industry forecast egyptian foodservice: the future of ...egyptian foodservice: the future of...

www.canadean-winesandspirits.com

Industry Forecast Egyptian Foodservice: The Future of Foodservice in Egypt to 2017

Reference code: FS0052MR Published: July 2013

John Carpenter House, 7 Carmelite Street, London, EC4Y 0BS, United Kingdom, Tel: +44 (0) 20 7936 6400, Fax: +44 (0) 20 7366 6813

www.canadean-foodservice.com

©Canadean. This product is licensed and is not to be photocopied.Reference code: FS0052MR. Published: July 2013.

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Table of Contents

1. Introduction ....................................................................................................... 9

1.1 What is this Report About? ................................................................................................. 9

1.2 Definitions ........................................................................................................................... 9

1.2.1 This report provides 2012 actual sales, while forecasts are provided for 2013– 2017. .................. 10

1.3 Summary Methodology..................................................................................................... 22

2. Egyptian Foodservice – Market Attractiveness .................................................. 25

2.1 Egyptian Foodservice Market Size .................................................................................... 25

2.2 Egyptian Foodservice market forecasts ............................................................................ 29

3. Egyptian Foodservice – Market Dynamics and Structure ................................... 33

3.1 Profit sector analysis ......................................................................................................... 33

3.1.1 Channel share analysis .................................................................................................................... 34

3.1.2 Profit sector structure: outlets ........................................................................................................ 35

3.1.3 Profit Sector Demand: Transactions ............................................................................................... 39

3.2 Cost sector analysis ........................................................................................................... 42

3.2.1 Channel share analysis .................................................................................................................... 42

3.2.2 Cost sector structure: outlets.......................................................................................................... 44

3.2.3 Cost Sector Demand: Transactions ................................................................................................. 47

4. Egyptian Foodservice – Profit Sector Analysis ................................................... 50

4.1 Profit Sector Analysis: Accommodation ............................................................................ 50

4.1.1 Channel Trend Analysis ................................................................................................................... 50

4.1.2 Channel size and forecasts .............................................................................................................. 51

4.1.3 Key channel indicators .................................................................................................................... 54

4.2 Profit Sector Analysis: Leisure ........................................................................................... 61

4.2.1 Channel trend analysis .................................................................................................................... 61



4.3 Profit Sector Analysis: Pubs, Clubs and Bars ..................................................................... 71




4.4 Profit Sector Analysis: Restaurants ................................................................................... 82



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4.4.3 Key channel Indicators .................................................................................................................... 86

4.5 Profit Sector Analysis: Retail ............................................................................................. 93


4.5.2 Channel Size and Forecasts ............................................................................................................. 94


4.6 Profit Sector Analysis: Travel........................................................................................... 105

4.6.1 Channel trend analysis .................................................................................................................. 105

4.6.2 Channel size and forecasts ............................................................................................................ 106

4.6.3 Key channel indicators .................................................................................................................. 109

4.7 Profit Sector Analysis: Workplace ................................................................................... 111



4.7.3 Key channel indicators .................................................................................................................. 115

5. Egyptian Foodservice – Cost Sector Analysis .................................................... 122

5.1 Cost Sector Analysis: Education ...................................................................................... 122



5.1.3 Trend analysis: key channel indicators.......................................................................................... 126

5.2 Cost Sector Analysis: Healthcare ..................................................................................... 135




5.3 Cost Sector Analysis: Military and Civil Defense ............................................................. 145




5.4 Cost Sector Analysis: Welfare and Services .................................................................... 155




6. Appendix ........................................................................................................ 165

6.1 About Canadean .............................................................................................................. 165

6.2 Disclaimer ........................................................................................................................ 165


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List of Figures

Figure 1: Egyptian Foodservice: Sales by Channel, (%), 2012 ....................................................................................... 26 Figure 2: Egyptian Foodservice: Sales by Sector, (%), 2007 vs. 2012 ............................................................................ 26 Figure 3: Egyptian Foodservice: Market Dynamics by Channel, 2007–2017 .................................................................. 30 Figure 4: Egyptian Profit Sector: Market Dynamics, by Channel, 2007–2017 ................................................................. 34 Figure 5: Egyptian Profit Sector: Outlets by Channel, 2007–2017 .................................................................................. 35 Figure 6: Egyptian Profit Sector: Transactions by Channel, 2007–2017 ......................................................................... 39 Figure 7: Egyptian Cost Sector: Market Dynamics, by Channel, 2007–2017 .................................................................. 42 Figure 8: Egyptian Cost Sector: Outlets by Channel, 2007–2017 ................................................................................... 44 Figure 9: Egyptian Cost Sector: Transactions by Channel, 2007–2017 .......................................................................... 47 Figure 10: Egyptian Accommodation Channel: Market Dynamics, by Sub-Channel (EGP Million), 2007–2017 .............. 50 Figure 11: Egyptian Accommodation Channel: Sales by Sub-Channel (% Sales), 2007–2017 ....................................... 53 Figure 12: Egyptian Accommodation Channel: Outlets by Sub-Channel (% Outlets), 2007–2017 .................................. 54 Figure 13: Egyptian Accommodation Channel: Transactions by Sub-Channel (% Transactions), 2007–2017 ................ 58 Figure 14: Egyptian Leisure Channel: Market Dynamics, by Sub-Channel (EGP Million), 2007–2017 ............................ 61 Figure 15: Egyptian Leisure Channel: Sales by Sub-Channel (% Sales), 2007–2017 ..................................................... 63 Figure 16: Egyptian Leisure Channel: Outlets by Sub-Channel (% Outlets), 2007–2017 ................................................ 64 Figure 17: Egyptian Leisure Channel: Transactions by Sub-Channel (% Transactions), 2007–2017 .............................. 68 Figure 18: Egyptian Pubs, Clubs and Bars Channel: Market Dynamics, by Sub-Channel (EGP Million), 2007–2017 ..... 71 Figure 19: Egyptian Pubs, Clubs and Bars Channel: Sales by Sub-Channel (% Sales), 2007–2017 .............................. 74 Figure 20: Egyptian Pubs, Clubs and Bars Channel: Outlets by Sub-Channel (% Outlets), 2007–2017 .......................... 75 Figure 21: Egyptian Pubs, Clubs and Bars Channel: Transactions by Sub-Channel (% Transactions), 2007–2017 ........ 79 Figure 22: Egyptian Restaurant Channel: Market Dynamics, by Sub-Channel (EGP Million), 2007–2017 ...................... 82 Figure 23: Egyptian Restaurant Channel: Sales by Sub-Channel (% Sales), 2007–2017 ............................................... 85 Figure 24: Egyptian Restaurant Channel: Outlets by Sub-Channel (% Outlets), 2007–2017 .......................................... 86 Figure 25: Egyptian Restaurant Channel: Transactions by Sub-Channel (% Transactions), 2007–2017 ........................ 90 Figure 26: Egyptian Retail Channel: Market Dynamics, by Sub-Channel (EGP Million), 2007–2017 .............................. 93 Figure 27: Egyptian Retail Channel: Sales by Sub-Channel (% Sales), 2007–2017 ....................................................... 96 Figure 28: Egyptian Retail Channel: Outlets by Sub-Channel (% Outlets), 2007–2017................................................... 97 Figure 29: Egyptian Retail Channel: Transactions by Sub-Channel (% Transactions), 2007–2017 ............................... 102 Figure 30: Egyptian Travel Channel: Market Dynamics, by Sub-Channel (EGP Million), 2007–2017 ............................ 105 Figure 31: Egyptian Travel Channel: Sales by Sub-Channel (% Sales), 2007–2017 .................................................... 108 Figure 32: Egyptian Travel Channel: Transactions by Sub-Channel (% Transactions), 2007–2017 .............................. 109 Figure 33: Egyptian Workplace Channel: Market Dynamics, by Sub-Channel (EGP Million), 2007–2017 ..................... 111 Figure 34: Egyptian Workplace Channel: Sales by Sub-Channel (% Sales), 2007–2017 .............................................. 114 Figure 35: Egyptian Workplace Channel: Outlets by Sub-channel (% Outlets), 2007–2017 .......................................... 115 Figure 36: Egyptian Workplace Channel: Transactions by Sub-Channel (% Transactions), 2007–2017 ....................... 119 Figure 37: Egyptian Education Channel: Market Dynamics by Sub-Channel (EGP Million), 2007–2017 ....................... 122 Figure 38: Egyptian Education Channel: Sales by Sub-Channel (% Sales), 2007–2017 ............................................... 125 Figure 39: Egyptian Education Channel: Outlets by Sub-Channel (% Outlets), 2007–2017 .......................................... 126 Figure 40: Egyptian Education Channel: Transactions by Sub-Channel (% Transactions), 2007–2017 ........................ 131 Figure 41: Egyptian Healthcare Channel: Market Dynamics by Sub-Channel (EGP Million), 2007–2017 ..................... 135 Figure 42: Egyptian Healthcare Channel: Sales by Sub-Channel (% Sales), 2007–2017 ............................................. 137 Figure 43: Egyptian Healthcare Channel: Outlets by Sub-Channel (% Outlets), 2007–2017......................................... 138 Figure 44: Egyptian Healthcare Channel: Transactions by Sub-Channel (% Transactions), 2007–2017 ....................... 142 Figure 45: Egyptian Military and Civil Defense Channel: Market Dynamics by Sub-Channel (EGP Million), 2007–2017 145 Figure 46: Egyptian Military and Civil Defense Channel: Sales by Sub-Channel (% Sales), 2007–2017 ....................... 148 Figure 47: Egyptian Military and Civil Defense Channel: Outlets by Sub-Channel (% Outlets), 2007–2017 .................. 149 Figure 48: Egyptian Military and Civil Defense Channel: Transactions by Sub-Channel (% Transactions), 2007–2017 152 Figure 49: Egyptian Welfare and Services Channel: Market Dynamics by Sub-Channel (EGP Million), 2007–2017 ..... 155 Figure 50: Egyptian Welfare and Services Channel: Sales by Sub-Channel (% Sales), 2007–2017 ............................. 158 Figure 51: Egyptian Welfare and Services Channel: Outlets by Sub-Channel (% Outlets), 2007–2017 ........................ 159 Figure 52: Egyptian Welfare and Services Channel: Transactions by Sub-Channel (% Transactions), 2007–2017 ...... 162


