inside edge - jan'13

7/29/2019 Inside Edge - Jan'13

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Inside Edge- Jan’13 CONTENTS: Use the links below for quick access

1. Super “Double 6” – with Sanjeev!!

2. Quick Bytes

Infoedge naukri.com 99acres.com

Jeevansathi.com naukriFastForward Naukrigulf

AllCheckDeals

3. Wall of Fame!



Super “Double 6” with Sanjeev

This is a series where we ask 6 impactful questions to the selected

interviewees. However, this time it being Sanjeev, we have a

double six.

Catch up with Sanjeev as he opens up about his journey as an

entrepreneur, his life and his views on Hari Sadus of the company.

_____________________________________________________________________________________________________________

1. What was your vision when you started your journey as an entrepreneur? Has it been

achieved?

Quite honestly I did not have much of a vision when I quit my job in more than twenty

years ago and became an entrepreneur. I just had a couple of small ideas and a desire to

be independent. I was essentially rejecting a life as an executive in a large MNC and

choosing a different way of life. And so I teamed up with a friend and we started two

small businesses – one in salary surveys and another in trademark searches. We kept

our costs really low and so were able to break even and survive. The vision evolved as

the years went by and along with that came the ambition that Info Edge must become

an innovative, large and valuable company.

2. You are now actively investing in budding projects. What is the difference you see in

the young entrepreneurs today and one’s 15 years back?

I think young people today - whether entrepreneurs or managers or engineers or in anyother area are brighter, bolder and more ambitious. They are far more confident than

my generation was. We were apprehensive, nervous, risk averse - a little scared. We

were people with small ambitions. And this is a national trend. Across the country the

youth are far more ambitious than my generation was. When I was growing up India had

a national inferiority complex. And I think this progress is good – each new generation

must move forward.



3. Who is your role model and what to do you admire in him/her?

I have no role models. I have had the benefit of working with some very talented people

over the last thirty years and from each one of them I have learnt something. You learn

the most in the first two or three years of your career. And I was fortunate to have

worked in Lintas for three years straight out of college. At that time some of the most

talented people in advertising worked there. And I learnt about the importance of working with people, of understanding the consumer, of clear focused communication,

of strategic thinking, of a bias for action, of attention to detail, of humility, of a service

attitude and so many other things. I have tried to carry this with me since then.

4. What is the biggest learning you have had in your successful journey?

Great leaders have to personally be a magnet for talent. They need to be the kind of

person that people want to work with.

5. How conducive you think are the Indian government policies for new businesses? If

given a choice what would you like change as far as policies are concerned?

I believe that the government should employ only ten percent of the people it does andit should pay those people ten times the salary they currently get. Simplify regulation

and processes, get the best talent into the government, pay them so well that there is

no incentive for corruption, free the economy and take quick and correct decisions and

enforce laws fast in the case of transgression.

Unfortunately I also believe this will never happen

6. You have been a young achiever and have won many awards for business excellence.

What personal qualities to you attribute it to?

My ability to work with people. I have been fortunate to have great people workingalongside me.

7. If you could go back in time, what one thing would you like to change?

We were underinvested in Engineering and Product for the first five years of Naukri. In

hindsight we should have built the product and tech competency earlier.

8. Do you think there are Hari Sadus in Infoedge? If so what is your messages for them?

I am sure there are some. I hope they are an endangered species. They must remember

that employee retention is primarily the line manager’s responsibility. HR will only

facilitate. When a good employee leaves it is the supervisor’s failure.

9. What are the 3 qualities you want to see in all the employees of Infoedge?

Commitment, Compassion and practical creativity

10. How do you want to define the cultural DNA of Infoedge? How do you intend to

promote it?

