industry overview quality ingredients · casual staff across six countries, including ... teaming...

NOTES:

(1) BASED ON APPROXIMATELY 375,000 ORDERS PER WEEK (COMPANY DATA) AND 7,507,100 AUSTRALIAN HOUSEHOLDS, INCOME AND

HOUSEHOLD CHARACTERISTICS FOR SELECTED LIFE CYCLE, AUSTRALIAN BUREAU OF STATISTICS.

(2) BASED ON NUMBER OF PURCHASES PER HEAD/YEAR IN 2002, BIS SHRAPNEL, FAST FOOD AND EATING OUT IN AUSTRALIA (2003-

2005).

This fact sheet is for information purposes only, and the information in it is current as at June 2013.

Domino’s Pizza Enterprises Ltd

• Holds the exclusive master franchise

rights for the Domino‟s brand and system

in Australia, New Zealand, France,

Belgium, The Netherlands, Japan and the

Principality of Monaco

• Includes more than 1400 stores across

six countries, including over 600 in

Australia and New Zealand

• Employs over 26,000 full-time and

casual staff across six countries, including

15,000 in Australia and New Zealand

• Operates a „hybrid‟ model based

on a combination of approximately 20%

corporate stores and 80% franchised stores

• Has an easily recalled national telephone

number 1300 DOMINOS

• Domino‟s brand mantra is at the heart of

everything they do - People Powered Pizza

Domino’s International

• The Domino‟s brand and system is owned

by Domino‟s Pizza Inc, a listed US company

• Established for over 50 years

• Has more than 9,000 stores in over 60

countries selling over 1 million pizzas a day

• Founded in 1960 by Tom Monaghan and

his brother James in Ysilanti, Michigan

USA. Tom borrowed $500 to buy

“DomiNick‟s Pizza” which he rebranded

Domino‟s Pizza Inc. in 1965 after James

traded his half of the business to Tom for

a Volkswagen Beetle

Industry Overview

• Pizza is one of Australia‟s top five

meal solutions (2)

• Domino‟s operates within the Quick

Service Restaurant (QSR) pizza segment

of the fast food market in Australia and

New Zealand. QSR outlets are major

chains distinguishable due to standard

formats, menus, pricing and centralised

administration, as opposed to smaller

chains and independent outlets

• The Australian pizza market is represented

by Domino‟s, Pizza Hut, Eagle Boys and

many more

• Domino‟s has grown to become the fifth

largest Quick Service Restaurant (QSR)

chain in Australia by network store number

(behind Subway, McDonald‟s, KFC and Red

Rooster) and the sixth largest QSR chain in

Australia by network sales (McDonald‟s,

KFC, Hungry Jack‟s, Subway, Red Rooster

and Chicken Treat)

Quality Ingredients

• Domino‟s remains committed to purchasing

the highest quality products for our pizzas

• In every Domino‟s stores in each of our six

markets, we use the freshest, high-quality

vegetables, meats and flour to ensure we

continue to offer customers the freshest

pizza possible

• Our pizza dough is made fresh in store

daily including thin„n‟crispy, classic and

pan dough

• In Europe, our two commissaries deliver

locally sourced ingredients and pizza dough

into all Domino‟s stores across France,

Belgium and The Netherlands ensuring the

freshest possible produce is available for all

pizza lovers

The Early Years

• The first Australian Domino‟s store opened in

Springwood, Queensland, on 27 December

1983 becoming the first pizza maker in

Australia to offer home delivery service.