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List of Tables

Table 1: Egyptian Exchange Rate EGP-US$ (Annual Average), 2007–2012 .................................................................. 10 Table 2: Canadean Key Foodservice Definitions ............................................................................................................ 10 Table 3: Canadean Profit Sector Definitions ................................................................................................................... 11 Table 4: Canadean Cost Sector Definitions .................................................................................................................... 19 Table 5: Egyptian Foodservice: Sales by Sector, (EGP Million), 2007–2012 .................................................................. 25 Table 6: Egyptian Foodservice: Sales by Sector, (US$ Million), 2007–2012 ................................................................... 25 Table 7: Egyptian Foodservice: Sales by Sector, (EGP Million), 2007–2012 .................................................................. 27 Table 8: Egyptian Foodservice: Sales by Channel, (US$ Million), 2007–2012 ................................................................ 28 Table 9: Egyptian Foodservice: Sales Forecasts by Sector, (EGP Million), 2012–2017 .................................................. 29 Table 10: Egyptian Foodservice: Sales Forecasts by Sector, (US$ Million), 2012–2017 ................................................ 29 Table 11: Egyptian Foodservice: Sales Forecast by Channel, (EGP Million), 2012–2017 ............................................... 31 Table 12: Egyptian Foodservice: Sales Forecast by Channel, (US$ Million), 2012–2017 ............................................... 32 Table 13: Egyptian Profit Sector: Segmentation by Channel, (% Value), 2007–2017 .................................................... 34 Table 14: Egyptian Profit Sector: Outlets by Channel, 2007–2012 ................................................................................. 36 Table 15: Egyptian Profit Sector: Outlets by Channel, 2012–2017 ................................................................................. 36 Table 16: Egyptian Profit Sector: Sales per Outlet by Channel, (EGP Thousand), 2007–2012 ....................................... 37 Table 17: Egyptian Profit Sector: Sales per Outlet Forecast by Channel, (EGP Thousand), 2012–2017 ........................ 37 Table 18: Egyptian Profit Sector: Sales per Outlet by Channel, (US$ Thousand), 2007–2012 ........................................ 38 Table 19: Egyptian Profit Sector :Sales per Outlet Forecast by Channel, (US$ Thousand), 2012–2017 ........................ 38 Table 20: Egyptian Profit Sector: Transactions by Channel (Million), 2007–2012 ........................................................... 40 Table 21: Egyptian Profit Sector: Profit Transactions by Channel (Million), 2012–2017 .................................................. 40 Table 22: Egyptian Profit Sector: Transactions per Outlet per Week by Channel, 2007–2012 ........................................ 41 Table 23: Egyptian Profit Sector: Transactions per Outlet per Week Forecast by Channel, 2012–2017 ......................... 41 Table 24: Egyptian Cost Sector :Segmentation by Channel, (% Value), 2007–2017 ...................................................... 43 Table 25: Egyptian Cost Sector: Outlets by Channel, 2007–2012 .................................................................................. 45 Table 26: Egyptian Cost Sector: Outlets by Channel, 2012–2017 .................................................................................. 45 Table 27: Egyptian Cost Sector: Sales per Outlet by Channel, (EGP Thousand), 2007–2012 ........................................ 45 Table 28: Egyptian Cost Sector: Sales per Outlet Forecast by Channel, (EGP Thousand), 2012–2017 ........................ 46 Table 29: Egyptian Cost Sector: Sales per Outlet by Channel, (US$ Thousand), 2007–2012 ......................................... 46 Table 30: Egyptian Cost Sector: Sales per Outlet Forecast by Channel, (US$ Thousand), 2012–2017 .......................... 46 Table 31: Egyptian Cost Sector: Transactions by Channel (Million), 2007–2012 ............................................................ 48 Table 32: Egyptian Cost Sector: Cost Transactions by Channel (Million), 2012–2017 .................................................... 48 Table 33: Egyptian Cost Sector :Transactions per Outlet per Week by Channel, 2007–2012 ......................................... 48 Table 34: Egyptian Cost Sector: Transactions per Outlet per Week Forecast by Channel, 2012–2017 .......................... 49 Table 35: Egyptian Accommodation Channel: Sales by Sub-Channel, (EGP Million), 2007–2012 .................................. 51 Table 36: Egyptian Accommodation Channel: Sales Forecast by Sub-Channel, (EGP Million), 2012–2017 ................... 51 Table 37: Egyptian Accommodation Channel: Sales by Sub-Channel, (US$ Million), 2007–2012 .................................. 52 Table 38: Egyptian Accommodation Channel: Sales Forecasts by Sub-Channel, (US$ Million), 2012–2017 .................. 52 Table 39: Egyptian Accommodation Channel: Outlets by Sub-Channel, 2007–2012 ...................................................... 55 Table 40: Egyptian Accommodation Channel: Outlets Forecasts by Sub-Channel, 2012–2017 ...................................... 55 Table 41: Egyptian Accommodation Channel: Sales per Outlet by Sub-Channel (EGP Thousand), 2007–2012 ............. 56 Table 42: Egyptian Accommodation Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2007–2012 ............. 56 Table 43: Egyptian Accommodation Channel: Sales per Outlet by Sub-Channel (EGP Thousand), 2012–2017 ............. 57 Table 44: Egyptian Accommodation Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2012–2017 ............. 57 Table 45: Egyptian Accommodation Channel: Transactions by Sub-Channel (Million), 2007–2012 ................................ 59 Table 46: Egyptian Accommodation Channel: Transactions Forecasts by Sub-Channel (Million), 2012–2017 ............... 59 Table 47: Egyptian Accommodation Channel: Transactions per Outlet per Week by Sub-Channel, 2007–2017 ............. 59 Table 48: Egyptian Accommodation: Average Transaction Price by Sub-Channel (EGP), 2007–2017 ........................... 60 Table 49: Egyptian Leisure Channel: Sales by Sub-Channel, (EGP Million), 2007–2012 ............................................... 62 Table 50: Egyptian Leisure Channel: Sales Forecast by Sub-Channel, (EGP Million), 2012–2017 ................................. 62 Table 51: Egyptian Leisure Channel: Sales by Sub-Channel, (US$ Million), 2007–2012 ............................................... 62 Table 52: Egyptian Leisure Channel: Sales Forecasts by Sub-Channel, (US$ Million), 2012–2017 ................................ 63


