infostrada sports online marketing presentation iswi 1.0

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1 29 oktober 2022 Infostrada Sports Sports Intelligence Online Marketing Infostrada Sports World Ranking

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Page 1: Infostrada sports online marketing presentation iswi 1.0

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Infostrada Sports

Sports Intelligence

Online Marketing Infostrada Sports World Ranking

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13 april 2023Corporate Presentation > About Infostrada Sports

> Delivery at the speed of light is today’s challenge

> The world will be wireless, on line, all the time> Data becomes more valuable when turned into

information> Media are multi platform

> Coverage of event will be more and more ‘Live’

> Data is more valuable the more ‘Live’ it gets> There will be more and more tools to facilitate our

business> Sports is non controversial and of global interest

Vision.....(how we see the world)

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Mission.....(What we want to achieve)

“We create explicit value by delivering SPORTS

DATA & SPORTS INTELLIGENCE to Triple AAA

Clients on global sports, digitally, anywhere,

anytime, on any platform, in any language, as it

happens, up-to-date all the time"

Corporate Presentation > About Infostrada Sports

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Dutch Head Quarter Office

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High tech Live room 1

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High tech Live room 2

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Typical Archive (John Fredrikstadt)

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Extensive Library

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Who we are and who we serve

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> B2B Provider of sports content services since 1995

> 90+ Full Time Employees (70 NED)

> Offices in NED, DEN & AUS

> Representatives: in AUT, SWE, UK, ROU, CHN, JAP

> State of the art technology, focus on real time services

> Multi media, multi lingual, multi platform

> Largest independent sports database, strong historic content

> Focus on data; live, results, news & stats

> Covering all global sports, driven by the sports calendar

> Sports Focus on Football, F1, Cycling, Tennis and Olympics

About Infostrada Sports....(who we are)

Corporate Presentation > About Infostrada Sports

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Infostrada Sports Clients

Corporate Presentation > About Infostrada Sports

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Our services

True Sports Intelligence

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Infostrada Sports Operations & Services ....(what we do)INPUT PROCESS OUTPUT

www.sportssociety.com

Sports Communities

Live coverage TV|WEB

Federations

Events

Sports Library

Press Agencies

Correspondent Network

100+ SportsDatabase

FixturesLive resultsRankingsStatisticsRatingsSports IndicesMulti Media

Copyright 1995-2010

Infostrada Sports

Media Services“Sports Intelligence for

journalists”

Content Services

“your fastest, richest most reliable and unattended sports content channel”

Event Services

“the best media service an event organiser could wish

for”

B to B

Federation & NOC Services

“24/7 integrated benchmark solution with our World

Index”

Corporate Presentation > Products and services

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Federation & Benchmark Services

> Infostrada Sports World Index (compare nations,athletes)

> Results Services

> Weekly performance reports

> Results analysis cockpit

> Corrected/weighted rankings

> Third party content (meta data) and technical integration

Corporate Presentation > Products and services

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Online Marketing ISWI

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Online marketing ISWI

> Mooi product, maar de helft van het werk!

> Nu aan de man brengen!

> Disclaimer: Oud saleswerk nog steeds erg belangrijk!

> Lobbyen, beurzen, persoonlijk contact, etc.

Corporate Presentation > Products and services

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Online marketing ISWI

> Zeer interessante en handige online tools voor handen

Corporate Presentation > Products and services

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Online marketing ISWI

> Hét beste platform voor zakelijke connecties

> Eigen Infostrada groep

> Maar: ook lid worden van bestaande (sport) groepen

bv: Sports Industry Network (27.000 leden!)

Actief bezig in de groepen en awareness creëren

Corporate Presentation > Products and services

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Online marketing ISWI

> @InfostradaLive (2.500 followers and counting)

> Actuele, interessante sportfeitjes

> Show the world what we can do! – ook m.b.t. de ISWI

> Achterliggende gedachte: awareness

> Ook: proactief zoeken naar potentiële klanten

- Lists

- Doorzoeken bio’s (http://www.buzzom.com)

Corporate Presentation > Products and services

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Online marketing ISWI

Sport Society (community)

> Exclusief netwerk sportkenners

> Benutten expertise

> Inzetten tijdens evenementen

> Online aansturen om

producten (bv ISWI) te verkopen

Corporate Presentation > Products and services

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Online marketing ISWI

Demo’s (audiovisueel)

> Beelden zeggen meer dan woorden

> Maak een ingewikkeld product visueel

> Delen op platforms als YouTube, maar ook Twitter/LinkedIn

Demo’s (applicatie online)

> ‘Speelbare’ versie van de ISWI

> Testomgeving

> Op iPad tijdens beurzen

Corporate Presentation > Products and services

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Online marketing ISWI

In het algemeen:

> Altijd de ogen open

> Geen platform is heilig

> Niet bang om ergens in te duiken

> ISWI eerste in zijn soort

> Lanceren via social media mooi leermoment

Corporate Presentation > Products and services

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Vragen? Opmerkingen?