476

25,906

COMMENTS On my blOg pOsts in the first mOnth

VIEWS Of my gUest blOg pOsts On sOCiAlmeDiAtODAy.COm

56,528 VISITORS Since launching my blog (aug, ‘11)

937,438

3.5m+

SEaRCh: gaRETh CaSE

@gaRETh_CaSE

gaREThCaSE.WORdpRESS.COM

gaRETh.CaSE@gMaIl.COM

lET’S haVE a COffee?07525 079635

WaNT a SECONd OpINION? hERE’S 6...

STIll NOT had ENOUgh?

22 pIECES OF COllaTERal - pdF/INFOgRaphIC/VIdEO

laTEST WORK

VENdOR EXpERIENCE

Xchanging’s insurance software business needed re-branding and launching to the uK marKet in just 3 months... hERE’S WhaT happENEd:

“BECaUSE aFTER all, yOU’RE ONly aS gOOd aS yOUR laST pERFORMaNCE”

1brAnD strAtegy wOrkshOp tO Define OUr messAge

50XUBER BUTlERS IN 10 lOCaTIONS aCROSS ThE CITy

3,500CUpS OF COFFEE haNdEd TO MEMBERS OF ThE pUBlIC

1NEW INTERaCTIVE EXECUTIVE BRIEFINg CENTRE

50XUBER BUTlERS haNdINg OUT 3,500 CUpS OF COFFEE

1XUBER Ipad app FOR SalES COlaTERal aNd pRESENTaTIONS

5SOCIal NETWORKS laUNChEd aNd COMMUNITy

220 OF ThE MOST INFlUENCIal dECISION MaKERS FROM ThE INSURaNCE INdUSTRy aTTENdEd ThE laUNCh, JUST 3 MONTh’S aFTER ThE pROJECT BEgaN

35EyE CaTChINg adS aT BaNK UNdERgROUNd STaTION

1 DOUble DeCker XUber rOUtemAster bUs

TEChNICal CapaBIlITy

pERSONalITy Tag ClOUd

WaTCh ThE VIdEO hERE

<<<<<< SCaN TO WaTCh ThE hIghlIghTS hTTp://BIT.ly/SCIpKR

“IT’S ThE ONly IT EVENT I haVE EVER BEEN TO WhERE pEOplE WERE aCTUally QUEUINg TO gET IN”

IN ThE WORld OF SOCIal MEdIa, XUBER OVERTOOK all COMpETITORS By NUMBER FOllOWERS, ENgagEMET aNd INFlUENCE IN JUST 3 MONThS. XUBERSOCIal laUNChEd ON lINKEdIN, TWITTER, gOOglE+ yOUTUBE aNd pINTEREST

EdUCaTIONaBOUT ME CaREER

A VISUAL REPRESENTATION OF MY CAREER. 1999 > PRESENT

NaME: gAreth CAsedaTE OF BIRTh: 4th February 1981TElEphONE: 07525 079635E-Mail: gAreth.CAse@gmAil.COmTWITTER: @gAreth_CAseBlOg: gArethCAse.wOrDpress.COm

2012>: Xchanging, head oF marketing2010-2012: oni, head oF marketing2008-2010: athona, marketing mgr2008-2008: Viglen, marketing mgr2004-2008: arc, marketing mgr1999-2004: intermec, marketing eXec

My CaREER IN NUMBERS

10Website projects scoped, designed and delivered

£10.6MWorth of pipeline generated from marketing activity in 2012

3Businesses re-branded including Xuber, ONI and arc

£7,300Raised for Comic Relief in conjuntion with Cisco in 2011

14years marketing experience in the technology space

4Successful CRM implementations including SalesForce.com

13years experience using the adobe Creative Suite

52My Klout score which positions me as a specialist

#1guest blogger on the US number 1 social media news site

27,000Words written as part of the ONI re-brand project

1Campaign of the month award in B2B Marketing Magaine

57,143Visits to my blog since august 2011

inFograPhic CV14 yEaRS lEadINg SUCCESSFUl MaRKETINg TEaMS aCROSS ThE IT laNdSCapE. my ViSion iS to deliVer innoVatiVe marketing initiatiVeS that driVe reVenue, brand, loyalty and beSt practice. i hAVe A trUe pAssiOn fOr pUshing the bOUnDAries Of COnVentiOnAl mArketing. mArketing is fAr mOre thAn A leAD generation Function, it’S the heartbeat oF any truly SucceSSFul buSineSS. iF you Want a Strategic thinker With handS-on eXperience Who iSn’t aFraid to do thingS diFFerently, you’Ve come to the right place...

pROdUCT aNd SOlUTION EXpERIENCE

iDm DiplOmA in mArketingADVAnCeD gnVQ in bUsness 8 gcSe’S @ c+ ADObe CreAtiVe sUitegOOgle ADwOrDsVAriOUs sAles & mArketing COUrses

