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8/12/2019 Influence Presentation http://slidepdf.com/reader/full/influence-presentation 1/61 The 7 Secrets Of Irresistible Influence Let’s Make YOU a Powerfully Persuasive, Engaging Communicator! Nick Cownie Success Dynamics Institute

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The 7 Secrets Of 

Irresistible Influence

Let’s Make YOU aPowerfully Persuasive,

Engaging Communicator!

Nick CownieSuccess Dynamics Institute

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Who Is Nick…From Geeky Teenager to Entrepreneurial CEO

• I am just like you… it started in high school

• Braces… Bucked Teeth… Glasses… Flat Top

• Made a Decision – No Looks, No Money =Understand People!

• Studied Body Language & Social Dynamics

• Massage Therapist and Acupuncturist

• 2 Companies… TCM Clinic and NLP Institute

Internationally Recognised Trainer & Speaker

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It’s Not About Me, It’s About YOU…

• 89% of you are HERE FOR A

REASON!• 11%... Only a vague idea

why you’re here (draggedalong as friends & partners)

• 72%... The TypicalPersonal DevelopmentStudent

• Aged between 18 and 45• Liberal Minded… Cynical of

Authority…

• Skeptical of Newspapers

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It’s About YOU…

• People think you’re anextrovert… Really – you’remore detached

•  You’re a people watcher… You pick up things otherpeople miss

•  You have large DVDcollections!

• And you spend far too muchtime on Facebook…

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Results!

• For 9 years, my income never wentover $16,000.00 per year 

• After learning and applying these skills

I made $20,970.00in only 8 days

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Results!

My business partner Andrew, dropped 24kg

In 4 Months

With NO DIETING

And… NO EXERCISE Andrew CownieCo-Founder, Success Dynamics Institute

Founder, Thin Club

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Results!

People told me, “You’re Fat

Because You Want To Be.”

But when I dropped 24kg in 4

months, all they could say

was, “How Did You Do That?”

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Results!

I was single until age 21(shhh… don’ t tel l anyone) 

By 25… Sought after

dating & attraction coach

At 28… Married to the

woman of my dreamsHere we are on our

wedding day! 

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Get Involved!

How Influential

Are YOU?

Let’s Find Out…

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The Problem…

• No Plan

• Chasing The Magic Pill

• Mentor Does Not Have A Proven System

• No One Teaches The Mindset• Spend Your Time

• Spend Your Money

• No Results• Same Deal a Different Day

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The Success System

3 Methods To Achieve Success:1. Mindset – Think the right way.

2. Mastermind – Hang out with the right people.

3. MENTOR – Learn from someone who knows.

The Number One Method of SUCCESS provenOver thousands of years…

is when a Mentor takes an Student andThey TELL you how to do it…They SHOW you how to do it

You DO IT!

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I Will Tell You… Show You… and We Will

Make You Irresistibly Influential!

There Are Only 7 Secrets To BecomingIrresistibly Influential!

What Happens When You Learn This?

You Get What You Want

And People Fall All Over ThemselvesTo Give It To You!

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What is Irresistible Influence?

Irresistible:Enticing, and incapable of being resisted.

Influence:

The power to be a compelling force and

produce effects on the actions, behavior,

and opinions of others.

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Where Does This Come From?

Neuro: Your brain and

nervous system

Linguistic:

How youcommunicate with

yourself and others

Programming:

Unconscious

programs thatrun your life

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NLP Explained…

“How to use thelanguage of your 

mind, to consistently

achieve your specific,

desired results.”

~ Richard Bandler 

Co-founder o f NLP 

Upgrade Your Mind

• New beliefs…

• New habits…

• New results!!!

Upgrade Your Mind

• New beliefs…

• New habits…

• New results!!!

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The 7 Secrets Of 

Irresistible Influence:

Everyone Creates Their Own

Reality

People Who Are Like Each Other,

Like Each Other 

Everyone Has Their Own

Preferred Communication Style

Secret #1:

Secret #2:

Secret #3:

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The 7 Secrets Of 

Irresistible Influence:

Speak Their Language And They’ll

Love You

Look Beyond Body Language

Influence Has a Learnable

Structure

Resistance Is Futile

Secret #4:

Secret #5:

Secret #6:

Secret #7:

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Secret #1:Everyone Creates Their Own Reality

Perceptions

Filters:• Beliefs• Values• Habits

• Memories• Conditioning

Emotions

Physiology

Behaviour 

RESULTS!

