit innovaatiot, riskipitoisuus,
kokeilevuus, nopea kehittäminen
Hyöty elinkeinoelämälle ja yhteiskunnalle Liiketoiminta pk-yritykset fokuksessa Yritysten kilpailukykyä edistävä
tutkimus
Rahoitus • Tuotteitten ja palvelujen Intialaistaminen • Resurssitehokkaat innovaatiot, co-
creation • Reverse innovation • Pilotointi • Liiketoiminnan kehittäminen
Proaktiivinen toiminta
• Ennakointi • Aktivointi • Verkostojen rakentaminen • Työpajat/seminaarit, matkat • Julkaisut (selvitykset)
Tekes ja Intia
DM 1238753
Toiminnan painopisteet perustuvat Tekesin strategiaan Suomalaisen teollisuuden kiinnostukseen
Intia-tiimi • Merja Hiltunen, vastuullinen johtaja • Auli Pere, tiimin vetäjä, terveys ja hyvinvointi • Riku Mäkelä, Tekes Delhi • Harri Ojansuu, Terveys ja hyvinvointi • Kari Herlevi, Green Growth • Pia Salokoski, Groove • Suvi Sundqvist, Oppiminen • Virpi Mikkonen, Fiksu kaupunki • Christopher Palmberg, kehitysliiketoiminta • Eeva Landowski, viestintä • Mari Hakkarainen, TEM
Moninaiset tarpeet, Valtavat mahdollisuudet
Sidosryhmäyhteistyö Team Finland –yhteistyö TEM (Mari Hakkarainen) TEM:n Intia-verkosto Suomen Delhin-lähetystö Finpro (Leena Österberg + henkilöt Suomessa) UM (Sanna Halinen) OKM (Reijo Aholainen) OKM:n pyöreä pöytä Finnvera ja Finnpartnership Kehitysmaatyöryhmä –task force (UM) Kehitysinnovaatio-ohjelman valmistelu (UM-Tekes) Invest in Finland Yhteistyötapojen kehittäminen
TEM:n johtamat yhteiskomission alaiset työryhmät: innovaatioalan työryhmä ja ympäristöliiketoiminnan alan työryhmä.
EU-Intia –yhteistyöfoorumeihin osallistuminen / seuranta Indo-European Research & Innovation Partnership, membership of the R&I Thematic
Group for Health.
DM 1238753
Intia-yhteistyö Tekesin rahoittamissa projekteissa
• Rahoitettu vuosittain 13-23-57* Intia-yhteistyötä sisältävää T&K&I-projektia. Puolet yritysten ja puolet tutkimusprojekteja. Tekesin rahoitus 4-7-11* M€/vuosi.
*(v.
2013)
DM 1238753
Intian tiede- ja teknologiaministeriö Tekesin kumppanina
Ministry of Science & Technology
Department of Science & Technology
(DST)
Department of Biotechnology
(DBT) + BIRAC
Department of Scientific & Industrial Research
(DSIR)
MoU 2009 - Bioalan tutkimus ja yritys-
yhteistyö - 4 rahoitushakua
toteutettu
MoU 2009 - Muut kuin bioala - Yhteisrahoitus
PK-yrityksille GITA:n kautta - 1. Rahoitushaku
avataan Q1/2014
Ei yhteistyötä
GITA Global Innovation and Technology Alliance http://www.gita.org.in/home.html
Non-profit company promoted jointly by DST with 49% holding and Confederation of Indian Industry (CII) with 51% holding. Role: Management of DST funding for industry through loan, equity & grant.
DM 1238753
Tekes-DBT/BIRAC -rahoitusyhteistyö 3 yhteishakua toteutettu Rahoitettu 10 tutkimusprojektia, 3,8 MEUR (yksi Y-projektille rinnakkainen) 4 yritysprojektia, 0,9 MEUR
4. yhteishaku sulkeutui 24.1.2014 Noin 25 hakemusta
DM 1238753
Tekes-GITA rahoitushaku Q1/2014 Teemat Cleantech (jätteenkäsitttely, puhdas vesi, energiatehokkuus). Innovatiiviset kaupungit Edulliset terveysratkaisut ikääntyneille ja vajaakuntoisille.
