innisfre social media project update
DESCRIPTION
Social Media Project Update for Manager's Meeting.TRANSCRIPT
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Project Update
Jill ThomasSocial Media Coordinator
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Built Platforms5 ‘social’ CMS websites
5 custom facebook pages
1 custom twitter profile
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Many H hotels under equals
Less money for
And consistent brand for
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Need
One custom template
One custom profile & landing page
First was $2000 next four were $500
First $195 next four were $60.
For Not
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$560 & 8 HOURS
PRODUCE IN HOUSE CONTENTDo SE0 ourselves
THINK IN THE BOX
Organized in the
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Website Pages
ROTATING BANNER
SOCIAL LINKS
RESERVE NOW
REGIONAL DESTINATION
LOCAL FOOD AND DRINK
HOME PAGE
CONTACT US
ROOMS & AMENITIES
EXPLORE
DINING & NIGHTLIFE
MEETINGS EVENTS
SPA
WEDDINGS
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AddDelete
RevealHide
Edit TextChange Pictures
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GULF COAST PEOPLE & PLACES
All properties & both destinations.
Amplify on social media platforms.
Tweet, like us, comment & share for 3rd party word of mouth.
Author bio & Gravatar. You?
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Lists:
Lists:
social media travel bloggerssouthern tweepscompetitors
Engage:
3 tweets a day schedulingRespondingThanking
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Profile banners & landing pages
‘Reserve now’ links.
Updated daily –destination
Twitter & network blog feeds.
Responding to every comment.
Best practices posting strategy
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Customer EngagementRelationship Management
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CRM vs. Community
Many Businesses do CRM on
Businesses build community on
Community builds sales but not for hotels because community is local & your customers
are not.
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Talk to Us is CRM on FacebookYour Guests are Your Fans!
CRM is now FUN for your guests.
Engage before, during & after- up sell, problem solve & enhance experiences.
Target converts & their friends with contests, offers & digital ads.
Increase post views for bigger engaged audience
Constant feedback to understand your guests & create targeted content.
Public stream of 3rd party advocates
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On the Flip Side
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The End – What Next?
Generate volume of reviews needed to improve rankings.
Drive traffic to website & blog to amplify your sales message & enhance experiences.