innovation in drinks packaging: a global insight · dominic cakebread director of packaging...
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Innovation in Drinks
Packaging: A Global Insight Dominic Cakebread
Director of Packaging Services
7 April 2011, The Royal Statistical Society, London
DRINKSPACK’11
1. About Canadean
2. Global Beverage Packaging Market Overview
3. Current Drivers of Beverage Packaging Innovation
4. Examples of Beverage Packaging Innovation
AGENDA
The Leading Global Beverage Research Company
More than 130 Staff & Consultants Worldwide
Founded 1973, dedicated to Beverage & Allied Industries
In September 2010 joined Progressive Digital Media Group
BACKGROUND
SOFT DRINKS
BEVERAGE
PACKAGING
ALCOHOLIC
DRINKS
DAIRY DRINKS
LIQUID
FOOD
PACKAGING
LIQUID FOODS
REPORTS & PUBLICATIONS
WISDOM DATABASE
CONSULTING
FOCUS & SERVICES
SPECIAL REPORTS
• Innovation in Beverage Packaging, October 2010
• Innovation in Beverage Closures, February 2011 .
GLOBAL BEVERAGE PACKAGING DATABASE
All Market data is derived from our „Global Beverage Packaging
Database‟, which is updated every year and analyses soft drink, beer,
dairy drinks demand in 50 countries worldwide
KEY INFORMATION SOURCES
ECONOMIC TRENDS
• Fluctuating economic, demographic and consumer trends are the primary drivers of
underlying beverage and hence beverage packaging trends
Over the longer term rising real incomes have fuelled increased demand for all
beverages, beverage packaging and a widening array of products & brands
DEMOGRAPHIC TRENDS
At a global level the key demographic trends driving long-term change in packaging
design are:
Changing life, work and consumption patterns
Ageing population in developed countries
Increased share of smaller and single-person households
Faster growing, younger populations in many developing countries
MACRO-ECONOMIC INFLUENCES
CONSUMER TRENDS
• Both economic and demographic trends influence on consumer trends by increasing
demand for more product choice, convenience and packaging
• The key long-term drivers influencing global beverage packaging in this respect are:
• Growth in „grey‟ purchasing power
• Burgeoning middle class in developing countries (especially China)
• Changing work and lifestyle patterns, fragmenting meals and fuelling demand for
more convenience and „on-the-go‟ packaging
• Changing beverage distribution patterns driving demand for more one-stop
impulse shopping and vending with direct implications for pack types and sizes
• The poorer economic conditions over the last few years have slowed or reversed
many such trends with consumers worldwide cutting back and trading down
• So what impact has this had on beverage packaging demand in 2010?
MACRO-ECONOMIC INFLUENCES
After almost universally difficult market conditions in 2008-2009, there was a
resumption of stronger growth in some key global drinks markets such as China,
Brazil, Russia in 2010.
Growth in developed markets – West Europe and North America - remained flat
or falling overall though there a pick up in some European markets toward the end
of 2010.
Rapidly rising ingredient, energy and packaging materials costs over the last
few months have begun to impact the industry in many countries
Several of the major global beverage players have already issued commodity
cost warnings
These price rises are ultimately likely to being passed on to consumers, which
may slow down the rate of recovery in 2011
GLOBAL BEVERAGE MARKET TRENDS, 2010
Like 2009 was 2010 was another challenging year
for the European beverage industry, provisionally:
West Europe down (-0.4%) by volume
East Europe positive again (+1.4%) with notable
upturn in Russia
Within West Europe pronounced differences
between countries at forefront & back of recovery
Key factors; consumer disposable income levels
under intense pressure with rising taxes and
inflation and low pay settlements
2011 – Outlook uncertain, more tough challenges
as austerity measures & inflation impact demand
EUROPEAN BEVERAGE MARKET TRENDS, 2010
WEST EUROPE COMMERCIAL BEVERAGES:
% CHG 2009-2010P
Year
Region/Major Markets 2009-10P
(16 Countries) % Chg
Total West Europe -0.4%
France +1.1%
Germany +0.2%
Italy -2.7%
Spain -1.3%
UK +0.1%
SOURCE : Canadean
EAST EUROPE COMMERCIAL BEVERAGES:
% CHG 2009-2010P
Year
Region/Major Markets 2009-10P
(18 Countries) % Chg
Total East Europe +1.4%
Poland +3.1%
Romania -6.7%
Russia +2.0%
Turkey +4.1%
Ukraine +1.2%
SOURCE : Canadean QBT
Drop in all packaging in 2010
PET still main pack type used –
transportability, light weight and
convenience coupled with flexibility in
shape and design are critical to this
Cans been flat in recent years,
stronger in carbonates and „on-the-go‟
consumption in North America and
Asia (Japan especially).
