innovations in multi-modal transit mapping margaret carragher e.i.t dr. kari watkins p.e
TRANSCRIPT
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Innovations in Multi-Modal Transit Mapping
Margaret Carragher E.I.T
Dr. Kari Watkins P.E.
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Outline
Introduction
Literature Review
Methodology
Results & Conclusions
Going Forward
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INTRODUCTION
Intr
oduc
tion
Litera
ture
Rev
iew
Futu
re R
esea
rch
Meth
odol
ogy
Resul
ts &
Con
clusio
ns
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Project Goal
As transit systems become multi-modal, so must their system maps.
Address multi-modal system maps
Understand rider views on system maps
Create a design guide for multi-modal, schematic maps
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Overview
Take a new look at schematic transit mapping
Make it easier for riders to interact with information
Create user-friendly maps including bus system to encourage multi-modal travel according to riders
Examine rider reactions to these maps
Determine methodologies for producing mapsTourist/new users
Commuters
Frequency
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Project Motivation
Zhan Guo’s Mind the Map
Schematic maps impact traveler decisions
Class projectAffect bus/system
awareness
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Objectives
Identify riders who would benefit from multi-modal maps
Examine rider desires for frequency and/or destination maps
Examine potential effects on bus ridership
Develop methodologies for creating rider-specific maps
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LITERATURE REVIEW
Intro
ducti
on
Litera
ture
Rev
iew
Futu
re R
esea
rch
Resul
ts &
Con
clusio
ns
Meth
odol
ogy
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Lit Review
Alasdair CainImportance of effective map design
Not knowing/understanding bus maps contributes to non-ridership
User Insights & PerceptionSkewed distances
Unclear maps
User perception of space
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Interviews/Case Studies
Cities with unique transit mapsBoston
Chicago
InterviewedMap designer
Agency who dictated the design/elements/criteria
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Boston (MBTA)
Key Bus Route Rules:
Run 7 days/week
15 min headway during peak hours
Easily connects to rail system
Reach underserviced neighborhoods
Figure Source : MBTA
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Chicago (CTA)
Bus routes with consistent service
Categorize attractionsWhere people want to go
Places that can accommodate a lot of people
Hotels with a capacity threshold
Figure Source : CTA
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METHODOLOGY
Intro
ducti
on
Litera
ture
Rev
iew
Futu
re R
esea
rch
Met
hodo
logy
Resul
ts &
Con
clusio
ns
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Methodology
On-board MARTA rail survey of transit usersRail-only users
Bus and rail users
Conducted April 30-May 4, 2012
Randomly selected participants in all stations
Asked ridership, map-based, demographic questions
356 Completed surveys
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About the Survey Participants
5+ times times per week
Several times per week
About once per week 2-3 times per month 1 time or less per month
Never, just today0%
10%
20%
30%
40%
50%
60%
70%
57%
21%
3%
7% 7%4%
38%
17%
5% 6% 6%
28%
Transit Ridership
Rail RidershipBus Ridership
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About the Survey Participants
Income
Ethnicity
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About the Survey Participants
Car Ownership
License Ownership
No cars; 20%
1 car; 29%2 cars;
20%
3 cars; 9%
4 cars or more; 3%
Did not answer;
16%
Yes; 66%
No; 13%
Did not an-
swer; 21%
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MARTA owned parking lots
No frequency criteria
Aimed at commuters
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Based on new attractions list
Not all 30 minute headways are included, only those reaching destinations
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Most frequent MARTA map
Frequencies 12-20 minutes
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Existing rail map
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RESULTS & CONCLUSIONS
Intro
ducti
on
Litera
ture
Rev
iew
Futu
re R
esea
rch
Resul
ts &
Con
clusio
ns
Meth
odol
ogy
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Results
Frequency vs. Popular Destinations
Most useful map
Potential future bus ridership
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Frequency vs. Popular Destinations
Question:
Is it more important for maps to show the bus routes that reach popular destinations or buses that come often?
Results:
Frequent Service: 56%
Popular Destinations: 35%
Unsure: 10%
Popular Destinations; 35%
Frequent Service; 56%
Unsure/No answer; 10%
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Most Useful Map
A: Park and Ride B: Popular Destinations C: 20 Minute Frequency Map
Map D: Existing Map0%
5%
10%
15%
20%
25%
30%
35%
40%
19%
26%
35%
19%
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Bus Ridership
Question:
If one of these maps replaced the current MARTA overall map, would you ride the bus more?
Results:
Yes: 42 %
No: 49%
Unsure: 8%
Yes; 42%
No; 49%
Unsure; 8%
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Summary & Conclusions
Riders found the maps useful
Frequency is important to riders
These maps have the potential for some bus ridership increases
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FUTURE RESEARCH
Intro
ducti
on
Litera
ture
Rev
iew
Futur
e Res
earc
h
Resul
ts &
Con
clusio
ns
Meth
odol
ogy
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Future Research
Further data analysis
Examine stated preference vs. acted preference
Conduct mail home survey to reach non-riders and bus-only riders in affected areas
Create a guide for designing criteria-based maps
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Questions?
Margaret Carragher E.I.T.
508-415-9122
Dr. Kari Watkins P.E.