Domino‟s quickly expanded throughout

Brisbane, Sydney and Perth

• In 1993, the Australian and New Zealand

Master Franchise was purchased by Silvio‟s

Dial-a-Pizza, and until 1995 the brands were

operated separately

• In 1995, Silvio‟s Dial-a-Pizza stores were

progressively re-branded as Domino‟s Pizza

stores. At this time Silvio‟s Dial-a-Pizza

operated 70 pizza stores across suburban and

regional Australia

• In 1997, Domino‟s established the Domino‟s

Partners Foundation, a non-profit fund which

provides financial assistance to employees

and their families who have fallen on hard

times. Since its inception the Partners

Foundation has donated more than $368,500

to over 230 Domino‟s team members and their

families in time of need

2000 – 2003

• Introduced in 2000, Domino‟s became

the first and only pizza maker in Australia

to use Hot Cell Bags, an electronic portable oven

which ensures pizzas are delivered up to 20%

hotter

• In July 2001, the foundations of the current Senior

Management Team came together when Don Meij

and Grant Bourke, the two largest Domino‟s

franchisees in Australia, merged their 25 franchised

stores into the corporate store network, in exchange

for 20% of Domino‟s, subsequently acquiring

a further 2.8% in 2002. Following the merger,

Domino‟s had 50 corporate

stores and 128 franchised stores

• In 2002, Domino‟s became the first Australian pizza

maker to launch the

Classic Crust. Current CEO Don Meij originally

developed the dough which

is not too thick and not too thin

• In 2003, Domino‟s expanded into the

new markets of Victoria, Australia and

New Zealand

• Domino‟s entered an overseas market

for the first time in July 2003, opening

four stores in Wellington, New Zealand within a

month

2004

• In August 2004, Domino‟s became the

number one pizza company in Australia in

terms of network store numbers and

network sales, with the opening of its

300th store in Bayswater, Melbourne

• In 2004, a key franchisee, Andrew

Rennie, merged his nine franchised

stores into the corporate store network in

return for a 3.5% interest in the Company

2005

• On 16 May 2005, Domino‟s successfully

listed on the Australian Stock Exchange,

following an oversubscribed offer,

becoming the first and only publicly-listed

Australian pizza maker

• Domino‟s boosted its store numbers with

the acquisition of 16 Big Daddy pizza

stores in Melbourne and 30 Pizza Haven

stores in New Zealand

• On 25 August 2005, Domino‟s opened its

400th store in Aspley, Queensland

• Domino‟s established Domino‟s Pizza

College centres to train staff in all capital

cities across Australia


2005

• The Domino‟s Luv Lab, the national

Domino‟s Pizza product development

kitchen, opened in Brisbane making

Domino‟s the first pizza maker in Australia

to launch a dedicated pizza kitchen. The

Luv Lab, now located in head office,

continues to set Domino‟s apart from our

competitors by thinking outside the box to

develop and test exciting new products

and ingredients to suit the ever-changing

tastes of Australian consumers

• The Company-owned direct mail centre,

Domino‟s Direct, opened

• In September 2005, Domino‟s partnered

with Telstra to launch an Australian-first

mobile phone ordering system, allowing

customers to dial Domino‟s 131 888

number on their mobile phone and be

connected to a nearby store after

completing a number of automated voice

prompts

• On 10 December 2005, Domino‟s set

a national pizza eating record when

Domino‟s Bundaberg served up 5,382

pizzas in one day

2006

• On 4 July 2006, Domino‟s purchased

existing Domino‟s operations in France,

Belgium, the Netherlands and the

Principality of Monaco from Domino‟s

Pizza Inc, giving the Company its first

foothold in Europe. The company was

rebranded Domino‟s Pizza Enterprises

Ltd (DPE) to reflect the European

expansion, with the purchase making

DPE the largest franchisee for the

Domino‟s brand in the world

• The European purchase sees Domino‟s

surpass the 500th store mark

• With more than half of its Australian

stores now online, Domino‟s launched the

second stage of its internet ordering

system. The Australian-first online

ordering technology allows customers to

view, order and track the progress of their

pizza order in real time on the internet

• Domino‟s launched its Domino‟s

Service and Supply enterprise, which

insources the purchase and maintenance

of equipment for all Australian stores

2008

• Domino‟s celebrated its 25th anniversary

