influencer marketing what you need to know! · the influencer impact • the travel industry...
TRANSCRIPT
INFLUENCER MARKETINGWhat You Need to Know!
Dave Serino – Founder & Chief Strategist @DaveSerino
THIS TOPIC IS FAR TOO COMPLEX FOR 45-MINUTES….
•Money & Budget•Choosing the Right Influencer•Negotiating the Contracts•Determining the ROI •
THE INFLUENCER IMPACT
THE INFLUENCER IMPACT
THE INFLUENCER IMPACT
THE INFLUENCER IMPACT
THE INFLUENCER IMPACT:• The engagement rate for every industry
category of influencer has declined in the past year. Travel influencers, who typically have the highest engagement rates, have seen an average drop to 4.5% this year from 8% in 2018. Source: InfluencerDB
THE INFLUENCER IMPACT
SOCIAL MEDIA & TRAVEL
INFLUENCER
vs
CONTENT CREATOR
THE HEAVY WEIGHT BATTLE
THE HEAVY WEIGHT BATTLE
THE HEAVY WEIGHT BATTLE
Who: Lauren Bullen, @gypsea_lust
What: Whether she’s sunning herself in the Maldives or safariingin Africa, Lauren Bullen is living the influencer life we all wished we had.
Followers: 2.1 million
Amount per post: $8,229
THE INFLUENCER
THE CONTENT CREATOR
THE CONTENT CREATOR
THE CONTENT CREATOR
THE CONTENT CREATOR(S)
THE CONTENT CREATOR(S)
THE CONTENT CREATOR(S)
THE CONTENT CREATOR(S)
THE CONTENT CREATOR(S)
THE CONTENT CREATOR(S)
The Truth Hurts!
“70% of marketers lack a consistent or integrated content strategy”
HAVE A PLAN & BE CONSISTENT - Establish a Weekly Process to Support Your Long Term Goals
THE STRATEGY: 5 RULE
THE INFLUENCER IMPACT• The travel industry appears to be underinvested
in influencer marketing compared to other areas, despite the high engagement rates. Travel influencers make up 5% of Instagram's total sponsored posts, behind other categories such as fashion (25%), food (12%) and beauty (7%) - Source: InfluencerDB
THE INFLUENCER IMPACT
WEBSITE AUDIENCES
ENGAGEMENT AUDIENCES
WOULD YOU LIKE THE SLIDES?
Dave SerinoFounder & Chief [email protected]@DaveSerino
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