InsideHook

THE ESSENTIAL LIFESTYLE RESOURCE

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InsideHook is the ultimate insider’s guide for men who are inspired by the pursuit of adventure, style and authenticity. We are the trusted source for those who want to make each day memorable. And we are the only dedicated media brand speaking to this audience on a daily basis.

FOR ACTIVE, INFLUENTIAL MEN.  

LIFESTYLE CATEGORIES FOOD & DRINK STYLE TRAVEL TECH ACTION CULTURE HEALTH

7 EDITIONS • NEW YORK • LOS ANGELES • SAN FRANCISCO • CHICAGO • NATION

5 QUALITY RECOMMENDATION EACH DAY

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ACTIONABLE, TIMELY, CURATED CONTENT

ON AN INSIDEHOOK DAY OUT, WSJ EDITORS EXPERIENCE HOW INSIDEHOOK MAKES GUYS’ LIVES MORE INTERESTING. -THE WALL STREET JOURNAL

WHEN IT COMES TO LIFESTYLE CONTENT, EMAIL STILL DELIVERS. ENTER INSIDEHOOK ... AN EMAIL NEWSLETTER AIMED AT AFFLUENT MEN. -ADWEEK

INSIDEHOOK - IT’S A SERVICE FOR MEN WHO WANT MORE OUT OF THEIR DAYS - AND RELATIONSHIPS -MEN’S FITNESS

OUR VALUE PROPOSITION

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InsideHook knows its readers better than any competition because we communicate with them on a daily basis. Through our regular surveys and research, we keep our fingers on the pulse points of this consumer. As such, InsideHook positions brands to our audience in a uniquely native way, through our signature editorial voice. Unlike most publishers, we do not outsource our native content to “branded content teams.”

a brand-building partnership  

InsideHook editors sit side-by-side with your brand to develop, shape and tell stories that resonate best with our readers and natively amplify your brand ethos.

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THE EMAIL IS JUST THE BEGINNING

InsideHook’s user journey begins via email, where the consumer is most engaged with personalized content. From there, InsideHook goes where our readers go: on desktop, mobile, social, video and events. We service our audience with fresh, compelling content on a daily basis and connect with them wherever they are.

EMAIL DESKTOP MOBILE SOCIAL EVENTS VIDEO

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TREMENDOUS SUBSCRIBER GROWTH

700,000* DAILY SUBSCRIBERS

36,000+ SOCIAL FOLLOWERS AMPLIFICATION TO

20MM+ LIKE-MINDED MEN

*Forecasted growth by Dec 2015

The life you’re meant to live

Male 80% AVERAGE AGE: 36

Affluent

HAVE A HHI OF $100K+

60% 20%

Influential 96% FREQUENTLY SOUGHT OUT for advice on new brands and products

Consumer 57% SPEND $6,000+ per month on lifestyle HAVE A

HHI OF $250K+

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THE INSIDEHOOK MAN

Source: InsideHook 2014 Reader Survey

The Entrepreneur Accomplished and

Influential

The Ultimate Consumer Brand loyal,

discovery ready

The Adventurer Inspired by progressive

pursuits

80% of our readers take action because they trust our

recommendations

75% of our readers identify themselves as

Entrepreneurs/Executives

95% of our readers make buying decisions based on

uniqueness and quality

Source: InsideHook 2014 Reader Survey 8

OUR AUDIENCE

InsideHook’s unique voice and service to accomplished men resonates with influential tastemakers from all lifestyle intersections. We not only cater to these men, we collaborate with them on our most exclusive content and experiences.

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A COMMUNITY POWERED BY

INFLUENCERS

ROB LOWE Actor, Producer, Director, Author

ED BURNS Director, Producer, Actor,

Writer

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INSIDEHOOK PARTNERS AND CURATORS

ALEC BALDWIN Actor, Writer, Producer

…AND MANY MORE

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CHARTERMEN

Chartermen is InsideHook’s exclusive, invitation-only club consisting of the 1%of our most successful, influential and discerning men who have been hand-picked based on their lifestyle qualifications.

~~~ Chartermen consists of 35-54 years old who: •  Are primarily executives and entrepreneurs •  Have an HHI greater than $250K •  Are cultured, avid travelers, active and stylish •  Read InsideHook on a daily basis •  Frequently take action on our recommendations  

INSIDEHOOK’S MOST INFLUENTIAL  

PARTNERSHIP OPPORTUNITIES

For our partners, we do something few publishers do: we study your brand and lend our trusted editorial voice to craft stories we know will engage our audience. What’s more, we use this core base of users as a benchmark to reach millions of quality replica users around the web. Our opportunities are endless; the next slides describe just a few of the possibilities.  

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CUSTOM VIDEOS

From episodic shoots, to event capture, to interview series, we provide full-service video pre and post-production solutions. Our team works with your brand on development, storyboards, casting, locations and anything needed to communicate your brand vision. We showcase videos natively in dynamic parallax pages on our homepage, through custom email, social and your brand’s own channels.

BRINGING CAMPAIGNS TO LIFE

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Take a look at some of our work: A Day in the Life The Getaway

Inspired by Excellence

SPECIAL ISSUES

InsideHook’s editors and design team create highly-stylized editorial features that are the ultimate turnkey, scalable commerce test-beds. Our mobile-first parallax scrolling websites and slideshows house our most dynamic content. We customize these special issues for your brand, including native integrations, high-impact interstitials and more.

THE RICH MEDIA EXPERIENCE

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Fall Style Issue

Gentleman's Handbook

Holiday Survival Guide

PARTNERHOOK

PartnerHook is InsideHook’s signature dedicated email featuring content written exclusively for your brand. Our editors lend our trusted voice to your brand to amplify your message. PartnerHooks replace that day’s content and feature CTAs and links to custom online articles or direct to your site.  

Example PartnerHook for Cartier

THE BRAND-DEDICATED EMAIL  

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INTEGRATED CONTENT

InsideHook editors research your brand and create content specifically themed around your pillars. Your brand is then seamlessly integrated within the piece, along with 100% SOV on the page. What’s more, InsideHook creates article posts that live natively on our site to complement these emails.  

Example Integrated Content for Tommy Hilfiger

SEAMLESS BRAND INTEGRATION

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IN GOOD COMPANY DELIVERING OUTPERFORMING RESULTS FOR PREMIUM BRANDS

InsideHook