infinigraph capabilities and 2.8 release
DESCRIPTION
InfiniGraph Capabilities and 2.8 Release Webinar see video here http://bit.ly/137jp3F See the 8 Ways Brands Use Content Engagement To Drive Strategy and post here http://bit.ly/UCT6kMTRANSCRIPT
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Why Are You Here?
The why (benefit): is better engagement and higher ROI on social/digital initiatives-
The how to is - industry reports-
The what is - better content
better engagement through better content marketing
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HYPERCURATION™
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INSIGHTS DIRECTS CURATION
Insight: Across the Frozen Treat Category, Red Mango, Dairy Queen, Ben & Jerry's and Starfruit are the industry leaders. Why? It's all about the content.
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CONTENT TIMING
Insight: Fro-yo fans are more likely engage with their favorite brands around lunch hour, and then again in the evenings, before and during dinner time. * Times in Central Standard Time, CST
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Curating and copying what works just makes you more relevant
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CURATION DRIVES STRATEGY
• Hypercuration™ to discover which content in your niche is working the best.
• Are you doing similar things or what can you learn from the top performers?
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