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Table 53: Egyptian Leisure Channel: Outlets by Sub-Channel, 2007–2012 .................................................................... 65 Table 54: Egyptian Leisure Channel: Outlets Forecasts by Sub-Channel, 2012–2017 ................................................... 65 Table 55: Egyptian Leisure Channel: Sales per Outlet by Sub-Channel (EGP Thousand), 2007–2012 .......................... 66 Table 56: Egyptian Leisure Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2007–2012 ........................... 66 Table 57: Egyptian Leisure Channel: Sales per Outlet by Sub-Channel (EGP Thousand), 2012–2017 .......................... 67 Table 58: Egyptian Leisure Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2012–2017 .......................... 67 Table 59: Egyptian Leisure Channel: Transactions by Sub-Channel (Million), 2007–2012 ............................................ 69 Table 60: Egyptian Leisure Channel: Transactions Forecasts by Sub-Channel (Million), 2012–2017 ............................ 69 Table 61: Egyptian Leisure Channel: Transactions per Outlet per Week by Sub-Channel, 2007–2017 ......................... 69 Table 62: Egyptian Leisure: Average Transaction Price by Sub-Channel (EGP), 2007–2017 ........................................ 70 Table 63: Egyptian Pubs, Clubs and Bars Channel: Sales by Sub-Channel, (EGP Million), 2007–2012 ........................ 72 Table 64: Egyptian Pubs, Clubs and Bars Channel: Sales Forecast by Sub-Channel, (EGP Million), 2012–2017 .......... 72 Table 65: Egyptian Pubs, Clubs and Bars Channel: Sales by Sub-Channel, (US$ Million), 2007–2012.......................... 73 Table 66: Egyptian Pubs, Clubs and Bars Channel: Sales Forecasts by Sub-Channel, (US$ Million), 2012–2017 ......... 73 Table 67: Egyptian Pubs, Clubs and Bars Channel: Outlets by Sub-Channel, 2007–2012 ............................................. 76 Table 68: Egyptian Pubs, Clubs and Bars Channel: Outlets Forecasts by Sub-Channel, 2012–2017 ............................. 76 Table 69: Egyptian Pubs, Clubs and Bars Channel: Sales per Outlet by Sub-Channel (EGP Thousand), 2007–2012 .... 77 Table 70: Egyptian Pubs, Clubs and Bars Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2007–2012 .... 77 Table 71: Egyptian Pubs, Clubs and Bars Channel: Sales per Outlet by Sub-Channel (EGP Thousand), 2012–2017 .... 78 Table 72: Egyptian Pubs, Clubs and Bars Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2012–2017 .... 78 Table 73: Egyptian Pubs, Clubs and Bars Channel: Transactions by Sub-Channel (Million), 2007–2012 ....................... 80 Table 74: Egyptian Pubs, Clubs and Bars Channel: Transactions Forecasts by Sub-Channel (Million), 2012–2017 ....... 80 Table 75: Egyptian Pubs, Clubs and Bars Channel: Transactions per Outlet per Week by Sub-Channel,2007–2017 ..... 80 Table 76: Egyptian Pubs, Clubs and Bars: Average Transaction Price by Sub-Channel (EGP), 2007–2017 ................. 81 Table 77: Egyptian Restaurant Channel: Sales by Sub-Channel, (EGP Million), 2007–2012 .......................................... 83 Table 78: Egyptian Restaurant Channel: Sales Forecast by Sub-Channel, (EGP Million), 2012–2017 ........................... 83 Table 79: Egyptian Restaurant Channel: Sales by Sub-Channel, (US$ Million), 2007–2012 .......................................... 84 Table 80: Egyptian Restaurant Channel: Sales Forecasts by Sub-Channel, (US$ Million), 2012–2017 .......................... 84 Table 81: Egyptian Restaurant Channel: Outlets by Sub-Channel, 2007–2012 .............................................................. 87 Table 82: Egyptian Restaurant Channel: Outlets Forecasts by Sub-Channel, 2012–2017 .............................................. 87 Table 83: Egyptian Restaurant Channel: Sales per Outlet by Sub-Channel (EGP Thousand), 2007–2012 ..................... 88 Table 84: Egyptian Restaurant Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2007–2012 ..................... 88 Table 85: Egyptian Restaurant Channel: Sales per Outlet by Sub-Channel (EGP Thousand), 2012–2017 ..................... 89 Table 86: Egyptian Restaurant Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2012–2017 ..................... 89 Table 87: Egyptian Restaurant Channel: Transactions by Sub-Channel (Million), 2007–2012 ........................................ 91 Table 88: Egyptian Restaurant Channel: Transactions Forecasts by Sub-Channel (Million), 2012–2017 ....................... 91 Table 89: Egyptian Restaurant Channel: Transactions per Outlet per Week by Sub-Channel, 2007–2017 .................... 92 Table 90: Egyptian Restaurant Channel: Average Transaction Price by Sub-Channel (EGP), 2007–2017 ..................... 92 Table 91: Egyptian Retail Channel: Sales by Sub-Channel, (EGP Million), 2007–2012 .................................................. 94 Table 92: Egyptian Retail Channel: Sales Forecast by Sub-Channel, (EGP Million), 2012–2017 ................................... 95 Table 93: Egyptian Retail Channel: Sales by Sub-Channel, (US$ Million), 2007–2012................................................... 95 Table 94: Egyptian Retail Channel: Sales Forecasts by Sub-Channel, (US$ Million), 2012–2017 .................................. 96 Table 95: Egyptian Retail Channel: Outlets by Sub-Channel, 2007–2012 ...................................................................... 98 Table 96: Egyptian Retail Channel: Outlets Forecasts by Sub-Channel, 2012–2017 ...................................................... 98 Table 97: Egyptian Retail Channel: Sales per Outlet by Sub-Channel (EGP Thousand), 2007–2012 ............................. 99 Table 98: Egyptian Retail Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2007–2012 ........................... 100 Table 99: Egyptian Retail Channel: Sales per Outlet by Sub-Channel (EGP Thousand), 2012–2017 ........................... 100 Table 100: Egyptian Retail Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2012–2017.......................... 101 Table 101: Egyptian Retail Channel: Transactions by Sub-Channel (Million), 2007–2012 ............................................ 103 Table 102: Egyptian Retail Channel: Transactions Forecasts by Sub-Channel (Million), 2012–2017 ............................ 103 Table 103: Egyptian Retail Channel: Transactions per Outlet per Week by Sub-Channel, 2007–2017 ......................... 104 Table 104: Egyptian Retail Channel: Average Transaction Price by Sub-Channel (EGP), 2007–2017 ......................... 104 Table 105: Egyptian Travel Channel: Sales by Sub-Channel, (EGP Million), 2007–2012 ............................................. 106 Table 106: Egyptian Travel Channel: Sales Forecast by Sub-Channel, (EGP Million), 2012–2017 ............................... 106 Table 107: Egyptian Travel Channel: Sales by Sub-Channel, (US$ Million), 2007–2012 .............................................. 107 Table 108: Egyptian Travel Channel: Sales Forecasts by Sub-Channel, (US$ Million), 2012–2017 ............................. 107 Table 109: Egyptian Travel Channel: Transactions by Sub-Channel (Million), 2007–2012 ........................................... 110 Table 110: Egyptian Travel Channel: Transactions Forecasts by Sub-Channel (Million), 2012–2017 ........................... 110


