influence presentation
TRANSCRIPT
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The 7 Secrets Of
Irresistible Influence
Let’s Make YOU aPowerfully Persuasive,
Engaging Communicator!
Nick CownieSuccess Dynamics Institute
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Who Is Nick…From Geeky Teenager to Entrepreneurial CEO
• I am just like you… it started in high school
• Braces… Bucked Teeth… Glasses… Flat Top
• Made a Decision – No Looks, No Money =Understand People!
• Studied Body Language & Social Dynamics
• Massage Therapist and Acupuncturist
• 2 Companies… TCM Clinic and NLP Institute
Internationally Recognised Trainer & Speaker
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It’s Not About Me, It’s About YOU…
• 89% of you are HERE FOR A
REASON!• 11%... Only a vague idea
why you’re here (draggedalong as friends & partners)
• 72%... The TypicalPersonal DevelopmentStudent
• Aged between 18 and 45• Liberal Minded… Cynical of
Authority…
• Skeptical of Newspapers
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It’s About YOU…
• People think you’re anextrovert… Really – you’remore detached
• You’re a people watcher… You pick up things otherpeople miss
• You have large DVDcollections!
• And you spend far too muchtime on Facebook…
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Results!
• For 9 years, my income never wentover $16,000.00 per year
• After learning and applying these skills
I made $20,970.00in only 8 days
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Results!
My business partner Andrew, dropped 24kg
In 4 Months
With NO DIETING
And… NO EXERCISE Andrew CownieCo-Founder, Success Dynamics Institute
Founder, Thin Club
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Results!
People told me, “You’re Fat
Because You Want To Be.”
But when I dropped 24kg in 4
months, all they could say
was, “How Did You Do That?”
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Results!
I was single until age 21(shhh… don’ t tel l anyone)
By 25… Sought after
dating & attraction coach
At 28… Married to the
woman of my dreamsHere we are on our
wedding day!
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Get Involved!
How Influential
Are YOU?
Let’s Find Out…
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The Problem…
• No Plan
• Chasing The Magic Pill
• Mentor Does Not Have A Proven System
• No One Teaches The Mindset• Spend Your Time
• Spend Your Money
• No Results• Same Deal a Different Day
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The Success System
3 Methods To Achieve Success:1. Mindset – Think the right way.
2. Mastermind – Hang out with the right people.
3. MENTOR – Learn from someone who knows.
The Number One Method of SUCCESS provenOver thousands of years…
is when a Mentor takes an Student andThey TELL you how to do it…They SHOW you how to do it
You DO IT!
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I Will Tell You… Show You… and We Will
Make You Irresistibly Influential!
There Are Only 7 Secrets To BecomingIrresistibly Influential!
What Happens When You Learn This?
You Get What You Want
And People Fall All Over ThemselvesTo Give It To You!
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What is Irresistible Influence?
Irresistible:Enticing, and incapable of being resisted.
Influence:
The power to be a compelling force and
produce effects on the actions, behavior,
and opinions of others.
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Where Does This Come From?
Neuro: Your brain and
nervous system
Linguistic:
How youcommunicate with
yourself and others
Programming:
Unconscious
programs thatrun your life
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NLP Explained…
“How to use thelanguage of your
mind, to consistently
achieve your specific,
desired results.”
~ Richard Bandler
Co-founder o f NLP
Upgrade Your Mind
• New beliefs…
• New habits…
• New results!!!
Upgrade Your Mind
• New beliefs…
• New habits…
• New results!!!
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The 7 Secrets Of
Irresistible Influence:
Everyone Creates Their Own
Reality
People Who Are Like Each Other,
Like Each Other
Everyone Has Their Own
Preferred Communication Style
Secret #1:
Secret #2:
Secret #3:
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The 7 Secrets Of
Irresistible Influence:
Speak Their Language And They’ll
Love You
Look Beyond Body Language
Influence Has a Learnable
Structure
Resistance Is Futile
Secret #4:
Secret #5:
Secret #6:
Secret #7:
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Secret #1:Everyone Creates Their Own Reality
Perceptions
Filters:• Beliefs• Values• Habits
• Memories• Conditioning
Emotions
Physiology
Behaviour
RESULTS!
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Your Irresistible Influence
1st GOAL IS TO…
Deb & Randy
Cody & Sam
Elicit And Appeal To Their
EMOTIONS“Change The Mood,
Not The Mind!”
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Secret #2: People Who Are Like
Each Other, Like Each Other Body Language
Rate Of Breathing
Blinking
Posture
Facial Expressions
Gestures
Key Phrases
Voice Tone
Favourite Words
Common Expressions
Timbre
Talk Speed
Voice Volume
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Secret #3: Everyone Has Their
Preferred Communication Style
Visual 40% of Population
Kinaesthetic 40% of Population
Auditory
20% of Population
Internal
Dialogue
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Secret #4: Speak Their
Language And They’ll Love You
• I’m all ears…• Clear as a bell…
• Lend me your ear…
• Consider this…
• Does that make sense?
