india upvc doors and windows market outlook to 2020 |fold and slide doors india

8/16/2019 India UPVC Doors and Windows Market Outlook to 2020 |Fold and Slide Doors India

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India uPVC Doors and Windows MarketOutlook to 2020 : Ken Research



How The India !"c Doors #nd Windows Market IsPositioned$

The uPVC Doors and Windows market in the country hasbeen immensely driven by the growing awareness about the

several tangible and intangible benefts o uPVC productsamongst the builders and consumers. n !"#$%&'( the uPVCDoors and Windows market in ndia clocked revenue worth)* + million which increased by +, rom )* + million in!"#$%&-. The uPVC Doors and Windows market has

eperienced a substantial growth in the last two years. Thereare several actors which have led to this growth such asrapid urbani/ation( growth in residential units and increasedadoption o eco0riendly and energy conserving products tocomply with government#s initiative o 1nergy Conservation

2uilding Code. 3dditionally( growth in construction sector haspositioned the market with a great potential o +, in !"#$%&%to +, in !"#$%&'. n ndia( uPVC was still a new concept andwas characteri/ed by low penetration( about 4, in overalldoors and



windows market. n comparison with developed markets such as Turkey( 1urope( 56 where the share o uPVC window is around 7%,('', and 89, respectively in !"#$%&'. 6everal small0midsi/ed localabricators supplied economical uPVC products: however( their;uality was ar inerior and non0compliant to international

standards. <ence( ;uality and price remains to be the mostimportant concerns that need to be taken into consideration by thebuilders and consumers. =arge organi/ed companies such as!enesta( )C= Wintech( Window >agic( 1ncrat( Profne ndia( V1?3ndia and others have been ocused on delivering high ;uality uPVCproducts and spread awareness about the several tangible and

intangible benefts o uPVC to compete and sustain in this industry.6ince( product pricing is an important concern while getting uPVCdoors and windows rom a local abricator. The branded companiesare targeting this uncertainty in the unorgani/ed domain as theirtarget area.



HOW TH% I&DI# PVC DOOR' #&D WI&DOW' M#RK%T H#'P%R(ORM%D$

The overall uPVC Doors and Windows >arket including sales o uPVC profles anduPVC doors and windows by abricators in ndia generated revenues o )* + millionin !"#$%&' and represented a C3@* o +, during the period( !"#$%&%0!"#$%&'.

The uPVC doors and windows market in ndia comprised o several small( mediumand large scale players operating only in profle etrusion segment or perormingabrication and installation or both. !enesta( )C= Wintech and 3parna Venster aresome o the companies operating in profle etrusion( abrication( installation andater sales customer service or their uPVC products. The etrusion units in thecountry have grown at a remarkably lower pace as compared to epansion patterno abricators. >ost small scale abricators have resorted to importing o cheap andsubstandard uPVC profles rom neighboring countries and subse;uently sell them inthe market. Argani/ed abricators have ocused to deliver superior ;uality productsat premium pricing to develop trust amongst the builders and consumers.



• n ndia( uPVC was still a new concept and was characteri/ed bylow penetration( about +, in overall doors and windows market.6everal small0midsi/ed local abricators supplied economical uPVCproducts: however( their ;uality was ar inerior and non0compliantto international standards. <ence( ;uality and price remains to bethe most important concerns that need to be taken intoconsideration by the builders and consumers. Awing to lack o;uality standards in place in the country( large organi/edcompanies such as !enesta( )C= Wintech( Window >agic( 1ncrat(Profne ndia( V1?3 ndia and others have targeted to improve the

end user#s eperience by delivering high ;uality uPVC products andspread awareness about the several tangible and intangiblebenefts o uPVC to compete and sustain in this industry.



WHICH '%)M%&T' H#V% DRIV%& CH#&)%' I& PVC DOOR'#&D WI&DOW' M#RK%T$

• >aBor demand or uPVC doors and windows in ndian market was witnessedrom residential apartments( premium hotels and institutions including school(

colleges and oce complees. The residential sector accounted or themaimum share o +, o the uPVC doors and windows market in ndia interms o revenues.

• 6ignifcantly higher contribution rom residential sector was due to thestupendous growth o real estate industry or several actors includingconsistent growth in population( migration toward urban areas( growingpersonal disposable income( rise in nuclear amilies and easy availability ofnance. ncreasing awareness and popularity o uPVC doors drew heavydemands rom the residential space.

• <igh end villas and apartments are constructed with the idea o deliveringhighest ;uality o living standards to the consumers. uPVC doors and windowshave thereore ound their acceptance largely in these high end residentialunits wherein the builders and consumers are more concerned about gettingproducts o the highest ;uality.



WHICH T*P%' O( PRODCT' P%R(ORM%D I& TH% DOOR' #&DWI&DOW' M#RK%T I& I&DI#

• 6liding and casement doors are the most widely used door types

which fnd their application in residential( commercial( retail( hotel

and hospital settings. 6liding doors comprised or a market share o+, and racked up revenues worth )* + million in !"#$%&'.

