Influencers are the New Celebrities

Influencer Marketing is Changing the Face of Digital PR

What is Influencer Marketing?

What is Influencer Marketing?

Influencer marketing is the process of developing relations with industry-specific thought leaders and/or influential people that can assist your brand with digital goals.

Influencer Marketing Potential

Examples of Influencer Marketing

●Building Relationships with Brand Advocates

○ Use Content○ Promote Shares○ Increase positive brand sentiment

Ex. Fashion blogger House of Harlow 1960

Examples of Influencer Marketing

● Blogging and blogger outreach

○ Guest post on Influential/ influencers’ blogs

○ Allow influencers to add value to your company’s blog via guest posting

● Adds more authority and credibility to your blog

● Introduces your brand to influencers network through social sharing

Examples of Influencer Marketing

●Articles, reviews and blog posts (blogger outreach)

○ Review of new product○ Attending brand event○ Demonstrating product/service○ Interview with your brand’s thought

leader

Vlogger: Judy Travis; It’s Judy Time

● 776K+ YouTube subscribers

● Social reach of more than 1.75 million

● Brands including L’Oreal, Revlon, Sephora and BH Cosmetics depend on her reviews to reach their target audiences

Examples of Influencer Marketing

●Brand Collaborations

○ focus on creative content○ funny, engaging○ experimental platforms

■GIFs, Vine, Tumblr, etc.

Influencer: Curtis Lepore

● 2M Vine Followers

● Collab with rideshare app Lyft

● Videoreceived 67K+ likes and 23K+ revines

Tips for choosing and utilizing influencers:● Know your audience and

goal of the campaign● Start with influencer

networks: Klout, Kred, PeerIndex

● Research (tweets, blogs, posts, other info)

● Know what you can offer● Draw up a contract● Promote and utilize all

brand content

About Me: Erin Richards-Kunkel is the Director of

Social Media at Excelerate Media, a social media marketing firm helping businesses from startups to established brands take their social media to the next level. Richards-Kunkel develops dynamic and fully integrated social media presences that connect and engage with audiences while telling the story behind the brand. She is also a journalist covering social media, business, leadership, food and fashion.

Connect with me:

Twitter @ErinSRichards

FB: FB.com/ErinRichardsKunkel

Email: erin@exceleratemedia.com