indian agriculture
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- 1. INDIAN AGRICULTURE& RURAL MARKETING Present Status & the Potential Abdul Ali MBA Agribusiness
2. INDIA TODAY & TOMORROW
- Self Reliance
- Heading towards world leadership in food & agriculture
- High input cost and low mechanization
- Use of heavy doses of inorganic fertilizers
- Low productivity based production
- Food for others
- World leader in food & agriculture
- Low input cost and high mechanization
- Organic through Vedic kheti
- High productivity based production
3. USA JAPAN FRANCEGERMANY UK INDIA BY 2020 SOMEDESERT COUNTRIES INDIACHINABRAZILINDONESIA MEXICO MALAYSIA H I G HT E C H N O L O G Y L O WPOOR BIODIVERSITY RICH Biodiversity- Technology- Prosperity Matrix 4. Agro-Food:Fruit & Vegetables
- CORE TECHNOLOGIES
- COLD CHAINS
- PACKAGING
- PROCESSING
- ASEPTIC PACKING
- CA/ MA CONTAINERS
- WEIGHING AND SENSING
- EQUIPMENT
SOURCE:INDIA: 2020, A VISION FOR THE NEW MILLENNIUM BYKALAM ABDUL, A.P.J.&RAJAN, Y.S .
- 1995
- Vol: 33 & 71 Million Tonnes
- BUSINESS
- Rs 10000 cr/yr &
- Rs 15000 cr/yr
- LOSSES:
- 6250cr/yr
- RELATED INDUSTRIES
- Rs 2500 cr/yr
- CHILLING
- PACKAGING
- VALUE ADDITION
2020 Vol: 90 & 150 Million Tonnes * BUSINESS Rs. 27000 cr/yr & Rs. 32000 cr/yr* LOSSES Rs. 5900cr/yr * OTHER BUSINESS Rs. 25200cr/yr 5. Envisioning an Empowered Nation
- * Vol:
- 61 mil MT
- * Business :
- 61000 cr/yr
- * Losses:
- 3050 cr/yr
- * Related industries:
- 31000 cr/yr
- Chilling
- Packaging
- Value addition
COLD CHAIN CRYO FLUDS CONTAINERASEPTIC PACKAGINGFODDERS ELECTRONICTESTING MACHINES HYGENIC TRG. WASTE REDUCTION
- * Vol:
- 300 mil MT
- * Business:
- 300000 cr/yr
- * Losses:
- 3000 cr/yr
- * Related industries:
- 31000 cr/yr
- Chilling
- Packaging
- New addition
AGRO FOOD MILK PRESENTCORE TECHNOLOGIESYEAR 2020 6. Envisioning an Empowered Nation
- * Vol:
- 33 and 71mil tonnes
- * Business :
- 10000 cr/yr and
- 15000 cr/yr
- * Losses:
- 6250 cr/yr
- * Related industries:
- Rs. 2500 cr/yr
- Chilling
- Packaging
- Value addition
COLD CHAINS PACKAGINGPROCESSINGASEPTICPACKAGINGCA /MA CONTAINERS WEIGHTING & SENSINGEQUIPMENT
- * Vol:
- 90 and 150 mil tonnes
- * Business:
- 27000 cr/yr and
- 32000 cr/yr
- * Losses:
- 5900 cr/yr
- *Related industries :
- Rs. 25200 cr/yr
- Chilling
- Packaging
- New addition
AGRO FOOD FRUIT & VEGETABLES PRESENTCORE TECHNOLOGIESYEAR 2020 7. Envisioning an Empowered Nation
- Vol:
- 200 mil MT
- *Business :
- 90000 cr/yr
- Losses:
- 9000 cr/yr
- *Related industries:
- 9000 cr/yr
- Packaging
- Value addition
PEST/RODENT CONTROL HANDLINGEQUIPMENTSELECTRONICSENSORS(MOISTURE ETC.) STORAGEPACKAGING
- Vol:
- 360 mil MT
- *Business:
- 150000 cr/yr
- Losses:
- 3000 cr/yr
- *Related industries:
- 86100 cr/yr
- Chilling
- Packaging
- New addition
AGRO FOOD CEREAL PRESENTCORE TECHNOLOGIESYEAR 2020 8. EXISTING VALUE CHAIN FARMER Local Traders Consolidator Wholesale Commission Agent Wholesaler Retailers CONSUMER Fruits & Vegetable Marketing Chain in U.P. 9. FarmFarm Village Agent Abdul Aharati 20%Retailer 100-200% FactoryAbdul RetailerDistributor.C&FFactory 20% 35-50% EXISTING VALUE CHAIN VS FOOD MART HappyUsualConsumerConsumer && FarmerFarmer 10. AGRICULTURE IN INDIA
- Over 700 million people i.e.69% of thepopulation depends upon the rural economy for their livelihood.
