Infocado weekly report

Week 23 - 2019 ( 25 May — 7 June 2019 )

Conduct dry matter tests at home

What is Infocado?

Using and interpreting Infocado

reports

Avocado supply chain education materials

Comments:

Central NSW, South Qld, & Tamborine/Northern Rivers packers: please start entering your 4week forecasts now if your season is about to start.

For quality assurance, please remind growers before picking to ensure dry matter of at least 23% for Hass.

Week 23 - 2019 summary:

• Total dispatch was 242,652 trays, a 11% decrease on the previous week and 12% higher than the forecasted 216,291 trays.

• Central Queensland supplied the majority of fruit at 52%, followed by North Qld at 40%. The remaining 8% of fruit was supplied by Central

NSW, South Queensland, & Sunshine Coast.

• The seasonal progress graph on p.4 is now reporting all regions in the 2019 season.

• The average online single avocado price for the reported week is $2.24, a 26¢ decrease on the previous week—see pp.6, 7 & 8.

Marketing Update: New recipes making a splash

The new recipes on the Australian Avocados website are being promoted via the consumer-facing social media by the marketing team at Hort Innovation. This is part of a wider strategy to convert infrequent avocado buyers into people who regularly add avocado to their shopping baskets. The latest recipe feature is the warming Avo, potato & parsnip mash, a Facebook post that has garnered more than 3,000 reactions and more than 170 shares since it was posted last Friday. This marketing activity is managed by Hort Innovation and funded by the avocado marketing levy. #smashanavo

Upcoming holidays which impact data due dates

Monday, September 30th - Queen’s Birthday (WA)

Report Index

p.2: 4week forecast; import data| p.3: dispatches | p.4: dispatches by region; contributors| p.5: wholesale data | pp.6, 7 & 8: retail prices

REPORT NOTES:

The Weekly Infocado report is compiled using data contributed by avocado packhouses, consolidators and wholesalers through the Infocado system. We estimate that 85% of industry is represented in this report. Please note that Quarterly Infocado

reports incorporate an allowance (by region) for the data which is not contributed to the Infocado system. It is thus, not possible to extrapolate the figures from Weekly Infocado reports to those in Quarterly Infocado reports.

Initially, this report is provided to Infocado contributors only, then publicly released six weeks later. Until public release, the report is confidential.

This report has been funded by Hort Innovation, using the avocado research and development levy and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for

Australian horticulture.

© Avocados Australia Ltd 2019 www.avocado.org.au 1

Yellow shading indicates forecast data

New Zealand avocado exports: forecast v dispatch (5.5kg eqv trays) August 2018 - March 2019

[1] Source: Infocado [2] Source: IHS GTA (based on ABS data) red text = Data not yet complete for the month / season Yellow cell = Forecast can still be updated

Grey cell = Forecast is set and can no longer be updated

Green shading indicates dispatch data

© Avocados Australia Ltd 2019 www.avocado.org.au 2

NZ export to Australia Aug 2018 Sep 2018 Oct 2018 Nov 2018 Dec 2018 Jan 2019 Feb 2019 Mar 2019 Total

Pre-Season Forecast [1] at 03/07/2018 30,453 317,810 404,071 522,037 779,076 575,748 309,579 0 2,938,774

Updated Season Forecast [1] at 11/12/2018 30,453 301,498 395,044 523,666 743,875 484,275 256,653 0 N/A - these forecasts are updated monthly

Dispatch volume Infocado [1] 27,087 311,455 406,971 459,683 469,832 537,128 114,311 0 2,326,467

Customs Data of NZ avocado exports [2] 39,326 326,071 496,447 531,264 633,429 555,164 67,142 0 2,648,843

Forecast Data (Week 23 - 27)

Variety

Trays -

Total Bulk P/Pk Proc All - Total

5.5Kg

Eqv 10Kg Kg Kg 5.5Kg Eqv

Week 23 - begin 01/06/2019

Hass 198,600 8,050 1,000 6,050 214,518

Sharwil 1,500 150 1,773

Week Total 200,100 8,200 1,000 6,050 216,291

Week 24 - begin 08/06/2019

Hass 211,130 8,408 1,000 5,400 227,581

Sharwil 1,072 162 1,367

Week Total 212,202 8,570 1,000 5,400 228,948

Week 25 - begin 15/06/2019

Hass 191,880 8,490 4,100 208,061

Week Total 191,880 8,490 4,100 208,061

Week 26 - begin 22/06/2019

Hass 197,380 8,650 4,100 213,852

Week Total 197,380 8,650 4,100 213,852

Week 27 - begin 29/06/2019

Hass 195,820 9,830 4,200 214,457

Week Total 195,820 9,830 4,200 214,457

Dispatch Data (Week 23 - begin 1/06/2019)