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Table 111: Egyptian Travel: Average Transaction Price by Sub-Channel (EGP), 2007–2017 ...................................... 110 Table 112: Egyptian Workplace Channel: Sales by Sub-Channel, (EGP Million), 2007–2012 ...................................... 112 Table 113: Egyptian Workplace Channel: Sales Forecast by Sub-Channel, (EGP Million), 2012–2017 ........................ 112 Table 114: Egyptian Workplace Channel: Sales by Sub-Channel, (US$ Million), 2007–2012 ....................................... 113 Table 115: Egyptian Workplace Channel: Sales Forecasts by Sub-Channel, (US$ Million), 2012–2017 ....................... 113 Table 116: Egyptian Workplace Channel: Outlets by Sub-Channel, 2007–2012 ........................................................... 116 Table 117: Egyptian Workplace Channel: Outlets Forecasts by Sub-Channel, 2012–2017 .......................................... 116 Table 118: Egyptian Workplace Channel: Sales per Outlet by Sub-Channel (EGP Thousand), 2007–2012 ................. 117 Table 119: Egyptian Workplace Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2007–2012 .................. 117 Table 120: Egyptian Workplace Channel: Sales per Outlet by Sub-Channel (EGP Thousand), 2012–2017 ................. 118 Table 121: Egyptian Workplace Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2012–2017 .................. 118 Table 122: Egyptian Workplace Channel: Transactions by Sub-Channel (Million), 2007–2012 .................................... 120 Table 123: Egyptian Workplace Channel: Transactions Forecasts by Sub-Channel (Million), 2012–2017 .................... 120 Table 124: Egyptian Workplace Channel: Transactions per Outlet per Week by Sub-Channel, 2007–2017 ................. 120 Table 125: Egyptian Workplace: Average Transaction Price by Sub-Channel (EGP), 2007–2017 ............................... 121 Table 126: Egyptian Education Channel: Sales by Sub-Channel (EGP Million), 2007–2012 ....................................... 123 Table 127: Egyptian Education Channel: Sales Forecast by Sub-Channel (EGP Million), 2012–2017 ......................... 123 Table 128: Egyptian Education Channel: Sales by Sub-Channel (US$ Million), 2007–2012 ........................................ 124 Table 129: Egyptian Education Channel: Sales Forecast by Sub-Channel (US$ Million), 2012–2017 ......................... 124 Table 130: Egyptian Education Channel: Outlets by Sub-Channel, 2007–2012 ........................................................... 127 Table 131: Egyptian Education Channel: Outlet Forecasts by Sub-Channel, 2012–2017 ............................................ 127 Table 132: Egyptian Education Channel: Sales per Outlet by Sub-Channel (EGP Thousand), 2007–2012 ................. 128 Table 133: Egyptian Education Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2007–2012 .................. 129 Table 134: Egyptian Education Channel: Sales per Outlet by Sub-Channel (EGP Thousand), 2012–2017 ................. 129 Table 135: Egyptian Education Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2012–2017 .................. 130 Table 136: Egyptian Education Channel: Transactions by Sub-Channel (Million), 2007–2012 .................................... 132 Table 137: Egyptian Education Channel: Transactions Forecasts by Sub-Channel (Million), 2012–2017 .................... 132 Table 138: Egyptian Education Channel: Transactions per Outlet per Week by Sub-Channel, 2007–2017 ................. 133 Table 139: Egyptian Education Channel: Average Transaction Price by Sub-Channel (EGP), 2007–2017 .................. 134 Table 140: Egyptian Healthcare Channel: Sales by Sub-Channel (EGP Million), 2007–2012 ...................................... 136 Table 141: Egyptian Healthcare Channel: Sales Forecast by Sub-Channel (EGP Million), 2012–2017 ....................... 136 Table 142: Egyptian Healthcare Channel: Sales by Sub-Channel (US$ Million), 2007–2012 ....................................... 136 Table 143: Egyptian Healthcare Channel: Sales Forecasts by Sub-Channel (US$ Million), 2012–2017 ...................... 137 Table 144: Egyptian Healthcare Channel: Outlets by Sub-Channel, 2007–2012 ......................................................... 139 Table 145: Egyptian Healthcare Channel: Outlets Forecasts by Sub-Channel, 2012–2017 ......................................... 139 Table 146: Egyptian Healthcare Channel: Sales per Outlet by Sub-Channel (EGP Thousand), 2007–2012 ................ 140 Table 147: Egyptian Healthcare Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2007–2012................. 140 Table 148: Egyptian Healthcare Channel: Sales per Outlet by Sub-Channel (EGP Thousand), 2012–2017 ................ 141 Table 149: Egyptian Healthcare Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2012–2017................. 141 Table 150: Egyptian Healthcare Channel: Transactions by Sub-Channel (Million), 2007–2012 ................................... 143 Table 151: Egyptian Healthcare Channel: Transactions Forecasts by Sub-Channel (Million), 2012–2017 ................... 143 Table 152: Egyptian Healthcare Channel: Transactions per Outlet per Week by Sub-Channel, 2007–2017 ................ 143 Table 153: Egyptian Healthcare: Average Transaction Price by Sub-Channel (EGP), 2007–2017 .............................. 144 Table 154: Egyptian Military and Civil Defense Channel: Sales by Sub-Channel (EGP Million), 2007–2012 ............... 146 Table 155: Egyptian Military and Civil Defense Channel: Sales Forecast by Sub-Channel (EGP Million), 2012–2017 . 146 Table 156: Egyptian Military and Civil Defense Channel: Sales by Sub-Channel (US$ Million), 2007–2012 ................ 147 Table 157: Egyptian Military and Civil Defense Channel: Sales Forecasts by Sub-Channel (US$ Million), 2012–2017 147 Table 158: Egyptian Military and Civil Defense Channel: Outlets by Sub-Channel, 2007–2012 ................................... 150 Table 159: Egyptian Military and Civil Defense Channel: Outlets Forecast by Sub-Channel, 2012–2017 .................... 150 Table 160: Egyptian Military and Civil Defense Channel: Sales per Outlet by Sub-Channel (EGP Thousand), 2007–2012

