info usa location based content pankaj mathur database licensing location intelligence conference...
TRANSCRIPT
infoUSA Location Based Content
Pankaj MathurDatabase Licensing
Location Intelligence ConferenceApril 2007
Corporate Overview
Leading Data Compiler in North America
Established in 1972
Public Since 1992 - NASDAQ: IUSA
5,000+ Employees
Revenues of $600 Million
800 People Compile & Maintain the Databases in
Omaha
All Compilation Work done from Omaha Nebraska
The leading LBS data provider in North America
GIS
Navigation
Internet Local Search
Marketing & Customer Segmentation
Directory Assistance (411)
Telematics
LBS Content Leader
/
Motorola
Who is is Using our Content for LBS?
Overview of Key DatabasesFor GIS Application
Business Database15 Million Businesses in US & Canada
Consumer Database220 Million Consumers in US & Canada
Storefront Photographs (with Door Step Lat/Long)
3.2 Million Storefront Photos in USHours of Operations
2.7 Million Businesses in USCredit Cards Accepted
2.2 Million Businesses in US
The Databases13.5 Million US Businesses1.4 Million Canadian Businesses
The Compilation Sources6,000 Yellow Page Directories4,200 Business White PagesUtility Connects & DisconnectsGovernment New Business FilingsAnnual Reports, SEC Filings, 10K Reports, Business JournalsPostal Address Hygiene and National Change of Address
Business DatabaseOverview
Business DatabaseCompilation Process
Compilation & Telephone Verification800 Omaha compilation associates add new records and enhance existing records275 full time telephone verification agents make 90,000 calls per day (25,000,000 in 2006)99% accurate at the record level (all records manually keyed)Average tenure – 7 years
Sources
Telephone Research
- Standardize- Enhance- Duplicate Removal
Top 100 MSA- Storefront Photos- Lat/Long
Continuous Update Process
There are over 130,000 New businesses added in a typical month
There are over 120,000 Deleted records in a typical month
Primary Sources are compiled on an ongoing basis every day
Monthly Full File Database Releases are Available
Over 15% of the database is “Touched” each month.
Business DatabaseValue of Updates
Business Name
Focus on the business name as they are known on the street, few LLC names
Address
Focus on compilation of location address and geocodes
USPS postal standardization and hygiene standards used
96% fill rate on the address field, 89% of records are geocoded to the rooftop/site level
Business Category/SIC Code
Over 10,000 proprietary SIC/NAICS business category codes available (also 17,000 yellow page headings)
25% of the database has more than 1 SIC Category code available
Categories can be easily converted into consumer friendly groupings
Business DatabaseKey Differentiators
Field Collected Business PhotographsFocus on businesses In Top 100 Metro AreasOver 3 Million Photographs Are Available Capturing Lat/Long on the Doorstep
Business DatabaseEnhanced Content – Site Level Photos
Business DatabaseEnhanced Content
Franchise (Over 900 Franchise Tracked)
PF Chang’s, AMC Theaters, Home Depot, etc.
Specialties
Litigation Attorneys, Pediatrician, Baptist Church, etc.
Brands
Lexus Dealership, Michelin Dealer, etc.
Landmark Location Information
Link businesses in buildings, strip malls, etc.
Corporate Hierarchy
Identify retail vs. non-retail locations
Consumer DatabaseOverview
* InfoUSA is a non-exclusive Licensee of the USPS National Change of Address and Delivery Point Validation
Mail Order Buyers
Magazine Subscribers
Warranty Redeemers
Real Estate Information
Voter Registration
Files
Response Lists
Birth Records Student Lists
Active Bank Cards
Lifestyle Data
Telephone Listings
infoUSA Proprietary Information
210 Million US Consumers
110 Million Households54 Million House owners
22 Million Canadian Consumers
Census Statistics
Individual LevelIncludes Name, Address, Phone Number, Date/Year of Birth
Household LevelIncludes Individual Level Data Plus:
Marital Status, Household Income, Occupations, Home Owner/Renter, Buyer Behavior, Household Clusters and more…
Neighborhood LevelIncludes Household Level Data Plus:
Census Information (over 300 variables)Donnelley Neighborhood Statistics (Aggregate List Statistics)Donnelley Marketing SESI (Socio-Economic Status Indicator)Cluster SystemsAnd more…
Consumer DatabaseThree Levels of Data
Top Lifestyle CategoriesBooks & Magazines………34.9 MillionTechnology Internet………..18 MillionEntertainment & Travel…….25 MillionHealth & Exercise………...26.4 MillionOutdoor Recreation………...24 MillionCredit card Users…………...18 MillionCatalogs…………………..19.3 MillionCooking…………………….24 MillionSports-Golf………………...9.8 MillionPets-Dogs…………………..8.2 Million
Over 110 Major Life Style Categories Tracked!
Consumer DatabaseLifestyle Information
