Information Actions in FinlandStructural Funds 2007 – 2013

Leena LyraInformation of EU Programmes

Ministry of Employment and the Economy

Information Actions in FinlandOrganisation

• Information activities by the MA joint for ERDF and ESF

• National level networks run by the MA• Ministries involved in inmplementation• Regional contact persons for both ERF and ESF• Internet working group

• The four regions (Southern, Western, Eastern and Northern Finland) have regional networks for Structural Funds’ information issues – ERDF and ESF together

• Each level: meeting, work shops, seminars, training, email networking

• Webcasting of major events for authorities – more people able to attend• May 2008 seminar on current issues was a viewer success

• MA communication plans have been delivered to the Commission

• The regions have have delivered joint communication plans of ERDF and ESF to the MA – more detailed yearly plans

Information Actions in FinlandLaunch Event and Basic Material

• Launch event on 25 and 26 October 2007

• Brochures in October 2007:• General on Sructural Funds• ERDF (Southern, Western, Eastern and Northern Finland)• ESF• Thematic brochures: employment, equality, entrepreneurship, internationalisation, expertice and

innovations• All 11 available in Finnish, Swedish and English

• Coming in July 2008: • Updated versions with new contact details, new pictures, general updating• Thematic brochure: environment

• Information guide for beneficiaries, graphical guidance

• Tools for uniform information• Logos, other graphics• Slides, documents, newspaper advertisements• Permanent explanatory plaques, billboards • Available in Finnish, Swedish and English

Information Actions in FinlandUniform information

Information Actions in FinlandWebsite

• Website www.rakennerahastot.fi• General information on Stuctural Funds in Finland• Information about the programmes implemented• Guidance for beneficiaries

• For what purpose you get funding• Who can apply• How to apply• Other funding opportunities• Information instructions and tools for uniform information

• Guidance for authorities• MA guidance in Finnish and Swedish• Current issues• Coming in July: FAQ – administrative issues

• Brochures and publications• Current issues: news and events• Contacts• Link to EURA 2007 data system

• List of beneficiaries, additional data – project objectives, results, monitoring data

• Coming in August: Swedish and English sites www.strukturfonder.fi and www.structuralfunds.fi

Information Actions in FinlandWebsite

Information Actions in FinlandNext Steps

• Media reseach – Mainland Finland level and regional level• Yearly event: 2008 in Northern Finland• Training: authorities, beneficiaries on regional level • Business gifts, printed material• List of beneficiaries – technical implementation in EURA 2007

data system• Websites – national and regional development• TV spots in the Internet

• Webcasting of major events