S T Y L E . Y O U R W A Y

MEDIA KIT 2020

S T Y L E . Y O U R W A Y

I’m really excited about the new direction for InStyle that focuses

on providing our ever-growing audience accessible luxury, delivered

through an Australian lens. Rather than intimidating, InStyle educates and excites women with the latest fashion, beauty and lifestyle trends to inspire her self-expression. Through

every touchpoint of this powerhouse brand, we give her the tools to build her own style to suit her

individuality, personality and life.

ALEX NOONAN, EDITOR & CONTENT DIRECTOR

CORE VALUESLUXURY

BUT ACCESSIBLE

CELEBRATING CELEBRITIES AND

STYLE-MAKERS

EMBRACING SELF-EXPRESSION

SERVICE-DRIVEN FOR THE TIME POOR

INSPIRING HER NEXT PURCHASE

EC O SY S T E MTOTAL TOUCHPOINTS

1 . 2 M I L L I O N

SOCIAL Over 1 million views on owned social videos over the past 12 months

FACEBOOK

6 6 6 , 1 4 1INSTAGRAM

1 7 1 , 3 8 5 + 1 2 . 8 % Y OY

AWARDS BEST BEAUTY BUYS

The longest-running and most prestigious beauty awards in Australia

READERS’ CHOICE BEAUTY AWARDS

Coming soon

PRINT

READERSHIP

1 2 8 ,0 0 0 + 1 6 %Highest-selling Australian luxury fashion magazine

AB

RENÉEZELLWEGER

THE NEWSTYLE RULES

HOTTEST TRENDS & HOW TO WEAR THEM

65+ PAGE SPECIAL

EASY HAIR & MAKE-UP LOOKS TO TRY NOW

HIGH-TO-LOW BUYS FOR EVERY BUDGET

On taking time out and her triumphant return

DIGITAL

ADUBS: 2 3, 1 4 8 + 1 5 0 % Y OYDWELL TIME: 1 : 3 6 + 5 2 % Y O Y

UAS: 2 0 5 , 0 0 0MONTHLY PAGEVIEWS: 5 8 1 , 3 4 5

MOBILE: 8 0 %TABLET: 5 %

DESKTOP: 1 5 %EDM SUBSCRIBERS: 18,767 +44% YOY

ADVERTISING, CONTENTCREATION & PARTNERSHIPS

SOURCES AZTEC Scan Data 2020, emma CMV Dec 19, Google Analytics April 2020, Crowd Tangle April 2019-April 2020, Nielsen DCR

EVENTS WOMEN OF STYLE

Gala event with tailored sponsor integration

Supporting 12-month editorial multi-platform content plan

Bespoke consumer events

IN-STORE EVENTSInstagram Stories to annouce new launches

Dedicated eDM

Timely online content

Premium in-mag storytelling

Delivering education, awareness and inspiration through:

Sponsored editorial

Editorial partnership

Advertorial

Social-only

E-commerce

Display

Solus eDMs

Syndication

DESIRABLEAUDIENCE PROFILE

InStyle’s print audience has the highest disposable and personal income in the fashion competitive

set: 32% more likely to have HH of $100k+.

InStyle readers are three times more likely to be social grade A compared to

the average Australian (305%).

Highly educated, progressive and career-focused. She’s worked hard for her money.

She’s more than twice as likely to have a university degree than the average Australian (235%).

Australian women in a position of influence are more likely to read InStyle (indexing 148%),

the highest in the competitive set.

PRINT AVERAGE AGE 46 YEARS OLD

HOUSEHOLD INCOME

$128,000

PRINT & DIGITAL (UNDUPLICATED)

408,000 (+21% YOY)

SOURCE: emma CMV Dec 19, Google Analytics April 2020

DIGITAL AGE 25-44 YEARS OLD (55%)

SHE SHOPS. A LOT.

InStyle’s audience spent $462 million on clothing and accessories in the past 12 months.

She’s 82% more likely to purchase at a fashion store in the next 12 months.

66% have purchased clothing in the past 4 weeks, spending over $29 million.

SHE’S AN AVID ONLINE SHOPPER

More than twice as likely as the average Australian woman to purchase clothing and

accessories online (212% index). The highest in the fashion competitive set.

HER FASHION PURCHASING POWER

SOURCE: emma CMV Dec 19

HER BEAUTY SHOPPING

BEHAVIOUR InStyle readers spend a combined total of

$16.7 million on cosmetics, skincare and beauty-related products per month.

InStyle women are 82% more likely to purchase premium cosmetics products

than the average Australian.

They are 77% more likely to have purchased skincare or cosmetics

online in the past month.