of selling pizzas in Australia

• On 3 March 2008, Domino‟s announced it

had purchased Pinky‟s Pizza, a pizza

chain which operates 27 stores in

Victoria, New South Wales and South

Australia

• On 6 April 2008, Domino‟s announced a

new number for pizza ordering, 1300

DOMINOS, making them the first major

pizza company in Australia to use a

phone name

• Domino‟s expanded into stadiums across

Australia with their „Domino‟s 2GO!‟

stores. Today, Domino‟s has 21 2GO

stores in Australia‟s biggest stadiums

• On 22 November 2008, Domino‟s opened

its 750th store in Broken Hill, NSW after

converting the former Pizza Runners

store


2009

• Domino‟s released its E-recruitment

websites, dominosjobs.com.au and

dominosjobs.co.nz, where prospective

job applicants can logon to find out

exactly what it‟s like to work for Domino‟s,

view current job vacancies and play an

interactive delivery driver game to show

„it‟s more fun with us‟

• On 12 September 2009, Domino‟s

expanded into theme parks with

„Domino‟s 2GO!‟ stores opening at Sea

World and Wet „n‟ Wild Water World

• On 6 November 2009, Domino‟s took

pizza ordering to the next level with the

launch of their Online Ordering iPhone

Application, allowing customers to order

pizza anywhere and anytime without

ringing the store. Within five days of

launch, the Domino‟s App had reached

the number one free application position

on iTunes

• In December 2009, Domino‟s purchased

the Belgium pizza chain “A Pizza

Company” which operated 15 stores. The

purchase immediately doubled Domino‟s

store count in Belgium

2010

• In February 2010, Domino‟s launched a

new range of healthy options. Teaming up

with popular reality show The Biggest

Loser and their trainer Shannan Ponton,

Domino‟s launched their Good Choice

Range, consisting of seven nutrition

conscious calorie-controlled meals

• June saw the opening of a brand new

concept store in Applecross, WA. The

store layout was distinctively different

from other Domino‟s stores, with the pizza

making now taking place directly in front

of customers. The fresh new approach to

pizza making was also evident in the new

Domino‟s „Chef‟ uniform and includes

larger seating areas for customers. The

Applecross store design was the first of its

kind for any Domino‟s store in the world

and has already been rolled out into other

locations

• In July 2010, Domino‟s opened it‟s 300th

European store in Pessac, France, in the

famous Bordeaux wine region. Domino‟s

has grown to become the number one

pizza company in France and The

Netherlands in sales and store count, and

aims to be the number one pizza delivery

company in Belgium in store count by the

end of 2010

• Domino‟s International celebrated its

50th birthday with a big celebration at

The „Venetain‟ Hotel in Las Vegas,

Nevada. More than 6,000 Domino‟s

employees from around the world

converged on Vegas to celebrate the

momentous occasion

2011

• In May, Domino‟s launched its Online

Ordering Mobile website

• Domino‟s introduced its Online Ordering

Android Application in September

• In October, Domino‟s celebrated 200,000

Facebook fans!


2012

• Early January Domino‟s gave all of its

Facebook fans a free Chocolate

Lava Cake

• In March, Domino‟s launched it‟s first

„Social Pizza‟ on its Facebook page –

the application allowing fans to build

a custom made pizza from the menu,

with the most popular selection each

day being added to it

• The popularity of this led to Domino‟s

becoming the first pizza company in the world

to offer Facebook ordering in May 2012,

featuring a live Pizza Tracker, via a dedicated

app on its Australian and New Zealand

Facebook pages

• In May, Domino‟s redeveloped its famous

Classic Crust, the company‟s biggest product

improvement in recent years

• In September, Domino‟s launched a dedicated

iPad app featuring a “Pizza Chef”

2013

• Early 2013 Domino‟s rolled out a Store Rating

Feedback App that allows customers to rate

their feedback in real time on Facebook, in a

move never seen on the Australian QSR

landscape

• On March 10, Domino‟s launched their new

Chef‟s Best range – a game changing initiative

that repositioned value in the eyes of the

customer

• In May, Domino‟s pushed the value offering

even further by extending the Cheaper Tuesday

value offering to Cheaper 2-days: Mondays and

Tuesdays

• Mid 2013, Domino‟s sliced seconds off the

online ordering process by launching a new

digital platform to facilitate expected sales

growth.