Glass losing ground and increasingly
premium-positioned
Cartons – mainly for juices, but
benefited from growth in Iced tea –
high usage in Europe, low in NA
GLOBAL SOFT DRINKS PACKAGING
0
100000
200000
300000
400000
500000
2003 2004 2005 2006 2007 2008 2009 2010
Mill
Lit
res
Global Trends in Packaging for Soft Drinks, 2003-2010M Litres
PET Bottles m/s PET Bottles s/s Cans Glass Bottles
Carton Other Packaging Unpackaged
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
PET Bottles Cans Glass Bottles
Cartons Other Packaging
Unpackaged
Global Soft Drinks Packaging by Pack Type & Region, 2010% Share by Volume
West Europe
North America
Latin America
East Europe
Asia*
Africa
0
50000
100000
150000
200000
2003 2004 2005 2006 2007 2008 2009 2010
Mill
Lit
res
Global Trends in Packaging for Beer, 2003-2010M Litres
Glass Cans Plastic Bottles Unpckd/Keg
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Glass Can Plastic Bottles Unpckd/Keg
Global Beer Packaging by Region, 2010% Share by Volume
West Europe
North America
Latin America
East Europe
Asia*
GLOBAL BEER PACKAGING
Slowdown all packaging in 2010
Still dominated by glass bottles (64%
of total global consumption in 2010)
Glass remains very popular for
premium beers in Europe, Asia and
Latin America
Cans are second most important
packaging type – especially in North
America where they outperform glass
Cans have gained share in more
developed markets, where demand for
convenience of consumption is high
PET has failed to make significant
inroads except in C&E Europe
GLOBAL DAIRY DRINKS PACKAGING
0
50000
100000
150000
200000
250000
300000
2003 2004 2005 2006 2007 2008 2009 2010
Mill
Lit
res
Global Trends in Packaging for Dairy, 2003-2010
Glass Bottles HDPE Bottles Other Plastic Bottles Carton
Sachet Tub Other Packaging Unpackaged
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Africa Asia* East Europe
Latin America
MENA North America
West Europe
Grand Total
Global Dairy Packaging by Region, 2010% Share by Volume
Unpackaged
Other Packaging
Tub
Sachet
Carton
Other Plastic Bottles
HDPE Bottles
Glass Bottles
Growth more sustained in 2010
Dominated by cartons and plastic
bottles (more than 75% of total)
Key aspect of growth is the relatively
large share of unpackaged (informal)
milk and the conversion thereof to
packaged format
HDPE (not PET) most prominent
polymer - used in fresh milk markets
Pouch used primarily focused on
developing regions on Asia, East Europe
and Latin America
Cup use even more focused on Asia
(nearly 75% of total in 2010)
Against the backdrop of the global economic downturn & growing environmental
awareness, the recent focus of innovation in beverage packaging has been upon:
Cost Reduction
Light-weighting & Environmental Issues (more efficient use of resources)
Improvements in the above have enabled packaging suppliers to:
maintain prices for their customers as consumer spending power has fallen
maintain their own margins by improving yields
meet increasingly stringent environmental needs and requirements
This does not mean that underlying trends to more convenient, high performance,
innovative designs, materials & printing / decoration techniques have discontinued..
Instead it is just that the cost reductions, light-weighting and stricter environmental
considerations now need to be achieved without loss of performance: „more for less‟.
RECENT DRIVERS OF BEVPACK INNOVATION
Light-weighting & Cost Reduction:
PET bottles – materials savings of 25%+ achieved through reengineering bottle
necks and movement to light-weight PCO1881 closures
Glass – regional and smaller brewers following their larger competitors by
looking to introduce lighter wine and beer bottles
Beverage Cans– emphasis on lighter ends
Bottles cans – move to DWI technology to reduce pack and materials weight
Materials Developments
Testing of bio-degradable plastics by major companies e.g. “PlantBottle”
RPET increasingly used despite concerns over availability, cost & quality of
recovered feedstock
Widespread growth of pouches with better pack: bottle weight ratio
RECENT DRIVERS OF BEVPACK INNOVATION
GLASS BOTTLES
UK brewer Hall &
Woodhouse introduced a
new shape and lighter
weight bottle for its
Badger ales portfolio.
