industrial advertise met & promotion
TRANSCRIPT
![Page 1: Industrial Advertise Met & Promotion](https://reader030.vdocuments.net/reader030/viewer/2022021213/577d25bd1a28ab4e1e9f7c82/html5/thumbnails/1.jpg)
8/4/2019 Industrial Advertise Met & Promotion
http://slidepdf.com/reader/full/industrial-advertise-met-promotion 1/14
4/19/12
IndustrialAdvertising &
Promotion
![Page 2: Industrial Advertise Met & Promotion](https://reader030.vdocuments.net/reader030/viewer/2022021213/577d25bd1a28ab4e1e9f7c82/html5/thumbnails/2.jpg)
8/4/2019 Industrial Advertise Met & Promotion
http://slidepdf.com/reader/full/industrial-advertise-met-promotion 2/14
4/19/12
n us r a ver s ngPromotion
v Def: Activity of creating advt. &
making sure people see them.
v Companies recognize importance of advt.
v Objective: Provide clarity ,Consistency &
maximum impact on people.
q
Overview:
![Page 3: Industrial Advertise Met & Promotion](https://reader030.vdocuments.net/reader030/viewer/2022021213/577d25bd1a28ab4e1e9f7c82/html5/thumbnails/3.jpg)
8/4/2019 Industrial Advertise Met & Promotion
http://slidepdf.com/reader/full/industrial-advertise-met-promotion 3/14
4/19/12
n us r a ver s ngPromotion
Ø Geographically Concentrated.
Ø Relatively Fewer Buyers.
Ø Costly in International Magazines.
Ø More Direct.
q
Characteristics:
![Page 4: Industrial Advertise Met & Promotion](https://reader030.vdocuments.net/reader030/viewer/2022021213/577d25bd1a28ab4e1e9f7c82/html5/thumbnails/4.jpg)
8/4/2019 Industrial Advertise Met & Promotion
http://slidepdf.com/reader/full/industrial-advertise-met-promotion 4/14
4/19/12
n us r a ver s ngPromotion
Ø Creating Awareness:
Ø Reaching members of Buying Centre.
Ø Increasing Sales efficiency & effectiveness.
Ø Efficient Reminding.
Ø Sales Lead Generation.
Ø Supporting Distribution Channel.
q Functions Performed by
Industrial Advertisement:
![Page 5: Industrial Advertise Met & Promotion](https://reader030.vdocuments.net/reader030/viewer/2022021213/577d25bd1a28ab4e1e9f7c82/html5/thumbnails/5.jpg)
8/4/2019 Industrial Advertise Met & Promotion
http://slidepdf.com/reader/full/industrial-advertise-met-promotion 5/14
4/19/12
n us r a ver s ngPromotion
ØIndustrial Products should be USP.
[ Unique Selling Proposition]
ØClearly reflected in Headlines.
ØUSP-Largest range of product.
ØHighly reliable product.ØKeeping in pace with global trend &
design.
ØInnovative technology giving benefits.
q
Effective Guidelines For IA:
![Page 6: Industrial Advertise Met & Promotion](https://reader030.vdocuments.net/reader030/viewer/2022021213/577d25bd1a28ab4e1e9f7c82/html5/thumbnails/6.jpg)
8/4/2019 Industrial Advertise Met & Promotion
http://slidepdf.com/reader/full/industrial-advertise-met-promotion 6/14
4/19/12
n us r a ver s ngPromotion
ØThe Copy of Advt. describe benefitsoffered in simple lang.
ØPhotograph of Prod. Appear prominently in Ad.
Ø At bottom Add. & Tel.No appear.
ØEven Authorized dealer no. should bethere.
ØThe Company’s Name appear in Bold
Letters
q
What makes IA stand Out:
![Page 7: Industrial Advertise Met & Promotion](https://reader030.vdocuments.net/reader030/viewer/2022021213/577d25bd1a28ab4e1e9f7c82/html5/thumbnails/7.jpg)
8/4/2019 Industrial Advertise Met & Promotion
http://slidepdf.com/reader/full/industrial-advertise-met-promotion 7/144/19/12
n us r a ver s ngPromotion
ØHindustan Thompson, Lintas,Clarion,
OBM [Ogilvy,Benson & Mather],Ulka.
Ø In 1989 Advt.Expences was Rs.12000million.