Empowered, entrepreneurial, open, apolitical, customer centric, high energy, innovative



and quick are some of the adjectives that come to mind when I think of a desirable

culture for Info Edge

11. How would your family describe you?

Stubborn

12. Your idea of a perfect day

Spending time with the family

_____________________________________________________________________________

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Quick Bytes Infoedge

Business Updates:

Q3 Results Announced

The results of the third quarter of FY 12~13 were announced in Jan. Net Sales of the company

was up by 15.7% and PAT up by 6.7%. The highlights were as follows:

Total Income was at Rs 117.2 crore up by 17.2% over the corresponding quarter in FY 2011-

12.

Net sales at Rs 106.4 crore up by 15.7% over the corresponding quarter in FY 2011-12 PAT was at Rs 30.8 crore up by 6.7% over the corresponding quarter in FY 2011-12

Operating PAT was at Rs 22.2 crore down by 1.2% over the corresponding quarter in FY

2011-12

New Corporate Office:

All the employees in the corporate office received a beautiful “New Years Gift” when they

moved to the new and swanky office in Sector 132, Noida.

The new building is highly colorful and speaks of the youth and energy of the company.

The interiors of the company are tastefully and thoughtfully done. The new office provides

welcomed facilities like bigger crèche, gym, cafeteria, break out zones, shuttle services etc to

the employees and gives a boost to the image of the company.



Quick Bytes Naukri.com

Business Updates:

Leadership position continues:Naukri.com continues its leadership position in the market with 61.53% traffic share. The next

player was at distance with 16.92% traffic share. This is the Comscore data for December’12

and was released in January.

External Recognition: HCL award

We are extremely proud to announce that Naukri.com bagged an award from HCL Technologies

Limited, Key Account of Chennai as “ The Best Partner Award for Online Medium for Domestic

Hiring”. The Award was handed over to us by Prithvi Shergill-CHRO, and Naveen Narayanan

,Global Head – Talent Acquisition - in the HCL Partners Meet held at Bangalore on the 25th Jan

2013 and was received by V. Suresh, National Head for Sales, Naukri.com.

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New Product Launch:

Naukri.com has launched its new product “Job Posting Referral”. It provides an excellent

platform to create, track and manage employee referrals. It helps the recruiters in increasing

their reach to the. Employees’ Social networks. The product is directly integrated with the

Naukri Response Manager. The search and filtering of referrals in very easy and it also helps to

identify employees eligible for Referral incentive effortlessly.

Internal Rewards : YODDHA

Naukri.com has launched and announced its first nation wide contest for sales associates called

“YODDHA, Naukri National Sales Warriors”. It is a quarterly contest and the first round was

completed for Q3. There was a lot of enthusiasm amongst the participants for the contest.

Check out the winners in the “Wall of Fame”.

Trainings:

External Sales Training in Chennai:

The next chapter of corporate sales management training was done on 28th and 29th of Jan at

Chennai The training was facilitated by Alka Mago from Inspire One Agency. It was attended by

all Sales leaders/managers from Chennai, Cochin, Coimbatore and Pondicherry. The modules

covered were:

Sales Management Styles

High Impact Team

Communication

Building Trust and

Motivation

Giving Constructive

Feedback

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Internal Sales Trainings:

Tamil Nadu /Kerala Naukri/ Bangalore Sales Team went through a Full Day Internal Training

program on 30th January , wherein the entire team was trained on some of the new product

launches apart from advanced selling skills and tools/techniques to enhance revenue andmarket share.

This Training was a great morale booster for the Sales Team.

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Fun at Work:

Chennai Bash: The Annual Celebrations were done at Chennai on 29th Jan. It was attended

by all the associates in the Chennai region. The 5years and 10 years service awardees were

felicitated in the function. The freshers presented a beautiful talent performance. All in all itwas a fun evening with the entire team

together. Everyone had a great time!

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Christmas Celebrations

Christmas was celebrated with a lot of excitement in

Noida. The corporate sales teams decorated their

office is the Christmas feel.

Naukri premium team did a “Bay

Decoration Contest” where in the decoration was to be done with 5 things that define the

person’s personality. Chocolates were distributed in the office. Everyone was dressed up in red

and white to celebrate the spirit of Christmas and happiness.

