INFO@STATS

Website & new tools overviewHawke’s Bay Chamber of Commerce

March 2010

OverviewWebsite

Online Tools and examples• Interactive Boundary Maps• Business Toolbox• Table Builder• Infoshare

Other useful tips

Contacts

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www.stats.govt.nz

Geographic Pattern

Meshblocks (41,392)Area Units (1,927)

Territorial Authorities (74)Regional Councils (16)

Interactive Boundary Maps

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Example 1 Interactive Boundary Maps

Enter Levin into ‘Suburb/Location’. Levin is broken up into several area units & Census data “Quick Stats” for each area unit is accessible from here

I want to understand the demographics of my area – Levin - but a lot of your data is reported at “area units” level & I don’t understand how this relates to my suburb?

LEVIN WEST

LEVIN NORTH

LEVIN SOUTH

PLAYFORDPARK

LEVIN EAST

Example 1 Interactive Boundary Maps

Click on the area unit you’re interested in & it brings up basic statistics – click on ‘View QuickStats’

to bring up more detailed information

Example 2Interactive Boundary Maps

The same can be done at a territorial authority level…..

Example 3Interactive Boundary Maps

….and at a regional level

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www.stats.govt.nz/businesstoolbox

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Business Toolbox – Market Mapper

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Business Toolbox – Market Mapper

Example: Market Mapper

After years of making fine silk clothing, Grace is finally in a position to

realise her dream of opening her own

women’s clothes store in Palmerston North

Grace has already used Statistics NZ data to identify her target market (Household

incomes of $70,000 +)

Using Business Toolbox, help Grace to identify:

•Where her target market is located in Palmerston Nth

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Business Toolbox – Industry Profiler

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Business Toolbox – Industry Profiler

Example: Industry Profiler

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Worker Turnover Rates are a measure

of workforce stability. The turnover rate

reflects the movement of workers into and

out of jobs

In Business Toolbox what pattern do we find in the worker

turnover rate for the ACCOMMODATION

Industry?

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Worker turnover rate in the Accommodation industry shows a Seasonal Trend of high turnover during the peak tourist months

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Business Toolbox: Where is the data sourced?

FEATURE DATASET TIPS

MARKET MAPPER

CENSUS 2006 • Either zoom in to map location you’re interested in then select variable criteria or vice versa

INDUSTRY PROFILER

• BUSINESS DEMOGRAPHY (BD)

• Number of businesses• Ceased/New businesses• Survival Rate

• Information on businesses with 0-19 employees• Data can not be directly compared with published BD data due to the selection criteria used in Business Toolbox. • Other BD information available:

*BD Information Releases http://www.stats.govt.nz/methods_and_services/information-releases/nz-business-demography-statistics.aspx* BD Table Builderhttp://www.stats.govt.nz/methods_and_services/access-data/TableBuilder/business-statistics.aspx

• LINKED EMPLOYER-EMPLOYEE DATA (LEED)

• Employee count• Worker turnover rate• Filled jobs• Mean staff earnings

• Help tab includes all definitions of measures• Other LEED information available:

*LEED Information Releases http://www.stats.govt.nz/methods_and_services/information-releases/linked-employer-employee-data.aspx* LEED Table Builder (Quarterly/Annual tables)http://www.stats.govt.nz/methods_and_services/access-data/TableBuilder/leed-quarterly-tables.aspx

http://www.stats.govt.nz/methods_and_services/access-data/TableBuilder/leed-annual-tables.aspx

Table Builder

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www.stats.govt.nz/tablebuilder

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www.stats.govt.nz/infoshare

Example cont’d….

Earlier, Business Toolbox was used to help Grace identify where her target market was located in Palmerston North. She can then use Table Builder and Infoshare to build up a much more detailed profile to use in her business planning.

Use Infoshare to identify attractive source countries for her silk clothing imports (HS Code 6206100200)

Use Business Demography data in Table Builder to identify the amount of competition in these targeted areas

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Quarterly Regional review

Discontinued after Mar-08 qtr but useful summary of regional information & source (www.stats.govt.nz/publications/businessindicators/qrr.aspx)

Employment/Labour Market/Income at a regional level

• Household Labour Force Survey (quarterly)• Linked Employer-Employee Data (quarterly)• NZ Income Survey (annual)

Publications of interest

• Screen Industry in New Zealand: 2008 • Tourism Satellite Account: 2009• Measuring New Zealand’s Progress Using a Sustainable Development Approach: 2008

International Students

• Visitor arrivals by permit type [INFOSHARE]• International Travel & Migration release• Survey of English Language providers• Ministry of Education: (www.educationcounts.govt.nz) International students in schools/tertiary education

Youth Statistics Ministry of Youth Development: (www.youthstats.myd.govt.nz)Analysis about NZ’s 12-24yr old population

House prices REINZ (www.reinz.co.nz)

Injury information portal

Webpage with links to Statistics NZ information & to other relevant websiteswww.stats.govt.nz/Publications/SocialConditions/injury-stats.aspx

Other useful tips

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Help is only moments away!

Please remember to complete an evaluation form.Thank you!

Want to know more about how our statistics can benefit your organisation but don’t know where to start?

We have a free information service where our Information Advisors can help you.

Ph 0508 525 525 or email info@stats.govt.nz

Or to find out more about our free support services, visit us at:

www.stats.govt.nz/about_us/about-statistics-new-zealand/outreach-and-liaison.aspx