- Large number of rural population lives on USD 175 per capita in comparison to the average National per capita income of USD 480.
- Though, India is the second largest producer in agriculture produce in the world but yields are still very low.
11. INDIAN AGRICULTURE-STRENGTH
- ITEMSRANKSHAREPRODUCTION
- ( In Mill.Tonnes)
- IndiaWorld
- TEAI27.0%0.752.99
- MilkI12.0%73.10568.48
- Cattle Pop.I14.8%218.801350.00
- Sugar caneII12.2%315.101278.00
- FruitsII11.6%49.19475.14
- VegetablesII12.0%61.69670.59
- PaddyII21.3%134.15598.85
- WheatII10.7%74.25576.31
12. INEFFICIENCIES OF INDIAN AGRICULTURE
- Indian wastes more fruits & vegetables than are consumed in UK
- Cumulative waste is about $ 6.7 billion which is equivalent to 40% of the total horticulture produce
- Poor infrastructure and logistics support
- Rough and unorganized handling
- India has 70% more arable land but produces 30% less than China
13. FOOD PROCESSING INDUSTRY IN INDIA
- Indian wastes more fruits & vegetables than are consumed in UK
- Cumulative waste is about $ 6.7 billion which is equivalent to 40% of the total horticulture produce
- Poor infrastructure and logistics support
- Rough and unorganized handling
- India has 70% more arable land but produces 30% less than China
14. FOOD PROCESSING INDUSTRY Major Challenges
- Awareness about processed foods
- Backward and forward linkages
- Marketing network
- Cold chain and supply logistics
- Lack of linkages with Industries, Government and Institutions
- Taxation in line with other Nations
- Complex Food Laws
15. Indian Food Processing Industry Shortcomings
- The small players who are unorganized are about 70% and accounts for about 50% of the value.
- The organized is small butis growing.
- Indias share in global scenario is about 2% which is insignificant.
- No Indian brands have global presence.
- Most of the exports are in bulk and lack branding.
- Mostly units are involved in primary value addition .The secondary and tertiary value addition units are minimal resulting low value addition.
- Lots of wastage due to post harvest looses.
16. Indian Food Processing Industry Outlook
- Fruits & Vegetable processing which is about 2% and expected to grow by 10% by 2010 and 35% by 2025(MOFPI).
- MOFPI estimates the size of food processingRs 3105 Billion including Rs 990 billion of value added products.
- Food processing Industry is estimated to grow by 9-12% on the basis of the GDP growth rate of 6-8%.
17. POTENTIAL FOR RURAL MARKETING
- Untapped Rural Potential
- -6,27,000 villages across country
- -Account of 70% of population
- -60% of National demandfor various
- product categories
- There are almost twice as many lower middle
- income households in rural areas as in the urban
- areas.
18. Four As of Rural Marketing
- Availability- Place
- Affordability - Price
- Acceptability - Product
- Awareness- Promotion
19. Current Concerns
- Pressure of the Population on Land
- Skewed distribution of operational holdings
- Land Degradation
- Water Balance
- Low level of mechanization
- Low Fertilizer Consumption
20. EXECUTION
- Food Mart - Village Panchyat level
- Agri Mart- Block level
- Kissan- Village level
21. PROPOSED MODEL
- THREE WAYMODEL
- -Food Mart - For selling Food Stuff
- -Agri Mart- For selling agri-inputs
- -Kissan- For various other two-way linkages
22. URGENT ISSUES TO BE RESOLVED
- THREE ACTIVITYMODEL
- -Food Mart - For selling Food Stuff
- -Agri Mart- For selling agri-inputs
- -Kissan- For various other two-way linkages
23. TOOLS FOR RURAL MARKETING
- Stationary Outlets by using local raw material
- Pota cabin based stationary outlets
- Mobile Retail Outlets mounted on Truck, Pick up and Auto Riksha and Cycle Riksha
- Fuel Stations based retail outlets
- Integration of the activities
24. INTERVENTIONS FROM GOVT .
- Timely Availability of support for various activities through one single agency
- Availability of loans from Banks as per RBI guidelines
- Infrastructure availability through NHM,RKVY,NFSM, and other schemes of Rural Development Department.
- Promotion of private public partnership and ensure that they run smoothly.
- Promotion of community farming
- Provision for seed capital, additional subsidy from state Govt., clear policies and tax laws.
25. THANKS FOR YOURATTENTION