indian it sector
DESCRIPTION
Indian IT sector. GROUP MEMBERS:-. Himasweta P attanaik Lopamudra Panigrahi Sunil kumar Panda Soumya sucharita Bastia K.vinod kumar Rupsa bhatacharjee. M ilestones :- . M ilestones contd … . Industry today. - PowerPoint PPT PresentationTRANSCRIPT
Indian IT sector
•Himasweta Pattanaik•Lopamudra Panigrahi•Sunil kumar Panda•Soumya sucharita Bastia•K.vinod kumar•Rupsa bhatacharjee
GROUP MEMBERS:-
Milestones:- 1946
• Establishment of Tokyo Telecommunications Engineering Corporation by Masaru Ibuka and Akio Morita
1958• Company name changed to Sony
Corporation
1960• Sony Corporation of America was
established
1967• The first factory in abroad was
opened in Taiwan
Milestones contd… 1989 • Sony purchased Columbia Pictures
1993• Sony computer entertainment was
established
2001• Sony Ericcson Mobile
Communications established
2004• Sony BMG Music Entertainment
established
Industry today
“Sony is one of the most important companies in the world of business”
158,500 employees
64 billion $ annual sales
Wide product range
Strong brand image
Top most players
Product Range
•TV & Audio Equipment •Mobile Phones & Music
•Computer
•Gaming
•Movie & Video Equipment
•Financial Services
Hardware
Hardware Industry Analysis
Competitive
rivalry
Threat of new entry
Buyer power
Threat of substituti
on
Supplier power
Porter’s five forces analysis
Threats of new
entrants
Barriers to entry
Time and cost of entry
Specialist knowledge
Economies of scale
Cost advantages
Technology and protection
Threat of New Entrants (Low)
Barriers to Entry
Government Policy
Economies of Scale
Product Differentiation
Capital Requirements
Switching Costs
Technology, Know-how and Innovation
Bargaining Power of Suppliers (Low)
Suppliers exert power in the industry by:
* Threatening to raiseprices or to reduce quality
*Powerful suppliers can squeeze industry profitability if firms are unable to recover cost increases
• Number of suppliers
• Size of suppliers
•Uniqueness of services
•Your ability to substitute
•Cost of changing
Bargaining Power of Buyers (Rather High)
Buyers compete with the supplying
industry by:
* Bargaining down prices
* Forcing higher quality
• Number of customers
•Size of each order
• Differences between competitors
• Price sensitivity
•Ability to substitute
•Cost of changing
Threat of Substitute Products (Low)
Products with similar function limit the prices firms can charge
• Substitute performance
• Cost of change
For example:
• Digital Camera in the place of Film Camera
• Fax machines in place of overnight mail delivery
Competitive rivalry
•Number of competitors
•Quality differences
•Other differences
•Switching costs
•Customer loyalty
•Costs of leaving market
Competitive rivalry(high)
After analyzing all the above information, it can be concluded that:-• Hardware industry is doing tremendously good in the it sector, introduce innovative technology, continuous improvements for gaining market share and competitive position in the market.
•Industry’s top business priorities its lower costs, IT systems/technology improvements, Increase business growth, Improve efficiency, Customer service improvements.
• Company is focusing its strategies to achieve all these business priorities by adjusting and optimizing product line, enhancing high end service
Conclusion:-
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