• To sum it up…
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Secret #5:
Look Beyond Body Language
• Stand / sit straight (head and body)
• Eyes up• Breathe from top of lungs
• Sits forward in their chair
• Organized, neat, and well groomed
• Breathe from bottom of lungs
• Move and talk very slowly
• Physical rewards and touching
• Stands closer to people
• Memorise by doing
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Secret #5:
Look Beyond Body Language
• Move their eyes sideways
• Breathe from middle of chest• Talk to themselves
• Easily distracted by noises
• Can repeat things back easily• Learns by listening
• Likes music and phone
• Talks to self a lot
• Wants to know if things 'make sense'
• Any other representational system
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Secret #6: Influence Has a
Learnable Structure
• This may not be relevant to you but
[benefit].• Fact, fact, fact, and [benefit].
• I could tell you that [ABC] but [XYZ].• It’s not important [ABC]. What’simportant is [XYZ].
• [ABC] because [XYZ].• Try to resist [suggestion].
• Sooner or later [suggestion].
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Secret #7:
Resistance Is Futile!
• Sleight Of Mouth.• 14 Language Patterns
That Overcome Any
Objection.
“I can ’t affo rd to learn this…”
“I don ’t have the t ime…”
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Secret #7:
Resistance Is Futile!
• Intention: “Imagine how much moremoney you’ l l be able to save when
you increase you r income.”
• Redefine:“It isn’ t the t ime or money
that costs you, bu t rather yourreluc tance to invest in yoursel f .”
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Secret #7:
Resistance Is Futile!
• Chunking Up: “I know a bad decis ioncan be cost ly. Would you real ly let yourfear of the un fam i liar ho ld you back
f rom someth ing you want to do?”
• Chunking Down: “Isn ’ t i t possib le to
improve your l i fe, and st i l l have t ime forthose day-to-day things you ’re al low ingto inf luence your decis ions?”
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Secret #7:
Resistance Is Futile!
• Analogy: “If a farmer inves ts h is t imeand money in p lant ing seeds to feedh is fam ily, does that make it a bad
decis ion?”
• Another Outcome: “The issue isn ’ t
whether you can o r can’ t see yet howyou’ l l be there, bu t rather whether youcons ider yoursel f worth invest ing in.”
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Secret #7:
Resistance Is Futile!
• Consequence: “You know , having a bel iefl ike that probably does make not havingenough money just a matter o f t ime.”
“Beliefs l ike that cos t you more than youknow because it stops you explor ing otheropt ions.”
“Bel iefs l ike that become self-fu l f i l l ingprophecies because they take so much t imeto maintain.”
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Secret #7:
Resistance Is Futile!
• Hierarchy Of Criteria: “Don’ t you th ink i t’smore important to focu s on what you want inl ife, than how much t ime or money you haveto put in to get there?”
• Apply To Self: “That ’s a cos t ly bel ief to holdon to too st rong ly .”
“ Imagine what you cou ld af fo rd i f youweren’ t wast ing t ime w ith bel iefs l ike that .”
S t #7
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Secret #7:
Resistance Is Futile!
• Change Frame Size: “If you averageth is train ing over a year, i t ’s on ly 4m inutes a day. Wou ld you decide to
change your l i fe i f it on ly took you 4m inutes a day?”
• Model Of The World: “Mos t smartinvestors base their decis ions on whatthey get ou t of i t , no t what they pu t in.”
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Flawed NLP Training Model
Practitioner Certification+
Master PractitionerCertification
=
Fully Qualified(You’ve got all the skills…)
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Practitioner Certification
Master Practitioner Certification
Every Other NLP School…
Basic
Personal
BasicCoaching &
Therapy
Basic
Modelling
Basic
Influence
Advanced
Influence
Advanced
Personal
AdvancedCoaching &
Therapy
Advanced
Modelling
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Your Accelerated Success System
Basic
Personal
BasicCoaching &
Therapy
Basic
Modelling
Basic
Influence
Advanced
Influence
Advanced
Personal
AdvancedCoaching &
Therapy
Advanced
Modelling
IrresistibleInfluence
EmotionalMastery
PracticeMastery
ModellingExcellence
You choose what you learn… at your own pace
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What’s Knowledge Worth?
Knowledge is Power!
APPLIEDPPLIEDKnowledge is Power
X
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Is This You?
Henry David Thoreau said:
“Most people lead livesof quiet desperation…”
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Who Is It?
• He was born into poverty.
• In 1908 Andrew Carnegie commissionedhim to interview 500 Millionaires to find“The Success Formula.”
• Took 29 years to write his book.
• Sold over 7 million copies.
• Became a Multi-Millionaire.• 67 years later… Still considered the
“Millionaires Bible on Success”
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Napoleon Hill – “Think & Grow Rich”
“What the m ind of man can conceive
and bel ieve, it can ach ieve”
~ Napoleon Hill
YOU Can Do This!
