infoshare 2013: nicolas brusson - the importance of the trust in the sharing economy [en]
DESCRIPTION
Nicolas Brusson / BlaBlaCar The importance of trust in the sharing economy. Prezentacja z konferencji infoShare 2013 w Gdańsku. Presented at infoShare 2013 conference in Gdańsk, Poland.TRANSCRIPT
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The rise of ridesharing and trusted community
Nicolas Brusson @nbrusson
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Remember the 70s?
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WHAT HAPPENEDTO HITCHHIKING?
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1. It smelt bad
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2. It was unpaid
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3. It was anonymous
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HITCHHIKING DISAPEARED
IN THE 80s
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1950 1960 1970s 1980s 1990s 2000 2010
People transported
Cultural evolutions
Rising car ownership
Hippy culture
The firstInternet
Trusted onlineCommunities
Hitch hikingOnline ride sharing
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RIDE SHARING TOOK OFF IN THE
LAST FEW YEARS…
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… BUT IT’S DIFFERENT
1. It’s planned2. It’s paid
3. It smells nice
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Cost of motoring=
£90 £30£30
£30
ALONE RIDESHARING
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A travel search engine
People Powered Travel
A trusted community
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A European Phenomenom
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A New Transport Network
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A massive seat capacity
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THE KEY IS A TRUSTED
COMMUNITY
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75%
45%
ONLINERATINGS
ADS ONTV / RADIO
WHAT WE TRUSTSource: Nielsen Avril 2012
What we trust
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Goods we buy from brands
What we rate
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Goods we buy from brands
People we have not met selling goods
What we rate
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Goods we buy from brands
People we have not met selling goods
People we met providing services
What we rate
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THE PILLARS OF TRUST
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PASSENGERSTRANSPORTED
2007 2008 2009 2010 2011 2012 2013
NO TRUSTEDPROFILES
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PASSENGERSTRANSPORTED
2007 2008 2009 2010 2011 2012 2013
ONLINE RATINGS
NO TRUSTEDPROFILES
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PASSENGERSTRANSPORTED
2007 2008 2009 2010 2011 2012 2013
ONLINE RATINGS
ONLINE PAYMENTS
NO TRUSTEDPROFILES
10m
3m
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TRUST & WEALTH
GDP PER CITIZEN
TRUST
KENNETH ARROW
–––NOBEL PRIZEECONOMICS
1972
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ONLINE TRUSTENABLES A NEW
SHARING ECONOMY
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@BeTrustman
www.BeTrustman.com