infomous overview deck 2014-04-03-1

Infomous™:We show what’s trending,

you choose what’s relevant

Prepared by: Paolo Gaudiano and Scarlett Sieber

Date: April 2014Contact Information: [email protected]

+1-978-471-9129@icopaolo

Opportunity Overview

© 2014 Infomous, Inc. - All rights reserved 2

The problem: information overload

We spend a lot of timelooking for information online

More than 80% of online content is text:social, news, search, email, reviews...

People are not very good at siftingthrough large amounts of text


The Infomous solution:

You choose the information you want:news, social, search, email, reviews...

We give you a visual snapshotof the main topics

You click topics relevant to youto discover relevant content


Example: explore today’s news

Try it at infomous.com/news

2. Click words relevant to you

3. Read content on your favorite sites

1. See a snapshot of today’s hot topics

http://infomous.com/news


How is this different/better/superior?

Everybody else’s approach:Algorithms (or editors) try to estimate

which few items are best for you

The Infomous approach: Our patented algorithms can show you

a lot of content without overwhelming you

We show what’s trending,you choose what’s relevant


Who benefits from this?

Those who look for information online:spend less time looking for information

and more time reading it

Those who create/publish content: engage users more effectively and

give them easier access to more content


Does this really work?

Example: Infomous “Time Machine” lets users explore2013 top stories from USA TODAY, week-by-week.

Performance results:

• 26% engagement

• 10% CTR

• 9’21” average visit

Yes, this really works!See this Infomous cloud at http://usat.ly/18Xh6AJ


Our early successes

For links to live examples, visit http://www.infomous.com/explore/sites

http://www.infomous.com/explore/sites




Further proof: viral growth without marketing

Monetization opportunities

Native/promoted content(launched Mar 2014)• CPCs of $0.05-$1.00

Social sharing (Q2 14)• Higher CPCs – Twitter avg. is $1.50

Licensing / monthly usage(some paying clients)• Effective CPMs > $1.00

Branding and sponsorships• Sponsored words, images, logos


Overall Revenue model:Combine opportunities to grow effective RPM


Our master plan: Infomous everywhere

Phase 1: Publishers and other content creatorsYr. 5 projected revenues: $200M

Phase 2 (2015+): Consumer destination siteYr. 5 projected revenues: $100M


Our Core Team

See additional team members/advisors at get.infomous.com/our-story/

Name: Paolo GaudianoTitle: Founder/CEORole: Evangelist, Strategy, Product, SalesExperience: • 15-yr serial entrepreneur• Former tenured professor• PhD, Computational

Neuroscience

Name: Scarlett SieberTitle: VP, OperationsRole: Operations, Finance, Marketing, SalesExperience: • Management role in

hospitality industry• International experience• BS, Accounting

Name: Pablo FunesTitle: Co-FounderRole: Lead tech advisorExperience: • Original inventor of core

technology• 13 yrs industry experience• PhD, Computer Science

http://get.infomous.com/our-story/

http://get.infomous.com/our-story/


Funding sought and use of proceeds

Raising a $750K convertible debt round (Q1’14)• $300K already subscribed by Founder & original investor• Primary use: hire Sr. Engineer (already identified),

developer (1), client support (2), publisher sales (1).

9-12 month primary goals:• Continue to drive adoption – 100M cloud views by 12/14• Establish consistent recurrent revenue stream• Begin planning consumer / destination product

Planning a series A in late 2014 / early 2015


Closing thought: text is everywhere!

Infomous will do for textwhat did for videos

From now on,when you see text

think .

infomous overview deck 2014-04-03-1

Technology