Session 1Information Products & Your Opportunity To Help Others

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What Is An “Information Product” Anyway?✦ Information Products come in many

forms, shapes and sizes✦ From books to video trainings, from

podcasts to webinars and from online classes to coaching programs

“Information Products” & Why They Matter✦ Information is the most valuable commodity

in the 21st Century

✦ We humans value knowledge more and more, and physical possessions less and less as time goes on

Peter Drucker’s Insight“Universities won't survive. The future is outside the traditional campus, outside the traditional classroom. Distance learning is coming on fast.”

Information Product Example

Are Info Products, Advice & Training Good Businesses?✦ All of my research shows that Information

Products, Coaching & Advice are going to be growing for the long-term

✦ eBook sales are far higher than printed book sales on Amazon.com, and many signs point to the future growth of the information industry

The Benefits Of Marketing Advice & Information✦ Most Information Products & “Services”

can be created, marketed and delivered from literally anywhere

✦ This makes the Information Business a great business to be in long-term!

How Much Do “Info Products” Sell For?✦ We’ve sold Information Products from $20

up to $24,000 (for a high-end coaching program we did)

✦ Information can be sold for “what it’s worth” - which can make it very profitable

The Size Of Our Information Businesses & Brands✦ Look at the size of some of our Information

Product Businesses & brands

✦ Note the varied products and niches - and how well each of them have done for us

$4.5MM+

$1MM+

$9MM+

$1MM+

$2MM+

$80MM+

The “Modern Guru”✦ The “mass nich-ification” and granular

interdependence of modern life has created a new type of figure in the world

✦ I call this new figure the “Modern Guru”

✦ Modern Gurus are becoming more and more successful, and gaining more status in the world

The Mistake To Avoid When Selling Information✦ Trying to sell “yourself” instead of selling

what your customer wants & needs

✦ Avoid “Me Marketing” - and instead, focus on the result and benefit to your customer

Modern Gurus Succeed By Offering Results & Solutions✦ In this program, it will be critical to

remember to offer benefits, results, solutions & relief

✦ In other words, it’s critical that you offer your customer what THEY want to buy

Begin By Identifying Your Valuable Expertise✦ To identify what you know that’s valuable, first

ask yourself what you know how to do that others SEEK OUT

✦ What do you know how to do or help others do that solves a problem or delivers relief?

EXERCISEIdentifying Your “Knowledge Goldmine”

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