IMPACT BOARDCRISTINA ALEXANDRA BARROS

Be a driving force of the organization, promoting the researchof new knowledge that adds value to the market, and itstransfer to people, processes, products, technologies andbusiness models.

OBSERVE the market by activetechnological surveillance, ORIENTthe growing strategy to criticalareas of competitiveness, DECIDEfor R&D + Innovation projects thatstrengthen these areas and ACT,by agile processes, to create newvalue for the market.

… did it take for the new product/process/technology or business model to hit the market?

… on investment after one year of the innovation market entry?

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… did the innovation reach and what’s its degree of penetration?

R&D + INNOVATION TOOL

THE INNOVATION

Designed to ensure the alignment of R&D + Innovation projects of new products,processes, services or business models with the vision of an organization and with itscompetitiveness critical factors.

This tool wants to assess the speed, impact and penetration of the results of innovationprojects into the market, usually the "Achilles heel" of innovative organizations. It is alsodesigned to answer the big questions.

(EXAMPLE OF KPIS)

Total time of innovation development

Continuous By project Time between project kick off and its market

introduction

Return on investment

Continuous By project Ratio between the amount earned (or lost) in the first

year of the innovation in the market and the amount of

money invested

Total cost of developing a new product ,technology, process, service or BM (Business Model)

Continuous By project Overall cost of the innovation project,

including investment in fixed assets, people hours

and other costs

Internal Rate of Return is the profitability of potential investments

Continuous By project IRR formula

Necessary time to return on investment

Discrete By project Time for the project to generate positive cash flows

Degree of penetration of the product, technology or service in the market

Continuous By project What is the market share gained by the new product on the market compared to

its competitors?

Potential value of intellectual property generated

Discrete By project If the company decided to sell their IP or charge

royalties for its use, what would be the return?

MUST REPLY TO THE FOLLOWING QUESTIONS

… HAVE THE CAPACITY TO CONSTANTLY ANALYSE THE MARKET AND CREATE NEW OPPORTUNITIES?

… VALUE PROPOSITION OF THE INNOVATION?

… ARE INTERESTED IN THIS NEW VALUE PROPOSITION?

… CREATE A CLIENT OR CUSTOMER RELATIONSHIP AND MAKES THEM FALL IN LOVE ABOUT THIS NEW IDEA?

… WILL BE BEST TO PUT THE INNOVATION ON THE MARKET ?

THE EXPECTED INCOME AND MARKET SHARE?THE EXPECTED INCOME AND MARKET SHARE?

THE IMPACT OF THE INNOVATION WITHIN THE CURRENT BUSINESS MODEL AND WHAT KIND OF CHANGES ARE NEEDED TO PUT IT IN PLACE?

J O H N C . M A X W E L L

cristina.barros@ipleiria.pt +351 938466084