.................................................................................................................................................................................... 150 Table 161: Egyptian Military and Civil Defense Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2007–2012

.................................................................................................................................................................................... 151 Table 162: Egyptian Military and Civil Defense Channel: Sales per Outlet by Sub-Channel (EGP Thousand), 2012–2017

.................................................................................................................................................................................... 151 Table 163: Egyptian Military and Civil Defense Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2012–2017

.................................................................................................................................................................................... 151 Table 164: Egyptian Military and Civil Defense Channel: Transactions by Sub-Channel (Million), 2007–2012 ............. 153


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Table 165: Egyptian Military and Civil Defense Channel: Transactions Forecasts by Sub-Channel (Million), 2012–2017

.................................................................................................................................................................................... 153 Table 166: Egyptian Military and Civil Defense: Transactions per Outlet per Week by Sub-Channel, 2007–2017 ........ 153 Table 167: Egyptian Military and Civil Defense: Average Transaction Price by Sub-Channel (EGP), 2007–2017 ......... 154 Table 168: Egyptian Welfare and Services Channel: Sales by Sub-Channel (EGP Million), 2007–2012 ...................... 156 Table 169: Egyptian Welfare and Services Channel: Sales Forecast by Sub-Channel (EGP Million), 2012–2017 ....... 156 Table 170: Egyptian Welfare and Services Channel: Sales by Sub-Channel (US$ Million), 2007–2012 ...................... 157 Table 171: Egyptian Welfare and Services Channel: Sales Forecasts by Sub-Channel (US$ Million), 2012–2017 ...... 157 Table 172: Egyptian Welfare and Services Channel: Outlets by Sub-Channel, 2007–2012 ......................................... 160 Table 173: Egyptian Welfare and Services Channel: Outlets Forecasts by Sub-Channel, 2012–2017......................... 160 Table 174: Egyptian Welfare and Services Channel: Sales per Outlet by Sub-Channel (EGP Thousand), 2007–2012 160 Table 175: Egyptian Welfare and Services Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2007–2012 161 Table 176: Egyptian Welfare and Services Channel: Sales per Outlet by Sub-Channel (EGP Thousand), 2012–2017 161 Table 177: Egyptian Welfare and Services Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2012–2017 161 Table 178: Egyptian Welfare and Services Channel: Transactions by Sub-Channel (Million), 2007–2012 ................... 163 Table 179: Egyptian Welfare and Services Channel: Transaction Forecasts by Sub-Channel (Million), 2012–2017 .... 163 Table 180: Egyptian Welfare and Services Channel: Transactions per Outlet per Week by Sub-Channel, 2007–2017 163 Table 181: Egyptian, Welfare and Services: Average Transaction Price by Sub-Channel (EGP), 2007–2017 .............. 164

©Canadean. This product is licensed and is not to be photocopied.Reference code: FS0052MR. Published: July 2013. 9

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Intro

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1. Introduction

1.1 What is this Report About?

This report is the result of Canadean’s extensive market research covering the Egyptian foodservice

industry. It provides data analysis of both historic and forecast foodservice industry values at

channel level.

“Egyptian Foodservice: The Future of Foodservice in Egypt to 2017” provides a top-level overview

and detailed market and channel data insights into the operating environment of foodservice

companies. It is an essential tool for companies active across the Egyptian foodservice value chain,

and for new companies considering entering the market.

1.2 Definitions

Time Frame

For the purposes of this report, the following timeframes apply:

Review period: 2007–2012

Forecast period: 2012–2017

This report focuses on the value of the foodservice industry, based on the total revenue

generated by both the profit and cost sectors each year.

Exchange Rate and Data

All the data is collected in local currency. Annual growth rates from local currencies to US dollars

may vary as all conversions into US dollars of historical data are made at that year’s average

annual conversion rate, while conversions for the current and forecast years are made at 2012’s

annual average. All values in tables are displayed to one decimal place, with the exception of

compound annual growth rate (CAGR) values, which are displayed to two decimal places. Growth

rates may, therefore, appear inconsistent with absolute values due to this rounding method.


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1.2.1 This report provides 2012 actual sales, while forecasts are provided

for 2013– 2017.

Table 1: Egyptian Exchange Rate EGP-US$ (Annual Average), 2007–2012

Years 2007 2008 2009 2010 2011 2012

EGP-US$ Exchange Rate (Annual Average)

0.17673 0.17966 0.18563 0.18161 0.17906 0.16907

Source: Canadean © Canadean

Key Foodservice Definitions

Table 2: Canadean Key Foodservice Definitions

Term Definition

Foodservice Foodservice is defined as the cost of all food and drink, including on-trade drinks not drunk with food, for immediate consumption on the premises or in designated eating areas shared with other foodservice operators, or, in the case of takeaway transactions, freshly prepared food for immediate consumption. Foodservice is restricted to the sale of food and drink in specific foodservice channels defined below and excludes vending machines.

Profit Sector A number of foodservice channels have been grouped together to be termed the 'Profit Sector’. These include accommodation, leisure, restaurants, retail, travel, workplace, and pubs, clubs and bars. Neither operators nor consumers, or companies in the case of the workplace channel, typically receive a subsidy for the foodservice transaction, and largely represent non-state foodservice operations.

Cost Sector A number of foodservice channels have been grouped together to be termed the 'cost sector'. These include healthcare, education, military and civil defense, and welfare and services. This sector typically represents the state’s foodservice operations.

Food Transactions

The total number of visits by individuals to foodservice locations that involve the consumption of either food, or food and drink. Drink-only transactions are excluded from transaction data, but covered in sales data; if several people visit one location at once and there is only one bill, such as a group dining in a restaurant, the number of transactions is counted as being one for each person in the group. The concept of ‘meals’ is broadly analogous to transaction data, less a typically very small amount for snack-only transactions.

Operator Selling Prices (OSP)

Operator Selling Prices represent the amount that the consumer spends on food and drinks in foodservice channels, once the foodservice operator has added on any fees and levies, and their margin. This is often known as retail sales equivalent and represents the end value of the foodservice market. All sales data is provided in OSP.

Outlet A foodservice outlet is defined as a single point of sale location which is actively


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Table 2: Canadean Key Foodservice Definitions

Term Definition

involved in the preparation and sale, or complementary provision, of food and drinks, for either immediate consumption on the premises, or in designated eating areas shared with other foodservice operators, or, in the case of takeaway transactions, freshly prepared food and drink for immediate off-premise consumption. An outlet is considered a discrete entity if all foodservice operations within it are run by the same organization, for example, a hotel that runs its own bar and restaurant represents one hotel outlet. Any concessions or franchises run at the location of another outlet are considered separate entities, for example a hotel that has a Starbucks operated by a franchisee counts as one hotel outlet and one coffee shop outlet. A license to operate all the different foodservice channels or brands at another outlet are still considered to be one outlet if these are all operated by a single provider; a caterer operating the cafes, restaurants, and staff and student canteens at a university, for example, counts as one university outlet.

Concession The grant of a license to provide foodservice operations by the owner of an outlet, such as an airport, amusement park, or hotel on that premise, typically in exchange for rent or a certain percentage of the sales or earnings to the grantor.


Profit Sector Definitions

Table 3: Canadean Profit Sector Definitions

Channel Sub-Channel Outlet Sales

Accommodation Bed and Breakfasts (B&B)

Residential properties that have been modified to offer paid lodging, accommodation services, and breakfast meals to guests, and where the owner-operator lives on the property. These are typically small establishments offering no more than ten private rooms for lodging.

Includes sales via on-site, non-concession restaurants, pubs, clubs and bars.