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 Your Irresistible Influence

1st GOAL IS TO…

Deb & Randy

Cody & Sam

Elicit And Appeal To Their 

EMOTIONS“Change The Mood,

Not The Mind!”

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Secret #2: People Who Are Like

Each Other, Like Each Other Body Language

Rate Of Breathing

Blinking

Posture

Facial Expressions

Gestures

Key Phrases

Voice Tone

Favourite Words

Common Expressions

Timbre

Talk Speed

Voice Volume

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Secret #3: Everyone Has Their

Preferred Communication Style

Visual 40% of Population

Kinaesthetic 40% of Population

Auditory

20% of Population

Internal

Dialogue

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Secret #4: Speak Their

Language And They’ll Love You

• I’m all ears…• Clear as a bell…

• Lend me your ear…

• Consider this…

• Does that make sense?

• To sum it up…

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Secret #5:

Look Beyond Body Language

• Stand / sit straight (head and body)

• Eyes up• Breathe from top of lungs

• Sits forward in their chair 

• Organized, neat, and well groomed

• Breathe from bottom of lungs

• Move and talk very slowly

• Physical rewards and touching

• Stands closer to people

• Memorise by doing

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Secret #5:

Look Beyond Body Language

• Move their eyes sideways

• Breathe from middle of chest• Talk to themselves

• Easily distracted by noises

• Can repeat things back easily• Learns by listening

• Likes music and phone

• Talks to self a lot

• Wants to know if things 'make sense'

• Any other representational system

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Secret #6: Influence Has a

Learnable Structure

• This may not be relevant to you but

[benefit].• Fact, fact, fact, and [benefit].

• I could tell you that [ABC] but [XYZ].• It’s not important [ABC]. What’simportant is [XYZ].

• [ABC] because [XYZ].• Try to resist [suggestion].

• Sooner or later [suggestion].

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Secret #7:

Resistance Is Futile!

• Sleight Of Mouth.• 14 Language Patterns

That Overcome Any

Objection.

“I can ’t affo rd to learn this…” 

“I don ’t have the t ime…” 

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Secret #7:

Resistance Is Futile!

• Intention: “Imagine how much moremoney you’ l l be able to save when

you increase you r income.” 

• Redefine:“It isn’ t the t ime or money

that costs you, bu t rather yourreluc tance to invest in yoursel f .” 

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Secret #7:

Resistance Is Futile!

• Chunking Up: “I know a bad decis ioncan be cost ly. Would you real ly let yourfear of the un fam i liar ho ld you back

f rom someth ing you want to do?” 

• Chunking Down: “Isn ’ t i t possib le to

improve your l i fe, and st i l l have t ime forthose day-to-day things you ’re al low ingto inf luence your decis ions?” 

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Secret #7:

Resistance Is Futile!

• Analogy: “If a farmer inves ts h is t imeand money in p lant ing seeds to feedh is fam ily, does that make it a bad

decis ion?” 

• Another Outcome: “The issue isn ’ t

whether you can o r can’ t see yet howyou’ l l be there, bu t rather whether youcons ider yoursel f worth invest ing in.” 

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Secret #7:

Resistance Is Futile!

• Consequence: “You know , having a bel iefl ike that probably does make not havingenough money just a matter o f t ime.” 

“Beliefs l ike that cos t you more than youknow because it stops you explor ing otheropt ions.” 

“Bel iefs l ike that become self-fu l f i l l ingprophecies because they take so much t imeto maintain.” 

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Secret #7:

Resistance Is Futile!

• Hierarchy Of Criteria: “Don’ t you th ink i t’smore important to focu s on what you want inl ife, than how much t ime or money you haveto put in to get there?” 

• Apply To Self: “That ’s a cos t ly bel ief to holdon to too st rong ly .” 

“ Imagine what you cou ld af fo rd i f youweren’ t wast ing t ime w ith bel iefs l ike that .” 

S t #7

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Secret #7:

Resistance Is Futile!

• Change Frame Size: “If you averageth is train ing over a year, i t ’s on ly 4m inutes a day. Wou ld you decide to

change your l i fe i f it on ly took you 4m inutes a day?” 

