vandon orginal, how to market a refrigerator in antartica

8/9/2019 vandon orginal, How to market a refrigerator in Antartica

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PRESENTS

THE NUMBER 1 GLOBAL MANUFACTURERS OF REFRIGERATOR


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PRESENTED BY:

JUBIN JACOBMATHEWDANIEL SJINJU SUSAN

ABRAHAMLIVINGSTON

SAMRAJ

M LAVANYA

BEYOND CREATIONS BEYOND INNOVATIONSBEYOND CREATIONS BEYOND INNOVATIONS


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Our new marketing focus VANDON, madeexplicit in this plan, renews our vision

and strategic focus on adding value toour target market segments, the smallbusiness and high-end home office users,in the international market.

Our marketing challenge is toposition our product and serviceofferings of high-quality .We mainlyfocus on the goodwill the company isgoing to have by successfully selling a

EXECUTIVEEXECUTIVE

SUMMARYSUMMARY


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Increase the overall sales by 20%.

This new product will give another sharpcompetitive edge for our other products inthe international markets.

To be the global leader in superior quality

point-of-use refrigerators


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We donjt have to breakour markets into groups

according to standardclassifications used by marketresearch companies because

we are targeting a very smallpopulation .

We also know that our

usto e s tend to be e sy to

MARKET DEFINITION AND SEGMENTATION


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Our product is mainly

targeted on customers likeresearchers and other

people who live in or visitAntarctica .


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LOCATION ANALYSIS


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Multi Airflow Cooling Technology-90 litrescapacity.

Water Dispenser.

Attached microwave oven.Works without Stabilizer-energy efficient.

Green Ion Door Cooling Technology-

using nanotechnology.

FEATURES


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Use of isobutene no CFCs and no

emissions saving environment fully

green.

Freezer lamp- anti bacteria doorgasket.

Ultra violet protection.

Weather proof.

And more. .


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We cannot survive just waiting for the

customer to come to us. Instead, we must get

better at focusing on the specific market whoseneeds match our offerings. Focus on the

targeted segment is the key to our future .

Therefore, we need to focus our marketing

message and our product offerings. We needto develop our message, communicate it, and

make good on it.

SALES AND MARKETING

STRATEGY


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The product would be

sold through direct marketing

and proper servicing would begiven and family catalogue is

given also workshops will be

given to the customers to usethe product.

Word of mouth is


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Our product VANDON does not have acompetitor at present. VANDON is the onlyrefrigerator using nanotechnology in the world.

Yet another uniqueness of the product is itsenergy efficiency. It does not require anystabilizer as it can vary according to the voltagesetup of 230 V and cut off voltage by145 V . The

price of the product adds to its uniqueness. Itsportable and very cheap .The future competitiveproducts are LG, SAMSUNG, WHIRLPOOL,CAPLE, DAEWOO, and VIDEOCON

COMPETITIVE PRODUCTSCOMPETITIVE PRODUCTS


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NameVANDON LG SAMSUNG WHIRPOOL

DAEW

OOCAPLE

Nanotechnology Yes No No No No No

Energy efficient

(90%)Yes No No No No No

Water dispenser Yes Yes Yes Yes Yes Yes

Price $200 $450 $550 $300 $275 $375

Freon CFCs No Yes Yes Yes Yes Yes

Green door ion

coolingYes yes yes No No no

COMPARISON OF VANDON AND

OTHER PRODUCTS.


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Features Functions Benefits and proof

Using nanotechnology Prevents bacteria, Cheap,smallest,hygeine

Energy efficient Not affect ozone layer Save 95% electricity

Works without stabilizer Energy efficientDont waste extra penny on

stabilizer, cost effective

Green door ion cooling Determine freshness of foodFood can stay fresh for 15

days .

Water dispenser Cooling Cooling prevents heat

FEATURES , FUNCTIONS AND

BENEFITS


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PRICE

Product Retail Intro pricing Comp .upgrade Version upgrade

Vandon $200 $180 depends Depends

For 90 l basic model


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Malfunctions if any occurs for the

product it will be immediately serviced

or replaced within 15 hours in

Antarctica.

They could login to our website

where they register their complaints

through internet or inform through

tele hone.

CUSTOMER SERVICE

vandon orginal, how to market a refrigerator in antartica

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