Guest Houses Locations that provide paid lodging and accommodation services to their guests with a number of rooms that are en-suite, typically offering more rooms than a B&B but fewer than 30 private bedrooms, and where the owner-operator does not live in the same property as the guests. Meals may or may not be included. This excludes all bed and breakfasts,



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and hotels and motels.

Holiday Parks Holiday resort sites that contain collective apartments, static caravans, or homes that offer paid lodging services to guests for tourist use, either in serviced or self-catered accommodation, on dedicated shared grounds with full service entertainment offerings, and facilities and dining services. Holiday Parks are distinguished from other collectively managed holiday accommodation sites by their dedicated resort complex, and inclusive leisure facilities and entertainment services. Holiday parks do not include sites for those bringing their own caravan or tent; this is covered under caravan and camp sites.


Hostels Locations that provide paid lodging services to guests with some portion of the establishment offering shared accommodation facilities, such as dormitories and shared washrooms. These locations are typically budget-oriented. Hostels exclude non-commercial accommodation provided by charities or housing associations for subsidized or non-paying guests.


Hotels and Motels Locations that provide paid lodging and full guest services to their guests, typically with a continuous staff presence, and, in the case of motels, off-street parking facilities, but not necessarily meal services.

Hotel and Motel sales exclude food and drink sales through on-site conference facilities; this is covered under the Leisure channel’s Venue sub-channel. Hotels include sales via on-site, non-concession restaurants and pubs, clubs and bars.

Leisure Entertainment Locations that operate arts or Includes sales via on-


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leisure pursuits that are open to the public, or upon becoming a member, for participation or spectating for the purpose of entertainment rather than sightseeing or education. These include a range of venues including but not limited to: bingo halls, bowling venues, casinos, cinemas, football clubs, other sports clubs, ice rinks, theatres, show grounds, and racecourses. This excludes Private member and social clubs.

site, non-concession restaurants, pubs, clubs and bars.

Venues Fitness centers, leisure centers, conference and exhibition centers that have on-site foodservice operations or event catering. This includes hotel and motel conference facilities and associated foodservice sales.

Includes sales via hotel and motel conference sales.

Visitor Attractions A location which is open to the public, where it is feasible to charge admission for the primary purpose of sightseeing, and which can be classified as a single business under single management. The attraction must be a permanently established excursion destination, a primary purpose of which is to allow access for entertainment, interest, or education, rather than being primarily a retail outlet or a venue for sporting, theatrical, or film performances.


Pubs, Clubs and Bars

Pubs and Bars Drinking establishments that have on-trade alcohol licensing arrangements, this may include pubs or bars that are either freehold, tenanted, or managed, with or without a restaurant, however, more than 50% of

Excludes sales via pubs, clubs and bars with serviced accommodation stock; these outlets are classed as accommodation.


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revenue should be from drinks. This excludes private members and social clubs, and nightclubs. Pubs and bars that have serviced accommodation provisions are always classified under accommodation.

Private Member and Social Clubs

Dedicated establishments used for the sole purpose of providing a social environment to groups affiliated by a common membership scheme and are, therefore, not open to the general public, such as political clubs, private members clubs, or working clubs. These sites often have a license to sell alcohol. This excludes sports clubs which are covered under entertainment outlets.


Nightclubs Drinking and entertainment establishments that have extended on-trade alcohol licensing hours arrangements and provide music entertainment where the focus is on dancing. Nightclubs may serve food. For countries with no restrictions on licensing hours, nightclubs are distinguished by the entertainment offered.


Restaurants Full-Service Restaurants

Eating establishments primarily focused on the provision of meals with a full table service and payment occurring after consumption. These locations typically serve alcohol. Takeaway services are either typically not offered or constitute a small proportion of revenues. Pubs and bars that generate more than 50% of revenues from food and offer table service are considered full-service restaurants. Restaurants that have serviced accommodation stock are always classified under

Excludes sales via Restaurants with serviced accommodation stock; these outlets are classed as accommodation.


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accommodation.

Quick-Service Restaurants and Fast Food

Eating establishments primarily focused on the provision of meals or soft drinks, but not hot beverages, with limited or no table service and with payment occurring before consumption. These locations typically do not serve alcohol and are characterized by short order times. This excludes coffee and tea shops and ice cream vendors. Restaurants that have serviced accommodation stock are always classified under accommodation.

Excludes sales via restaurants with serviced accommodation stock; these outlets are classed as accommodation.

Coffee and Tea Shops

Foodservice establishments that may serve a mix of food and drink, but the focus and core offering is on the provision of coffee or tea for immediate consumption on premise or takeaway, and will often have limited seating on site for customers with limited table service, but may also frequently operate from kiosks or mobile units. This excludes establishments that do not specialize in coffee or tea provision. Restaurants that have serviced accommodation stock are always classified under accommodation.

Excludes sales via Restaurants with serviced accommodation stock; these outlets are classed as accommodation.

Retail Baker Retailers that specialize in the production and sale of bakery goods to consumers that have in-store foodservice provision for customers.

Sales include all types of foodservice offered in-store to customers, including takeaway. Catering for staff and concession sales are excluded.

Convenience Stores Stores, kiosks, and newsstands of an area generally less than 300 square meters, which specialize in a limited range of food and grocery products, designed primarily for convenience-seeking consumers,

Sales include all types of foodservice offered in-store to customers, including takeaway. Catering for staff and concession sales are


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and that have in-store foodservice provision for customers.

excluded.

Delicatessens Retail outlets that specialize in deli foods, such as cured meats, fermented meats, pates, cheeses, home-made, locally-sourced and/or fine foods from non-mainstream brand manufacturers, and that have an in-store foodservice provision for customers.


Department Stores Multi-category retailers, focusing primarily on non-grocery categories, with distinct departments specializing in defined product areas, and that have in-store foodservice provision for customers. Examples include Bloomingdale's, Macy's, John Lewis, and El Corte Inglés.


Garden Centers and DIY

Home improvement retailers specialize in the sale of home improvement tools and materials, primarily aimed at consumer rather than trade needs, such as Home Depot or B&Q. Gardening retailers specialize in the sale of plants and related tools and products, and both must have in-store foodservice provisions for customers.


Other Retail All retail outlets excluding bakers, convenience stores, department stores, garden and home improvement centers, service station forecourts, and supermarkets and hypermarkets that have in-store foodservice provision for customers. This may include, for example, bookstores or banks with in-store cafes.


Service Station Forecourts

Retail outlets that will typically sell or serve a limited range of food and drink products, attached to gas

Sales include all types of foodservice offered in-store to customers,


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stations where fuel is the main revenue driver, and that have an in-store foodservice provision for customers.

including takeaway. Catering for staff and concession sales are excluded.

Supermarkets and Hypermarkets

Supermarkets include all sales through retailers with a floor area of 300–2,500 square meters that offer a wide, departmentalized range of grocery, and may carry some general merchandise lines, such as Sainsbury's or Kroger. Hypermarkets and mass merchandisers include all sales through retailers with floor area over 2,500 square meters that carry full lines of both grocery and general merchandise, such as Wal-Mart. Outlets include those with in-store foodservice provision for customers.


Travel Air This channel has no outlets. Air foodservice sales include only on-board sales; these include all domestic and internal travel foodservice sales. Lounge sales are covered in their relevant channel.

Coach This channel has no outlets. Coach foodservice sales include only on-board sales; these include all domestic and internal travel foodservice sales. Lounge sales are covered in their relevant channel.

