2019 - 2020

Information PackageInformationPackage

Table of Contents

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What Is Enactus UBC?

What Is Ennovate?

Timeline

Directors’ Address

Meet the Team

Program Details

Workshop Outline

Final Competition

Closing Page

Rubric

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What is Enactus?

Welcome to Enactus! Enactus brings students and entrepreneurial action together to address the social, economic, and environmental health across the world. This organization acts as a platform for students worldwide to use conscious capitalism to spark social change in their communities. With the help of academic advisors and business professionals, students partaking in Enactus are able to implement their projects and businesses within their communities, sparking entrepreneurial interest. Enactus currently operates in 37 countries with 72,000 students participating in one of the 1,730 university teams worldwide.

One of EnaOne of Enactus UBC’s core values is community. At Enactus UBC, we believe in having a unified and connected team to not only grow our organization, but to also foster an environment where each member has the opportunity to learn from one another and to develop their own abilities. By tying our focus of community with our value for diversity, Enactus UBC has become a space where individuals come together to make a real, positive change in the world. This unity exposes each individual to different people, ideas, and experiences and allows for lifelong connections.

At Enactus UBC, we strive to make measurable improvements in our community through the use of ententrepreneurship while helping UBC students become socially responsible business leaders. With our team of over 80 members, we are able to continue launching, implementing, and further developing our multiple projects, while simultaneously hosting events in our community.

Annually, our team at UBC competes in the Enactus Canada Regional (February) and National (May) Expositions to highlight the impact created in the school year through our entrepreneurial initiatives. This is an opportunity for students across Canada from over 58 different institutions to join together and ccompete on which project has made the greatest social impact. In the 2019-2020 school year, Enactus UBC will be competing in the Enactus Western Canada Regional Exposition in Calgary, as well as the Enactus Canada National Exposition in Toronto.

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What is Ennovate?

Welcome to the 2019-2020 Ennovate program! Ennovate is Enactus UBC’s largest project that aims to empower over 200 youth annually across 4 major cities, giving them a hands-on experience in social entrepreneurship. Each year, countless schools come together to receive a series of workshops from our Project Associates teaching them fundamental business skills such as marketing, accounting, and personal budgeting. These workshops directly help each classroom create their very own mini social enterprise, tackling an issue within our community and the world around us. Throughout the year, sstudents will have the opportunity to take what they learn in the classroom and apply it to a real-life thriving business including product ideation, marketing/selling, tracking results, and more! At the end of February, all schools will come together to pitch their outstanding results to a panel of entrepreneurs and industry professionals, Dragon’s Den style. The winning team will receive the title of “Most Ennovative” as well as the Ennovate Bursary, directed to their school’s business department. On top of running their own business, students in the Ennovate program will also learn about managing their managing their own personal expenses, career preparation, and even get the chance to connect with an industry professional. This year is our biggest and newest version of this project and we are so excited to meet you and your students in the fall!

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Zachary GoldthorpeEnnovate Co-Director

The EnnThe Ennovate program is the largest project facilitated by Enactus UBC, in which we aim to empower stu-dents to work beyond the textbook curriculum and gain an understanding and application of fundamental skills that will help them succeed in their respective futures. Through our program, students are exposed to real-life environments and crucial business education principles, while simultaneously developing their so skills and fundamental tools including drive, community outreach, and the entrepreneurial spirit. The students that we work with are challenged to think outside of the four walls of their classroom, and to ccreate innovative and sustainable products that work towards diverting waste from landfills. Through their hard work and dedication each and every year, the students involved in our program are not only able to benefit themselves and the environment, but also the lives of countless individuals, as they dedicate most of their profits towards a charity/initiative of their choice.

With a team of over 30 Project Associates, our highly qualified and trained workshop facilitators, Ennovate was able to make its mark on eight schools in the cities of Vancouver, Burnaby, and Richmond last year. Over the course of four months and six workshops, we were able to teach over 200 students fundamental business principles and crucial so skills, while providing them with approximate mentorship and assiassistance in order to support their entrepreneurial journeys. In February of 2019, all of our students had fully developed their mini social enterprises and competed in a final competition in front of their peers, UBC students, teachers, as well as industry professionals, and received the opportunity to showcase all of their hard work and efforts in a formal and engaging business setting.

LaLast year’s winning team was Windermere Secondary in Vancouver. Their team developed BeeFresh - 100% natural soy beeswax candles created from upcycled baby food jars. Not only did they work seamlessly in running an amazing marketing campaign and in aligning their business’ goals with the Vancouver Greenest City 2020 Action Plan, but they were able to be social entrepreneurs by donating their profits to the David Suzuki Foundation.

