insanity radio marketing pack
TRANSCRIPT
Insanity Radio Marketing Pack
2014-‐15
Welcome to Insanity Insanity Radio 103.2FM is the award winning student run community radio station with only 1 of 8 FM licenced university radio stations in the country. Insanity is a passionate, talented and modern radio station aiming for only the best in content from entertainment to education.
• The step Insanity has taken to integrate itself within the community has been proven by winning the Community Action shield in 2014/2015 over 78 other societies within Royal Holloway. The station has also been recognised for its commitment in comparison to all other student stations in Great Britain to be part of the elite, by being nominated for and winning;
o 2015 – Gold – Member of the Region of the Year o 2015 – Silver -‐ Best Outreach Project o 2012 – Silver -‐ Best Technical Achievement – (OpenOB: Low Latency
Audio Over IP) o 2011 -‐ Gold – Best Technical Achievement (IRIS – Interchangeable Radio
Ingest System) o 2008 -‐ Silver – Best Marketing and Promotions o 2006 -‐ Silver – Best Male Presenter o 2005 -‐ Silver – Best Student Radio Station o 2004 -‐ Bronze – Off-‐Air Promotions and Imaging o 2002 -‐ Winner – Best Marketing and Promotions o 2001 -‐ Winner – Best Female (Natasha Sims) o 2001 -‐ Winner – Best Marketing and Promotions o 2000 -‐ Winner – Best Marketing and Promotions o 1999 -‐ Winner – Best Marketing and Promotions
Insanity broadcasts 24 hours a day, 7 days a week, 365 days a year with our coverage involving numerous bases;
• Streaming online at www.insanityradio.co.uk enabling listenership over the world.
• 103.2FM across campus and surrounding areas shown by the map below. • Broadcasts to approximately 10,000 students on and around campus. • Aired daily across campus in college and Students’ Union owned venues.
Why you should advertise on Insanity Insanity Radio has over 200 team members who all contribute to the station. Located in a prime location within the Students' Union, we broadcast live events ensuring we are always up to date with what's happening across campus By being a part of Insanity and therefore the Royal Holloway campus and community, the listenership on a market day would have a footfall of 1,000 people and over 10,000 students and staff on campus. Examples of our key broadcasts include;
• Insanity Marathon where presenting teams continued broadcasting 24 hours a day for 14 days having a wide range of listener base.
• Outside broadcasts (OBs) throughout the year in term and out of term time including Fresher’s Week (where around 5,000 students pass through the Students’ Union), broadcasts on open days and in events within the community e.g. the Science Festival that attracted 3,000 people onto campus.
• Live coverage of ‘Question Time’ and elections results nights for our full and part time officers. This year we had Vernon Kay DJ live on the elections results night.
What can Insanity offer you? Our skilled sound and advertising team can provide professional adverts which will capture the attention of your target audience. Alternatively if you have your own advert which is 30 seconds or less this can be used (can be discussed if more is needed). AIRINING PER DAY PRICE PER WEEK 6 £15 12 £30
• Minimum advertising periods of 2 weeks. • All adverts will be around 30 seconds in length and played out several times daily
unless otherwise agreed. • Insanity Radio reserves the right to refuse to broadcast any content deemed
inappropriate. Website Sponsorship Our website receives over 3000 hits per month and our Facebook page has 1600 likes. We can offer an opportunity to display a banner on our homepage and Facebook which can directly link to your company’s website. Prices TIME PRICE Term and holidays (13 weeks) £60 Term and holidays (26 weeks) £100 Term and holidays (52 weeks) £160 Official Station Sponsor We also offer the exclusive opportunity to be Insanity Radio’s official sponsor for a year. This includes:
• Up to 3 different adverts aired 12 times in total daily, with options to change time slots after each time.
• Unique promotion of your upcoming events on prime-‐time shows by hosts themselves as well as on our website.
• The use of the home page on the website to promote a banner which is linked directly to your website.
• Advertising on Insanity’s promotional items including, posters, leaflets and t-‐shirts. • Emails to our 200+ members about your company promotion of the events. • Advertisement on our Facebook and Twitter feeds with 2230 Followers and 1600
likes with an outreach of exceeding 500 per post. Please contact us at [email protected] to discuss pricing.
Marketing Packages In addition to the sponsorship methods above, Insanity offers a set of graded packages aimed at sponsors looking to advertise across more than one platform which have been advertised above. Prices are calculated on a termly basis (12 weeks). Platinum £1200 Advert with 12 airings per day Website sponsorship pack Show sponsorship pack Official station sponsorship benefits Extensive Promotion at all Live Events (OBs) Gold £900 Advert with 12 airings per day Website sponsorship pack Show sponsorship pack Promotion at all live events (OBs) Silver £600 Adverts with 6 airings per day Website sponsorship Promotion at upcoming events Bronze £400 Adverts with 6 airings per day Basic website sponsorship Previous and Our Current Sponsors:
Contact Us Thank you for showing interest in advertising with Insanity Radio. If you require any further information or have any question with Insanity Radio please don’t hesitate to contact us. We look forward to hearing from you soon. Head of Programming: Harley Ayers Mobile: 07917333429 Email: [email protected] Address: Insanity Radio 103.2FM
Royal Holloway Students’ Union Egham Surrey TW20 0EX