Rail This channel has no outlets. Rail foodservice sales include only on-board sales; these include all domestic and internal travel foodservice sales. Lounge sales are covered in their


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relevant channel.

Sea This channel has no outlets. Sea foodservice sales include only on-board sales; these include all domestic internal travel foodservice sales. Lounge sales are covered in their relevant channel

Workplace Government Department and Local Authority

Government department and local authority locations that offer foodservice provision to staff at work, excluding the feeding of public servants, such as the army or police, and overseas staff. These may be self-managed outlets or outsourced to contract caterers. This excludes healthcare, education, military and civil defense, and welfare and services outlets.


Industrial Industrial locations that only offer foodservice provisions to staff at work, such as manufacturing plants, mines, and oil rigs, this covers the domestic market, and its territorial waters, if any. These may be self-managed outlets or outsourced to a contract caterer.


Retail, Financial and Office-Based

Retail, financial and office-based locations that offers foodservice provision to staff at work, such as white-collar workplaces. This covers the domestic market and its territorial waters, if any, only, and excludes foodservice provision to customers. These outlets may be self-managed or outsourced to a contract caterer.

Includes sales via on-site, non-concession restaurants, pubs, clubs and bars. Excludes foodservice sales or complementary provision to customers.



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Cost Sector Definitions

Table 4: Canadean Cost Sector Definitions


Education Children's Activity Centers

Locations that offer daytime child care services with activities and entertainment facilities typically for children between 0–3 years of age.

Sales include all types of foodservice offered to pupils and staff on premise, but exclude event catering.

Further Education Education establishments for post-secondary, non-tertiary students for the delivery of a range of full- and part-time vocational and academic education, principally to those above the age range of compulsory education, broadly equivalent to International Standard Classification of Education (ISCED) Level 3 and 4. Often known as Adult Education Centers.

Sales include all types of foodservice offered to students and staff on premise, but exclude event catering.

Middle Schools Education establishments that fall between primary education and secondary education, with students from the upper year(s) of primary and from the lower year(s) of secondary education. Middle schools definition will vary by country and will always be mutually exclusive with other education outlets. In the US this outlet is known as junior high.


Pre-Schools Education establishments for pre-primary education children that are school-based, such as nursery schools, kindergartens, and for children aged at least 3 years, broadly equivalent to International Standard Classification of Education (ISCED) Level 0.


Primary Schools Education establishments for primary education or first stage of basic education, with students starting no earlier than 4 years of age and no later than 7 years of



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age, and schooling typically for 6 years, broadly equivalent to International Standard Classification of Education (ISCED) Level 1.

Secondary Schools Education establishments for lower secondary education or second stage of basic education students, typically to a minimum age of 15 or 16 years of age, as well as upper secondary education to students, often to the age of 18 years (those secondary schools that offer education after the minimum compulsory age but pre-tertiary would be included as secondary schools), and often coincides with the end of compulsory national education, broadly equivalent to International Standard Classification of Education (ISCED) Level 2 and 3.


Tertiary Institutions Education establishments for post-secondary education or post-further education for tertiary education, typically leading to a degree, post-graduate, or doctorate qualification, broadly equivalent to International Standard Classification of Education (ISCED) Level 5 and 6. This will include establishments offering MBA qualifications.


Training Centers Education establishments offering training courses to employees of organizations and companies, typically fully subsidized by the employer. This excludes military and civil defense training centers.


Healthcare Hospitals Healthcare establishments that provide medical, surgical, emergency, or psychiatric care and

Sales include all types of foodservice offered to all patients, including


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treatment for the sick or the injured, which includes both private and public healthcare. This excludes military and civil defense hospitals.

regular patient feeding and special formulations, visitors, and staff on premise. Excludes sales via concession restaurants, pubs, clubs and bars.

Medical Centers Healthcare establishments typically focused on primary care that include clinics, doctor's surgeries, rehabilitation centers, health centers, and both private and public healthcare, but excludes dental surgeries, hospitals, and residential care units, as well as military medical centers.

Includes all foodservice sales or complementary offerings to patients and visitors. Note that those with overnight treatment, such as rehabilitation centers, will typically offer full meal provision.

Residential Care Units

Residential locations that provide managed care facilities, most commonly for the elderly, either run by a local authority or by the private sector.

Sales include all types of foodservice offered to residents and staff on premise.

Military and Civil Defense

Air Force Permanent or semi-permanent military establishments that provide foodservice to air force personnel, such as barracks, bases, training centers, detention centers, or hospitals. This is limited to native territorial waters or domestic locations and excludes overseas locations.

Excludes sales via concession restaurants, pubs, clubs and bars.

Army Permanent or semi-permanent military establishments that provide foodservice to land forces personnel, such as barracks, bases, training centers, detention centers, and hospitals. This is limited to native territorial waters or domestic locations, and excludes overseas locations.


Navy Permanent or semi-permanent military establishments that provide foodservice to naval forces personnel, such as barracks, bases, training centers, detention centers,



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or hospitals. This is limited to native territorial waters or domestic locations, and excludes overseas locations.

Police and Emergency Services

Police, fire service, or ambulance service locations, where ambulance services do not form part of other healthcare outlets.

Sales include all types of foodservice offered to all front line and back office staff on the premises.

Welfare and Services

Other Welfare and Services

Local authority or non-profit managed locations offering other welfare services, such as community services, charity services, shelters, and non-commercial accommodation.

Sales include all types of foodservice offered to all residents, visitors, and staff on the premises.

Prisons Detention centers with foodservice provision for the housing of prisoners and those awaiting trial. This excludes police cells or military detention locations.

Sales include all types of foodservice offered to prisoners and on-premise staff.

Welfare Meals This channel has no outlets. State meal provision, often part-subsidized, to those customers that are eligible to receive this support, typically as a delivery service but sometimes at a central meeting location.


1.3 Summary Methodology

All Canadean reports are rigorously sourced and created according to a comprehensive

four-stage methodology:

Market study

A) Standardization

Market definitions are specified using recognized industry classifications. The same

definition is used for every country.


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Annual average currency exchange rates are collected for the latest complete year.

These are then applied across both the historical and forecast data to remove

exchange rate fluctuations

B) Internal audit

Review of in-house databases to gather existing data:

Historic market databases and reports

Company database

Foodservice database

Research

A) Sources

Collection of the latest market-specific data from a wide variety of respected industry

sources:

Government statistics

Industry associations

Company filings

Broker reports

International organizations

B) Expert opinion

Collation of opinion taken from Canadean journalist interviews of leading industry

figures:

Analysis of third party opinion and forecasts

Industry operators and suppliers

Broker reports

Industry associations

Official government sources

C) Data consolidation and verification

Consolidation of data and opinion to create historical datasets

Creation of models to benchmark data across sectors and geographies


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Analysis

A) Market forecasts

Feed of forecast data into market models:

Macroeconomic indicators

Industry-specific drivers

Analysis of the Canadean Foodservice Database to identify trends by sector

B) Report writing

Analysis of market data

Discussion of company and Industry trends and issues

Annual review of financial deals, industry contracts and sector news

Quality control

A) Templates

Detailed process manuals

Standardized report templates and accompanying style guides

Complex forecasting tools used to ensure forecast methodologies are consistently

applied

Quality control checklists

B) Quality control process

Peer review

Senior-level quality control

Randomized spot checks on data integrity

Benchmark checks across databases

Market data cross-checked for consistency with accumulated data from:

o Canadean Foodservice Database

o Company filings


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2. Egyptian Foodservice – Market Attractiveness

