infographic: a look at the loyalty investment
DESCRIPTION
Companies must move beyond customer satisfaction metrics, using social sentiment and behavioral observations to accurately assess the customer's true brand loyalty.TRANSCRIPT
LO
YA
LTY
The investments are working, as…
Despite these efforts…
Source: McKinsey & Company Source: Aberdeen
Source: Forrester Source: Deloitte
30% 17%
55% of leaders have adopted social media marketing tools as
their top loyalty marketing technology component.
Organizations spend $50 billion
on loyalty programs every year.
Successful loyalty programs go beyond simply offering points in return for purchases. Instead, forward-thinking organizations are striving to give added value to their most loyal customers, rewarding them with experience-focused initiatives.
Here is how companies are elevating their loyalty programs and how customers are responding.
of hotel loyalty members are “at risk” of switching their preferred brand.
of U.S. consumers say loyalty programs
influence their purchase decisions.
ONLY
Consumers today value loyalty, and organizations have been exploring new integrated loyalty programs to reach customers throughout their buying journeys with the possibility of turning one-time clients into loyal customers.
A Look at the Loyalty Investment
Loyalty programs can generate
up to 20% of a company’s profits.
Loyalty
To read more about customer loyalty, go to:
"Calculating the Customer's True Loyalty Score" and "Loyalty's Lift-Off: Gaining and Retaining Traveler Loyalty"
of Americans participate in loyalty programs, with most
participating in at least five or more loyalty programs.
Source: Polaris Marketing Research
members are “at risk” say loyalty programs