Variety

Trays Bulk P/PK Proc 5.5Kg Eqv

5.5Kg Eqv 10Kg Kg Kg Total Trays

Hass 196,764 22,720 10,949 5,800 241,119

Sharwil 1,107 234 1,532

Total 197,871 22,954 10,949 5,800 242,652

Destination of dispatched avocados

Origin of dispatched avocados

Note: NZ dispatch volumes by Count Size are estimated based on the Count Size distribution of NZ exports to all markets; and NZ dispatch volumes are reported in the week the volumes are expected

to arrive in Australia, this is usually approximately one week after being shipped.

© Avocados Australia Ltd 2019 www.avocado.org.au 3

Industry Dispatches By Origin Region and Count Size : 1st June - 7th June 2019 (Wk 23)

Origin Region

5.5kg 5.5kg 5.5kg 5.5kg 5.5kg 5.5kg 5.5kg 5.5kg 5.5kg Trays -

Total Bulk P/PK Proc

5.5Kg Eqv

Trays All

<16 16 18 20 22 23 25 28 28+ 5.5Kg Eqv 10Kg Kg Kg Total

Central NSW 60 188 1,226 1,354 1,729 703 542 5,802 994 7,609

Central Qld 53 2,691 10,739 24,011 16,026 18,702 17,504 7,016 96,742 15,313 4,056 125,321

North Qld 2,064 15,596 11,674 27,168 119 12,233 6,864 7,013 5,303 88,034 3,830 10,949 1,744 97,306

South Qld 4 132 358 124 588 861 1,199 1,551 4,817 1,969 8,397

Sunshine Coast 2 45 96 359 621 797 502 54 2,476 848 4,018

2,119 18,396 22,829 53,122 243 30,822 28,953 26,921 14,466 197,871 22,954 10,949 5,800 242,652

Industry Dispatches By Destination State and Count Size : 1st June - 7th June 2019 (Wk 23)

Dest. State

5.5kg 5.5kg 5.5kg 5.5kg 5.5kg 5.5kg 5.5kg 5.5kg 5.5kg Trays -

Total Bulk P/PK Proc

5.5Kg Eqv

Trays All

<16 16 18 20 22 23 25 28 28+ 5.5Kg Eqv 10Kg Kg Kg Total

NSW 1,004 4,781 3,777 13,899 5 5,608 5,136 3,041 2,937 40,188 8,389 5,645 56,467

QLD 1,080 4,377 7,839 18,424 19 11,628 14,986 11,685 7,093 77,131 11,316 5,304 5,800 99,725

SA / NT 640 149 1,611 640 2,963 6,003 208 6,381

VIC 35 9,078 10,573 17,770 219 9,393 4,772 5,112 4,436 61,388 2,915 66,688

WA 160 2,880 2,582 3,419 4,120 13,161 126 13,390

Total 2,119 18,396 22,829 53,122 243 30,822 28,953 26,921 14,466 197,871 22,954 10,949 5,800 242,652

2019 Seasonal progress graph by region

© Avocados Australia Ltd 2019 www.avocado.org.au 4

The seasonal progress graph below uses seasonal forecast data from direct contributors, it does not consider extrapolated figures that compensate for non-contributing packhouses, thus these figures may be lower than those shown on the seasonal (quarterly) report. The total of each bar in the graph below is a result of total monthly dispatches to date plus the remaining seasonal forecast which can be updated monthly.

The pre-season forecast volume (black diamond) is set

per region using the seasonal forecasts as follows:

NQ: December seasonal forecast

CQ, SC, SQ, TNR, CNSW: March seasonal forecast

Tri, WA, NZ: June seasonal forecast

Week 23 - 2019 Contributors - Packhouses Week 23 - 2019 Contributors - Wholesalers

Costa Avocado (Consolidator) Sunny Bluff Produce Pty Ltd (CQ) Touchwood Farming (SQ)

Green Skin Avocados (Consolidator) Sunnyspot Packhouse Pty Ltd (CQ) Wodonga Park Fruit and Nuts (SQ)

MacKays Marketing (Consolidator) Rockridge Farming Pty Ltd (NQ) CNSW < 3 packhouse contributors

Natures Fruit Company (Consolidator) Rocky Creek Orchards Pty Ltd (NQ) SC < 3 packhouse contributors

