insider tips for creating job descriptions that work
TRANSCRIPT
© Glassdoor, Inc. 2017
Insider Tips for Creating Job Descriptions That Work
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Webinar Tips for Attendees
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Featured Speakers
Britt Ryan Head of Recruiting at Entelo
@thebrittryan
James Parker Talent Acquisition Partner at Glassdoor
@GDforEmployers
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agenda
candidate’s decisions today
why effective descriptions matter
keys to writing effective descriptions
best practices for crafting + optimizing descriptions
key takeaways
Q&A
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Put Yourself in the Job Seeker’s Shoes
Salary and compensation
Career growth opportunities
Work-life balance
Location and commute
Company culture and values
Source: Glassdoor U.S. Site Survey, October 2014
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Glassdoor U.S. Site Survey, January 2016
Tell your company story: 1
2
3
4
Why Work For Us section
Add photos and videos
Respond to your reviews
Become an Open Company
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Authenticity matters Communicate skills, qualities and values
Include the hiring manager’s perspective
Clearly define what’s expected
Provide the less glamorous details, too
Leave out the fluff
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Best Practices for Crafting + Optimizing Descriptions
Address your culture
Highlight your employer brand
Optimize for mobile
Create SEO-friendly descriptions
Keep it neutral
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Address Your Culture
What is the work environment like? Is it casual or formal? "Does it require you to be highly self-sufficient or collaborative?
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Keep It Neutral
Harvard Business Review, “Why Women Don’t Apply for Jobs Unless They’re 100% Qualified”, August 2014
© Glassdoor, Inc. 2017
Britt Ryan Head of Recruiting at Entelo
@thebrittryan
James Parker Talent Acquisition Partner at Glassdoor
@GDforEmployers