SOURCE: emma CMV Dec 19

AUTO She knows what she wants – and it has to be the latest, with 3 in 4 InStyle women looking

to buy a new car in the next 2 years.

And she wants it to be a luxury vehicle, too. The InStyle reader is more than twice as likely to purchase a

premium car within the next year (214%) than the average Australian. The highest in the competitive set.

HOMES More than 1 in 3 of the InStyle audience (37%) believe quality is more important than price for any home improvements

and décor. The highest in the competitive set.

86% of InStyle readers are interested in continually improving on their homes and gardens and keeping up

to date with the latest trends and new ideas. The highest in the competitive set.

STYLE IS THE WAY YOU LIVE YOUR LIFE

SOURCE: Readership & Profile Insights (Sep 2015 – Sep 2019); emma CMV Sep 15 – Sep19; emma CMV Dec 19

Her style extends beyond her wardrobe, with her car and her home becoming a reflection of her own personal style.

E D I T O R I A L C A L E N D A R 2 0 2 0

INNOVATION ISSUE

+ WATCH SPECIAL

ADS CLOSE: 14 MAYON SALE: 18 JUNE

JU

LY

AU

G

UST

SE

PTEMBER

OC

TOBER

N

O

VEMEBER

D

ECEMBER

BEST BEAUTY BUYS

+ HIGH

JEWELLERY

ADS CLOSE: 11 JUNEON SALE: 16 JULY

NEW SEASON FASHION

& BEAUTY

ADS CLOSE: 16 JULY ON SALE: 20 AUGUST

ACCESSORIES SPECIAL

+ SPOTLIGHT

ON FOUNDATION

ADS CLOSE: 13 AUGUST ON SALE: 17 SEPTEMBER

GET SET FOR SUMMER: THE BEST OF

FASHION & BEAUTY

ADS CLOSE: 10 SEPTEMBERON SALE: 15 OCTOBER

CELEBRATION ISSUE: 20TH BIRTHDAY

+ WOMEN OF STYLE

ADS CLOSE: 15 OCTOBERON SALE: 19 NOVEMBER

SUSTAINABILITY SPECIAL

+ SUMMER

ENTERTAINING

ADS CLOSE: 7 NOVEMBER ON SALE: 12 DECEMBER

BACK TO WORK

+ BUMPER

TRAVEL GUIDE

ADS CLOSE: 28 NOVEMBER ON SALE: 9 JANUARY

NEW SEASON FASHION

& BEAUTY

ADS CLOSE: 9 JANUARYON SALE: 13 FEBRUARY

BUSHFIRE RELIEF DRIVE

+ ACCESSORIES

SPECIAL

ADS CLOSE: 13 FEBRUARYON SALE: 19 MARCH

HAIR SPECIAL

+ WINTER FASHION

ADS CLOSE: 12 MARCH ON SALE: 16 APRIL

WINTER SKIN

+ HOME

ENTERTAINING

ADS CLOSE: 9 APRILON SALE: 14 MAY

JAN

UARY

FE

BRUARY

MA

RCH

A

PRI

L

M

A

Y

J

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NE

VOLUME 4X 8X 12X 16X 24X 36X 48X 60X

FULL COLOUR

OUTSIDE BACK COVER 17,082 16 ,656 16 ,231 15,806 15,381 14,955 14,530 14, 105 13,665

SPEND CASUAL $49,552 $96, 184 $140,496 $182,228 $265,872 $387,468 $501 ,504 $607,320

DOUBLE PAGE SPREAD 25,306 24,676 24,046 23,416 22,786 22, 156 21 ,526 20,896 20,244

INSIDE FRONT COVER SPREAD 34, 163 33,313 32,462 31 ,6 12 30,761 29,91 1 29,060 28,210 27,329

DISCOUNT 2.5% 5% 7.5% 10% 12.5% 15% 17.5% 20%

FULL PAGE 12,653 12,338 12,023 1 1 ,708 1 1 ,393 1 1 ,078 10,763 10,448 10, 122

INSIDE BACK COVER 15,8 14 14,806 14,428 14,050 13,672 13,294 12,916 12,538 12, 146

RATES AND DEADLINES: ALL RATES SHOWN ARE EXCLUSIVE OF GST. GST WILL BE ADDED UPON INVOICING. *CANCELLATION DEADLINE IS 10 WEEKS PRIOR TO ON SALE DATE.