Periaatteet Tekes rahoittaa yrityksiä. Tekes rahoittaa suomalaista osapuolta ja GITA intialaista. Vähintään yksi yritys kummastakin maasta. Tekesin ormaalit kriteerit ja rahoitusehdot.
Lisätiedot Kari Herlevi Virpi Mikkonen Auli Pere
DM 1238753
INDIA TRENDS & SIGNALS and
CURRENT ACTIVITIES of TEKES / TEAM FINLAND
Trend 5
Impact and Opportunities for Finland:
• Finland’s brand in India improves by using design as a key message
• Design factory scaling up in India • Selling and marketing Finnish process design
(efficiency) • Ramping up image marketing for Finnish design
brands • Design as knowledge based service for Indian
industry
Signals: S12: Sustainable living ideas for residential complexes SS2: Luxury industry in India
Action Ideas and Comments • ‘Design by Finland‘ as a campaign on social
media could be a great way to start talking about all the good design and products and design thinking
• Bring in companies from Finland under design umbrella: service design, process design, luxury brands
• Check first the plans of the Finnish government related to design
• Both product and process • Create aspiration through digital • Target NID (National Institute of Design) which
funds design interventions • Connect with Association of Designers of India
(ADI)
India Key Trend: Design is Hot Indian organisations are interested in foreign design expertise and experience. As the Indian middle class is rapidly growing, designer and luxury products could easily gain ground in India. Industrial and process design are also areas where expertise are looked for and the demand is rising rapidly. Indians are becoming increasingly more open to innovations and new ways of doing things as old ways are proving obsolete and inefficient in the modern economy, resulting in wasted resources and lost opportunities.
Copyright: Team Finland Sense Making 15.11.2013
EDUCATION
34
Trend 4
Impact and Opportunities for Finland • Paid courses offered by Finnish clusters through
Indian and Finnish universities • Open source software • Service company built on ecosystem of training and
open source • Open source course sharing from Finland • Education + MOOCs+Games / Game / Design /
Cybersecurity / Healthcare • Finnish Design brands – for design education • Healthcare IT companies – for ICT education • Combining gaming and education at higher education
level (university-university collaboration) • Expanding the above to schools in urban areas
Signals S9: Global smart education S4: Internationalization of schools
Action Ideas and Comments
• Utilize the Finland-India Innovation Forum with links to Finland-IIT relationship building
• Organize video sessions about concrete business opportunities (organizations willing to pay for solutions)
• MixOrg Ltd can volunteer to identify professors in Aalto university & security companies for market penetration activities
• Education - Private Universities (Bits Pilanii, Manipal university) + Finnish partners (Aalto, Gaming- Rovio)
• Security - F-Secure, Eucalyptus, Codenomicon, Nixu, Flanders, safety locks
India Key Trend: Educational Institutions Looking for International Components Combining technology (hardware and software) and education can both solve challenges related to the on-going transformation of the Indian society and economy and provide remarkable opportunities for companies working in this field. The Indian education market would most likely prove a fertile ground for international projects revolving around innovative and high-quality education and technology.
Copyright: Team Finland Sense Making 15.11.2013
MOBILE APPS
38
Trend 3
Impact and Opportunities for Finland
• Mobile applications can cut across various segments of the society. Finland can leverage its innovation in mobile technology to create access to information, safeguard social interests and leverage mobile penetration in India
• Innovative applications solving challenges and making life easier in everyday life and across industries can spread like wildfire
• Healthcare and well-being apps are needed for large segments
• Edugames: innovative adaptions like Angry Birds in USA and Lego games; social media (aspirational stories); delivery as mobile apps and on SD cards
• Games for learning to integrate small educompanies to IT startups companies to cooperate together
Signals SS3: Safety and security in India ST4:Civil security solutions ST5: Digital authentication platform for service providers: Aadhaar S14: Indian politics goes branding way S9: Global smart education ST8: Healthcare IT adoption
Action Ideas and Comments
• Team Finland with partners should organize a Mobile App competition to finish at Team Finland India Innovation Forum 2014
India Key Trend: Mobile Apps in Demand in Every Sector "Smac", the new acronym for social, mobility, analytics and cloud, is not just the latest buzzword but it's also quickly becoming a business reality – these aspects of ICT are something everyone dealing with anything even remotely related to ICT should keep in mind now and in the coming years. With the rapid rise of mobile and smart phones as well as network connectivity in India, new and innovative applications hold huge potential. Additionally, gamification in India, while still in a nascent stage, is definitely a rising trend.