• Late 2013 to celebrate the opening of Domino‟s

600th store in Queenstown, New Zealand‟s

adventure tourism capital, Domino‟s! achieved a

world first – a pizza delivered by bungy. We saw

some great coverage of this event, come

through in New Zealand including some great

branded broadcast TV. We definitely brought a

brand new meaning to „anywhere, anytime‟!


2014

• Early 2014, Domino‟s increased its social media

presence to now include 24/7, round the clock

monitoring across all platforms in an absolutely

necessary move.

• In June 2014, Domino‟s introduced Cheaper Every

Day! The launch of the Domino‟s Value Range from

only $4.95 pick up every day of the week is a move

never before seen on the pizza landscape.

• Domino‟s reached a significant milestone clicking

over one million Facebook fans in June and

celebrated by giving away twenty one „pizza for a

year‟ prizes! Group Chief Executive Officer and

Managing Director Don Meij said the Company‟s

progressive social media strategy has been

responsible for a number of key decisions in the

business when it comes to product development

and quality.

2014

• In July 2014, Domino‟s launched a world first initiative, Pizza

Mogul, set to challenge the retail industry and change the

way we order pizzas forever. Pizza Mogul is a responsive

website and mobile app that allows customers to: create their

own pizza, identity and branding; share to their social

networks; and earn a cut of every sale.


The Early Years

• Don started as a delivery driver in

Redcliffe, Queensland, in April 1987 for

Silvio‟s Dial-a-Pizza while studying to be

a high school teacher. He fell in love with

the industry and took up a Store

Manager‟s position in 1989

• Promoted to Area Manager at only 19

years of age. For the next six years Don

was promoted through every operations

position in the company, as Silvio‟s Dial-

a-Pizza grew into a national chain. Some

of these roles included State Operations

Manager and Director of National

Operations (1991–1993)

• In 1993, Silvio‟s Dial-a-Pizza purchased

Domino‟s in Australia. The Domino‟s and

Silvio‟s Dial-a-Pizza brands were

operated separately and Don became

General Manager of Domino‟s Australia

As a Franchisee

• Don bought a Domino‟s franchise at Caboolture in

January 1996. Under his guidance, Caboolture

became the biggest Domino‟s store in Australia

• Over the next five years Don built a

network of 17 stores with annual sales

in excess of $17 million

• In 2001, Don sold his stores to Domino‟s

to operate as corporate stores in return

for a shareholding in the company

Corporate Role

• In 2001, the current senior management team was

formed when Don Meij and Grant Bourke, the two

largest Domino‟s franchisees in Australia, merged

their 25 franchised stores into the corporate store

network in return for 20% of Domino‟s. Don took on

the role of Director of Corporate Operations, in

charge of the 56 corporate stores

• In December 2002, the Founder and Managing

Director Fel Bevacqua retired and Don Meij was

named as Domino‟s CEO and Managing Director

• Since becoming CEO and Managing Director, Don

has helped steer Domino‟s past a number of

milestones, including listing on the ASX, expansion in

New Zealand and Europe, and rapid store growth

throughout Australia

• Don has always held a deep passion for innovation

and entrepreneurialism and in July 2014, under Don‟s

vision and leadership, Domino‟s Australia launched a

world first initiative – Pizza Mogul. Pizza Mogul is a

responsive website and mobile app that allows

customers to: create their own pizza, identity and

branding; share to their social networks; and earn a

cut of every sale. Pizza Mogul has challenged not only

the pizza industry, but the entire retail industry as a

whole.