SPECIAL INSERTS: SPECIFICATIONS ON APPLICATION. INSERT POSITIONED AT MOST RELEVANT SECTION BREAK

P R I N T R A T E S

D E A D L I N E S

IMPORTANT THESE ARE NEWSPECIFICATIONS FROM ANDINCLUDING NOVEMBER 2019ISSUE, ON SALE OCTOBER 17

JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

7-NOV 28-NOV 9-JAN 13-FEB 12-MAR 9-APR 14-MAY 1 1 -JUN 16-JUL 13-AUG 10-SEP 15-OCT

14-NOV 5-DEC 16-JAN 20-FEB 19-MAR 16-APR 21-MAY 18-JUN 23-JUL 20-AUG 17-SEP 22-OCT

26-NOV 17-DEC 28-JAN 3-MAR 31-MAR 28-APR 2-JUN 30-JUN 4-AUG 1 -SEP 29-SEP 3-NOV

12-DEC- 19 09-JAN 13-FEB 19-MAR 16-APR 14-MAY 18-JUN 16-JUL 20-AUG 17-SEP 15-OCT 19-NOV

2-JAN 30-JAN 5-MAR 2-APR 7-MAY 4-JUN 2-JUL 6-AUG 3-SEP 8-OCT 5-NOV 3-DEC

ADVERTISING BOOKING DEADLINE

ADVERTISING & MARKETING MATERIAL DEADLINE

PRINTED INSERTS DELIVERY DUE AT PRINTER

AUSTRALIA ON SALE

NEW ZEALAND ON SALE

PRODUCTION SCHEDULE 2020

INSERTION BLEED TYPE TRIM

FULL PAGE 285 X 225 245 X 185 275 X 215

PRINT SPECIFICATIONS

P A R T N E R S H I P O P P O R T U N I T I E S

Unprecedented access to the editorial team

for exceptional content creation and integration

across all platforms

ALEX NOONAN EDITOR AND

CONTENT DIRECTOR

AMBER MACKAY

EXECUTIVE EDITOR AND CREATIVE

DIRECTOR

KATHERINE GREENFASHION

DIRECTOR

BETTINA TYRRELL

BEAUTY EDITOR

LUCY WOOD

FASHION EDITOR

NATALIE MELL

FASHION NEWS EDITOR

LULU CUSTANCE

MARKET EDITOR AND FASHION

OFFICE MANAGER

SEAMLESS BRANDED CONTENT

EXPERIENCE

CROSS-PLATFORM INTEGRATION AND CONTENT CREATION

ADVERTORIAL

100% SOV

Content directed by brand

Client supplied assets

Client sign-off

Slugged Advertorial

INSTYLE PARTNERSHIP

100% SOV

Creative concept agreed to upfront

Content directed and created by

editorial in our house tone and style

Slugged InStyle Partnership

SPONSORED EDITORIAL

Product and/or ambassador integration

Creative concept agreed upfront

Partnership at editorial discretion

Content directed by editorial

Opportunity for existing clients only

No client sign off or slug

S P O N S O R E D E D I T O R I A L O P P O R T U N I T I E S

ONE PIECE, THREE WAYS The InStyle fashion team makes

investment dressing work harder, with each fashion editor styling the

piece their way, showing its versatility.

PRINT, DIGITAL, SOCIAL

INSTYLE SHOPS! Editors report from the counter on

the hottest new launches and favourite items to hits stores across

fashion, beauty and lifestyle.

DIGITAL, SOCIAL

HAPPY HOUR Each Friday we’ll ring in the

weekend with a cocktail masterclass featuring full recipes to recreate

your favourites at home.

PRINT, DIGITAL, SOCIAL

IN DEMAND An editorial spotlights the heritage,

innovation and craftsmanship story behind the latest or iconic

buys across fashion, beauty, tech, alcohol and lifestyle.

PRINT, DIGITAL , SOCIAL

BEAUTY TALK Delving into the beauty cupboards of leading

celebrities and influencers, InStyle reveals their go-to products

and beauty routines.

PRINT, DIGITAL , SOCIAL

BOOT TO PLATE Entertaining and interiors meet, as

we follow a stylemaker on their journey from shopping at a gourmet

grocer through to prepping food and hosting guests at home.

PRINT, DIGITAL , SOCIAL

FASHION AND BEAUTY SHOOTS

(INVITATION ONLY) 100% SOV main fashion

or beauty feature.

PRINT, DIGITAL , SOCIAL

MY SECRET WEAPONS Go inside a beauty expert’s

kit to reveal the must-have items to educate and inspire her next

beauty purchase.

PRINT, DIGITAL , SOCIAL

ROAD TRIP Merging the best of Australian

travel destinations and the latest in auto, the InStyle team hits the

road to share the experience.

PRINT, DIGITAL , SOCIAL

T H A N K Y O UEMMA VANGELOVICH

Brand Solutions Manager | InStyle

emma.vangelovich@pacificmags.com.au