ONlINE aNd OFFlINE SKIllS

My BlOg: gaREThCaSE.WORdpRESS.COM

WEBSITE dESIgN CONTENT MaNagEMENTIpad TOOlKITSIpad appSSOCIal MEdIappCSEOaNalyTICSCRME-MarkEtingaUTOMaTION

dIRECT MaIlOUTFOOR MEdIa

gUERRIlla MaRKETINgCaMpaIgN MaNagEMENT

TElEMaRKETINgpRINT pROdUCTION

pUBlIC RElaTIONSCOpyWRITINg

TEaM lEadERShIp BUdgET MaNagEMENT

gRaphIC dESIgN

ONlINE aNd OFFlINE ChaNNElS aRE MORphINg, ThE

BOUNdaRIES aRE BlURRINg aNd MaRKETINg lEadERS NEEd a BlENdEd SET OF SKIllS aNd UNdERSTaNdINg aCROSS all

MaRKETINg dISCIplINES.

ONlINE OFFlINE

13 yEaRS USINg ThE BEST TOOlS

MS OFFICE / adOBE CREaTIVE SUITE / SalESFORCE.COM / MaRKETO / dOTMaIlER / gOOglE adWORdS aNd aNalyTICS / dRUpal / WORdpRESS ...

pOTENTIal DAily AUDienCe Of my blOg pOsts thrOUgh intelligent sOCiAl netwOrking

rE-tWEEtS AbOUt my blOg pOsts by my fOllOwers

“aNyThINg I EVER hEaRd aBOUT hIM WaS a glOWINg RECOMMENdaTION. I CaN’T RECOMMENd gaRETh hIghly ENOUgh.”

CharlES MElvillE - DirECtor, Stratton WalkEr

I aM happy TO RECOMMENd gaRETh FOR hIS TOTal COMMITMENT TO pROVIdINg a hIgh QUalITy, WEll dEFINEd OUTCOME TO all

MaRKETINg pROgRaMMES hE UNdERTaKES. hE IS gREaT TO WORK WITh, TENaCIOUS, pOSITIVE, FORThRIghT aNd pROFESSIONal. hE IS gREaT

ValUE FOR MONEy aNd aN aSSET TO ThE COMpaNy FOR WhICh hE WORKS.

kiM Worthington - MarkEting ManagEr, CiSCo

FaIRly UNUSUally, gaRETh IS alSO aS COMFORTaBlE WITh ThE NITTy gRITTy OF CaMpaIgN EXECUTION aS hE

iS DEviSing grounD-brEaking StratEgiES to opEn Up NEW MaRKETS OR STEal MaRKET ShaRE. OVER ThE

yEaRS aS a pR CONSUlTaNT I haVE BEEN lUCKy ENOUgh TO WORK FOR SOME OUTSTaNdINg MaRKETINg TalENT aS ClIENTS. gaRETh IS RIghT Up ThERE IN My OpINION.

ChriS kloppEr - DirECtor, MulbErry

gaRETh IS a FaNTaSTIC MaNagER WhO INVaRIaBly UNdERSTaNdS EXaCTly WhaT MaRKETINg CaMpaIgNS WIll BE ThE MOST EFFECTIVE FOR ThE COMpaNy aNd pROJECT MaNagEd a NEW WEBSITE laUNCh, CREaTEd 4 dEFINITIVE

BRaNdS aNd UlTIMaTEly IMpROVEd aThONa’S ONlINE STRaTEgy. hE FUNCTIONS WEll aS a TEaM lEadER aNd hE IS hIghly RESpECTEd, aS BOTh a pERSON aNd a pROFESSIONal,

By COllEagUES, ClIENTS aNd SUpplIERS alIKE.liz pyMan - MarkEting ExECutivE, athona

IN My BRIEF TIME WORKINg WITh gaRETh I FOUNd hIM VERy pERSONaBlE, a gREaT COMMUNICaTOR WITh a CaN dO aTTITUdE. hE UNdERSTOOd QUICKly ThE pEOplE, ENVIRONMENT aNd MOST IMpORTaNTly ThE CONCEpTS OF hIS ROlE. IT IS TO ThIS ENd ThaT

I WOUld STRONgly RECOMMENd gaRETh IN a pOSITION aS a MaRKETINg MaNagER/dIRECTOR.

SiMon FitCh - SalES ManagEr, viglEn

ThERE aRE COUNTlESS EXaMplES OF gaRETh’S ExtraorDinary Work - hE haS a CrEativE Flair aNd IS alWayS aBlE TO COME Up WITh NEW aNd

INTERESTINg WayS OF EXCEEdINg WhaT haS BEEN aSKEd OF hIM IN a CONSUlTaTIVE MaNNER.

WITh all OF ThaT SaId, gaRETh IS alSO ONE OF ThE MOST pERSONaBlE aNd pROFESSIONal

pEOplE yOU’ll EVER BE lUCKy TO MEET, aNd WOUld BE aN aSSET TO aNy BUSINESS.

bEnniE grant - DirECtor, arC