Copyright: Team Finland Sense Making 15.11.2013
RURAL GROWTH
46
Trend 2
Impact and Opportunities for Finland • Water treatment technology • Elementary and functional knowledge needs of
children between 4-11 years • Preventive healthcare using personal health
monitoring devices (focus on women)
Signals S1: Professional agriculture ST12: Water - treatment and efficiency S10: Rising organic food market ST2: Agribusiness and food safety ST8: Healthcare IT adoption S8: Rural India - Grand marketplace for a social enterprise ST13: Smart technology for bottom of pyramid, a smart business ST1: Biofuel usage, production and development growing rapidly S6: Women leading economic growth SS1: Rapidly deteriorating air quality
Action Ideas and Comments
• Link this trend and examples to the communications and events related to Team Finland co-creation journey to India in March 2014
India Key Trend: Rural India’s Economy Growing Fast The economy of rural India is growing 18% a year compared to 5% GDP growth of the whole India. 742 million Indians constituting 138 million households reside in 638 365 villages (Census, 2001). Rural India is becoming an opportunity for many start-ups as well as large international companies. Some professionals are opting out of their corporate job profiles and entering into rural development sector. They are tapping transport, education, health & energy sectors with innovative solutions. With the advent of information and communications technology and the telecom revolution in India, there is a huge opportunity for the best and smartest technologies in rural India.
Copyright: Team Finland Sense Making 15.11.2013
INDOORS
58
Trend 1
Impact and Opportunities for Finland • Indoor air quality solutions and
technology (purity, humidity, temperature)
• Recycling and saving water, conserving/eliminating heat, domestic waste solutions, domestic energy conservation
• Efficient systems for cooling / heating/ water/ waste / air. Implies planning of infrastructure before construction of city planning, technology, export services.
• Infrastructure design, housing design, indoors space design
• Indoor workspace planning: Ergonomics, lighting and ambience at workstations
Signals SS1: Rapidly deteriorating air quality S12: Sustainable living ideas for residential complexes ST6: Green building SS2: Luxury industry in India S13: Solar power generation & aggregation from homes
Action Ideas and Comments
• Tekes India is already planning the first two focused demonstration projects of Finnish holistic approach to better indoor air and working environment in Delhi buildings (a private school and an embassy). To remember: the Beautiful Beijing project is the main project for Tekes and majority of its customers at the moment.
India Key Trend: Interest in Indoors and Sustainable Habitats As attention to the principles of sustainability is on the rise in the growing eco-conscious population in India especially among urban people, demand for solutions to combat issues related to pollution (in air, soil, water, food) and waste is rapidly increasing. 31% of Indian population, that is 337 million, live in urban India. Especially in cities people are spending increasing amounts of money on their homes. Green aspects related to housing are also growing rapidly in popularity, and sustainable sources of energy are also of increasing interest to many people. Enterprises want to differentiate themselves from competitors towards employees with better working environments.
Copyright: Team Finland Sense Making 15.11.2013
CURRENT ACTIVITIES OF TEKES / TEAM FINLAND
Co-creation Journey to Rural India March 2014
* Entrepreneurship, Mobility, Funding, Governance
Agriculture*
Health*
Infrastructure & energy*
Efficient, self-sufficient, and equitable
communities through sustainable businesses
Textile* Education*
Water & sanitation*
Smart Grids
06/02/2014
Urban Air
Quality and
Health
Tapping into Smart City Investment(s)
Tekes-GITA rahoitushaku Q1/2014 Teemat Cleantech (jätteenkäsitttely, puhdas vesi, energiatehokkuus). Innovatiiviset kaupungit Edulliset terveysratkaisut ikääntyneille ja vajaakuntoisille.
Periaatteet Tekes rahoittaa yrityksiä. Tekes rahoittaa suomalaista osapuolta ja GITA intialaista. Vähintään yksi yritys kummastakin maasta. Tekesin ormaalit kriteerit ja rahoitusehdot.
Lisätiedot Kari Herlevi Virpi Mikkonen Auli Pere
DM 1238753
