information kit linear tv channels · 2020. 5. 17. · theatrical television digital traditional...

Information Kit for Linear TV Channels


TV Everywhere

Introduction

l Overview of Super TV's Content Distribution Market Place

l Overview of Super TV's Unique Offering to Consumers.

l Value Creation for Creative Entrepreneurs

Media /Communication Objectives

l Media Strategyl Execution Touch Points

Offering for Linear TV Channels

l TV Sales Partners Onboarding Process

Content

Introducing SuperTV's Content Distribution MarketPlace B2B Offering for Linear TV channels.

Content Pricing Offering

l Premium Channels Bundlesl Premium Channel Revenue Sharel Pricing Table: Family Bouquetsl Pricing Table: A la Carte

1-6

7-9

13-19

10-11

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l Exhibitors (Cinemas )l Distributorsl Content Providers (Studios and independent

distributors/producers)

l Pay TV Operatorsl Thematic channelsl Content Providers (Studios and independent


l Telcosl VOD services providers

(TVOD /AVOD/SVOD)l Content Providers (Studios and independent


Theatrical Television Digital

Traditional Distribution vs Digital Distribution

The Rise of Digital


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Introducing SuperTV's Content Distribution Marketplace (CDM)uSuper TV's Content Distribution Marketplace is a platform designed for local and international content

distributors, film makers and independent TV producers to monetize premium, fresh and library content directly to consumers (over 50 million mobile subscribers in Nigeria).

uWith its unique ZERO DATA for streaming technology, SuperTV's Content Distribution Marketplace will create a content monetization ecosystem that will become a new revenue pipeline for earning additional and guaranteed revenue directly with consumers using various consumer-driven a-la-carte pricing for live TV channels. In addition, quality on-demand content will be offered with very low subscription pricing and technology that ensures streaming with zero strain on consumers' mobile data.

uSuperTV's Content Distribution Marketplace will be equipped with very strong local brand visibility and marketing propositions using various forms of media both traditional and digital to make it highly visible and easily recognized by content consumers, thereby driving traffic to SuperTV’s Content Distribution Marketplace.

uThe creative economy within Nigeria remains hugely an untapped and under exploited billion dollar industry because of the lack of B2C content monetization offering by streaming services. This huge gap will be filled using this SuperTV Content Distribution Marketplace in supporting the local industry in Nigeria thereby opening up new distribution channels. This will open up opportunities for increased revenue leveraging on the ZERO DATA on streaming technology for content providers to monetize variety of contents from different genres including live TV channels.

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Overview of SuperTV's Content Distribution MarketplaceContent strategies continue to evolve due to the following factors:n Competitionn Budgetn Need for alternative and credible distribution platformsn Help develop the creative economy through solid and mutual partnerships

Local Content Driven Revenue Revolutionl Local industry is long overdue for a revolutionary strategy that will take it to the next phase of creating

avenues for content monetization and sustainability within the creative economy with particular focus on film and television content.

l Open up a new and viable source of supplementary income for content distributors and producers with SuperTV’s ZERO DATA for media streaming offering and flexible pricing model.

Challenges of existing models vs SuperTV’s CDM offeringl One-off licensing fees vs continuous monthly revenue and income flow.l Licensing fees duration of 12 to 24 months vs multiple monthly revenue with possibility of surpassing flat fee. Opportunities Presented by the Content Distribution Marketplace:l The primary objective is to develop creative economy and support entrepreneurship for creatives.l Improve on existing models by creating a new revenue ecosystem for direct-to-consumer content

monetisation especially for premium local contentl Creative economy driven approach of providing established film makers, as well as young and upcoming

content creators the opportunity to monetize their contentl The CDM will serve as a platform to discover and encourage new talents in production and content creation.

