Individual Philanthropy Monitor Romania 2019Philanthropic attitudes and behaviors in RomaniaSyndicated Tracking Study by EXACT

Individual Philanthropy Monitor

Foreword for NGOs and other potential beneficiaries of Individual

Donors and the development of Individual Philanthropy in Romania

30 Years after Communism, can Individual Philanthropy become not

only a Democratic Skill but also a way to educate what Democracy is?

Or is it nothing more than a contest among the smartest answers to the

simple question of “Why Should I Give You My Money?” If so, how can

the more pragmatic and skeptical be addressed and convinced?

Also, can Influencers and Corporate Brands play a more significant role

in encouraging and motivating or inspiring Individual Philanthropy?

These are areas of interest in further evaluating the opportunities to

develop the early-stage Romanian philanthropy sector and we are

looking forward to designing dedicated tools to explore this potential.

The first step is making available today the First Individual Philanthropy

Monitor for Romania, the 2019 edition, that offers a comprehensive

overview of Who, Why, What, How and Where are Individual Donations

going so far.

Individual Philanthropy Monitor

OBJECTIVEIdentifying the Romanians’ attitudes and behaviors regarding the philanthropy.

METHODOLOGYQuantitative research, 1132 respondents, 18-60 years old, men and women, urban residents, medium and high education, internet users.DATA COLLECTION: 8th – 18th of January 2019

Individual Philanthropy Monitor

Summary

• How many people donate?

• How much and how often do people donate?

• Reasons to donate / Why do people donate

• What are the causes that people support?

• What are the organizations that people support?

• What are the sources of information?

• The methods/channels used to donate

• The importance of knowing what happens with the donations

• Do people think their donations really help?

• Influencing other people to help

• Donors profile

• Non-donors profile

• Others

All data split by: gender, education, urbanization level, region, age.

Example of Analyses

Have you donated for a cause in the last 2 years?Your donations are planned or spontaneous?Do you support intern or international causes?

Yes68%

No32%

Spontaneous70%

Planned10%

Both spontaneous and planned

20%

Do you donate?N= 1132

Planned or spontaneous?N= 755

Intern causes86%

International causes

2%

Both intern and

international causes

12%

Intern or international causes?N= 754

Individual Philanthropy Monitor

Investments

First wave (2019 edition): 1490 euro + VAT

Two waves package (2019 / 2020 editions): 1990 euro + VAT

! 90% discount available for NGO’s:

First wave (2019 edition): 149 euro + VAT

Two waves package (2019 / 2020 editions): 199 euro + VAT

Your ContactJulien ZidaruTel.: 0744 626268 E-mail: julien.zidaru@exactbusiness.com

Thank you!