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Quick Bytes 99acres.com Business Update

Leadership position continues :99acres.com continues its leadership position in the market with 34.1% traffic share. The next

player was at a distance with 24.5% traffic share. This is the Comscore data for December’12

and was released in January.

Target Achievements by New Branches:

Lucknow and Indore did their Q3 targets, this is their first major achievement since the small

branches were opened in Q2.

Congratulations to the teams.

VEBA Event:

99acres.com sponsored the VEBA event -Vadodara estate brokers association-Vadodara branchon 25th of January. The event saw a huge participation from the brokers and was a successful

event.

Internal Recognition: Pinnacle Awards

The Pinnacle Awards for Sales Excellence in Direct Sales (Q2) were announced in January.

Watch out for the winners in the “Wall of Fame”.

Big congratulations to all the winners!

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Quick Bytes - Jeevansathi.From the Lab: Product Update

Search Result Page Redesign –

Jeevansathi.com went live with Search Result Page UI Changes on 4th December 2012. There

were many changes in the design which included:

Moving the page to 1024x768 for better access.

Enabling multi-select in search clusters, ability to minimize and maximize search clusters,

slider functionality for age, height and income clusters.

Addition of new search clusters like “Last online”, “Photo”, “Horoscope”, “Work after

marriage” etc.

Search tuple was changed to make key actions (View Full Profile, Express Interest, See

Phone/Email, Shortlist and Send Photo Request) more accessible. Also all actions were

made single click.

We started showing featured profiles along with search results, with the featured profile on

top of the list. Also, there was a change in logic for showing featured profiles.

Impact:

The impact was studied on some key indicators of user engagement which were expected to be

changed after going live with new search page. Following were the results across user

engagement categories.

It can be observed that

Contacts through clusters search more than doubled

Contacts from normal search increased by more than half

There was a significant impact on shortlisted profiles, photo requests and profile ignores

(making sure that users get more relevant results)

Indicator Old

Design

New

Design

Change Change

%

Contacts from Search (daily average)

A. Search without using clusters 17,172 27,365 10,192 59%

B. Search using clusters 6,270 14,483 8,213 131%

Accepted contacts from Search (daily average)

A. Search without using clusters 1,342 1,781 439 33%

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B. Search using clusters 489 854 364 74%

Other Indicators (daily average)

Shortlisted Profiles 5,012 6,374 1,362 27%

Photo Requests 11,412 16,135 4,723 41%

Ignore Profile (so that users get relevant results) 1,792 7,320 5,528 309%

The base set for the data was from 15th November 2012 to 28th November 2012. The data set taken for post

release assessment was from 6th December 2012 to 19th December 2012.

Trainings:

External Training:

Training for managers for Jeevansathi.com was done on 4th & 5th January. The training was

named “How to manage like a pro” and was delivered by Arun Babbar from Dale Carnegie. It

had participants from PAN India for Jeevansathi including supervisors and managers for sales

function.

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Internal Training: Jump Start

The first chapter of Jump Start, skill development workshop, was done for the associates in

Jeevansathi.com. It was facilitated by Renuka Raj Singh of “The Knowledgepros”. The modulescovered were:

Improving Personal Effectiveness

Understanding Customer Insights

Building Trust and Enhancing Customer Experience

Fun at Work:

Bay decoration

Bay decoration competition was done in the client relations team on 25th Dec’13. The teams

got around 2-3 hours to decorate their bays. Below are the photographs of winners and the

decorated workstations.

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Quick Bytes FastForwardBusiness Achievements:

The Customer Service team of Fast Forward achieved excellent results in Dec and Jan:

The Abandon Rate was reduced to just 3% in Dec’12.

Average Wait Time (AWT) was reduced to just 10 sec in Dec’ 12.

Average Call Handling Time (AHT) was reduced to just 2.08 min in Dec’ 2012.

Zero Day TAT was maintained for [email protected] and [email protected].

[email protected] TAT was reduced from 2 day to 1 day TAT.

