innovation principles at
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INNOVATION PRINCIPLES AT. 1. 2. 3. 4. AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY. DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOR. CONSUMERS WANT TO ENGAGE EVERYWHERE & ANYTIME. DATA GETS EXCITING WHEN IT ’ s NOT INSIDE A SPREADSHEET. 1. - PowerPoint PPT PresentationTRANSCRIPT
INNOVATION PRINCIPLES AT
AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY1
2
3
4
DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOR
CONSUMERS WANT TO ENGAGE EVERYWHERE & ANYTIME
DATA GETS EXCITING WHEN IT’s NOT INSIDE A SPREADSHEET
AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY
1
Streetview Technology
Google Art Project
http://www.googleartproject.com/
3 Live Shop - Sweden
http://youtu.be/ENSG_UDCwcU
2DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOUR
Black is the new black
Green is the new fast
Social Insights
Product Insights
0
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Forecast Registrations F/C Based on Searches
Actual Golf Registrations
The Google Crystal Ball?
3CONSUMERS WANT TO ENGAGE EVERYWHERE & ANYTIME
Chevy Camaro – Miss Evelynhttp://youtu.be/TCaCNz0Vml8
VW Passat – Darth Vadarhttp://youtu.be/R55e-uHQna0
1,395,250 38,013,393
mobile
desktop
morning commute
lunch break
tv newsdinner
browsing in the
bedroom?
The size of the screen doesn’t matterThe size of the screen doesn’t matter
Super computers in everyone’s hands
By the end of 2012 36% of Kiwis will have a Smartphone
In 3 years mobile browsers will outnumber desktop browsers
Mobile enables vast possibilities
stronger local intent new interfaces
1 in 3 searches are local 1 in 4 Android searches are voice
Mobile challenges us
3.8m texting related injuries in the UK each year
42% of US teens can send text messages with their phones still in their pockets
Tesco Barcode Scanner
http://youtu.be/Q6w-ktXcVvY
DATA GETS EXCITING WHEN IT’s NOT INSIDE A SPREADSHEET
Mapping NetFlix movie rentals
Fast, effective experimentation
AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY
DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOR
CONSUMERS WANT TO ENGAGE EVERYWHERE & ANYTIME
DATA GETS EXCITING WHEN IT’s NOT INSIDE A SPREADSHEET
Thank You