• Don has won a number of industry awards including;

The Ernst & Young Australian Young Entrepreneur of

the Year 2004, Australian Institute of Management

(AIM) Professional Manager of the Year 2004 (QLD)

and the 2002 QLD Retail Franchise

• Don‟s international Domino‟s awards include;

Chairman‟s Award for Outstanding Leadership in the

Domino‟s worldwide network 2004 and Pizza

International Manager of the Year 1996

Domino’s Team Members

• Employs over 26,000 full-time and casual staff across five

countries

• A highly experienced senior management team with an

aggregate of over 100 years experience in the Domino‟s

network

• Strong team culture and employee development that

incentivises staff and franchisees to continue to grow and

improve the business

• Operates a development program

designed to attract, train and retain staff, optimising

performance and reducing staff turnover

• In-house pizza „colleges‟ provide quality training to staff

• Around 75% of today‟s store owners started their career as a

delivery driver or pizza maker whilst studying at high school or

university

• Many franchisees are sourced from within the Domino‟s

network, providing strong continuity of culture and a natural

progression for employee development

Our Values

• Treat people as you‟d like to be treated

• Produce the best for less

• Measure, manage and share

what‟s important

• Think big and grow

• Incentivise what you want to change

• Set the bar high, train, never stop learning

• Promote from within

• We are not ordinary, we are exceptional

dominosjobs.com.au/dominosjobs.co.nz

• In March 2009, Domino‟s released their new

E-recruitment website dominosjobs.com.au

and within one month the site had already received

over 10,000 applications.

• In April 2009, Domino‟s released

dominosjobs.co.nz for potential New

Zealand employees. Dominosjobs.com.au/

dominosjobs.co.nz includes real-life videos of what it‟s

like to work at Domino‟s, frequently asked questions

about the different roles and responsibilities and a fun,

interactive game users can share with their friends.

Domino’s Partners Foundation

• An internal non-profit

organisation

established to assist team

members in time of special

need or tragedy as a result of

natural disaster, accidents and

other emergencies. Since its

inception in 1997, the Partners

Foundation has donated more

than $450,000 to over 230

Domino‟s team members and

their families in time of need.


1300 DOMINOS

• In April 2008, Domino‟s launched a new

number for pizza ordering in Australia,

1300 DOMINOS (1300 366 466), making

Domino‟s the first major pizza company

in Australia to use a phone name. While

Domino‟s 131 888 number is still

operational, all advertising and store

designs now include the 1300 DOMINOS

number.

Online Ordering and Pulse

• In today‟s technologically based society

our customers appreciate the flexibility

and time-saved by ordering their pizzas

online.

• In 2008, Domino‟s introduced cash

payments for online orders, a move

forward which saw online ordering jump

to a double digit mix of total sales

• In July 2010, Domino‟s was named the #1

website in the „Food and Beverage

Restaurant and Catering‟ industry

category in Australia for 2009

• In all five countries online ordering is

gaining momentum and becoming a larger

part of the business

• The major advantage of our online

ordering system is orders bypass the

front counter and go straight to the pizza

make line, making the order process much

faster for customers

• The online ordering system is an example

of how Domino‟s is using innovation to

make it easier for customers to order from

us

• The system also remembers each

customer‟s previous orders for fast

re-ordering

iPhone

• On 6 November 2009, Domino‟s took

pizza ordering to the next level with the

launch of their Online Ordering iPhone

Application, allowing customers to order

pizza anywhere and anytime without

ringing the store.

• The App was designed and built in

Australia and it was Domino‟s biggest

non-product launch ever. The iPhone App

has been a huge success.

• Within five days of launch the Domino‟s

App had reached the number one free

application position on iTunes

• It achieved $2 million in sales in 12 weeks

• Within six months after its release the

App had been downloaded over

300,000 times


Android App

• In September 2011, Domino‟s Pizza

added the Android App to its digital

platform. Domino‟s Android App has been

designed and developed in Australia and

means any customer with an Android

device can now place an order through a

sophisticated App.

• Thanks to the flexibility of the Android

operating system, Domino‟s were able to

add additional features to enhance the

„Domino‟s store in your pocket‟

experience the App provides

• These include GPS location services for

pick up orders, a widget for customers to

receive the latest offers and Pizza Tracker

updates and also utilisation of Android‟s

status bar to provide live updates of an

order‟s progress

HTML5 Mobile Ordering

• In March 2012, Domino‟s Pizza launched

their HTML5 Mobile Ordering site – the

most advanced Quick Service Restaurant

(QSR) mobile ordering site in Australia,

making Domino‟s more portable and

accessible

than ever.

