inside ar 2011: the future of ar is gaming
DESCRIPTION
Slides from my talk at Inside AR 2011 in Munich, 9/27/11.TRANSCRIPT
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The Future of Gaming Is Augmented Reality.
September 26, 2011
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@joshshabtai
Age 4
@darthvader
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The Future of Gaming Is Augmented Reality.
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The Future of Augmented Reality Is
Gaming.
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Vision or not, games are augmenting our reality faster than any other medium in
the history of mankind.
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• 3 billion hours of gaming every week.
• Average gamer spends 10,000 hours gaming by the time he/she is 21.
• In the U.S., 99% of boys & 94% of girls play regularly.
• Social games are seeing more than 400 million monthly uniques (Facebook data).
We’re hooked on games.
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Inneilvation.com
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In 2015, the gamification market will be worth more
than $1.5 BILLION.
-Bloomberg BusinessWeek
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Gaming is also ‘augmenting’ our reality in positive ways…
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…And driving mainstream
consumer adoption of
emerging platforms.
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AR is next, right?
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Maybe.
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And leads you to believe a lie/
When you see with, not through the eye.
- William Blake (1757-1827)
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So how will AR transform gaming?
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With games that reawaken our imaginations – and make us hungry for
deeper augmented experiences.
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With effortless, tactile experiences.
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With games that use the unique properties of AR to allow us to explore new identities
and interact with our worlds.
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With games that bring us closer to one another, that make us more aware of
each other and ourselves.
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