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Published by Advanced Human Technologies under a Creative Commons Attribution-ShareAlike 2.5 License The Influence Landscape Beta v1 Influencers Celebrities Everyone Experts Journalists Analysts Bloggers/Twitterers Influence aggregators Influence networks Influence mechanisms Influence agents Network density Mass media Cascade windows Driving forces Democratization of media Peer trust Decline of advertising impact Mass media fragmentation Social media aggregation Social media Personal interaction Blogs Social networks Radio TV Print Meet Phone Email Transmission ratios www.ahtgroup.com INFLUENCE Impact on how people think, behave, and spend Influencers Celebrities Everyone Experts Journalists Analysts Bloggers/Twitterers Influence aggregators Influence networks Influence mechanisms Influence agents Network density Mass media Cascade windows Driving forces Democratization of media Peer trust Decline of advertising impact Mass media fragmentation Social media aggregation Social media Personal interaction Blogs Social networks Radio TV Print Meet Phone Email Transmission ratios INFLUENCE Impact on how people think, behave, and spend

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Page 1: Influence landscape beta_v1

In�uencers

CelebritiesEveryone

Experts

Journalists

Bloggers/Twitterers

In�uence aggregatorsDigg

StumbleUpon

Del.ici.ous

Techmeme

Tweetmeme

In�uence networks

In�uence mechanisms

In�uence agentsNetwork density

Mass media

Cascade windows

Driving forces

Democratization of media

Peer trustFragmentation of mass media

Aggregation of social media

TV

Print

Radio

Social media

Personal interaction

Blogs

Facebook

Twitter

MeetPhone

Email

Transmission rations

Published by Advanced Human Technologies under a Creative Commons Attribution-ShareAlike 2.5 License

In�uencers

CelebritiesEveryone

Experts

Journalists

Bloggers/Twitterers

In�uence aggregatorsDigg

StumbleUpon

Del.ici.ous

Techmeme

Tweetmeme

In�uence networks

In�uence agentsNetwork density

Mass media

Cascade windows

Driving forces

Democratization of media

Peer trustFragmentation of mass media

Aggregation of social media

TV

Print

Radio

Social media

Personal interaction

Blogs

Facebook

Twitter

MeetPhone

Email

Transmission rations

The In�uence Landscape Beta v1

In�uence mechanisms

In�uencersCelebrities

Everyone

Experts

Journalists

Analysts

Bloggers/Twitterers

In�uence aggregators

In�uence networks

In�uence mechanisms

In�uence agents

Network density

Mass media

Cascade windows

Driving forces

Democratization of media

Peer trust

Decline of advertising impact

Mass media fragmentation

Social media aggregation

Social media

Personal interaction

Blogs

Social networks

RadioTV

Print

MeetPhone

Email

Transmission ratios

www.ahtgroup.com

INFLUENCEImpact on

how people think, behave,

and spend

In�uencersCelebrities

Everyone

Experts

Journalists

Analysts

Bloggers/Twitterers

In�uence aggregators

In�uence networks

In�uence mechanisms

In�uence agents

Network density

Mass media

Cascade windows

Driving forces

Democratization of media

Peer trust

Decline of advertising impact

Mass media fragmentation

Social media aggregation

Social media

Personal interaction

Blogs

Social networks

RadioTV

Print

MeetPhone

Email

Transmission ratios

INFLUENCEImpact on

how people think, behave,

and spend

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