• Model Of The World: “Mos t smartinvestors base their decis ions on whatthey get ou t of i t , no t what they pu t in.” 

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Flawed NLP Training Model

Practitioner Certification+

Master PractitionerCertification

=

Fully Qualified(You’ve got all the skills…)

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Practitioner Certification

Master Practitioner Certification

Every Other NLP School…

Basic

Personal

BasicCoaching &

Therapy

Basic

Modelling

Basic

Influence

Advanced

Influence

Advanced

Personal

AdvancedCoaching &

Therapy

Advanced

Modelling

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 Your Accelerated Success System

Basic

Personal

BasicCoaching &

Therapy

Basic

Modelling

Basic

Influence

Advanced

Influence

Advanced

Personal

AdvancedCoaching &

Therapy

Advanced

Modelling

IrresistibleInfluence

EmotionalMastery

PracticeMastery

ModellingExcellence

You choose what you learn… at your own pace

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What’s Knowledge Worth?

Knowledge is Power!

APPLIEDPPLIEDKnowledge is Power

X

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Is This You?

Henry David Thoreau said:

“Most people lead livesof quiet desperation…”

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Who Is It?

• He was born into poverty.

• In 1908 Andrew Carnegie commissionedhim to interview 500 Millionaires to find“The Success Formula.”

• Took 29 years to write his book.

• Sold over 7 million copies.

• Became a Multi-Millionaire.• 67 years later… Still considered the

“Millionaires Bible on Success”

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Napoleon Hill – “Think & Grow Rich”

“What the m ind of man can conceive

and bel ieve, it can ach ieve” 

~ Napoleon Hill

YOU Can Do This!

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Which Is Your Book Title?

• Think and Don't Take The Next Step

• Think and Get Stuck In Fear 

• Think and Think… and Think… and Think

• Think and Blame Someone Else

• Think and Never Take Action

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Who It’s Not For 

• Tyre-Kickers – Not prepared to put insome effort.

• Sceptics – Can't imagine actually

becoming Irresistibly Influential.• Whingers and Moaners – We only teach

dedicated, positive people.

• Magic Pill Mentality – Expect successwithout lifting a finger.

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Here’s What Others Say…

University Lecturer 

“Nick has very extensive teaching and training

experience as a certified trainer of Neuro-

Linguistic Programming and is highly

regarded as a teacher.

He has conducted many workshops and

seminars, and is an extremely competent

practitioner and an excellent trainer.”

 Yang Cong-Xing

Dept. of Molecular & Biomedical Sciences,

University of Technology Sydney (UTS)

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Here’s What Others Say…

Business Owner 

“Nick is a talented and gifted teacher who

knows how to get results.

I enjoyed the atmosphere, and the people, and

was mind-blown by the information I

absorbed.”

Georgia AtkinsDirector, Terrace Therapies

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Success Dynamics Institute’s

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Success Dynamics Institute s

In f luence Accelerator Prog ram 

Irresistible Influence LIVE Training

GETTING STARTED…3 Days To Building Your Irresistible Influence Skills

Day 1:

• NLP Foundations• The Accelerated

Learning State 

• Creating Your OwnReality

• Preferred

Comm unicat ion Styles 

• Sensory Language• Physio lo gy Of Inf luence 

Value $1,997

Day 2:

• Creating Instant Rappo rt • Building Sensory Acuity• Calibrat ing Your Senses 

• The Influence Heirarchy• How To Give Effect ive 

Feedback 

• Influential LanguagePatterns

Day 3:

• Linguistic Frames• Tip Off ’s And Red Flags 

• Understanding WhatDrives People

• How To Overcom e

Object ions With

Reframing 

• Sleight Of MouthPatterns

SUCCESS Forum

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SUCCESS Forum

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• Masterm ind w ith l ike-m inded

Success seekers.

• Get on-go ing suppo rt .

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communi ty .

Value $147

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PLUS THESE BONUSES …

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PLUS

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Are You Ready For Success?

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Are You Ready For Success?

Who’d be interested if it

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I will show you how youcan become Irresistibly

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 YOUR Inf luence 

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Accelerator Prog ram : You Receive…• IRRESISTIBLE INFLUENCE WORKSHOP $ 1,997• 3 Day LIVE Training

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