Industrial Heritage Tourism in Europe

Prof Dr Wolfgang Ebert

One common Brand for a common Market

European Route of Industrial HeritageWhat did we achieve – where do we go ?

Industrial Heritage Tourism is:

A special interest Offer But no »Niche Market« !It is an important Trend in Cultural TourismIn all of the old industrial Areas round the WorldA Theme, no DestinationA great economical SuccessWe are creating a common Brand for Europe

is a European Project for:Urban RegenerationIndustrial HeritageSustainable TourismPart-financed by theEU-INTERREG-Program

The Occasion:

The Campaign of the EU:Europe – Our Shared HeritageThe Model:Route Industriekultur at “The Ruhr”

A successful tourist Product

On the Market since 199925 Anchor Points – the Highlights

552 additional Sites on the25 Theme Routes

More than 10 Millions of Visitors each Year

In the Silicon Valley of the Heavy Industry

An Investment of more than 2 Billions

www.route-industriekultur.de

The Base: Network-Marketing

Our TasksSpreading of Information about Sites to Marketing-Organisations Helping to upgrade the Marketing of the SitesUpgrading the Site-Quality by exchanging ExperiencesEmphasing the "European Perspective“of Industrial HistoryRegeneration through HeritageA Network of Communicationfor Partners and ExpertsDirect Customer Informationabout Sites and Routes

Sites and NetworksThe most attractive Sites in EuropeWith outstanding Historywhich has to be told most interestinglyWith touristic on-site and off-site PotentialsWe call them Anchor PointsAnd more:Many smaller Sites as parts of Industrial LandscapesThey are part of the Regional RoutesAnchor Points, Regional Routes and more sites are parts of the European Transnational Theme RoutesAll Routes are starting from the Anchor PointsA Network which is telling European History most interestingly

ERIH Anchor PointsERIH Anchor Points84 AP in 12 countries84 AP in 12 countries

12 Regional Routes12 Regional Routes

10 European Theme Routes- over 850 sites - in 32 countries

MiningMining

Iron and SteelIron and Steel

TextilesTextiles

ProductionProduction

EnergyEnergy

TransportTransport

WaterWater

Housing |ArchitectureHousing |Architecture

Service and Leisure Industry Service and Leisure Industry

Industrial LandscapesIndustrial Landscapes

The Marketing Model

Network-MarketingOne for all – all for oneOne Anchor Point – one LandscapeMarket-Potential in Europe: 150 Million

Perspektives beyond 2013

250-300 Anchor Points40-50 Regional Routes3000 Sites at the Theme RoutesMore than 75 Millions Visitors each Year

Thank You for Your Interest