2.1 Egyptian Foodservice Market Size

Table 5: Egyptian Foodservice: Sales by Sector, (EGP Million), 2007–2012

Channel

2007 2008 2009 2010 2011 2012 CAGR 2007–12

Profit sector

Cost sector

OVERALL Source: Canadean © Canadean

Table 6: Egyptian Foodservice: Sales by Sector, (US$ Million), 2007–2012

Channel 2007 2008 2009 2010 2011 2012 CAGR 2007–12

Profit sector

Cost sector

OVERALL



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Figure 1: Egyptian Foodservice: Sales by Channel, (%), 2012


Figure 2: Egyptian Foodservice: Sales by Sector, (%), 2007 vs. 2012


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Table 7: Egyptian Foodservice: Sales by Sector, (EGP Million), 2007–2012

Channel 2007 2008 2009 2010 2011 2012 CAGR 2007–12

Accommodation

Leisure


Restaurants

Retail

Travel

Workplace

Total Profit Sector

Education

Healthcare

Military and Civil Defence


Total Cost Sector

Overall Source: Canadean © Canadean


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Table 8: Egyptian Foodservice: Sales by Channel, (US$ Million), 2007–2012

Channel 2007 2008 2009 2010 2011 2012 CAGR 2007–12

Accommodation

Leisure


Restaurants

Retail

Travel

Workplace

Total Profit Sector

Education

Healthcare



Total Cost Sector

Overall



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2.2 Egyptian Foodservice market forecasts

Table 9: Egyptian Foodservice: Sales Forecasts by Sector, (EGP Million), 2012–2017

Channel group

2012 2013 2014 2015 2016 2017 CAGR 2012–17

Profit

Cost

Overall


Table 10: Egyptian Foodservice: Sales Forecasts by Sector, (US$ Million), 2012–2017

Channel group

2012 2013 2014 2015 2016 2017 CAGR 2012–17

Profit

Cost

Overall



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Figure 3: Egyptian Foodservice: Market Dynamics by Channel, 2007–2017



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Table 11: Egyptian Foodservice: Sales Forecast by Channel, (EGP Million), 2012–2017

Channel 2012 2013 2014 2015 2016 2017 CAGR 2012–17

Accommodation

Leisure


Restaurants

Retail

Travel

Workplace

Total Profit Sector

Education

Healthcare



Total Cost Sector

Overall Source: Canadean © Canadean


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Table 12: Egyptian Foodservice: Sales Forecast by Channel, (US$ Million), 2012–2017

Channel 2012 2013 2014 2015 2016 2017 CAGR 2012–17

Accommodation

Leisure


Restaurants

Retail

Travel

Workplace

Total Profit Sector

Education

Healthcare



Total Cost Sector

Overall



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3. Egyptian Foodservice – Market Dynamics and Structure

4. Egyptian Foodservice – Profit Sector Analysis

4.1 Profit Sector Analysis: Accommodation

4.1.1 Channel Trend Analysis

Figure 4: Egyptian Accommodation Channel: Market Dynamics, by Sub-Channel (EGP

Million), 2007–2017



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4.1.2 Channel size and forecasts

Table 13: Egyptian Accommodation Channel: Sales by Sub-Channel, (EGP Million), 2007–

2012

Channel 2007 2008 2009 2010 2011 2012 CAGR 2007–12

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels

Total Source: Canadean © Canadean

Table 14: Egyptian Accommodation Channel: Sales Forecast by Sub-Channel, (EGP

Million), 2012–2017

Channel 2012 2013 2014 2015 2016 2017 CAGR 2012–17

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels



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Table 15: Egyptian Accommodation Channel: Sales by Sub-Channel, (US$ Million), 2007–

2012

Channel 2007 2008 2009 2010 2011 2012 CAGR 2007–12

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels

Total


Table 16: Egyptian Accommodation Channel: Sales Forecasts by Sub-Channel, (US$

Million), 2012–2017

Channel 2012 2013 2014 2015 2016 2017 CAGR 2012–17

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels



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Figure 5: Egyptian Accommodation Channel: Sales by Sub-Channel (% Sales), 2007–2017



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4.1.3 Key channel indicators

Channel structure: outlets

Figure 6: Egyptian Accommodation Channel: Outlets by Sub-Channel (% Outlets), 2007–2017



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Table 17: Egyptian Accommodation Channel: Outlets by Sub-Channel, 2007–2012

Channel 2007 2008 2009 2010 2011 2012 CAGR 2007–12

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels


Table 18: Egyptian Accommodation Channel: Outlets Forecasts by Sub-Channel, 2012–

2017

Channel 2012 2013 2014 2015 2016 2017 CAGR 2012–17

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels



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Sales per outlet

Table 19: Egyptian Accommodation Channel: Sales per Outlet by Sub-Channel (EGP

Thousand), 2007–2012

Channel 2007 2008 2009 2010 2011 2012 CAGR 2007–12

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels


Table 20: Egyptian Accommodation Channel: Sales per Outlet by Sub-Channel (US$


Channel 2007 2008 2009 2010 2011 2012 CAGR 2007–12

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels

Total



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Table 21: Egyptian Accommodation Channel: Sales per Outlet by Sub-Channel (EGP


Channel 2012 2013 2014 2015 2016 2017 CAGR 2012–17

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels


Table 22: Egyptian Accommodation Channel: Sales per Outlet by Sub-Channel (US$


Channel 2012 2013 2014 2015 2016 2017 CAGR 2012–17

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels

Total



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Channel demand: transactions

Figure 7: Egyptian Accommodation Channel: Transactions by Sub-Channel (%

Transactions), 2007–2017



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Table 23: Egyptian Accommodation Channel: Transactions by Sub-Channel (Million), 2007–

2012

Channel 2007 2008 2009 2010 2011 2012 CAGR 2007–12

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels


Table 24: Egyptian Accommodation Channel: Transactions Forecasts by Sub-Channel

(Million), 2012–2017

Channel 2012 2013 2014 2015 2016 2017 CAGR 2012–17

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels


Table 25: Egyptian Accommodation Channel: Transactions per Outlet per Week by Sub-

Channel, 2007–2017

Channel 2007 2012 2017 CAGR 2007–12

CAGR 2012–17

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels



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Average transaction price

Table 26: Egyptian Accommodation: Average Transaction Price by Sub-Channel (EGP),

2007–2017

Channel 2007 2012 2017 CAGR 2007–12

CAGR 2012–17

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels



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5. Appendix

5.1 About Canadean

Canadean is a full-service business information provider with in-house market research capabilities.

We specialize in analysis across the Consumer Markets Value Chain, covering suppliers,

producers, distribution and consumers.

Canadean’s dedicated research and analysis teams consist of experienced professionals with an

industry background in marketing, market research, consulting and advanced statistical expertise.

We offer value-added market research, insight and strategic analysis and our products help

companies to make better, more informed, strategic and tactical sales and marketing decisions.

Canadean’s areas of expertise include online research, qualitative and quantitative research,

industry analysis, custom approaches, and actionable insights. In addition Canadean has built a

network of consultants and specialist researchers across more than 60 countries, each with in-

depth industry experience and expertise enabling us to conduct unique and insightful research via

our trusted business communities.

5.2 Disclaimer

All Rights Reserved.

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any

form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior

permission of the publisher, Canadean.

The facts of this report are believed to be correct at the time of publication but cannot be

guaranteed. Please note that the findings, conclusions and recommendations that Canadean

delivers will be based on information gathered in good faith from both primary and secondary

sources, whose accuracy we are not always in a position to guarantee. As such, Canadean can

accept no liability whatsoever for actions taken based on any information that may subsequently

prove to be incorrect.

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