Facebook Ordering

• In May 2012, Domino‟s Pizza became the

first pizza company in the world to offer

Facebook ordering, featuring a Live Pizza

Tracker, with the launch of a dedicated

app on its Australian and New Zealand

Facebook pages.

• With more than 10 million active

Facebook users in Australia and the

number of daily interactions high,

Domino‟s has designed and built an

ordering capability into their Facebook

pages to ensure customers can order

their favourite pizza without leaving the

site they spend a significant amount

of time on each day

iPad App & Pizza Chef

• In October 2012, Domino‟s launched their

iPad App, designed and built exclusively for

iPads.

• Not only does it include 1.8 million pizza

combinations, it also allows customers to

design and make their own pizza with the

visual pizza builder „Pizza Chef‟. The „Pizza

Chef‟ is a creative feature for customers to

make and see their perfect pizza in a fun

and interactive way

Feedback App

• In February 2013, Domino‟s Pizza launched

a Real-time Feedback app that allowed

customers to rate stores, with the information

to be shared on Facebook in a bid to improve

the stores‟ service and operations.

• The Store Performance Live Ratings app,

which can be accessed from Domino‟s

Facebook page, allows customers to rate their

end-to-end experience with the brand

• The ratings are displayed in real time on the

Facebook page, allowing customers to see

how their local store performs. They can also

view recently rated stores and view

the top five rated stores in the country


Pizza Mogul

• In July 2014, Domino‟s launched a world first initiative,

Pizza Mogul, set to challenge the retail industry and

change the way we order pizzas forever.

• Pizza Mogul is a responsive website and mobile app

that allows customers to: create their own pizza, identity

and branding; share to their social networks; and earn a

cut of every sale.

•

• Designed to appeal to entrepreneurs and social media

savvy pizza lovers, Pizza Mogul empowers its users the

freedom to craft their own product and message to

reach their market.

• Pizza Mogul is the brainchild of Mr Meij who has a

passion for innovation and entrepreneurialism.

Commencing at Domino‟s as a delivery driver and

working his way up the corporate ladder to Group CEO,

he is now giving Australians the chance to start their

own pizza business and earn money by sharing their

pizza creations.

• Mogul provides the vehicle for Domino‟s to utilise social

selling as a powerful revenue and viral advertising

stream. We are looking for our passionate customers,

fans and followers to share their creativity with their

social networks.

Taringa 100% Online Activation

• In May, 2014, in a global Domino‟s first, Domino‟s

made the big call to turn off the phones and

operate 100% from online sales for one day only

at their Taringa store.

• Online and mobile sales continue to increase,

and even more so at our Taringa store, with

online sales recorded at high as 87% due to the

strong population of University students living on

and around the St Lucia campus.

• Domino‟s has seen the opportunities presented

by online and mobile, and as sales continued to

soar via this platform, they would continue to

invest and innovate in this space.

Doughraisers

• Doughraisers support the local

community by raising funds for the set

cause through the sale of pizza products

• During a doughraiser traditionally $1

is donated per pizza to the set cause

• Doughraisers are ideal for local

community groups, charities, sporting

clubs and schools as they raise much

needed funds, at no expense to the

organisation and are a great way of

promoting their cause to the local

community

Food Donations

• Domino‟s utilises community group

services to access people in need and

provide them with food donations

• Since the start of 2008, Domino‟s

has donated food to the Brisbane

Red Cross Night Cafe every Sunday,

to feed the homeless

Disaster Relief

• Domino‟s provides food for communities

who have experienced natural disasters

and have limited access to food

• Domino‟s goes above and beyond to

help out Australians in their time of

need, accessing isolated or cut off

areas via air, road or water, to feed

the devastated communities

• After a disaster communities struggle to

find a good meal. With more than 520

stores throughout Australia and New

Zealand, there is always a Domino‟s store

close by able to help a region in their time

of need through the donation of pizzas to

feed the local residents, emergency

workers and volunteers

• Over the past few years Domino‟s has

been able to offer Disaster relief to the

victims of Cyclone Larry, the Brisbane

storms, Victorian bushfires, Brisbane

floods, Tasmanian bushfires and Victorian

bushfires.