Rockridge Fresh (Consolidator) Tinaroo Falls Avocado Trust (NQ)

Simpson Farms Pty Ltd (Consolidator) Balmoral Orchard (SQ)

Costa Avocado/SuperPak (CQ) Googa Farms (SQ)

Donovan Family Investment Trust (CQ) Green Nugget Orchards (SQ)

Costa Farms [Adelaide] Costa Farms [Melbourne]

LaManna Premier Group [Adelaide] LaManna Premier Group [Melbourne]

United Fresh [Adelaide] VB Sculli [Melbourne]

Costa Farms [Brisbane] Etherington [Perth]

De Luca Banana Marketing Pty Ltd [Brisbane] Fresh Choice WA Pty Ltd [Perth]

J.H.Leavy & Co [Brisbane] WA Farm Direct [Perth]

Murray Bros [Brisbane] LaManna Premier Group [Sydney]

Nutrano Produce Group [Brisbane] Sinclair & Antico (Aust) Pty Ltd [Sydney]

Full data set not displayed because less than three wholesalers from this state contributed data this week

Trays 5.5kg eqv (incl. Mod6 & P84) Bulk 10Kg Cartons Pre-Pack Kg Total (5.5Kg Eqv)

Hass Shepard Other Total Hass Shepard Other Total 5.5Kg Eqv Hass Shepard Other Total 5.5Kg Eqv Hass Shepard Other Total

NSW

Total supermarket sales ,045 19,045 16 16 29 19,074

Total non supermarket sales 766 766 113 113 205 971

Total exports

Total sales 19,811 19,811 129 129 235 20,046 20,046

Total Stock on Hand

QLD

Total supermarket sales 35,431 35,431 5,304 5,304 964 36,396 36,396

Total non supermarket sales 3,315 126 3,441 1,176 33 1,209 2,198 5,453 186 5,639

Total exports

Total sales 38,746 126 38,872 1,176 33 1,209 2,198 5,304 5,304 964 41,849 186 42,035

Total Stock on Hand 28,732 64 248 29,044 224 28 16 268 487 29,139 115 277 29,531

SA & TAS

Total supermarket sales 8,920 8,920 8,920 8,920

Total non supermarket sales 3,192 3,192 892 892 1,622 4,814 4,814

Total exports

Total sales 12,112 12,112 892 892 1,622 13,734 13,734

Total Stock on Hand 10,516 10,516 707 707 1,285 11,802 11,802

VIC

Total supermarket sales 36,654 36,654 36,654 36,654

Total non supermarket sales 9,789 258 1,372 11,419 1,492 135 70 1,697 3,085 12,502 503 1,499 14,504

Total exports

Total sales 46,443 258 1,372 48,073 1,492 135 70 1,697 3,085 49,156 503 1,499 51,158

Total Stock on Hand 9,853 737 2,565 13,155 451 239 156 846 1,538 10,673 1,172 2,849 14,693

WA

Total supermarket sales 11,911 11,911 11,911 11,911

Total non supermarket sales 7,082 7,082 969 969 1,762 8,844 8,844

Total exports

Total sales 18,993 18,993 969 969 1,762 20,755 20,755

Total Stock on Hand 3,748 3,748 710 710 1,291 5,039 5,039

Total

Total supermarket sales 111,961 111,961 16 16 29 5,304 5,304 964 112,955 112,955

Total non supermarket sales 24,144 384 1,372 25,900 4,642 168 70 4,880 8,873 32,584 689 1,499 34,773

Total exports

Total sales 136,105 384 1,372 137,861 4,658 168 70 4,896 8,902 5,304 5,304 964 145,539 689 1,499 147,728

Total Stock on Hand 53,839 801 2,813 57,453 2,139 267 172 2,578 4,687 57,728 1,286 3,126 62,141

Full data set not displayed because less than three wholesalers from this state contributed data this week

Sales report including direct sales from packhouses, wholesale sales and stock on hand at wholesale level

© Avocados Australia Ltd 2019 www.avocado.org.au 5

Avocados Australia online retail pricing report Reporting period: week 23-2019 (Wed 05/06/19 – Tue 11/06/19)

Hass avocado single fruit online retail pricing over 12 months: Coles and Woolworths Key: Coles online Woolworths online B

ris

ba

ne

Syd

ne

y

Me

lbo

urn

e

Pe

rth

© Avocados Australia Ltd 2019 www.avocado.org.au 6

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

$4.50

Aver

age

Reta

il Pr

ice ($

)