This This year, we are adding two new workshops to our roster - Career Skills and Meet an Entrepreneur, where students will be able to develop their proficiency and confidence in securing future jobs, and learn from successful industry professionals themselves about their holistic entrepreneurial journey, respectively. We believe that these are two vital workshop topics, as they expose students to the real world and what it entails.

We are very proud of all of our students and our team members for the successes that they accomplish, each and every year. Our program is built to expose students to the real world and to build the future ggeneration of entrepreneurs, and we are happy to say that Ennovate is the perfect platform for this. We hope that the information you learn in this package, and throughout the coming months, will give you the skills necessary to enact change in our local and global communities.

We hope you enjoy the program to the fullest extent, and we are overjoyed to be working with each and every one of you. Thank you for your passion to empower youth and to make a real social change!

Simran ChalhotraEnnovate Co-Director

Directors’ Address

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Meet the Team

Zachary Goldthorpe

ExternalManager

30+

Ryu Watanabe

Hired in September

Co-Director

LogisticsManager

Hallie Cao-Chow

InternalManager

ChangeManager

MarketingManager

ProjectAssociates

Simran Chalhotra

Co-Director

Jivan Shokar

Freya Carson

Kelly Huang

school’s business

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Program Information

October

November

January

February

March

December

• Introduction Workshop

• Marketing Workshop

Product idea due (November 17th at 11:59pm)

• Accounting Workshop

• Selling period begins

• Selling period over (February 3rd at 11:59pm)

• Final Competition Rehearsal Workshop

Presentation slides and business plan due: (February 20th at 11:59pm)

Final competition: Saturday, February 22nd all day

• Personal Budgeting Workshop

• Reflection Workshop

• Meet an Entrepreneur and Presentation Skills Workshop

• Career Skills Workshop

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Our Marketing workshop will educate students on fun-damental marketing principles, including positioning maps, STP analysis, and the Four P’s (Price, Product, Promotion, and Place). Students will also learn about social media marketing and the importance of branding, while creating their very own online graphics using Canva.

Through the Accounting workshop, students will be exposed to the basics of financial and managerial accounting. They will also learn about crucial components of a company’s financial management, including balance sheets, income statements, and break-even analyses.

Our Personal Budgeting workshop aims to empower students about financial literacy. Project Associates will be teaching students about the differentiation between a want and a need, monthly budgeting, as well as credit/debit cards and student loans. Aer this workshop, students will be able to take home vital life skills that will help them manage their money.

Our Career Skills workshop will feature education regarding resume building, writing a cover letter, as well as tips on how to excel and boost your profile in interviews, as well as on LinkedIn. Students will also be provided with knowledge regarding how to search for employment opportunities.

With the Final Competition nearing, students will have an opportunity to work with Project Associates and further develop their presentation skils. PAs will provide approximate mentorship and assist students with their presentation, question and answer period, and the necessary materials (i.e. business plan and PowerPoint).

Our final workshop of the program will give students the chance to reflect on the program itself, as well as their experience in being a part of Ennovate. There will also be time for feedback, so that the Ennovate program can continue to progress and improve in the years to come.

In this workshop, students will get the opportunity to meet with and learn from an industry professional who will be sharing their entrepreneurial journey with them. In the latter half of the class, Project Associates will begin discussing presentation skills, PowerPoint and business plan development, and SWOT analysis.

Students will be introduced to the Enactus organiza-tion and specifically what the Ennovate program en-tails in terms of timeline, structure, and expectations. They will learn task-oriented skills and will be shown samples of previous presentations and business plans in order to prepare them for the upcoming year. They will also be given a $100 microloan and will take the first stab with product ideation.

Workshop Outline

2: Marketing

1: Introduction

4: Personal Budgeting

3: Accounting

5: Meet an Entrepreneur & Presentation Skills

7: Final Competition Rehearsal 8: Reflection

6: Career Skills

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Most Strategic - Eric Hamber (recyclable cookie jars)

Most Impactful - Killarney (beeswax food wraps)

Fan Favourite - David Thompson (eco-friendly horticulture kits)

Most Ennovative - Windermere (soy beeswax candles)

Each and every year, students are able to showcase their months of collaborative work in developing their mini social enterprises at the Ennovate Final Competition. The day is filled with instructional workshops on topics including financial literacy and networking (facilitated by external professionals), social media contests, delicious food, and most importantly, the presentations themselves. Each team has two minutes to set up and ten minutes to present their business, followed by a 3 minute question and answer period ffacilitated by the judges. One team may have up to five presenters, but all students and teachers are highly encouraged to attend the event. We conclude with our awaited award ceremony, in which we celebrate the efforts of all of our students and additionally award the top teams. The winning team gets to take home our prized “Most Ennovative” trophy.