Business Partners

• In the last few years Domino‟s has

partnered with many well deserving local

charities, these include; Red Cross,

Mission Australia, The Smith Family, The

Cancer Council, Salvation Army, Starlight

Foundation, Marymead, Headspace,

Julian Burton Burns Trust, Love Your

Sister and The Royal Flying Doctor

Service

Mogul Charities

• Domino‟s has partnered with a number of

significant charities to give people the

option of donating 1% to 100% of their

Mogul Dough to a nominated charity. All

money raised will be donated to the

respective charities at the end of each

month.


Domino‟s strong growth plan across Australia

and New Zealand means it is always on the

lookout for passionate and motivated people to

become franchisees. Many current Domino‟s

franchisees have found the job so rewarding

they now own several Domino‟s stores.

Domino‟s (the Franchisor) makes money out

of selling pizzas, not franchisees. Our whole

focus is to help franchisees sell more pizza,

make more money and, most importantly,

have more fun.

Benefits of Becoming a

Domino’s Franchisee:

• Use of one of the world‟s most recognised

food brands, Domino‟s

• A dedicated store territory

• Support through all stages of the store

building process

• Professional and comprehensive training

covering every aspect of owning and

operating a Domino‟s store

• Local franchise consultant to help with

ongoing store operations, including

meeting health and safety regulations and

improving operational effectiveness and

efficiencies by adopting best practice in

stores

• Ongoing training, infrastructure and

marketing support

Are You Domino’s Franchisee Material?

Domino‟s takes the process of franchisee

selection very seriously. Our objective is to

ensure every franchisee in the network is

successful, which is why we look for the

following attributes in potential franchisees:

• A passion, commitment and

drive to succeed

• Strong leadership skills

• Good people skills

• Good administration skills

• Entrepreneurial flair

• An ability to have fun and work in a young,

energetic and vibrant organisation

Your Investment:

Varies dependent upon individual

circumstances including; landlords

site contributions, size of the premises, level

and type of equipment

and can range from AUD$350,000 to $450,000

plus GST in Australia and NZ$400,000 to

$500,000 in New Zealand.

Please note that these costs exclude the

real estate cost.

Think You’ve Got What It Takes

At Domino‟s we see ourselves as the

Pizza Experts, and focus all our energy

and passion into making and delivering the

hottest, freshest, tastiest and most innovative

pizzas in our markets.

If you think you‟ve got what it takes to join

the Domino‟s success story as a franchisee,

contact us today for more details about

becoming part of our family.

For more information contact Domino‟s

Franchise Recruitment on

1300 131 888 or

visit dominos.com.au/franchising/ or

dominospizza.co.nz/franchising/


Food Safety

•We follow a registered food safety program for

all of our stores nationally. Councils audit us to

this standard

•We train all our staff in food safety

from the day they begin and give them regular

retraining

•Our staff wear hairnets and gloves

whenever they prepare food

•They wash their hands with soap and sanitiser

as often as possible and they never handle

food without washing their hands first

•Every Domino‟s store has at least one

accredited food safety supervisor

•Our stores are audited regularly by the council

and food safety auditors to ensure that food

safety in our stores remains at a high standard.

This also ensures our stores are as clean as

they can possibly be and that we are delivering

high quality safe food to our customer‟s day in

and day out

Pride In Our Product

•Domino‟s Pizza Enterprises and their local

franchisee business owners‟ employ 15,000

hardworking men and women around Australia

and New Zealand, who take tremendous pride

in the highest food safety standards and

deliver a quality, freshly made product to the

customers everyday

•Our stores are open plan so our customers

can see us making their products fresh in store

daily


industry overview quality ingredients · casual staff across six countries, including ... teaming...

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