indian digital consumer
TRANSCRIPT
The Indian Digital Consumer
&Thank YouGood Morning
Who am I?
University Industry
GAP
Hundreds of productive man hours
IndustryUniversity
Research
Consulting&
!deas
Death by PowerPoint
!!!"#$%&'()!*+()&$%'(#+%,"-).
Rs 55,000 crore
! !!
!!
!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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8 Metro
19 Cities
396 Towns
4,738 Peri Urban
6,38,365 villages
>5 mn 8%
10%
7%
!"#
Urb
an 3
0%70
mn
HH
Rura
l 70%
164
mn
HH
Source : Census Projections 2010
Where does India live?
5%
Population
1 - 5 mn
0.1 - 1 mn
10k-0.1 mn
< 10,000
8 Metro
19 Cities
396 Towns
4,738 Peri Urban
6,38,365 villages
8%
10%
7%
!"#
Source : Census Projections 2010
Metropolitan India
5%
8 Metro
19 Cities
396 Towns
4,738 Peri Urban
6,38,365 villages
8%
10%
7%
!"#
Source : Census Projections 2010
Rur-ban India
5%
8 Metro
19 Cities
396 Towns
4,738 Peri Urban
6,38,365 villages
8%
10%
7%
!"#
Source : Census Projections 2010
Deep Rural India
5%
Knowledge@Wharton“ ”Rural is not a geography;
it is a mindset.
Rural India Loves Mobiles
Favorite entertainment gadget
None of these
Favorite entertainment gadget
None of these!
20 km...
The change is deep rooted...
Its a battle...
The Rise of the Digital Natives
http://www.linkedin.com/in/mohitchhabra
http://www.slideshare.net/mohitchhabra
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