indonesia millenials
TRANSCRIPT
@NIELSEN
#DEEPDIVE2015
SPECIAL INTEREST GROUPS
INDONESIA
MILLENNIALS#DEEPDIVE2015
TWITTER IS A DAILY ACTIVITY FOR MILLENNIALS
Base | Millennials (16-34 year olds) Question | Q5, Q8, Q10 (Full questions in notes) Index against Total Twitter user Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia
62% Read Tweets 54% Tweet
42% Watch videos (Index: 100) 57% Check trends
ON A DAILY BASIS, MILLENNIALS…
Whilst hanging out with friends
56% (Index: 105)
Whilst at the gym/exercising
Whilst shopping
ENGAGING ON THE GO AND IN THE MOMENT…
41% (Index: 109)
49% (Index: 104)
76%use Twitter every day
(Index: 99)
MILLENNIALS ENGAGE WITH TWITTER STRONGLY ALL THE WAY THROUGH THE DAY
0%
80%M
idni
ght
- 7
am
7am
- 9
am
9am
- N
oo
n
No
on
- 3p
m
3pm
- 6
pm
6p
m -
9p
m
9p
m -
Mid
nig
ht
Total Millennials
Base | Millennials (16-34 year olds) Question | Q11. And when during the day do you use Twitter? Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia
VALUE OF A TWITTER MILLENNIAL
Base | Millennials (16-34 year olds) Question | Q7, Q8, Q10, Q57, Q63, Q65 (Full questions in notes) Index against Total Twitter user Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia
24% shop online or in-store at least once a week (Index: 109)
36% are easily influenced by others’ opinions (Index: 101)
31% intend to upgrade their smartphone in the next 12 months (Index: 91)
59% use Twitter whilst watching TV (Index: 106)
62% use a mobile device as the main way to access Twitter (Index: 104)
76% view ads on Twitter at least once a week (Index: 100)
OPPORTUNITY
INTERRUPT
MILLENNIALS CONNECT WITH BRANDS
Base | Millennials (16-34 year olds) who follow brands Question | Q50. Please select the following types of Twitter accounts/people that you follow. Index against Total Twitter user Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia
of Millennials follow brands/
companies
82%Movies
News and Magazines
TV Channels or Shows
Sports Teams
Mobile Phone Manufacturers
0% 40%
29%
33%
34%
38%
39% 103
INDEX
97
95
102
99
TOP 5 TYPES OF BRANDS MILLENNIALS FOLLOW
TELL A LASTING STORY WITH MILLENNIALS
Base | Millennials (16-34 year olds) Question | Q50, Q25, Q22 (Full questions in notes) Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia
WHY MILLENNIALS FOLLOW BRANDS
To be notified of special offers/promotions/sales
When considering purchasing a brand/product
To learn about new product/service releases
To stay up to date with news about the brand/company
I like the brand
40% 42% 43% 45% 46%
42%
43%
43%
44%
46%
HOW MILLENNIALS DISCOVER WHO TO FOLLOW
51% Retweets
46%E-mail/timeline
recommendations from Twitter
40% ‘Who to follow’ section
37% TV
of Millennials follow brands/
companies
82%
54% have
searched for a brand online
51% looked at reviews/
recommendations
51% found out more
information about a brand
49% visited a brand
website
41% purchased
brands/products
Base | Millennials (16-34 year olds) Question | Q29: As a result of following brands/companies on Twitter, have you done any of the following? Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia
49% have Tweeted
about a positive experience
AS A RESULT OF FOLLOWING BRANDS/COMPANIES ON TWITTER, MILLENNIALS…
CONVERTING EXPOSURE
@NIELSEN
#DEEPDIVE2015
SPECIAL INTEREST GROUPS
INDONESIA