Technologically advanced sliding doors including Tilt 6lide( !old 6lide and =it 6lide doors with opening area o 4%07%, and much

better aesthetics have been gaining on popularity. These doorstogether accounted or +, market share in the sliding door

• 6liding uPVC doors have been etensively used as patio doors

maBorly in residential apartments and hotels as they utili/e veryless space by not opening intoEoutside the room. 6liding doors

aren#t a easible option or interior doors as compared to hinged

doors due to large area re;uired or their installation and they havea maimum o '%04%, opening area. <inged uPVC doors have

been widely used as interior doors owing to their superior privacyand locking eatures with the contribution o &%%, in interior door

market



• 6liding and gliding windows are the most widely used producttypes which fnd their application in residential( commercial(retail( hotel and hospital settings. They oFered space0saving

designs as the window sash opens parallel to the fed unitrather than opening into the room and their large si/e allowplenty o light to enter the room. 6liding windows comprised or+, o the market share in terms o revenue. Casement windowsGincluding Tilt Turn and awning windows which are hinged ontopH oFer more ventilation than other types o windows and

accounted or +, o the market share in !"#$%&'. They are apopular style eatured in a wide variety o home designs whichare hinged on the let or right and opens using a crank handle

• !ied windows are oten installed or decoration or incombination with other windows. Double or single hung windows

are oten installed in traditional homes eaturing a classic orcolonial style. Together( they accounted or a market share o +, in !"#$%&'.

•



What Has +een The Ma,or )rowth Dri"ers O- This Industr.$

• uPVC doors and windows combines a plethora o benefcial attributes over the

conventionally used wood and aluminium counterparts. They are the most widelyused doors and windows in most o the developed western nations. @rowingawareness about the several advantages o uPVC has driven the epansion o theuPVC doors and windows market in the past ew years.

• 3s per the World 2ank( about 8$.-, or -&7.J million o ndia#s population lived inurban regions o the country in $%&- growing rom 8%.J, in $%%7. This resulted inthe growth o construction o residential units across maBor cities. 3s per a 5)

report( the urban population in ndia is epected to reach J%% million or -%, o thecountry#s population by $%8&. <ence( massive construction is underway to respondto this urbani/ation.

• The uPVC Doors and Windows market in ndia grew at a C3@* o approimately +, rom !"#$%&% to !"#$%&' to touch )* + million in !"#$%&'.

• @rowth in residential units in the country has been the maBor driving orce in thendian market. The residential real estate market in ndia has eperienced a robust

growth during !"#$%&%0!"#$%&' on account o an increase in the demand oresidential properties rom rapidly rising population( increasing per capita incomesand inKow o investments in the real estate market. The country#s residential unitshave grown at a C3@* o %.&, during !"#$%&%0!"#$%&' and have reached 88&.7million in !"#$%&'.



How Is The Co/!etition 'tructured In India !"c Doors #ndWindows Market

• The uPVC doors and windows market in ndia comprised oseveral medium and large scale players operating only in profleetrusion segment or perorming abrication and installation orboth. !enesta( )C= Wintech and 3parna Venster are some o thecompanies operating in profle etrusion( abrication( installation

and ater sales customer service or their uPVC products.• n the etrusion space( the organi/ed sector comprised about +

, o the overall uPVC doors and windows etrusion industry.!enesta 2uilding 6ystems emerged as the market leader byaccounting or about $&.%, o the market share in terms o

revenue generated rom profles in !"#$%&'. The organi/edsector o this industry is ;uite consolidated( with top si maBorplayers accounting or over +, o the market share in terms orevenue.



Which 'e/ent Is %1!ected To Per-or/ +etter In India !"c Market$

•

n the mid0long term( market share o windows is epectedto steadily incline urther as the industry matures andgains traction. uPVC windows are epected to contribute toabout J&.9, o the overall uPVC doors and windowsmarket in terms o revenue generation by !"#$%$%( up romJ%.%, in !"#$%&J. 6everal new varieties o uPVC windowssuch as twin sash and villa( which have an added layer oprotection and security components( were introduced intothe market. <igher adoption o various types o uPVCwindows in the ndian market is anticipated to contribute inthe incline o market share o uPVC windows.



How Is The !"c Doors #nd Windows Market Valued In The(uture$

• Currently( the estimated housing shortage in ndia stood at about J Crore

units and the housing shortage is epected to grow to && Crore units by$%$$( including the current shortage. Thereore( a massive level oresidential unit construction is re;uired to meet this demand o housing

sector. The residential sector thereby presents a huge potential or theepansion and adoption o uPVC doors and windows. The ndian uPVCDoors and Windows market has been valued at )* + million in !"#$%&'

and is epected to accomplish a C3@* o +, till the year ending !"#$%$%.• The planned development o &%% smart cities across the country has been

proBected to provide signifcant thrust to the uPVC doors and windowsmarket o the country in the approaching years. Awing to high complianceo uPVC doors and windows in high rise buildings and aesthetics

properties( they are more likely to emerge as the preerred enestrationchoice over conventional aluminium and timber counterparts. The market

is epected to be valued at around )* + million by !"#$%$%.



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