CS started collating testimonials for the entire FastForward teams and same was

published in January’13 which highlighted the number of testimonials team wise and

also different functional areas and experience categories from where the testimonialswere received. 128 testimonials were received across the FastForward team.

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mailto:[email protected]








Quick Bytes naukrigulf.comFrom the Lab:

Naukrigulf released Unregistered Apply flow on jobs on 12th December. This is in addition to

the already existing New User Apply flow. The ability to make an unregistered apply makes

Naukrigulf an open site. Users no longer need to be registered to apply to jobs.

Clicking on the “Apply without Registration” link from JD leads users to a short 7-field form,

which covers all the important candidate information. Attaching a CV document is also

compulsory. Therefore, unregistered applies carry significant value for a recruiter. After user

has filled the form, his/her apply is confirmed and the user lands on page 1 of Resume Manager

where a full registration is pitched to the jobseeker. If user does not register immediately,chase mailers are sent to the user over a period of one month to pitch for acquisition.

The unregistered flow also did A/B testing between two different short forms: one with the Key

Skills field and one without. The form without Key Skills had a 29% landing to apply ratio and

the form with this additional field had a 27% ratio.

The addition of Unregistered Apply flow has led to an increase in applies as well as acquisitions

over New User Apply flow alone. For comparison, here is per day average before and after

Unregistered Apply went live.

Before (New User Flow

only)

After (Unregistered + New User

Flow)

Applies 560 1133

Acquisitions 486 614

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Quick Bytes: allcheckdeals

Product Update:

Allcheckdeals.com revamped to improve its usability and make it more fast and efficient.

Following are the new features added/ Modified:-

1. One Search for all introduced on Homepage: Search by city/Area/Builder and project name.

2. Browse by budget/ BHK introduced on Home Page.

3. List view / Map view options given on city page.

3. New smart features added like “confused get help” / Inline Query form on project

page integrated.

4. Search refinement on city page by budget/ Area/ property type/ bhk / builder wiseintegrated.

6. Images have been highlighted on project page for floor plan/ master plan/ map etc.

Main Contributors:-

Team Nitin Sethi:-

Varun Kapoor & Sunil Kumar Chandra –

Entire designing part/ Creative work / Competition analysis have been done by them.

Congrats Team Nitin and the leader himself..!!

Team Aman Sharma:-

Karan Rampal & Vipul Sethi – Karan and Vipul worked fantastically, sometimes overnight to do

the entire coding stuff. Vipul has learnt “solar” to make the search aspect of the site live.

Congrats Team Aman and the leader himself.

Team Vishal Singh:-

Kuldeep Singh – The new grand look and feel of the site is because of him. Kuldeep in design

has resized around 10k images along with one team member. Congrats Kuldeep and Sumit.

SEO/SEM guys have worked in tune to go live and congrats to Anup, Kapil, Suraj, Hina, Akash,

and Abdul.

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External Recognition:

ACD participated in the contest run by Lodha group during the prelaunch of their Pune project

named Lodha Belmondo.

The competition was among all the channel partners of lodha across Pune and other than

Mumbai.

ACD pune was one of the winners of the contest with total Sales revenue of 15.34 crs for Lodha

Belmondo during the contest period of 22nd Nov ’12 to 23rd Dec ‘12.

The contest prize is a Renault Duster 85ps Diesel RxE worth Rs. 8.82 lacs

Major contributors were Hardik Poojara, Harshit Vyas, Vijay Bharadwaj and Shavet Tiku.

Big congratulations to the ACD, Pune team.

Wishing ACD many such achievements in future.

Internal R&R:

The “Keep it Up” awards were announced for sales team of ACD for Q1, Q2 and Q3.

Watch out for the winners in the “Wall of Fame”.

Congratulations to all the winners!!

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Wall of Fame!!

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In the end!

A big thanks to all the contributors!!

Hope you enjoyed!

Please share your feedback at [email protected]





inside edge - jan'13

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