We will be sending you samples of final business plans and video presentations, so that your class has a better understanding of what they can expect on Final Competition day!

Final Competition

Past Year’s Results

This year, we will be offering a series of bursaries to individual students based on their hard work and merit during the course of the Ennovate program. There will be an application sent out for this later on in the year. We will also be awarding the winning team with the Ennovate Bursary that will go towards materials and resources for the business department at their school. Stay tuned for fur-ther details and updates!

Bursaries

Save the date!Saturday February 22nd, 2020 @ UBC Sauder School of Business

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Rubric

Product Development

Feasibility & Implementation

Creativity & Originality

Costs Sustainability

Product is not made of sustainable materials

Product is partly made of sustainable materials

Product is made of 100% sustainable materialsMaterials used are sustainably sourced

(e.g. low carbon footprint)Product promotes sustainable practices

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3

Profitability was inhibited due to high production costs

Profitability was enhanced due to low production costs

Profitability was enhanced with high margins due to low production costs

Would a company be able to sell this product successfully?

Mitigation of risks Profitability

Product has no potential selling in the real worldProduct was neither sold inside nor outside the

school

Product has little potential selling in the real worldProduct was only sold inside the school

Product has potential selling in the real worldPProduct was sold inside and outside the school

No acknowledgement of risks

Students acknowledged po-tential risks but did not outline

mitigation strategies

Students clearly explained their (implemented) risk miti-

gation strategies

Company is not profitableMicroloan was not retuned

Company broke evenMicroloan was returned

Company was profitableMicroloan was returned

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Company lacks a marketing campaign (No advertising, social media, etc.)

Marketing efforts exist, but only within the school

Marketing efforts exists and reach beyond the school

Product does not function, was relatively generic, and did not correlate with

promoted theme

Product is effective, but has no correlation with the theme

Product is dynamicBackBackstory directly correlates with

promoted theme

Product lacks creativity and effort to differentiate

Product is somewhat generic, but possessed a wow factor

Product is compelling and never before seen

Does the product deliver value?

Has the product been done before?

Effectiveness of marketing campaign

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3

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Rubric

Level of Social Impact

Presentation & Professionalism

Professionalism Level of Preparation Quality of Q&A

Many pauses during presentation. Presenters are clearly not rehearsed

Few pauses. Presenters appear decently rehearsed

PPerfect speech flowPresenters sound well

rehearsed

Presenters were unable to answer some/all questions

Presenters were able to answer all questions

Presenters answered all quequestions effectively and with

confidence

1

2

3

Presenters are dressed casuallyPresentation and report felt rushed (e.g. Lacking details,

missing sections)

Presenters are dressed in business formal

PPresentation and report is somewhat neat

Presenters are dressed in business formal

Presentation is flawlessly executed

Clarity Relevance & Significance “Wow” Factor Deadlines

Presenters were unclear and vague with their presentation

Presenters were clear, but some portions of the

presentation were rushed

PPresenters were clear and de-tailed with their presentation

Presentation felt like a case studyOne key aspect was missing from the presentation (e.g. Marketing, finance,

theme relevance)

Presentation is a story, but contains some characteristics of a case studyAll All key aspects are mentioned

Presentation is based on a journey and looks like a story more than a case study

All key aspects are mentioned

More than one missed deadline

One missed deadline

All deadlines were met

Presentation is dullPresentation is engaging

Some effort to differentiate is apparent

Presentation is unique and engaging

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Students failed to acknowledge challenges faced during the project

Challenges were acknowledged, but there was no explanation of how they were overcome

Students clearly acknowledged their challenges and how to overcome them

Theme was not followed

Theme was followed, but not well-integrated into product

Theme Theme was clear and promoted throughout their marketing and sales period. Consumers will have a better idea of what the theme entails aer encounter-

ing this business

Challenges TackledFollowing of Theme

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We look forward to working with you soon!

If you have any questions, suggestions, and/or concerns, please contact us at :

Simran Chalhotra: simran.chalhotra@gmail.com

Zachary Goldthorpe: zacharygoldthorpe@gmail.com

Facebook: https://www.facebook.com/ennovateubc/

Instagram: https://www.instagram.com/ennovateubc/