innovation in the realm of business analysis through design
TRANSCRIPT
BUSINESS ANALYSIS RISING
Natasha Y. SaungwemeInnovation in the realm of Business Analysis through
Design
Laundry Experience
How might we solve this?
Natasha Saungweme | @This_Yeukai
Discussion Points
What is innovation?
Types of innovation
Design Thinking as a technique
Innovating through Design Thinking
“The process of translating an idea or invention into a good or service that creates value or for which customers will pay.To be called an innovation, an idea must be replicable at an economical cost and must satisfy a specific need.”
Source: http://www.businessdictionary.com/definition/innovation.html/
Natasha Saungweme | @This_Yeukai
Why Innovate?
Change is not just constant… its accelerating
Source: Innovation Management
• Technology advances relentlessly, altering the rules of business
• Markets are not stable
• Customers are completely fickle
• Competitors are aggressively targeting your share of the pie
NS
Types of innovation?Categorized into two main groups
Revolutionary innovations:
- also called discontinuous innovations
- often disruptive and new.
Evolutionary innovations:
-continuous or dynamic evolutionary innovation
-brought about by many incremental advances in technology or processes
Source: Read more: http://www.businessdictionary.com/definition/innovation.html NS
Power of Design
Design thinking:
- Human-Centered approach to innovation
- Way of Thinking
- Used to solve complex problems.
- Focused on listening, user empathy, whole-brain thinking, collaboration, and experimentation
Source: http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-power-of-design-thinking NS
1. Challenging Assumptions.2. Tap into customer emotions.3. Be unconstrained.4. Be focused.5. Iterative (Design sprints).6. Accept “fast” failure.
Design thinking Principles
NS
Desirability (Human Values)
Viability(Profit) Feasibility
(Technology)
Design thinking
Innovation
Source: STANFORD D.SCHOOL FRAMEWORK FOR DESIGN INNOVATIONNS
What Design Thinking is NOT.
NS
Not a one size fits “all” approach
There is not one single process or toolkit that serves every single case. There is a wide variety of processes and tools that people customise to serve their needs.
Design SprintsProcess of Design thinking plus tools and techniques
Empathise
Define
Ideate
Prototype
Test
NS
Empathise
• Observe
• Engage/ Lighting talks
• Watch and listenNS
Define
NS
[User] needs to [User need] because/but [Surprising insight]
Ideate
NS
• Creativity
• Group synergy
• Evaluation
Prototype
NS
• Start building
• Storyboard
Test
NS
• Show
• Create experiences
Execution
Laundry Experience
Design in Action
Link to video: https://youtu.be/W4AViRgrgkU
Why Design Thinking?
Understanding the mindset of the people you are solving a problem for.
Develop an understanding of unmet needs
Avoid pitfalls of implementing half baked solutions
NS
Design thinking and Agile development
Complement and do not compete
Design + Agile means releasing the right product faster
NS
QUESTIONS
