innovating entertainment - musicrow 2.0, how nashville keeps the title of "music city" in...

Innovating Entertainment

MusicRow 2.0 - How Nashville keeps the title of "Music City" In the New Entertainment World

PodCamp Nashville 2011by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011

1Sunday, March 27, 2011

http://www.ripcordentertainmnent.com


Focus AreasLook Back

3 Eras of Entertainment Innovation

Look Around Entertainment Disruption

Look In Entertainment Innovation Matrix

Look Forward Why now is the best time for


Q&Aby John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011




John Pisciotta Biography• Founder - CEO at MusicSynk.com

• Entrepreneur in Residence at Blue Arc Capital

• Managing Partner, Ripcord Entertainment Companies - focused on building future facing media companies

• American Music Award, song of the year & video of the year nominations, Pink, Vince Gill, Amy Grant, Richard Marx, Steven Chapman, Stone Cold Steve Austin, MTV, CNN, ESPN, Peter Cetera, Michael Omartian, Adam Anders (Glee) Jay Demarcus (Rascal Flats)

• Co-author, The Fear Killer - how to dismantle fear in your daily living, dreaming and doing

• Organizer - Innovation Group Nashville

• contact: [email protected]

by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 20113Sunday, March 27, 2011

mailto:[email protected]




Interviewer: “What do you think is the biggest problem plaguing the music

business right now?

Reply: “A lack of understanding that we’re no longer a music business”.

Manager, Scooter Braun, in Billboard




A Look Back




3 Eras of Entertainment

Innovation




The First Era • Physical experience only

• Sheet music and player pianos




The Second Era

• innovation that came out of the industrial age

• driven by physical product and radio

• platinum records - top 40 radio

• Innovation < Creativity

• repeatable-formula




• Structural, not cyclical change for global entertainment & media industry

• In some ways this could be called “the perfect storm”

• The previous 2 eras were built for a unconnected world

• Rare opportunity

Now Entering a Third Grand Era of Music


http://johnpisciotta.posterous.com/structural-not-cyclical-change-for-global-ent

http://johnpisciotta.posterous.com/structural-not-cyclical-change-for-global-ent



A Look Around




Disruptive/Opportunities Data, Stats, Facts

• Music is the most popular category on Youtube accounting for 31% of all views

• 10 Billion Videos Streamed Last Month In U.S. - Live Video Streaming up 600%

• Live Nation promoted 3% more concerts in '10 vs. '09 and sold 16% less tickets

• Half of the world is under the age of 25

• The previous industry was built for a unconnected world




Touring

Marketfell 12 percent

Sync

Collects from-Film & TV-Advertising-Video Gaming

Performance

Collects from-Radio Performance Royalties

-ASCAP-BMI-SESAC

Mechanical

Collects from-Physical CDs

-Harry Fox Agency

50%

drop $940M

$2.5B $2.9B




The Romantic And the Revolutionary

-2 Schools of Thought




Romanticize the past

Mantra: Everything New Sucks by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011




The past is always better than the future




Everything Should be “Free”

Mantra: Record Labels are Evil!by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011




•“I really like the house you built”

•“I think I should have it”

•“Your wrong for saying I shouldn't have it”

•In reality, Real Estate is like Music Copyrights...

•Some very valuable, and some are not




Both are Incorrect




3rd Way• The heavy lifting

• Deep domain experiences

• Can see around corners

• Vision>Committee

• Bias towards action

• Take the best parts of the previous model and Innovate forward

• Thinks like an owner

• Trust the future




The ability to process change, even better to drive change in an entertainment ecosystem is

now the golden goose.




THESIS




Innovation is the new Black




“Unknowingly ‘Creativity’ has harmed the entertainment space, or maybe better

stated, a hyper-focus or dependence, on creativity is no longer adequate.

Innovation is the new normal, for any entertainment city.

Innovation, in a sense, has to be re-introduced into the eco-system.”




If Nashville plays by an outdated rule book, with low innovation.We will no longer be

considered ‘Music City’.




“Innovation is now recognized as the single

most important ingredient in any modern economy”

British publication The Economist




The Innovation Equation




Richard Florida, the sociologist who studies creative economies, has

called Nashville "the Silicon Valley of music."




the balance between creativity and innovation?




InnovationCreativity

Previous Era




Innovation

Creativity

Next/Current Model




Clive Davis




Marc Andreessen




Clive Davis +Marc Andreessen




A Look Inward




EntertainmentInnovation Matrix

Creative Genius Scaleable

Innovations

Shiny Objects Asset

Collectors

Scaleable

Innovation




Shiny Objects Asset

Collectors




Shiny Objects

• TechEnthusiasts

• Fan Boys

• Hobbyists

• Bleeding Edge

• rarely execute




Creative Genius

Shiny Objects Asset

Collectors




Creative Genius

• Musicians, Producers, Writers, SEO, Developers

• Focused Knowledge Workers

• Hired Guns-Work For Hire

• Service-Based Business

• Low Risk-Many Competitors

• Create/Don't Own

• Own a “job”




Creative Genius

Shiny Objects Asset

Collectors




Asset Collectors• Labels, Publishers

• Hit Driven Model

• Own/Don't Create

• Lead the previous Era





Innovations

Shiny Objects Asset

Collectors




• the next.....• ASCAP• Harry Fox Agency• Clear Channels

• Better Faster Smarter

• Global Reach

• Team>Talent

• Team Small-User Base Huge

• High reward

• Fix a BIG! problem

• These are new white spaces that have become available.

Scalable Innovations




“Innovation distinguishes between a leader and a follower.” -

Steve Jobs





Innovations

Shiny Objects Asset

Collectors




Nashville's first generation of successful, profitable, innovative companies




Recent citywide collaboration efforts




3 Things

Change the WorldCreate Value

Have Fun




Ask of you:• To be apart a adventure that can change the world

• Do work like you never done before

• To be proud of what you create

• Think like an owner

• Build something you will fight for everyday

• Do you best work of you career....

• so far.




all that we have been or done

is in the past, the future starts today




John Pisciotta

• [email protected]

• http://johnpisciotta.com/

• http://www.ripcordentertainment.com/

• http://www.musicsynk.com/




http://johnpisciotta.com

http://johnpisciotta.com

http://www.ripcordentertainment.com

http://www.ripcordentertainment.com

http://www.musicsynk.com

http://www.musicsynk.com




MusicRow 2.0 - How Nashville keeps the title of "Music City" In the New Entertainment World

PodCamp Nashville 2011by John Pisciotta www.ripcordentertainmnent.com PodCamp Nashville 2011




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