Innovative Innovative Voice Response Voice Response solutions that solutions that make business make business more efficientmore efficient

Presentation Outline

•Company Background

•Interactive Voice• Multi-Tasking IVR Builder, Unified Messaging Platform

•Cost Reduction

•Rapid Deployment

•Selected Customers

•Case Studies•Telecom, Finance, Transportation, Emergency Services

•Summary

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Hotels Insurance

Academic

Roads Traffic

Other Sectors Include: Hospitals Call Centers

Entertainment

Campaigns

Alert Systems

Telecom

Mobile CarrierIsrael Telecom Cable TVMobile Carrier Internet Provider

FinanceCredit card Bank Insurance

EmergencyIsraeli Defense Forces Electrical Company Hospital Hospital

Multi-Tasking Application Builder

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• Scalable, Redundant, Robust Architecture

• Rich, Field Proven Modules and Icons Library

• Easy Integration with 3rd Party Applications

• Complete Development Platform for Interactive Multi-Tasking Voice Activated Services

• Full Utilities Suite

Development Platform

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Multitasking Application

Engine

Real Time Debug Environment

Easy to Use Graphics User Interface,

Drag

& Drop Tools for Rapid Development

On-the-fly Modifications

Fully Customizable (C++

Development Environment)

Rich Modules & Icon Library

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PlaybackRecordInputMenuAssignCall SubroutineTaskCondition

DelayFlash Dial CPNRS232TCP/IPFaxLanguageSpeech RecognitionText to Speech

Basic Icons ModulesWork HourPop-up messagesVoice boxOutboundDB ManagerFax on demandConferenceE-mailQ-In-placeStatistics

•IVR & Messaging features packaged into Icons & Modules for rapid application development

•Developers can generate and assign new Icons and Modules for later use

3rd Party ApplicationsOpen Architecture for Easy Integration

with 3rd Party Applications

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3rd Party Integration

User Voice Authentication

Speech Recognition Integrated with Nuance & NSC

Text-to-Speech Integrated with LNH

Secure Acoustic

Digital SignaturesEnabling secure

remote transactions

Cost Reduction

•Establishing a new standard in the market for

design and efficiency•Extremely short curve from specification to deployment

•Shortest time to market

•Quick ROI–A key selling point in today’s market•Maximize customer benefits and savings

•Enhanced Functionality•Balance call centers agents’ peak load

•Significantly reduce staff requirements

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Rapid Deployment

•Reduced Deployment Costs•Modules and Icons cover major functionality

•On-the-fly modifications upload capabilities

•Ease in converting custom built applications to modules

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• Quick Development and Modifications• Lower implementation time and costs

• Reduced manpower requirements

• Fast, on-the-fly changes and debugging

Selected Customers

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Visa, Leumi-Card Over 600 ports, Transactions’ approval, call routing, balance checking, fax on demand

Banking

5 people x 4 monthsSaved 250 employees

Pele-Phone(Cellular Provider)

Over 250 ports, Outbound system, Alert before disconnect due to unpaid bills, Marketing Campaign

2 people x 2 monthsSaved 40 employees

Telecom

Bezeq(Israel Telecom)

Over 1,000 simultaneous IVR ports, routing, sales campaign, pay by phone, balance checking, fax on demand

5 people x 6 monthsSaved 800 employees

Rapid Deployment

Selected Customers (Contd.)

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Service ProvidersPay per view, call routing, service scheduling, pay by phone, balance status, Installed at all Israeli Cable TV providers

Cable TV & SAT.

4 people x 4 monthsSaved 100’s employees

Educational Institutes

Universities Student’s grades, book ordering (libraries), balance status, Installations at all Israeli Universities and colleges.

3 people x 5 monthsSaved 100’s employees

Hospitals and Security Forces

Prioritized dynamic list, activating multiple methods to reach selected staff, real time reports and statistics of results. Installed at all Israeli Hospitals, 500 ports and IDF 10,000 ports.

Emergency ServicesHospital:3 people x 4 monthsSecurity Forces:5 people x 5 monthsServe Mission Critical Applications

Rapid Deployment

Case Study: Telecom

Bezeq Israel Telecom, Customer Service Center

250,000 calls dailySubscribers balance, credit cards payment, unpaid bills announcements.

Sophisticated Needs

Advanced Features

Skills based routing, pop up messages, sales campaign, dynamic fax and e-mail on demand, fault reports, in queue announcement

3rd Party Integration

Fully integrated with Genesys Call-Center software & Vantive CRM.

Rapid Rollout Over 1,000 ports, implemented by 5 people in 5 months.

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Case Study: finance

Leumi Bank, Credit Card Customer Service Center

150,000 calls dailySubscribers balance, credit cards registration, available services, fax on demand.

Sophisticated Needs

Advanced Features

Skills based routing, pop up messages, sales campaign, dynamic fax and e-mail on demand, fault reports, in queue announcement.

Cost ReductionReduced hundreds of agents from previous call center.

Rapid RolloutOver 400 ports, implemented by 4 people in 3 months.

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Case Study:Transportation

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The Trans Israel Toll Highway is envisioned to unite Israel’s urban centers from North to South.

Customer answering services, including maps by fax, traffic status, credit card & bank payments, place in queue announcement.

Advanced Needs

Within two months design period GMA presented a fully functional system due to the platform’s proven off-the-shelf modules & icons. 200 ports, implemented by 4 people in 2 months

Rapid Rollout

Cost ReductionCall center staff reduced by 60%.

Case Study: Emergency Services

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IDF relies on its reserve army; Speed & accuracy of draft critical

Quick emergency alert & mobilization of reserve units. The ability to call up and process tens of thousands of reservists per unit in a short period of time.

Unparalleled Need

Demanding Features

Activating thousands of lines and calls simultaneously; real-time status reports, prioritized dynamic list, real-time management and control.

Mission Critical Performance

IVR Builder won a highly competitive multinational tender. Performance, reliability, scalability and non-stop operation are key issues for this Mission Critical App.

Rapid Deployment

More than 10K ports, Implemented by 5 people in 5 months.

What we offer

• Full collaboration• Technical training and support

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• Hand Over Period• GMA to provide outsourced development

• License the Core Technology• GMA to provide applications development for a

period of time.

Bottom Line

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Highly evolved scalable, modular Unified Communications architecture (IVR & Unified

Messaging)

Rapid Application Development - Unparalleled time to installation and deployment;

on-the-fly debugging and modification

Significant cost reduction in assembly, operation and integration with legacy systems and 3rd party

apps

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Thank You

Eyal Alon

CEO, GAMA OPERATIONS

eyal@gma.co.il

+972544786150