The light-weighting
exercise reduced overall
glass content by 27%
AE Chapman & Son
introduced a new light-
weight glass beer bottle for
the small
independent/micro brewery
sector, working with its
glassmaking partner O-I . It
retains the shape and
dimensions of its popular
400g bottle, but reduces
the weight by 17.5% (to
330g).
PLASTIC BOTTLES
Tenaya‟s MADE
aseptic barrier
PET bottle - first
high acid, shelf-
stable aseptically
PET bottle in
North America.
Uses Plasmax
barrier coating
Healthy Shot 2.5oz
Hot-fill PET container
for high protein
beverage, Uses
Amcor‟s 2.5oz hot-fill
container. The main
issue was adapting
the hot-fill technology
to provide heat set
properties in such a
small container
US water company
Keystone‟s premium
spring water re:newal
is one of the first in the
world to be packed in a
bottle made entirely
from PLA and fully
compostable and will
break down within 90
days.
Naya spring
water‟s 100%
RPET bottle, :
Canadian
company Naya
Spring Water
claimed to be the
first bottled water
company to use
100% recycled
PET in its
containers
Light-weight PET :
“Active hinge”
technology from
Amcor Rigid Plastics
was adopted by
Spartan Beverages
for its all-natural
protein waters. The
16 oz PET bottle
uses 40% less
material and is 20%
cheaper than
competing materials.
METAL CANS
Ball Packaging Europe –
re-sealable can end
Crown Holdings
SabMiller Full Aperture
Event Can
Exal Corp/Alcoa C2C bottle
can uses 65% recycled alu &
40% less weight
Rexam 360° embossed can
for Norrrlans Guld beer
“Cool meter” on all 33cl
Grolsch cans
reformulated
thermochromic ink
DRINKS CARTONS
SIG Combibloc‟s new
EcoPlus aseptic carton for
milk and dairy is claimed to
cut carbon dioxide by 28%
compared to its standard 1
litre carton
Plant It Water is one of the first
companies in the US to offer
natural spring water in a
recyclable carton. The Tetra
Pak carton contains over 60%
renewable materials.
Tetra Pak „s Tetra Brik Edge carton
incorporates a SimplyTwist screw
cap that requires a low opening
force, a large 34mm diameter for
smooth pouring of thicker dairy
products and the angled top makes
for an easier grip. Winner of the
„Package of the Year‟ from the
Swedish Rheumatic Association
and the „Packaging of the Year,
2010‟ award from the German
Museum for Packaging.
POUCHES
Sainsbury‟s began selling milk
bags in February 2010 to help
meet its target to reduce
packaging by a third by 2010.
The system uses milk bags
inside RPC‟s re-usable Jugit
rigid plastic jug, which is fitted
with a spike to pierce the bag
and enable pouring but also
create a no-leak seal.
UK soft drinks brand
Vimto launched a re-
sealable pouch for its 25cl
juice. The pack is re-
sealable, with a twist cap.
It claims to use less
packaging than
conventional packs and is
cheaper to transport.
CLOSURES
CSI Aqua-lok Mini
Closure: The 28mm
closure designed for
Nestlé Waters‟ Poland
Springs is around half the
height of a standard
water bottle and delivers
a 40% reduction in
weight between the
combined finish and
closure.
Japan Ito En Oishi
Ocha Omatcha,
Fresh Green tea in a
27.5cl PET bottle with
a unique closure that
when tunrned
counter-clockwise
releases the powder
into mineral water
below and the bottle
can be shaken to mix
thoroughly
Bericap Scavenging
Closure for Chinese
beer Martens,. The
Supershorty Crown
O2 scavenger
closure features an
in-shell oxygen
scavenging liner to
absorb oxygen and
prevent
contamination
combiCAP, this is a
new lightweight
(1.85g) closure
launched by SIG
Combibloc in
January 2011,
which incorporates
a new single twist
closure
mechanism.
FOR FURTHER INFORMATION, PLEASE CONTACT:
Dominic Cakebread, Director of Packaging Services
Canadean Limited
12 Faraday Court
Rankine Road, Daneshill
Basingstoke RG24 8PF
United Kingdom
Tel: +44 1256 394269
Email: [email protected]
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