Questions?

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Innovating beyond technologyEd Kless

@edkless

Questions?

“Que sais-je?”

-Michel de Montaigne

What do you think

of when I say

innovation?

“Disruptive threats

come inherently

not from new

technology but

from new business

models.”

Andy Grove,

Founder, Intel

Questions?

Sticker price $34,000

Discount 3,000

31,000

Trade in 7,000

Final price $24,000

Sticker price $34,000

Trade in 7,000

27,000

Trade in bonus 3,000

Final price $24,000

Innovating pricing

Questions?“All transformation

is linguistic. If we

want to change our

culture, we need to

change our

conversation.”

- Werner Erhard

Questions?

Innovating languageOld New

Training Education

Fee/billing/rate Price

Discount Preferred price or promotional price

Client Customer

Option Choice

Change order Change request

Services Results or knowledge or judgment

Staff Team

Efficiency Effectiveness or better efficaciousness

Time capacity Emotional capacity

“A big change in the common opinion about markets and innovation, I claim, caused the Industrial Revolution. That is, ideas or ‘rhetoric’ enriched us. The cause, in other words, was language, that most human of our accomplishments.”

-Deirdre McCloskey

Start with

why

“People don’t buy

what you do, they

buy why you do it.”

~ Simon Sinek

Innovating experience

Innovating packaging

Innovating customer usage

Innovating customer-focused process

http://www.fastcompany.com/1147825/300-

million-continue-button

Questions?“The only sustainable

competitive advantage

is an organization's

ability to learn faster

than the competition.”

- Peter Senge

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