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Overview of SuperTV's Unique Offering to Consumers.l Unique opportunity for consumers to watch and stream their favorite live TV channels showing their

favorite and scheduled TV programming anywhere on their mobile devices with ZERO COST to their data usage.

l Consumers have the flexibility to subscribe and pay for only their favorite channels (build their own bouquet!) on an à la carte pricing basis or select the bundled channels offerings.

l Consumers can pay subscription for live channels on daily, weekly or monthly basis through the unique à la carte channel pricing offering.

l Consumers can verify that their data usage on mobile devices is for other purposes - ZERO DATA watching live TV and VOD content consumption on SuperTV.

l Consumers must be pre-paid or post-paid subscribers to major telco operators in Nigeria to be able to access the service.

l Subscription to Live TV on an à la carte pricing basis can be paid for using airtime, or mobile wallet.

l Consumers can stream live event broadcasts on linear TV channels anywhere on the go with their SuperTV subscription to the live TV showing the live event or using the bundled channel subscription which includes their favorite TV channel.

l Consumers must download the SuperTV app on Play Store or Apple Store and have an active SIM card on any of the partner telco operators in Nigeria to enjoy SuperTV.

l The service is currently available only in Nigeria but with possibilities for expansion to other territories within Africa. 6



VALUECREATION

1 2

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Value Creation for Creative Entrepreneurs

This is achieved by delivering total content & streaming costs ranging from N25/hour to as low as N7.30/hour to users nationwide.

This includes our Telco Partners & our Content Provider (Live TV & VOD) as well as 3rd Party APP Integrations.

On-boarding new users through Free Trials.

Pricing plus delightful content and marketing will result in

increased subscriptions & revenue for the company.

Offering High Traffic & Revenue Generating Platform to our 3rd Party Partners

Democratizing Streaming for Consumers

SuperTV Free Trial

Increased Subscriptions & Revenue

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Media/Communication Objectives

l Impactful launch

l Drive reach

l Achieve top of mind awareness

l Engage at various touchpoints.

l Be fun

l Be relatable /Speak their language

l Drive download

l Push for repeat usage of the App

l Drive download

Reach Engage Retain

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Media Strategy

As our lead medium, Digital/Mobile

would be used to create awareness, drive app downloads (with every communication citing a call to action), audience engagement (stylised, fun way), grow followership on all platforms and community management.

For support and seeing as our TG is highly moved by what they; TV would provide support for Digital with impactful incidentals i.e. squeeze-backs, logo pop ups and bumper ads on lifestyle and music channels our TG consume.

For top of mind awareness and visibility, Lamp poles

and LED boards

would be used in high footfall areas to drive TOMA.

As a high impact yet low cost medium which drives reach, radio would be used to further create awareness.

To effectively reach our TG, we need to use multiple channels to deliver our message with Digital as our lead medium.

@

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Execution Touchpoints

Digital Medial Google Ads

l Programmatic

l Social Media

l Influencer PR – Instagram/Twitter take over

l Email Marketin

TraditionalPR/Influential Cinemal Teaser engagement - Twitter

l Influencer Marketing

l Newsprints – feature stories

l SuperTV Pre-Movie

l Adverts (all Screens)

l In-ambience advertising

l Radio

l Television – Squeeze backs, logo pop ups and bumper ads.

l Press placement

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Introducing SuperTV's Content Distribution Market Place B2B

Offering for Linear TV Channels.

SuperTV is Nigeria's first content application with the ZERO DATA on streaming technology which is presented as the solution to the huge data challenge for on-demand streaming on mobile and all other connected devices.


SuperTV's offering to linear channels for both foreign and local content include the following:

The opportunity to customize a channel's à la carte pricing on the ZERO DATA on-demand service – flexibility to determine channel pricing.

SuperTV's ZERO DATA technology on streaming provides a unique and additional opportunity to complement existing channel monetization and revenue existing models for TV channels.

SuperTV's Content Distribution

Marketplace (CDM) and ZERO DATA

technology offering is positioned and designed as an industry revolutionary and value driven platform to drive unique partnerships with TV channels and broadcasters - however, not as a COMPETITION.

Shared revenue on à la carte subscriptions and on bundled package between telco /SuperTV/Live TV channels on an agreed shared revenue model.

