Refrigerator market in India

AGENDA

Indian Refrigerator Industry

Key Players in the industry

Recent news April 2015

Manufacturing units

Growth Determinants

R & D Centres in India

Future Milestones

Indian Refrigerator Industry

Refrigerator market is estimated to grow at a

CAGR of 25.7% during 2012-2015.

Overall growth - 15% by volume YoY

The size of the refrigerator market is estimated

to be 3.5- 4 million units , valued at Rs 50 billion

The domestic penetration rate of refrigerators is

about 9%.

Two Major Categories :Direct Cool (DC)

and Frost Free (FF) refrigerators.

Market sales –urban 75%

Rural 25%

34%

29%

24%

13%

Sales

SouthNorthWestEast

Key Players in Industry source: current week .com 2013

LG -29%Samsung -18%Videocon- 18%Godrej-18%Whirlpool -12%Others -5%

29%

18%18%

18%

12% 5%Sales

Others includes:

ElectroluxHitachiHaierSiemensSharpBoschToshibaVoltas Refrigerator

Recent news - April 2015

Refrigerators demand up 17 % in 8 months of

this year :GfK

Godrej sets target to become second largest

refrigerator brand

LG aims Rs6,000 cr market in refrigeration

with 20% growth

Indo-US joint statement to cut use of chemical

refrigerants opens door for talks

)

Market size of refrigerators in India from 2007 to 2016 (in million U.S ,dollars)

source : stastista Report 2016

2011 2012 2013 2014 2015 20160

200

400

600

800

1000

1200

1400

1600

910

1074.151182.52

1287.71391.29

1488.51Market size in million us dollers

Market size in million us dollers

Linear (Mar-ket size in million us dollers)

Upcoming Investments by Major Players (USD billion) Source: consumer durables India report 2014

LG

Panasonic

Videocon

Haier

Blue star

Whirlpool

0 50 100 150 200 250 300 350 400

375

208.3

12.5

10.4

8.3

3.1 Investment in USD

LGPanasonicVideoconHaierBlue starWhirlpool

Manufacturing of refrigeration units in India

1. LG Plot No. 51, Surajpur - Kasna Road,Udyog Vihar,

Greater Noida, U.P. India2. Samsung A-1, Noida Phase 2, Noida - 201305, Sector-81 Plot No P-1, Sipcot Industrial Park Phase 2,

Sriperumbudur, Kanchipuram - 602105, Sunguvarchatram Post

3. Videocon 14 Kms Stone Aurangabad-Paithan RoadChitegaon

Tq. Paithan ,Aurangabad : 431105 ,Maharashtra ,India .

4) Godrej Plot No. A - 40 Phase VIII A, Industrial Area Mohali 160 059, Punjab

  Shirwal near Pune in Maharashtra. 5. Whirlpool 28 N.I.T., Faridabad (Haryana) A-4 MIDC Rajangaon, Taluka – Shirur, District – Pune Village Thirubhuvanai, Pondicherry 605 0016) Electrolux Vigyan Nagar, RICO Industrial Area, Opp. RIICO Office,

Shahjanpur,Alwar District - Rajasthan – India Plot No. 28 Khasra No. 293 Industrial Area Selakul, VikasnagarDehradun - Uttaranchal – India Village Chavaj, Via Society Area 

Bharuch District - Gujarat – India

Village Majara, Taluka Warora,  Chandrapur District - Maharashtra – India

Plot No. 1D Udyog Vihar Industrial Area  Gautam Budh Nagar - uttar Pradesh – India

A-32, Butibori Industrial Area, Village Rulkhiri, Nagpur. Maharashtra – India

7. Hitachi Hitachi Complex, Karan Nagar Kadi

Dist. Mehsana - 382727 Gujarat8. Haier Ranjangoan in Pune district of Maharashtra.9. Siemens 130, Pandurang Budhkar Marg,Worli,Mumbai – 40001810. Sharp Gat No. 686/4, Koregaon Bhima

Shirur - 412216Maharashtra, India

11.Bosch Arena House, 2nd Floor Main Building, Plot

No.103, Road No.12, MIDC, Andheri East, Mumbai- 400093

12. Voltas RefrigeratorThane Plant,2nd, Pokhran Road,Thane - 400 601 Dadra Plant ,Shreenath Industrial Estate, C

BuildingSurvey NO.197, Nr. Dadra Check Post Pin – 396230

Uttarakhand Plant Plot No.1, Sector 8, I.I.E. Pant Nagar Industrial Area,Dist U.S. Nagar, Rudrapur ,Pin - 263145

R & D Centres of Refrigerator companies in India

LG Noida- Plot No. 51, Udyog Vihar Phase-II, Surajpur

Kasna Road, Dist. Gautam Budh Nagar, Noida Pune - Plot No. A-5, MIDC Ranjangaon, Tal. Shirur,

PuneSamsung Noida - Greater Noida Expy, Rajpur Khadar, Sector

126, Noida, Uttar Pradesh 201303 Bangalore Delhi Videocon . Videocon House, Chavaj Village, Bharuch

• Godrej Pirojshanagar, Eastern Express Highway, Vikhroli

( East), Mumbai. Whirlpool 29 NIT, Faridabad; (ii) Plot No.A-4, MIDC, Ranjangaon,

Taluk Shirur, Dist. Pune

• Hitachi Hitachi Complex, Karan Nagar Kadi, Dist. Mehsana,

Gujarat

• Bosch (i) Hosur Road, Adugodi, Bangalore; Electronic City, P.O. Naganathapura, Bangalore

• Voltas Refrigerator (i) Design Centre, Unit IV, MHBD, 2nd Pokhran Road,

Thane (W)

Research & Development Centre, UPBG, Plot No 2- 5, Sector – 8, IIE SIDCUL, Pant Nagar, U. S. Nagar, Rudrapur (Uttarakhand);

Research & Development Centre EM & RBG,Unit I, First

Future perspectives of the Refrigerator industry in India

WhirlpoolCompany this year plan to focus on the

premium segment of Home Appliances increase in production for more

sophisticated products like 3-door and 4-door refrigerators

• Videoconcompany will be focusing on 4K technology Making variations in designs and making the

product attractive

Godrejtarget to become the country's second

largest refrigerator maker expects to clock around 21% growth in

revenue at Rs 2,500 crore this fiscal• ElectroluxThe fridge of the future will be a smart

fridge, more sustainable• Boschincrease its availability at point of sales by 50

per cent from 1,200 to 1,400Bosch and Siemens to double stores to 60 by

2015

Haieronline factoriese-commerce in transit• SiemensAmong The Top 3 In India’shape the distribution strategy well to reach

the number three position in India