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Which Is Your Book Title?
• Think and Don't Take The Next Step
• Think and Get Stuck In Fear
• Think and Think… and Think… and Think
• Think and Blame Someone Else
• Think and Never Take Action
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Who It’s Not For
• Tyre-Kickers – Not prepared to put insome effort.
• Sceptics – Can't imagine actually
becoming Irresistibly Influential.• Whingers and Moaners – We only teach
dedicated, positive people.
• Magic Pill Mentality – Expect successwithout lifting a finger.
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Here’s What Others Say…
University Lecturer
“Nick has very extensive teaching and training
experience as a certified trainer of Neuro-
Linguistic Programming and is highly
regarded as a teacher.
He has conducted many workshops and
seminars, and is an extremely competent
practitioner and an excellent trainer.”
Yang Cong-Xing
Dept. of Molecular & Biomedical Sciences,
University of Technology Sydney (UTS)
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Here’s What Others Say…
Business Owner
“Nick is a talented and gifted teacher who
knows how to get results.
I enjoyed the atmosphere, and the people, and
was mind-blown by the information I
absorbed.”
Georgia AtkinsDirector, Terrace Therapies
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Success Dynamics Institute’s
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Success Dynamics Institute s
In f luence Accelerator Prog ram
Irresistible Influence LIVE Training
GETTING STARTED…3 Days To Building Your Irresistible Influence Skills
Day 1:
• NLP Foundations• The Accelerated
Learning State
• Creating Your OwnReality
• Preferred
Comm unicat ion Styles
• Sensory Language• Physio lo gy Of Inf luence
Value $1,997
Day 2:
• Creating Instant Rappo rt • Building Sensory Acuity• Calibrat ing Your Senses
• The Influence Heirarchy• How To Give Effect ive
Feedback
• Influential LanguagePatterns
Day 3:
• Linguistic Frames• Tip Off ’s And Red Flags
• Understanding WhatDrives People
• How To Overcom e
Object ions With
Reframing
• Sleight Of MouthPatterns
SUCCESS Forum
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SUCCESS Forum
(Lifetime Access)Private, Student Only Success Forum
• Masterm ind w ith l ike-m inded
Success seekers.
• Get on-go ing suppo rt .
• Have your quest ionsanswered.
• Give adv ice to others.
• Be part of a dynam ic
communi ty .
Value $147
PLUS THESE BONUSES
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PLUS THESE BONUSES …
Influence Accelerator 6 Month E-Course
You Get It Now… The Influence
Accelerator 6 Month E-Course• Your Weekly Fix Of Influential Language Patterns…• Delivered Straight To Your Inbox…• For A Full 6 MONTHS.
Value $247
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PLUS
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PLUS…
PRIVATE SUCCESS COACHING
Value - $1,430
You Will Receive…
• One (1) Success CoachingFocus Session ($550)
• Three (3) 60-Minute PRIVATEOne-on-One Coaching SessionsWith a Success Coach ($880)
PLUS First 20 People
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ARE YOU READY FOR THIS?...
I’ve saved the BEST for LastIrresistible Influence
Online Video Resource Library
Value - $ 997.00
The Entire 3 DayWorkshop On Video!
• Review Anytime You Like• Pause, Rewind, Fast Forward…• From Anywhere In The World• Or The Comfort Of Your Own Home
PLUS… First 20 People
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Are You Ready For Success?
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Are You Ready For Success?
Who’d be interested if it
was free?
I will show you how youcan become Irresistibly
Influential…
For less than the cost of
a cup of coffee a day.
YOUR Inf luence
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Accelerator Prog ram : You Receive…• IRRESISTIBLE INFLUENCE WORKSHOP $ 1,997• 3 Day LIVE Training
• Lifetime Access to Success Dynamics Institute’s Student Only Forum $ 147
PLUS These Free Bonuses…• Influence Accelerator 6 Monthh E-Course $ 247• Personal Persuasion Profile $ 147
PLUS You Get These 2 Coaching Bonuses…• PRIVATE Success Coaching Focus Session $ 550• Three (3) PRIVATE Success Coaching Sessions $ 880
PLUS for the First 20 People…• Irresistible Influence ONLINE VIDEO Resource Library $ 997
Total Value: $4,965
Expo Special: $1,997
YOUR Better Than
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Money Back Guarantee
Keep ALLeep ALLThehe Bonusesonuses
YOUR Success Is My Success!
As YOUR Mentor It’s OnME To Produce Results…
If You’re Not 100% Satisfied After The FirstDay Of Training, I’ll Give 100% Of Your
Money Back, AND… I’ll Let You
YOUR Inf luence
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Accelerator Prog ram :
One Payment: $1,997
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3 Equal Payments: of $499
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(First 20 people)
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(First 20 people)