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TV Sales Partners (TVSP) Onboarding Process


Step 1:

Registration

All TVSPs will be required to register with SuperTV’s Content Distribution Marketplace portal. SuperTV’s CDM registration process will ensure that each TVSP will have a unique username and password for the purpose of channel performance monitoring. This will provide TVSPs with real-time insight into the cumulative number of views plus total duration of daily, weekly and monthly watch time as well as back end data of general channel viewership behaviour, trends and analytics.

Step 2:

Technical Details

TVSPs will provide mode of signal injection into SuperTV Head-End server via satellite, fiber, dedicated enterprise DVD player or internet.

Step 3:

EPG

Live TV provider partner will Electronics Programme Guide (EPG) to SuperTV Content Cloud. Three-month Programme guide is the minimum.

Step 4:

Contractual Agreement

SuperTV content team will ensure that all contractual agreements detailing the agreed terms are fully executed before final onboarding and publishing of the Live TV channel and accessibility of accessibility by consumers.

Step 5:

Quality Control

SuperTV will conduct a data vetting on the uploaded EPG for specified requirement before commissioning live TV channel for final viewing.

Step 6:

Security

SuperTV provide full Digital Right Management (DRM) for all TVSP to avoid content the� and unauthorized access.

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Content Pricing Offering13



Premium Channels Bundle – Live TV

Daily Weekly

Monthly

150 750 2,500

1 Month1 Week1 Day

5 Hours 28 Hours 115 Hours

20+ 20+20+

Price (NGN)

Airtime Payment

Validity

Streaming Hours

ZERO DATA

Premium Channels

VOD

Other Channels

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Premium Channel Bundle Daily

NO Streaming Costs for Users – ZERO DATA

Payments are Made with Airtime

Subscription is Valid for 1 Day

A Total of 5 Hours to Stream Within 1 Day

A Minimum of 20 Premium Channels Available

No VOD Titles Available in Plan

All Live TV Available

DescriptionsPremiun Daily N150 /day

1 Day

5

20

Cinemart

15


Premium Channel Bundle Weekly




Subscription is Valid for 1 Week

A Total of 28 Hours to Stream Within 1 Week




DescriptionsPremiun Weekly N750 /weekly

1 Week

28

20

16


Premium Channel Bundle Monthly




Subscription is Valid for 1 Month

DescriptionsPremium Monthly N2,500 /month

1 Month

115

20

A Total of 115 Hours to Stream Within 1 Month




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Premium Bundle Revenue Share – Live TV


Sub Type

LiveTVBouquet (Package)

Premium LiveTV MonthlyPremium LiveTV WeeklyPremium LiveTV Daily

100%

Sale Price

2,500.00750.00150.00

24%

SuperTV Rev

600.00180.0036.00

16%

Content (TVOD)

400.00120.0024.00

60%

Telco Rev

1,500.00450.0090.00

l Bundle of 20 or more premium channels plus all pre existing and free to air channels

l Channel Minimum Guarantees are met out of 16% revenue

l Plan needs 60,000 or more monthly subscribers to be viable

Premium Live TV Bundle

TELCO REV

SUPERTV REV

CONTENT (TVOD)

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Pricing Table


Family Bouquets

Free Trial Family Daily Family Weekly

Family Monthly

Free 700 3,500 12,250

NA

7 Days 1 Month1 Week1 Day

20 Hours Unlimited Unlimited Unlimited

All All

30 30+ 30+ 30+

All

Price (NGN)

Airtime Payment

Validity

Streaming Hours

ZERO DATA

Blockbuster Movies

Live TV

Advertising (VOD)

1 5 5 5Devices19



Pricing Table

Price (NGN)

Airtime Payment

Validity

Streaming Hours

ZERO DATABlockbuster Movies

À la carte

250 500

1 Week 1 Week16 Hours 32 Hours

Weekly À La Carte Plans & Prices

50 100

1 Day 1 Day2 Hours 4 Hours

Daily À La Carte Plans & Prices

900 1,800

1 Month 1 Month52 Hours 100 Hours

Monthly À La Carte Plans & Prices

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TV Everywhere

Thank You!21


information kit linear tv channels · 2020. 5. 17. · theatrical television digital traditional...

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