Innovative multimedia technology, new business models and revenue opportunities

Anke Gill, VP of Marketing

19 May 2010

Innovative multimedia technology, new business models and revenue opportunities

Anke Gill, VP of MarketingAnke Gill, VP of Marketing

19 May 201019 May 2010

Regional office

Customer deployments

- Blue Chip Client Base - Regional Focus

BNS is a wholly owned subsidiary of Singapore listed Infinio Group Ltd (5CS.SI)

Just 6 years ago…

George W. Bush was finishing his first term

There were no…

Today…

•2billion videos are watched on

YouTube – per day

•500million people use Facebook

•13 million unique Twitter

accounts were active in Q4/09

Tomorrow…

in the next five years there will be

trillionsof

devices that will be connected to the network

Living on the Edge…Living on the Edge…

• Today’s devices have unprecedented application-capable computing power(phones, gateways, STBs etc)…

• …which is largely uncontrolled by telco operators, instead becomes the revenue generator of user- or vendor-installed applications (Google, Apple)

Example: AT&T & Apple

“AT&T’s iPhone business model is

like a crack addiction. It delivers a

short term high, then sinks into

an addiction and ends badly”

“AT&T’s iPhone business model is

like a crack addiction. It delivers a

short term high, then sinks into

an addiction and ends badly”

Apple has transformed

itself into a device maker

and content aggregator,

which allows it to control

not only the device, but

also the most valuable part

of an electronic solution ...

…the content and

applications.

Choices for operators in the face of exploding demand for internet video:- charge consumers more (when they expect to pay less)

- risk upsetting content providers and users by throttling bandwidth

- unlock new revenues to support CAPEX and OPEX by creating new value added services

Focus on the IP advantage

•wholesale IPTV• creative value added

services

Location-based /Interactive Advertising

• Convenient paper catalogue browsing

• View more information online

• Tap an item of interest with the Wiz

• Convenient ordering using the Wiz

Bridging the gap between the printed and online worlds to facilitate seamless ordering via TV

Innovative Technologies

IPTV Service Users

TV Shopping

Other Application Examples

Karaoke

VoD

Video on Demand selection

Education

TV Shopping

Interactive Advertising

Hospitality Applications

Summary

• Move away from the edge

• Foster two-sided business models with payment from users as well as merchants

• Deal with the issues of the overall value chain

''98.7% of users don't have an iPhone, but 98% of mobile developers code for it because it has an integrated end-to-end

experience” Alan Patrick, Telco 2.0

14/F, Ming An Plaza II8 Sunning RoadCauseway Bay, Hong KongPh: +852 2180 9918Fax: +852 2180 9919www.bnsltd.com

Thank YouThank You