ØRs. 9000 m on Print Media & Rs.1750 m
onT.V. & remaining Rs.1250 m on Other
med.
q
Expences Of Advt.
![Page 8: Industrial Advertise Met & Promotion](https://reader030.vdocuments.net/reader030/viewer/2022021213/577d25bd1a28ab4e1e9f7c82/html5/thumbnails/8.jpg)
8/4/2019 Industrial Advertise Met & Promotion
http://slidepdf.com/reader/full/industrial-advertise-met-promotion 8/144/19/12
n us r a ver s ngPromotion
ØPromotion An attempt to make product
popular or successful.
Ø In Industrial Advt. Obj. Of promotion is
gather business & leads by impressing
customers.
q
Promotion
![Page 9: Industrial Advertise Met & Promotion](https://reader030.vdocuments.net/reader030/viewer/2022021213/577d25bd1a28ab4e1e9f7c82/html5/thumbnails/9.jpg)
8/4/2019 Industrial Advertise Met & Promotion
http://slidepdf.com/reader/full/industrial-advertise-met-promotion 9/144/19/12
n us r a ver s ngPromotion
ØForm of Direct Marketing.
ØPrinted provides supplier product lines &
items.ØBuyer rely on catalogue.
ØGeneral & Specific.
ØGeneral-Companies of extensive productlines & items.
ØSpecific-leaflet contains info. about
specific products for specific type of
q
Catalogue
![Page 10: Industrial Advertise Met & Promotion](https://reader030.vdocuments.net/reader030/viewer/2022021213/577d25bd1a28ab4e1e9f7c82/html5/thumbnails/10.jpg)
8/4/2019 Industrial Advertise Met & Promotion
http://slidepdf.com/reader/full/industrial-advertise-met-promotion 10/14
4/19/12
n us r a ver s ngPromotion
ØTechnical seminars for buyingorganisation.
ØCreates favorable image & establishmentof contacts technical peoples.[Member of buying org.]
Ø Audio-Video presentation by experts withQ&A session.
ØGive good results in sales & New ProductDevelopment.
q
Seminars:
![Page 11: Industrial Advertise Met & Promotion](https://reader030.vdocuments.net/reader030/viewer/2022021213/577d25bd1a28ab4e1e9f7c82/html5/thumbnails/11.jpg)
8/4/2019 Industrial Advertise Met & Promotion
http://slidepdf.com/reader/full/industrial-advertise-met-promotion 11/14
4/19/12
n us r a ver s ngPromotion
Ø Improve sales using demo. Aids.
Ø Photographs, Slides , Movies , A&V
Unit &actual product sample.
ØPurpose improve attention & creates
interest.ØHelps remember product features &
benefits.
ØEffective when buying first time.
q
Demonstration
![Page 12: Industrial Advertise Met & Promotion](https://reader030.vdocuments.net/reader030/viewer/2022021213/577d25bd1a28ab4e1e9f7c82/html5/thumbnails/12.jpg)
8/4/2019 Industrial Advertise Met & Promotion
http://slidepdf.com/reader/full/industrial-advertise-met-promotion 12/14
4/19/12
n us r a ver s ngPromotion
ØProduct sell infrequently then provides.
ØEffective in touch with customers.
ØShows Catalogues, Data sheets & receivegood attention.
ØSending task assigned to special
correspondence person.
q
Promotional Letters
![Page 13: Industrial Advertise Met & Promotion](https://reader030.vdocuments.net/reader030/viewer/2022021213/577d25bd1a28ab4e1e9f7c82/html5/thumbnails/13.jpg)
8/4/2019 Industrial Advertise Met & Promotion
http://slidepdf.com/reader/full/industrial-advertise-met-promotion 13/14
4/19/12
n us r a ver s ngPromotion
ØGift items to existing & New customers.
ØDiwali
ØCommon items are calendar, Diaries, Ballpens, Leather bags.
ØEffective promo. Novelty be inexpensive,
eye catching.Ø3 Categories High, Low, Middle Gifts.
q
Promotional Novelties:
![Page 14: Industrial Advertise Met & Promotion](https://reader030.vdocuments.net/reader030/viewer/2022021213/577d25bd1a28ab4e1e9f7c82/html5/thumbnails/14.jpg)
8/4/2019 Industrial Advertise Met & Promotion
http://slidepdf.com/reader/full/industrial-advertise-met-promotion 14/14
4/19/12
Thank You