Week Beginning DateB

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

$4.50

Ave

rage

Ret

ail P

rice

($)

Week Beginning DateS

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

$4.50

Ave

rage

Ret

ail P

rice

($)

Week Beginning DateM

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

$4.50

Ave

rage

Ret

ail P

rice

($)

Week Beginning DateP

Avocados Australia online retail pricing report Reporting period: week 23-2019 (Wed 05/06/19 – Tue 11/06/19)

Shepard avocado single fruit online retail pricing over 4 months: Coles and Woolworths Key: Coles online Woolworths online B

ris

ba

ne

Syd

ne

y

Me

lbo

urn

e

Pe

rth

© Avocados Australia Ltd 2019 www.avocado.org.au 7

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

$4.50

Ave

rage

Ret

ail P

rice

($)

Week Beginning DateB

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

$4.50

Ave

rage

Ret

ail P

rice

($)

Week Beginning DateS

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

$4.50

Ave

rage

Ret

ail P

rice

($)

Week Beginning DateM

$0.00$0.50

$1.00$1.50

$2.00$2.50$3.00

$3.50$4.00

$4.50

Ave

rage

Ret

ail P

rice

($)

Week Beginning DateP

Notes for graphs on previous page: Online retail pricing for Hass & Shepard single fruit 05/06/19 (Week 23) Coles single Shepard available in Melb only WW single Shepard price not available in all states 29/05/19 (Week 22) Coles single Shepard available in Syd & Melb WW single Shepard price not available in all states 22/05/19 (Week 21) Coles single Shepard available in Melbourne only WW single Shepard price not available in all states 15/05/19 (Week 20) Coles single Shepard price not available for Bris & Perth WW single Shepard price not available in all states 08/05/19 (Week 19) Coles single Hass price not available for Sydney & Perth WW single Hass price not available for Perth Coles single Shepard price not available for Brisbane WW single Shepard price not available for Bris & Sydney 01/05/19 (Week 18) Coles single Hass price not available for Perth WW single Hass price not available for Melb & Perth Coles single Shepard price not available for Brisbane WW single Shepard price not available for Bris & Sydney 24/04/19 (Week 17) Coles single Hass price available in Brisbane only WW single Shepard price available in Perth only 17/04/19 (Week 16) Coles single Hass price not available all states WW single Hass price not available in Melb & Perth WW single Shepard price not available in Bris & Sydney 10/04/19 (Week 15) Coles single Hass price not available in all states

Avocados Australia research the online shopping and catalogue prices for avocados on

Wednesdays when major supermarkets usually publish their weekly prices. Advertised weekly,

prices are valid for seven days, Wednesday to Tuesday.

Key:

* advertised as a weekly and/or catalogue special

↑ (green) increase in price from previous week

(yellow) same price as previous week

↓ (red) decrease in price from previous week

© Avocados Australia Ltd 2019 www.avocado.org.au 8

Avocado online retail pricing for Coles and Woolworths

Reporting period: week 23-2019 (Wed 05/06/19 - Tue 11/06/19)

Pack Type Variety Description Brisbane Sydney Melbourne Perth

Coles

Single fruit Hass $2.00 ↓* $2.00 ↓* $2.70 ↑ $2.30 ↓*

Multi-buy Hass 2 for $x $5.00 *

Single fruit Shepard $2.70 ↑

Multi-buy Shepard 2 for $x $5.00 *

5 pack not indicated $5.90

Organic Single fruit not indicated

Organic 2 pack not indicated

Woolworths

Single fruit Hass $2.50 * $2.00 ↓* $2.00 ↓* $2.00 ↓*

Multi-buy Hass 2 for $x

Single fruit Shepard

3 pack not indicated $5.00 $5.00 $5.00 $5.50

1kg Punnet not indicated Odd Bunch $6.50 $7.50 ↑ $6.50 ↓ $7.00 ↑

Bundle of 20 Shepard

Bundle of 20 Hass $47.50 $47.50 $47.50 $47.50

Single fruit average by city (all varieties, excluding organic) $2.25 ↓ $2.00 ↓ $2.47 ↓ $2.15 ↓

Single fruit average (all varieties, excluding organic) $2.24 ↓

Catalogue offers on avocados:

Coles - Brisbane: Queensland Hass $2.00 each

Coles - Perth: Australian Hass $2.00 each

Woolworths - Sydney: Australian Hass $2.00 each

Woolworths - Perth: Australian Hass $2.00 each

Aldi - national: no catalogue offers

Foodworks - national: no catalogue offers

IGA - Sydney: Australian Hass $2.50 each